The Language of Persuasion in Politics

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Author :
Publisher : Routledge
ISBN 13 : 1351710109
Total Pages : 263 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis The Language of Persuasion in Politics by : Alan Partington

Download or read book The Language of Persuasion in Politics written by Alan Partington and published by Routledge. This book was released on 2017-09-27 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introductory textbook looks at the modern relationship between politicians, the press and the public through the language they employ, with extensive coverage of key topics including: ‘spin’, ‘spin control’ and ‘image’ politics models of persuasion: authority, contrast, association pseudo-logical and ‘post-truth’ arguments political interviewing: difficult questions, difficult answers metaphors and metonymy rhetorical figures humour, irony and satire Extracts from speeches, soundbites, newspapers and blogs, interviews, press conferences, election slogans, social media and satires are used to provide the reader with the tools to discover the beliefs, character and hidden strategies of the would-be persuader, as well as the counter-strategies of their targets. This book demonstrates how the study of language use can help us appreciate, exploit and protect ourselves from the art of persuasion. With a wide variety of practical examples on both recent issues and historically significant ones, every topic is complemented with guiding tasks, queries and exercises with keys and commentaries at the end of each unit. This is the ideal textbook for all introductory courses on language and politics, media language, rhetoric and persuasion, discourse studies and related areas.

Rhetorical Style

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Publisher : OUP USA
ISBN 13 : 0199764123
Total Pages : 466 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Rhetorical Style by : Jeanne Fahnestock

Download or read book Rhetorical Style written by Jeanne Fahnestock and published by OUP USA. This book was released on 2011-10-12 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to the language of argument, Rhetorical Style offers a renewed appreciation of the persuasive power of the English language. Drawing on key texts from the rhetorical tradition, as well as on newer approaches from linguistics and literary stylistics, Fahnestock demonstrates how word choice, sentence form, and passage construction can combine to create effective spoken and written arguments. With examples from political speeches, non-fiction works, and newspaper reports, Rhetorical Style surveys the arguer's options at the word, sentence, interactive, and passage levels, and illustrates the enduring usefulness of rhetorical stylistics in analyzing and constructing arguments.

Influence Is Your Superpower

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Publisher : Random House
ISBN 13 : 1984854348
Total Pages : 305 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Influence Is Your Superpower by : Zoe Chance

Download or read book Influence Is Your Superpower written by Zoe Chance and published by Random House. This book was released on 2022-02-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3346400603
Total Pages : 76 pages
Book Rating : 4.3/5 (464 download)

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Book Synopsis The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis by : Seda Evirgen

Download or read book The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis written by Seda Evirgen and published by GRIN Verlag. This book was released on 2021-05-04 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: The thesis at hand puts a special emphasis on the use of persuasive language in online native advertisements from The New York Times. After careful examination, the corpus will be compiled of three native advertisements from the field of technology, by the sponsors Intel, Dropbox and Slack. The limitation to these native advertisements and persuasive linguistic devices and techniques was necessary with regard to the scope of this thesis. As no linguistic analysis of native advertisements could be found, there also was no reference to follow. Therefore, the thesis at hand lays the foundation for further research in this area. The aim is to conduct a corpus-based Critical Discourse Analysis in order to investigate and answer two main questions: 1. Do online native advertisements make use of the same persuasion methods as previously researched for other advertising types? 2. What are the most prominent persuasive linguistic devices and techniques in the online native advertisements from The New York Times? In addition to the CDA, the corpus-based approach is expected to provide quantitative evidence of the existence of discourse and to identify repetitive linguistic patterns of persuasive language use in native advertising. The thesis will be structured as follows. First, the theoretical framework provides general information about the functions and characteristics of advertising, while further focusing on native advertisement and the language of advertising. It continues with explaining the concept of persuasive language on the basis of ethos, logos and pathos and introduces some powerful persuasive techniques in advertisement. Further, linguistic devices of persuasive language on the phonetic, lexical, morphological and syntactic level will be defined. Additionally, the concept of Critical Discourse Analysis will be explained in detail, as the thesis at hand follows the CDA framework of Fairclough. The data collection method and data analysis procedure will be outlined in Chapter 3. This is followed by an analysis of three online native advertisements from the publisher The New York Times. After the analysis, the results will be presented and evaluated in order to assess the hypothesis. Finally, the conclusion provides a summary of the findings and suggests further research opportunities.

Persuasion Across Genres

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Publisher : John Benjamins Publishing
ISBN 13 : 9789027253736
Total Pages : 280 pages
Book Rating : 4.2/5 (537 download)

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Book Synopsis Persuasion Across Genres by : Helena Halmari

Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

Persuasion Skills Black Book

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Publisher : Cabal Group Limited
ISBN 13 : 190543054X
Total Pages : 185 pages
Book Rating : 4.9/5 (54 download)

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Book Synopsis Persuasion Skills Black Book by : Rintu Basu

Download or read book Persuasion Skills Black Book written by Rintu Basu and published by Cabal Group Limited. This book was released on 2009 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manual for quickly learning some very powerful hypnotic language patters that you can use in practical, real world situations.

Language Intelligence

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Publisher :
ISBN 13 : 9781477452226
Total Pages : 0 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Language Intelligence by : Joseph J. Romm

Download or read book Language Intelligence written by Joseph J. Romm and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals the tricks of the best communicators throughout history.

