The Invisible Economy Of Consumer Engagement

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The Invisible Economy of Consumer Engagement: Uncovering, Defining and Optimizing the Ocean of Trade Promotion and Channel Incentives Money That Drive

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Author : Robert L. Hand
Publisher :
ISBN 13 : 9781737787914
Total Pages : 294 pages
Book Rating : 4.7/5 (879 download)

Book Synopsis The Invisible Economy of Consumer Engagement: Uncovering, Defining and Optimizing the Ocean of Trade Promotion and Channel Incentives Money That Drive by : Robert L. Hand

Download or read book The Invisible Economy of Consumer Engagement: Uncovering, Defining and Optimizing the Ocean of Trade Promotion and Channel Incentives Money That Drive written by Robert L. Hand and published by . This book was released on 2021-11-10 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade promotion spending is the second largest line item on a major consumer products company's financials, yet it continues to fail to generate positive ROI more than half of the time. This book provides a detailed road map for how to reverse that failure and achieve near-100% ROI with dramatically higher value consumer engagement.This is the first book to fully and comprehensively address the problems consumer products manufacturers and retailers have with breaking the cycle of failure of the hundreds of billions of dollars spent annually on trade channel promotions, negatively impacting revenue growth and consumer engagement. It changes the current business-to-business paradigm of thought and purpose to centering the consumer as the primary focal point and purpose for every promotion.The Invisible Economy of Consumer Engagement identifies the root causes resulting in failed promotions and offers a realistic and well-founded series of steps which must be taken to improve trade promotion fund management, account and promotion planning, channel promotion execution, and analysis. It is a realistic road map for the improvement of process, technology, data, and performance analysis of the huge amounts of money spent on retailer trade promotions. The book addresses the evolving technology of artificial intelligence-driven predictive and prescriptive analytics, advanced technology like the Internet of Things, blockchain, and how to improve the value, quality, and trustworthiness of all data. With interviews and statements from senior sales, marketing, finance, and IT executives from the world's top consumer goods companies and retailers, the author leverages his own industry-leading domain experiences to expose realistic issues, concerns, and problems that cause the failure of trade promotion. The book offers an intelligent array of insights and proven solutions that effectively accomplish strategic and tactical objectives of any consumer products company competing globally today.The Invisible Economy of Consumer Engagement is a must-read for anyone working at any level of a consumer products or retail company's marketing, sales, trade promotion, revenue growth management, supply chain, IT and financial organizations. It should also be required reading for university students studying these disciplines.

The Fluid Consumer

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Author : Teo Correia
Publisher : Redline Wirtschaft
ISBN 13 : 3864148871
Total Pages : 193 pages
Book Rating : 4.8/5 (641 download)

Book Synopsis The Fluid Consumer by : Teo Correia

Download or read book The Fluid Consumer written by Teo Correia and published by Redline Wirtschaft. This book was released on 2016-11-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fluid Consumer takes an in-depth look at how digital technologies are driving profound shifts in consumer expectations and in the consumer packaged goods industry, and it explores the implications of those shifts for business models, branding, and growth strategies. Branding in the digital world requires new practices and strategies. And, as Teo Correia explains, platform economics demonstrate how brands can leverage the power of network effects to grow. In this book, Correia builds upon the new model for digital branding: Brands as Platforms, a revolutionary way to approach and leverage digital technologies beyond e-commerce. He also provides a framework to help leaders and managers position their organizations for sustainable growth by leveraging digital technologies to engage consumers, and to optimize innovation efforts, marketing, and channel strategy development. In a nutshell, The Fluid Consumer: - Reveals how profoundly the consumer is changing in the digital era, and the ways in which consumer packaged goods companies are evolving and adapting as a result. - Develops the new model for digital branding – Brands as Platforms – a revolutionary way to approach and leverage digital technologies beyond e-commerce. - Describes the Four Pillars of Digital Growth needed to achieve digital consumer engagement and position an organization for success. - Uses case study examples to demonstrate how consumer packaged goods companies are finding new ways to position themselves and stay competitive in the face of industry transformation.

