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The Jossey Bass Guide To Strategic Communications For Nonprofits
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Book Synopsis The Jossey-Bass Guide to Strategic Communications for Nonprofits by : Kathy Bonk
Download or read book The Jossey-Bass Guide to Strategic Communications for Nonprofits written by Kathy Bonk and published by Jossey-Bass. This book was released on 1999 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this much needed resource, nonprofit organizations are provided with everything they need to construct solid communications campaigns that successfully promote their programs and services. This book shows readers how to select the right media, develop messages, produce printed materials, train spokespeople, use paid advertising and public service announcements, and handle negative press.
Book Synopsis Strategic Communications for Nonprofits by : Kathy Bonk
Download or read book Strategic Communications for Nonprofits written by Kathy Bonk and published by John Wiley & Sons. This book was released on 2008-09-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.
Book Synopsis Strategic Communications for Nonprofits by : Kathy Bonk
Download or read book Strategic Communications for Nonprofits written by Kathy Bonk and published by John Wiley & Sons. This book was released on 2008-10-14 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.
Book Synopsis Content Marketing for Nonprofits by : Kivi Leroux Miller
Download or read book Content Marketing for Nonprofits written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2013-09-03 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
Book Synopsis The Nonprofit Marketing Guide by : Kivi Leroux Miller
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-05-13 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Book Synopsis Strategic Communications for Nonprofit Organizations by : Sally J. Patterson
Download or read book Strategic Communications for Nonprofit Organizations written by Sally J. Patterson and published by John Wiley & Sons. This book was released on 2009-01-27 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
Download or read book Brandraising written by Sarah Durham and published by John Wiley & Sons. This book was released on 2009-11-19 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Book Synopsis The Jossey-Bass Guide to Strategic Communications for Nonprofits by : K. Bonk
Download or read book The Jossey-Bass Guide to Strategic Communications for Nonprofits written by K. Bonk and published by . This book was released on 1999 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Budget-Building Book for Nonprofits by : Murray Dropkin
Download or read book The Budget-Building Book for Nonprofits written by Murray Dropkin and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling nuts-and-bolts workbook, now in its second edition, has become the gold standard for nonprofit managers and boards who must work through the budget cycle. The book offers practical tools and guidance for completing each step of the budgeting process. Designed to be comprehensive and easy to use, The Budget-Building Book for Nonprofits provides everything budgeters and nonfinancial managers need to prepare, approve, and implement their own budgets. Includes new chapters on Zero-Based and Capital Budgeting as well as an accompanying website with spreadsheets, worksheets and a new budget-building software, the CMS Nonprofit Budget Builder, designed to help you implement the concepts in the book. The software includes an expandable standard chart of accounts (COA) and will aid in building, organizing, tracking and planning budgets.
Book Synopsis Strategic Communications for Nonprofit Organizations by : Sally J. Patterson
Download or read book Strategic Communications for Nonprofit Organizations written by Sally J. Patterson and published by John Wiley & Sons. This book was released on 2009-02-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
Book Synopsis The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications by : Sarah Durham
Download or read book The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications written by Sarah Durham and published by Big Duck Studio. This book was released on 2019-11-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nonprofit Communications Engine is a framework designed to help nonprofit leaders build, refine, and optimize their organization's ability to communicate effectively.
Book Synopsis Strategic Planning for Nonprofit Organizations by : Michael Allison
Download or read book Strategic Planning for Nonprofit Organizations written by Michael Allison and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your total guide to putting a powerful management tool to work in your organization Why strategic planning? Because a well wrought strategic plan helps you set priorities and acquire and allocate the resources needed to achieve your goals. It provides a framework for analyzing and quickly adapting to future challenges. And it helps all board and staff members focus more clearly on your organization's priorities, while building commitment and promoting cooperation and innovation But to be effective, your plan will need to address the special needs of the nonprofit sector. And for more than a decade, Strategic Planning for Nonprofit Organizations has been the number-one source of guidance on all facets of strategic planning for managers at nonprofits of every size and budget. This thoroughly revised, updated, and expanded edition arms you with the expert knowledge and tools you need to develop and implement surefire strategic plans, including tested-in-the-trenches worksheets, checklists, and tables--in print and on the companion website--along with a book-length case study that lets you observe strategic planning in action. Packed with real-world insights and practical pointers, it shows you how to: Develop a clear mission, vision, and set of values Conduct SWOT analyses and program evaluations Assess client needs and determine stakeholder concerns Set priorities and develop core strategies, goals, and objectives Balance the dual bottom lines of mission and money Write and implement a solid strategic plan Develop a user-friendly annual work plan Establish planning cycles, gauge progress, and update strategies
Book Synopsis The Jossey-Bass Handbook of Nonprofit Leadership and Management by : David Renz
Download or read book The Jossey-Bass Handbook of Nonprofit Leadership and Management written by David Renz and published by John Wiley & Sons. This book was released on 2010-11-08 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the Third Edition of the bestselling nonprofit management reference and text called the "big green book." Based on updated research, theory, and experience, this comprehensive edition offers practical advice on managing nonprofit organizations and addresses key aspects such as board development, strategic planning, lobbying, marketing, fundraising, volunteer management, financial management, risk management, and compensation and benefits. New chapters cover developments in such areas as social entrepreneurship, financial leadership and capital structure, accountability and transparency, and the changing political-legal climate. It includes an instructor's manual.
Book Synopsis Strategic Planning for Public and Nonprofit Organizations by : John M. Bryson
Download or read book Strategic Planning for Public and Nonprofit Organizations written by John M. Bryson and published by John Wiley & Sons. This book was released on 2011-07-05 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can leaders use strategic planning to strengthen their public and nonprofit organizations? In this fourth edition of his perennial bestseller Strategic Planning for Public and Nonprofit Organizations, Bryson provides the most updated version of his thoughtful strategic planning model and outlines the reasons public and nonprofit organizations must embrace strategic planning to improve their performance. Introduced in the first edition and refined over the past 18 years, the Strategy Change Cycle--a proven planning process used successfully by a large number of nonprofit and public organizations--is the framework used to guide the reader through the strategic planning process. Bryson offers detailed guidance on implementing the process, and specific tools and techniques to make the process work in any organization. In addition, he clarifies the organizational designs through which strategic thought and action will be encouraged and embraced throughout an entire organization. In addition to updated examples, new cases, and additional information on boundaries, distinctive competencies, Actor-Network theory, Bryson will creat an instructor's manual with sample syllabi, PowerPoint teaching slides, and additional cases.
Book Synopsis Understanding Nonprofit Work by : Matthew A. Koschmann
Download or read book Understanding Nonprofit Work written by Matthew A. Koschmann and published by John Wiley & Sons. This book was released on 2020-07-28 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a valuable resource for scholars, teachers, students, and nonprofit practitioners interested in understanding nonprofit work from a communication perspective This sophisticated yet accessible book explores the dynamics of organizational communication in the context of nonprofit work. It delves deeply into the subjects of communication and social construction and develops several key subject areas and issues including leadership, management, and governance; the marketization of nonprofit work; collaboration and organizational partnerships; meaningful labor; and international nonprofit work. Understanding Nonprofit Work: A Communication Perspective is the first resource to bring together the considerable and voluminous amount of communication scholarship and nonprofit research available in academia. Moving beyond the simplistic notion of communication as merely the transmission of information, it instead develops a more insightful approach to nonprofit work based on the concept of communication as social construction, explaining the implications and applications of this distinct communication perspective in ways that will benefit both communication scholars and nonprofit practitioners. Additionally, this book: Brings together a wealth of information in communication theory and nonprofit organizations in a thoughtful, approachable style Demonstrates the application and utility of a communication perspective across several key aspects of nonprofit work Written by two well-known scholars in the field with considerable experience in nonprofit work—teaching, research, volunteering, consulting, and board membership Understanding Nonprofit Work is an ideal book for advanced undergraduate and graduate level students in courses on nonprofit work, or broader classes on organizational communication and public administration that have units on the nonprofit sector. This book is also perfect for nonprofit professionals looking to develop a more sophisticated and insightful approach to their work.
Book Synopsis The Executive Director's Guide to Thriving as a Nonprofit Leader by : Mim Carlson
Download or read book The Executive Director's Guide to Thriving as a Nonprofit Leader written by Mim Carlson and published by John Wiley & Sons. This book was released on 2010-04-16 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the position of nonprofit ED becomes more demanding, there is a need for an up-to-date resource. This revised edition of the best-selling book is filled with management advice for succeeding as an executive director. This new edition includes thoroughly updated information and new content. It covers topics on timely issues and practical strategies including: Avoiding Burnout, Accountability, Professional Networking, Financial Literacy, Measuring Effectiveness, and much more. Ideal for ED’s and board members, the book also includes new cases and stories from the field and “practical tips” sidebars.
Download or read book Play to Win written by David La Piana and published by Jossey-Bass. This book was released on 2005 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