The Language of Persuasion

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Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.:/5 (849 download)

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Book Synopsis The Language of Persuasion by : Jennifer Minter

Download or read book The Language of Persuasion written by Jennifer Minter and published by . This book was released on 2009 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Persuading People

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Publisher : Bloomsbury Publishing
ISBN 13 : 1350307998
Total Pages : 284 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Persuading People by : Robert Cockcroft

Download or read book Persuading People written by Robert Cockcroft and published by Bloomsbury Publishing. This book was released on 2013-12-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

The Language of Persuasion

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Publisher :
ISBN 13 : 9780992494209
Total Pages : 80 pages
Book Rating : 4.4/5 (942 download)

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Book Synopsis The Language of Persuasion by : Jennifer Minter

Download or read book The Language of Persuasion written by Jennifer Minter and published by . This book was released on 2014-03-19 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Persuasion in Public Discourse

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Publisher : John Benjamins Publishing Company
ISBN 13 : 9027263590
Total Pages : 342 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Persuasion in Public Discourse by : Jana Pelclová

Download or read book Persuasion in Public Discourse written by Jana Pelclová and published by John Benjamins Publishing Company. This book was released on 2018-08-08 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

The Routledge Handbook of Language and Persuasion

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Publisher : Taylor & Francis
ISBN 13 : 1000573370
Total Pages : 831 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Routledge Handbook of Language and Persuasion by : Jeanne Fahnestock

Download or read book The Routledge Handbook of Language and Persuasion written by Jeanne Fahnestock and published by Taylor & Francis. This book was released on 2022-09-30 with total page 831 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a wide-ranging, authoritative, and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion – sound, words, syntax, and discourse – and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices. After a comprehensive introduction that brings together the elements of linguistics and the vectors of rhetoric, the handbook is divided into six parts. Part I covers the basic rhetorical appeals to character, the emotions, argument schemes, and types of issues that constitute persuasion. Part II covers the enduring effects of persuasive language, from humor to polarization, while a special group of chapters in Part III examines figures of speech and their rhetorical uses. In Part IV, contributors focus on different fields and genres of argument as entry points for research into conventions of arguing. Part V examines the evolutionary and developmental roots of persuasive language, and Part VI highlights new computational methods of language analysis. This handbook is essential reading for those researching and studying persuasive language in the fields of linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism.

The Oxford Handbook of Language and Social Psychology

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Publisher : Oxford University Press
ISBN 13 : 019983864X
Total Pages : 569 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis The Oxford Handbook of Language and Social Psychology by : Thomas M. Holtgraves

Download or read book The Oxford Handbook of Language and Social Psychology written by Thomas M. Holtgraves and published by Oxford University Press. This book was released on 2014-09-02 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language pervades everything we do as social beings. It is, in fact, difficult to disentangle language from social life, and hence its importance is often missed. The emergence of new communication technologies makes this even more striking. People come to "know" one another through these interactions without ever having met face-to-face. How? Through the words they use and the way they use them. The Oxford Handbook of Language and Social Psychology is a unique and innovative compilation of research that lies at the intersection of language and social psychology. Language is viewed as a social activity, and to understand this complex human activity requires a consideration of its social psychological underpinnings. Moreover, as a social activity, the use and in fact the existence of language has implications for a host of traditional social psychological processes. Hence, there is a reciprocal relationship between language and social psychology, and it is this reciprocal relationship that defines the essence of this handbook. The handbook is divided into six sections. The first two sections focus on the social underpinnings of language, that is, the social coordination required to use language, as well as the manner in which language and broad social dimensions such as culture mutually constitute one another. The next two sections consider the implications of language for a host of traditional social psychological topics, including both intraindividual (e.g., attribution) and interindividual (e.g., intergroup relations) processes. The fifth section examines the role of language in the creation of meaning, and the final section includes chapters documenting the importance of the language-social psychology interface for a number of applied areas.

A Practical Guide to Persuasion

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Publisher : Icon Books Ltd
ISBN 13 : 1848317468
Total Pages : 185 pages
Book Rating : 4.8/5 (483 download)

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Book Synopsis A Practical Guide to Persuasion by : Anthony McLean

Download or read book A Practical Guide to Persuasion written by Anthony McLean and published by Icon Books Ltd. This book was released on 2014-10-02 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make other people say 'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes to your proposals. A Practical Guide to Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way. Learn how to increase your presence, by knowing when to talk and when to listen; develop a strategy of success, by preparing, planning and crafting opportunities and make change happen by understanding what drives your audience.

The Language of Persuasion

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Author :
Publisher :
ISBN 13 : 9780992494285
Total Pages : pages
Book Rating : 4.4/5 (942 download)

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Book Synopsis The Language of Persuasion by : Jenny Minter

Download or read book The Language of Persuasion written by Jenny Minter and published by . This book was released on 2019-10-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Handbook of Persuasive Tactics

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Author :
Publisher : Routledge
ISBN 13 : 1134878753
Total Pages : 432 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis A Handbook of Persuasive Tactics by : Joan Mulholland

Download or read book A Handbook of Persuasive Tactics written by Joan Mulholland and published by Routledge. This book was released on 2003-09-02 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.

Persuasion Point

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Publisher :
ISBN 13 : 9780692305041
Total Pages : pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Persuasion Point by : Traci Brown

Download or read book Persuasion Point written by Traci Brown and published by . This book was released on 2014-10-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: