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The Language Of Corporate Blogs
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Book Synopsis The Language of Corporate Blogs by : Katarzyna Fronczak
Download or read book The Language of Corporate Blogs written by Katarzyna Fronczak and published by Cambridge Scholars Publishing. This book was released on 2021-08-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives. Using a range of analytical techniques to examine a large corpus of 500 randomly selected corporate blog posts, the book examines how language works in the novel and hybrid context of online communication at different levels of linguistic description, including vocabulary use (keywords), phraseology (lexical bundles), stance expression and the generic structure. The findings are interpreted in functional terms in this book in order to provide an overall characterization of this new and evolving corporate genre.
Book Synopsis The Corporate Blog as an Emerging Genre of Computer-mediated Communication by : Cornelius Puschmann
Download or read book The Corporate Blog as an Emerging Genre of Computer-mediated Communication written by Cornelius Puschmann and published by Universitätsverlag Göttingen. This book was released on 2010 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.
Book Synopsis Corporate Blogging For Dummies by : Douglas Karr
Download or read book Corporate Blogging For Dummies written by Douglas Karr and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
Book Synopsis Corporate Blogging in India by : Rajeev Karwal
Download or read book Corporate Blogging in India written by Rajeev Karwal and published by SCB Distributors. This book was released on 2015-05-22 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.
Book Synopsis The Corporate Blogging Book by : Debbie Weil
Download or read book The Corporate Blogging Book written by Debbie Weil and published by Piatkus Books. This book was released on 2009 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you and your company need to know to join the blogosphere
Book Synopsis Strategies and Tools for Corporate Blogging by : John Cass
Download or read book Strategies and Tools for Corporate Blogging written by John Cass and published by Routledge. This book was released on 2007-06-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
Book Synopsis Manual of Romance Languages in the Media by : Kristina Bedijs
Download or read book Manual of Romance Languages in the Media written by Kristina Bedijs and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-09-25 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual provides an extensive overview of the importance and use of Romance languages in the media, both in a diachronic and synchronic perspective. Its chapters discuss language in television and the new media, the language of advertising, or special cases such as translation platforms or subtitling. Separate chapters are dedicated to minority languages and smaller varieties such as Galician and Picard, and to methodological approaches such as linguistic discourse analysis and writing process research.
Download or read book Business Blogs written by and published by Bookboon. This book was released on with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Applications of Data Mining in E-business and Finance by : Carlos A. Mota Soares
Download or read book Applications of Data Mining in E-business and Finance written by Carlos A. Mota Soares and published by IOS Press. This book was released on 2008 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains extended versions of a selection of papers presented at the workshop Data mining for business, held in 2007 together with the 11th Pacific-Asia Conference on Knowledge Discovery and Data Mining, Nanjing China--Preface.
Book Synopsis Enterprise & Business Management by : Alptekin Erkollar
Download or read book Enterprise & Business Management written by Alptekin Erkollar and published by Tectum Wissenschaftsverlag. This book was released on 2011-11-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations have always been dependent on communication, information, technology, and their management. The development of information technology has sped up the importance of business informatics, which is an emerging discipline combining various aspects of informatics, information technology, and business management. Understanding the impact of information on today's organizations requires technological and managerial views, which are both offered by business informatics. Business management is not only about generating greater returns and using new technologies for developing businesses to reach future goals. Business management also means generating better revenue performance if plans are diligently followed. It is part of business management to have an ear to the ground of global economic trends, changing environmental conditions and preferences, as well as the behavior of value chain partners. While, until now, business management and business informatics are mostly treated as independent fields, this publication takes an interest in the cooperation of the two. Its contributions focus on both research areas and practical approaches, in turn showing novelties in the area of enterprise and business management. Among the other topics covered in this book are strategic management, contact relationship management, corporate social responsibility, corporate blogging, enterprise resource planning, E-business management, E-learning, balanced scorecarding, logistics, operations research, enterprise and software architectures, and social software systems. This book adopts an international view, combines theory and practice, and is authored for researchers and lecturers as well as consultants and practitioners.
Book Synopsis Genres in the Internet by : Janet Giltrow
Download or read book Genres in the Internet written by Janet Giltrow and published by John Benjamins Publishing. This book was released on 2009 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together for the first time pragmatic, rhetorical, and literary perspectives on genre, mapping theoretical frontiers and initiating a long overdue conversation amongst these methodologies. The diverse approaches represented in this volume meet on common ground staked by Internet communication: an arena challenging to traditional ideas of genre which assume a conventional stability at odds with the unceasing innovations of online discourse. Drawing on and developing new ideas of genre, the research reported in this volume shows, on the contrary, that genre study is a powerful means of testing commonplaces about the Internet world and, in turn, that the Internet is a fertile field for theorising genre.
Download or read book Blogging written by Jill Walker Rettberg and published by John Wiley & Sons. This book was released on 2013-08-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks and at how social networking sites like MySpace and Facebook incorporate blogging in their design. Specific kinds of blogs discussed include political blogs, citizen journalism, confessional blogs and commercial blogs.
Book Synopsis The Secret Power of Blogging by : Bruce C. Brown
Download or read book The Secret Power of Blogging written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the website owner. In a recent study by the Pew Internet; American Life Project estimated that the U.S. "blog population has grown to about 12 million Americans," some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population). If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost. A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content. Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Book Synopsis Marketing the e-Business by : Lisa Harris
Download or read book Marketing the e-Business written by Lisa Harris and published by Routledge. This book was released on 2007-12-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
Book Synopsis How to Write Brilliant Business Blogs, Volume II by : Suzan St. Maur
Download or read book How to Write Brilliant Business Blogs, Volume II written by Suzan St. Maur and published by Business Expert Press. This book was released on 2017-04-04 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is easy to find out how to set up a business blog, but not so easy to find out what to write for it. In this volume, we look at what you can write for your business blogs that makes use of your knowledge of your business customers and prospects—how to create business blogs that address your readers’ real business problems and issues, how to use humor, passion, and compassion to enhance your business blogs, as well as proven formats like testimonials, case studies, and much more.
Book Synopsis Communication and Language Analysis in the Public Sphere by : Hart, Roderick P.
Download or read book Communication and Language Analysis in the Public Sphere written by Hart, Roderick P. and published by IGI Global. This book was released on 2014-01-31 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although, language is certainly individualized, most people conform to linguistic norms because of their surroundings. Over time, particular words and phrases are popularized by the media, social trends, or world events; and with emergence of internet technologies, the communication between all types of people is much easier. Communication and Language Analysis in the Public Sphere explores the influence of the World Wide Web on the relationships between ordinary citizens and the ability to communicate with politicians, celebrities, and the media. As some words may gain popularity worldwide, and others may begin to define a specific discipline. This book is essential for linguistics researchers, scholars, and professionals interested in determining these patterns and how they affect groups and individuals.
Book Synopsis Digital Body Language by : Erica Dhawan
Download or read book Digital Body Language written by Erica Dhawan and published by St. Martin's Press. This book was released on 2021-05-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.