Online consumer engagement

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Author : Amy Renee Reitz
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

Book Synopsis Online consumer engagement by : Amy Renee Reitz

Download or read book Online consumer engagement written by Amy Renee Reitz and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Click it Or Ditch it

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Author : Holly Anne McGrory
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (11 download)

Book Synopsis Click it Or Ditch it by : Holly Anne McGrory

Download or read book Click it Or Ditch it written by Holly Anne McGrory and published by . This book was released on 2017 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

5 Rules of Consumer Engagement

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Author : Sigal Kremer
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781456335595
Total Pages : 0 pages
Book Rating : 4.3/5 (355 download)

Book Synopsis 5 Rules of Consumer Engagement by : Sigal Kremer

Download or read book 5 Rules of Consumer Engagement written by Sigal Kremer and published by Createspace Independent Publishing Platform. This book was released on 2011-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where the average consumer walks past a long wall of flat screen TVs priced similarly and can't tell the difference between one versus the other, how do you influence brand choice? As marketers, advertisers and creatives, our job often involves crafting messages that hone preference and drive sales. Sometimes we get lucky and work on a brand with a discernible and important competitive advantage to consumers. But often we work in categories that are increasingly crowded and/or filled with products that have little perceptible difference from competition (at least in the consumer's mind). That's when we dig deeper to uncover the reason our brand should be chosen above all others. We prioritize our messaging strategy, bring it to life and then try not to cringe when we expose it to consumers, holding our breath as they pick apart the communication for what seem small, inconsequential reasons, but add up to deal breakers. Wouldn't it be nice to refine your message before you get to the cringing stage by using a set of psychological principles translated into English? Wait a minute. Psychology? That's heavy stuff. But it doesn't have to be if you have a psychology-to-marketing dictionary, which allows you to transition from high level psychological theory to in the trenches advice. For example: Psychological Diagnosis: A brand that can uniquely assist individuals in negotiating powerful subconscious needs and wishes, while avoiding internal conflicts/pitfalls, will be much more successful in creating a meaningful connection with consumers. Translation: A brand that strikes an emotional chord while communicating - without alienating - will fly off the shelves, while those that don't can't be given away. Whether you're selling automobiles or garden gloves, fast food or blood pressure medication, striking a deep emotional chord is essential to the success of your brand. Your challenge is to uncover these distinct, salient, subconscious consumer needs and wishes and use them to your advantage - in branding, packaging and advertising. The good news is you don't have to get an advanced degree in psychology to do so.

Engage to Win

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Author : Steve Lucas
Publisher : Greenleaf Book Group
ISBN 13 : 162634499X
Total Pages : 210 pages
Book Rating : 4.6/5 (263 download)

Book Synopsis Engage to Win by : Steve Lucas

Download or read book Engage to Win written by Steve Lucas and published by Greenleaf Book Group. This book was released on 2018-09-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engagement is the key to success for today’s businesses. The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every day. Ironically, we use connected to describe this new world, yet we are asked to interact increasingly through apps and browsers instead of via face-to-face contact with customers and clients. Even with all the incredible advances, it’s worth pondering whether organizations actually feel more connected to the people and the companies they do business with. In Engage to Win, author Steve Lucas introduces a new model for marketing to address this new hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. This digital era demands that marketers understand the science of marketing in order to scale and succeed. But if we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood. So how do we win the heart and mind of the buyer in this new world? Develop a real strategy around engagement by practicing these simple steps: listen, learn, and engage. Listening creates insights, insights drive engagement, and engagement drives revenue. Truly engaging with customers will allow businesses to see, in real-time, when customers' wants and needs are changing, so businesses will be able to adapt, survive, and ultimately thrive!

Laddering

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Author : Eric V. Holtzclaw
Publisher : John Wiley & Sons
ISBN 13 : 1118653572
Total Pages : 224 pages
Book Rating : 4.1/5 (186 download)

Book Synopsis Laddering by : Eric V. Holtzclaw

Download or read book Laddering written by Eric V. Holtzclaw and published by John Wiley & Sons. This book was released on 2013-06-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you. Helps you look at your customers in a new way and as a result maximize your profits and reduce your support costs Provides a framework for evaluating what marketing messages, campaigns and experiences are appropriate Author Eric V. Holtzclaw is CEO and founder of User Insight, a user experience research firm and Laddering Works, a marketing strategy and consulting firm. His weekly radio show, The 'Better You' Project, shines a spotlight on entrepreneurs' business journeys, his column Lean Forward appears weekly on INC.com and he is regularly contributor to CMO.com. You must understand what is truly important in order to build relationships with consumers and to market for success in the new many-to-many economy. Laddering offers the tools and knowledge you need to thrive.

The Intention Economy

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Author : Doc Searls
Publisher : Harvard Business Press
ISBN 13 : 1422184021
Total Pages : 256 pages
Book Rating : 4.4/5 (221 download)

Book Synopsis The Intention Economy by : Doc Searls

Download or read book The Intention Economy written by Doc Searls and published by Harvard Business Press. This book was released on 2012-04-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Caveat venditor—let the seller beware While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: • Control the flow and use of personal data • Build their own loyalty programs • Dictate their own terms of service • Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost And they will do all of this outside of any one vendor’s silo. This new landscape we’re entering is what Doc Searls calls The Intention Economy—one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many. New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors’ CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways—all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?

Content to Commerce

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Author : Avi Savar
Publisher : John Wiley & Sons
ISBN 13 : 1118526171
Total Pages : 283 pages
Book Rating : 4.1/5 (185 download)

Book Synopsis Content to Commerce by : Avi Savar

Download or read book Content to Commerce written by Avi Savar and published by John Wiley & Sons. This book was released on 2013-05-06 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.

The Experience Economy, With a New Preface by the Authors

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Author : B. Joseph Pine II
Publisher : Harvard Business Press
ISBN 13 : 1633697983
Total Pages : 412 pages
Book Rating : 4.6/5 (336 download)

Book Synopsis The Experience Economy, With a New Preface by the Authors by : B. Joseph Pine II

Download or read book The Experience Economy, With a New Preface by the Authors written by B. Joseph Pine II and published by Harvard Business Press. This book was released on 2019-12-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

Digitization of Economy and Society

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Author : Sudeshna Basu Mukherjee
Publisher : CRC Press
ISBN 13 : 1000407276
Total Pages : 362 pages
Book Rating : 4.0/5 (4 download)

Book Synopsis Digitization of Economy and Society by : Sudeshna Basu Mukherjee

Download or read book Digitization of Economy and Society written by Sudeshna Basu Mukherjee and published by CRC Press. This book was released on 2021-10-21 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume looks at a selection of important issues resulting from the digitization of society, which has fundamentally transformed organizations. These new technological innovations are creating new opportunities as well as new challenges. This volume considers the emerging paradigm of digitization in economy and society, which covers a wide spectrum of digitization processes and consequences, accelerated by the current COVID-19 pandemic, the lockdown scenario, and the increase in digitization by individuals, businesses, and governments. The book explores digital social trends, digital marketing, and the service industry, as well as the societal consequences of technologies and solutions to those problems. The diverse topics include the societal impact of digitization on gender issues, virtual relationships, e-government, online privacy, the gig economy (using Uber as an example), work life changes, online education, online media health public service advertisements, loneliness of the elderly, and more. This book is essential reading for students and faculty of social sciences, economics, and management technology to understand the broad dimensions of digitization in our everyday life and the theoretical and practical utilization and outcome of digitization.

Join the Conversation

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Author : Joseph Jaffe
Publisher : John Wiley & Sons
ISBN 13 : 0470187867
Total Pages : 320 pages
Book Rating : 4.4/5 (71 download)

Book Synopsis Join the Conversation by : Joseph Jaffe

Download or read book Join the Conversation written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2008-01-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

The Art of Consumer Engagement

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Author : Liana Li Evans
Publisher :
ISBN 13 : 9780789748997
Total Pages : 0 pages
Book Rating : 4.7/5 (489 download)

Book Synopsis The Art of Consumer Engagement by : Liana Li Evans

Download or read book The Art of Consumer Engagement written by Liana Li Evans and published by . This book was released on 2012-03-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, engaging with customers must happen on many different levels, through multiple online and offline platforms. Engaging consumers where they are takes research and skill - but, by doing so, organizations can develop large corps of "customer evangelists" who voluntarily promote their brands, products, and services - and magnify the value of all their marketing investments. In this book, top web/social marketer Liana "Li" Evans shows you how the most effective organizations are achieving those goals, and helps you apply and adapt their lessons for your own business or non-profit.The Art of Consumer Engagementcombines proven best practices with more than a dozen outstanding new case studies: examples drawn from leaders like American Express OPEN, Southwest, and Ford - and from many great small companies, too. Readers will learn how these innovators are engaging customers on multiple levels through integrated strategies and mutually-reinforcing platforms - and how they're getting more out of tools ranging from search and social media to analytics and email. From start to finish, this book is packed with expert advice and valuable examples for B2B and B2C businesses of all sizes, for non-profits, and even for individuals building their own personal brands.

Affected

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Author : Cara Wrigley
Publisher : John Wiley & Sons
ISBN 13 : 0730357015
Total Pages : 255 pages
Book Rating : 4.7/5 (33 download)

Book Synopsis Affected by : Cara Wrigley

Download or read book Affected written by Cara Wrigley and published by John Wiley & Sons. This book was released on 2019-02-19 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs. Shows businesses how they can better understand and engage with customers digitally Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements Establishes a clear framework for analysing and applying the right strategy for your digital engagement Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected, you’ll find the tools and techniques you need to find your customers where they are.

The Garment Economy

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Author : Michelle Brandstrup
Publisher : Springer Nature
ISBN 13 : 3031333020
Total Pages : 625 pages
Book Rating : 4.0/5 (313 download)

Book Synopsis The Garment Economy by : Michelle Brandstrup

Download or read book The Garment Economy written by Michelle Brandstrup and published by Springer Nature. This book was released on 2023-07-29 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.

The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency

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Author : Liz . Crawford
Publisher : McGraw Hill Professional
ISBN 13 : 0071787186
Total Pages : 273 pages
Book Rating : 4.0/5 (717 download)

Book Synopsis The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency by : Liz . Crawford

Download or read book The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency written by Liz . Crawford and published by McGraw Hill Professional. This book was released on 2012-04-20 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing this valuable commodity. Liz Crawford, a leading marketing innovator and consumer behavior analyst, gives a fast-paced and comprehensive look at how the unprecedented availability of information is a boon to brands, because it lets shoppers perform the labor of marketing when they watch and share ads, recommend products, and interact with brands and each other. Crawford presents interviews with marketers and shoppers, and case studies of how brands like 7-Eleven, Carnival Cruises, and Kia are using Shopkick, foursquare, and other platforms to stay ahead of accelerating changes in consumer empowerment by encouraging and rewarding everyday activities--entering a store, messaging, recommending, "Liking," playing, and more. From these examples you will learn how to Accurately measure and assess the value of shoppers' activities Translate the four key shopper behaviors--attention, participation, advocacy, and loyalty--into "Shopper Currency," real and virtual rewards that have measurable value to buyers and sellers Improve your business's ROI in shopper marketing by avoiding activity-foractivity's- sake and other common pitfalls Align your brand more seamlessly with your shoppers' own personal "brands" The Shopper Economy provides you with a high-level strategy that makes every shopper interaction a valuable transaction. It offers invaluable insights about today's rapidly evolving marketing landscape and proven solutions for how your brand can turn "path-to-purchase" models and consumer reward programs into lasting and profitable relationships with shoppers everywhere. PRAISE FOR THE SHOPPER ECONOMY "Every ten years, Consumer Marketing reinvents itself. If the 1990s were about Category Management, Shopper Insights has been the driver of the moment. Liz Crawford deconstructs the movement with precision." -- Paco Underhill, CEO Envirosell Inc., and author of Why We Buy “"A fascinating account of the present and future direction of marketing to shoppers. It is a brave new world that Liz Crawford writes about with real clarity. Her book is a bright door to the future." -- Herb Sorensen, PhD, Global Scientific Advisor, TNS Global Retail & Shopper Practice, and author of Inside the Mind of the Shopper "If you want to understand how to motivate shoppers and leverage the new shopper currency--behavior--you need to read this book. Liz Crawford details shopper behaviors, old and new, and provides a road map for brands that need to meet marketing and sales goals in an unbelievably complex shopping environment." -- Al McClain, CEO and founder, RetailWire.com "A refreshing and thought-provoking exploration of today's dynamic, highly digital consumer market place. I highly recommend [that] anyone who thinks they know something about shopper marketing or wants to think about it a bit more out of the box read this book and take Liz Crawford's advice to heart." -- Dan Flint, PhD, director, University of Tennessee Shopper Marketing Forum

Exploring Online Value Destruction in Consumer-to-consumer Engagement

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Author : Noha Refaie
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (126 download)

Book Synopsis Exploring Online Value Destruction in Consumer-to-consumer Engagement by : Noha Refaie

Download or read book Exploring Online Value Destruction in Consumer-to-consumer Engagement written by Noha Refaie and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: