Advances in Global Marketing

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Publisher : Springer
ISBN 13 : 3319613855
Total Pages : 517 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Advances in Global Marketing by : Leonidas C. Leonidou

Download or read book Advances in Global Marketing written by Leonidas C. Leonidou and published by Springer. This book was released on 2017-10-20 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.

Impact of International Business

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Publisher : Springer
ISBN 13 : 1137569468
Total Pages : 292 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Impact of International Business by : Heinz Tuselmann

Download or read book Impact of International Business written by Heinz Tuselmann and published by Springer. This book was released on 2016-07-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international community is confronted with a new set of challenges, the scale and complexity of which is virtually unprecedented. In this connection, there are heightened demands for international business research to provide guidance for decision-makers on how to solve actual problems. Impact of International Business addresses current challenges and issues, and provides fresh insights that are pertinent for policy and practice. The book examines various contemporary international business issues from various viewpoints, draws on research conducted in different countries, examines IB issues in both developed and emerging country contexts, offers various theoretical perspectives and different methodologies. It provides both rigorous empirical and conceptual advances and insights that are useful and relevant for managers and policy makers in their search for solutions in face of current challenges posed by the international environment.

The Internationalisation of Young High-Tech Firms

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Publisher : Springer Science & Business Media
ISBN 13 : 3790827029
Total Pages : 297 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis The Internationalisation of Young High-Tech Firms by : Oliver Bürgel

Download or read book The Internationalisation of Young High-Tech Firms written by Oliver Bürgel and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is now a certain tradition of Anglo-German comparative research on new technology-based firms (NTBFs). Two of the most influential studies in this area have both been sponsored by the Anglo-German Foundation for the Study of In dustrial Society (AGF). Starting in 1977, the first AGF project on NTBFs, which was carried out by the consultancy firm Arthur D. Little, has been one ofthe most important early contributions in this field (Little 1977). This report was the first public document to use the term 'new technology-based firm' and to provide a definition, which despite its operational limitations subsequently became an es tablished term in the literature. More importantly, this study represented one ofthe first serious attempts to survey the existing stock of this type of firm. The report was critical of the contemporary situation in Europe. (This is a policy area which continues to be hotly debated, see European Commission 1995, Bank of England 1996 and HM Treasury 1998. ) It emphasised that, in comparison with the USA, Germany and the UK were each lagging behind if judged by the rate of formation of NTBFs and in their total contribution to the overall economic activity of both countries. In terms of a policy contribution, this study was instrumental in high lighting the lack ofsupport infrastructures for the genesis and growth of high-tech start-ups in two of Europe's leading economies.

Born Global Firms

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Publisher : Business Expert Press
ISBN 13 : 1606490133
Total Pages : 136 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Born Global Firms by : S. Tamer Cavusgil

Download or read book Born Global Firms written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-08-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

The Internationalization of High-Tech Firms

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527535541
Total Pages : 196 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis The Internationalization of High-Tech Firms by : Nelly Daszkiewicz

Download or read book The Internationalization of High-Tech Firms written by Nelly Daszkiewicz and published by Cambridge Scholars Publishing. This book was released on 2019-06-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the outcome of the research project “Internationalization Patterns of Small and Medium-Sized Enterprises Operating in High-Tech Industries”, funded by the National Science Centre (NCN) of Poland. It presents updated knowledge on the internationalization patterns of high-tech firms, with particular insights into their main characteristics such as innovations and research and development. The theoretical framework of the book is built on a literature review and the survey of existing research. In turn, the results of the research project which gave rise to the book are presented, highlighting the internationalization path of firms operating in the high-tech and medium-high-tech sectors.

The Internationalization of Small Firms

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Publisher : Routledge
ISBN 13 : 1134083416
Total Pages : 182 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis The Internationalization of Small Firms by : Shameen Prashantham

Download or read book The Internationalization of Small Firms written by Shameen Prashantham and published by Routledge. This book was released on 2007-08-30 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on empirical case-study research carried out in the Bangalore software industry, this book explores the role of network relationships in the internationalization of small knowledge-intensive firms. Using a conceptual framework, it looks at a range of key themes. These include: networks knowledge technology. Highlighting the propensity of small knowledge-intensive firms to develop and leverage network relationships and thereby, the resourcefulness with which entrepreneurial firms can (and do) internationalize, this book is essential reading for academics and students with an interest in the intersection between international business and entrepreneurship.

Diasporas and Transnational Entrepreneurship in Global Contexts

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Publisher :
ISBN 13 : 9781522519911
Total Pages : 0 pages
Book Rating : 4.5/5 (199 download)

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Book Synopsis Diasporas and Transnational Entrepreneurship in Global Contexts by : Sanya Ojo

Download or read book Diasporas and Transnational Entrepreneurship in Global Contexts written by Sanya Ojo and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is an essential reference publication for the latest material on the nature, process, and outcome of migrant entrepreneurs' economic activities expanding from their countries of origin to their countries of residence. Featuring coverage on a broad range of topics, such as regional growth, industrial development, and employment generation"--

Key Success Factors of SME Internationalisation

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Publisher : Emerald Group Publishing
ISBN 13 : 1787542785
Total Pages : 272 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Key Success Factors of SME Internationalisation by : Noémie Dominguez

Download or read book Key Success Factors of SME Internationalisation written by Noémie Dominguez and published by Emerald Group Publishing. This book was released on 2018-08-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.

Going International

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Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Going International by : Gerald David Newbould

Download or read book Going International written by Gerald David Newbould and published by John Wiley & Sons. This book was released on 1978 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Challenges to International Marketing

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Publisher : Emerald Group Publishing
ISBN 13 : 1848554699
Total Pages : 431 pages
Book Rating : 4.8/5 (485 download)

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Book Synopsis New Challenges to International Marketing by : Tamer Cavusgil

Download or read book New Challenges to International Marketing written by Tamer Cavusgil and published by Emerald Group Publishing. This book was released on 2009-02-20 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

Making It Big

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Publisher : World Bank Publications
ISBN 13 : 1464815585
Total Pages : 178 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis Making It Big by : Andrea Ciani

Download or read book Making It Big written by Andrea Ciani and published by World Bank Publications. This book was released on 2020-10-08 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic and social progress requires a diverse ecosystem of firms that play complementary roles. Making It Big: Why Developing Countries Need More Large Firms constitutes one of the most up-to-date assessments of how large firms are created in low- and middle-income countries and their role in development. It argues that large firms advance a range of development objectives in ways that other firms do not: large firms are more likely to innovate, export, and offer training and are more likely to adopt international standards of quality, among other contributions. Their particularities are closely associated with productivity advantages and translate into improved outcomes not only for their owners but also for their workers and for smaller enterprises in their value chains. The challenge for economic development, however, is that production does not reach economic scale in low- and middle-income countries. Why are large firms scarcer in developing countries? Drawing on a rare set of data from public and private sources, as well as proprietary data from the International Finance Corporation and case studies, this book shows that large firms are often born large—or with the attributes of largeness. In other words, what is distinct about them is often in place from day one of their operations. To fill the “missing top†? of the firm-size distribution with additional large firms, governments should support the creation of such firms by opening markets to greater competition. In low-income countries, this objective can be achieved through simple policy reorientation, such as breaking oligopolies, removing unnecessary restrictions to international trade and investment, and establishing strong rules to prevent the abuse of market power. Governments should also strive to ensure that private actors have the skills, technology, intelligence, infrastructure, and finance they need to create large ventures. Additionally, they should actively work to spread the benefits from production at scale across the largest possible number of market participants. This book seeks to bring frontier thinking and evidence on the role and origins of large firms to a wide range of readers, including academics, development practitioners and policy makers.

Contemporary Challenges to International Business

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Publisher : Springer
ISBN 13 : 0230237320
Total Pages : 316 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Contemporary Challenges to International Business by : K. Ibeh

Download or read book Contemporary Challenges to International Business written by K. Ibeh and published by Springer. This book was released on 2009-03-05 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: International business is synonymous with big challenges. Cultural and institutional complexities remain ever potent, so are 'newer' concerns like climate change and international terrorism. This timely book examines these challenges from the perspectives of different international business actors.

World Encyclopedia of Entrepreneurship

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Publisher : Edward Elgar Publishing
ISBN 13 : 1839104147
Total Pages : 704 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis World Encyclopedia of Entrepreneurship by : Léo-Paul Dana

Download or read book World Encyclopedia of Entrepreneurship written by Léo-Paul Dana and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of a classic reference work, written by some of the most eminent academics in the field, contains over 30 per cent more entries on entrepreneurship. Comprehensive in scope, it includes topics from business angels, to export services to family business and uncertainty and venture capital. There are also entries on individuals including George Eastman, Howard Hughes, Joseph Schumpeter and Walt Disney. Providing its readers with a unique point of reference, as well as stimulus for further research, this Encyclopedia is an indispensable tool for anyone interested in entrepreneurship, particularly students, scholars and researchers.

The Global Enterprise

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Publisher : Routledge
ISBN 13 : 1135795398
Total Pages : 400 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis The Global Enterprise by : Erdener Kaynak

Download or read book The Global Enterprise written by Erdener Kaynak and published by Routledge. This book was released on 2013-04-15 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical insights on the role of the entrepreneur in the global business context Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they’ve been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic development and build firm sustainability. This unique book takes a fresh and innovative approach to the practical aspects of international business, including economic cluster formation, network formation, market entry, public policy controls and incentives, economic competitiveness, and the creation of value. The Global Enterprise offers perspectives from practitioners and academics working in a variety of disciplines in Europe, Asia, the Middle East, and the United States. Their contributions address many of the vital issues of global business, including value-added chains, cross-border networks, knowledge management, technology transfer, transnational lines of production, distribution, marketing, and financial flows, and the strategic partnerships between government and corporations. The book is illustrated with more than 65 tables and figures, and articles are organized into three sections—“Globalization: Building Firm Sustainability,” “Entrepreneurship and Public Policy: Economic Competitiveness,” and “Knowledge Creation: Knowledge Management, Knowledge Transfer, and Cluster Formation.” The Global Enterprise examines: the global transfer of capital strategic partnerships between governments and multinational firms the prospects for economic progress in developing countries the impact of small- and medium-sized enterprises (SME) the role of export regulations in national security and in safeguarding foreign policy the evolution of the Hard Rock Café cultural ontology global virtual teams (GVT) how to implement a knowledge management project a framework for discussing entrepreneurship from an environmental perspective and much more The Global Enterprise is an essential resource for academics, researchers, and professionals in the field of international business, and for economic development experts and government policymakers.

Innovation, Agglomeration and Regional Competition

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Publisher : Edward Elgar Publishing
ISBN 13 : 1849802149
Total Pages : 417 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis Innovation, Agglomeration and Regional Competition by : Charlie Karlsson

Download or read book Innovation, Agglomeration and Regional Competition written by Charlie Karlsson and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of globalization has triggered a fundamental rethinking about the role of regions in economic development policy. In this important new book, Karlsson, Johansson and Stough assemble a cast of leading international scholars to unravel the new role for regions and local economic development policy to harness the possibilities unleashed by the forces of globalization. This book contains important new insights and ideas that will be welcomed by both scholars and policymakers. David B. Audretsch, Indiana University, Bloomington, US and WHU, Germany This book provides a state-of-the-art overview of current research on regional competition and co-operation. Developing our current understanding of the new role of regions and their behaviour, this book addresses questions such as: How and why do regions compete? How does competition between border regions operate? Which regions are successful and which regions fail? What are the implications of regional competition in terms of resource allocation, the location of economic activities and the distribution of incomes? The book illuminates a number of critical theoretical end empirical issues relating to the competitive and cooperative nature of regions, as well as highlighting a number of new case studies from a variety of countries. The book will be a useful enhancement to undergraduate and post-graduate courses in economics, economic geography, regional science, regional planning, business administration, and international and industrial management. It will also be an invaluable guidance tool for researchers, consultants and policy makers in international organizations such as the EU, the World Bank and the OECD.

Handbook of Research on Born Globals

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Publisher : Edward Elgar Publishing
ISBN 13 : 0857938045
Total Pages : 449 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Handbook of Research on Born Globals by : Mika Gabrielsson

Download or read book Handbook of Research on Born Globals written by Mika Gabrielsson and published by Edward Elgar Publishing. This book was released on 2012 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The immense literature on born globals contains a cottage industry of research that includes many different definitions, operationalizations and conclusions. It is time to reflect on what insights we have gained. The editors have really succeeded in putting a highly needed great Handbook together that presents this at its best. It will stimulate further research. It is an appealing, useful and well crafted end product.' – Torben Pedersen, Copenhagen Business School, Denmark This impressive Handbook provides a dynamic perspective on the development of successful born global firms, including evolutionary phases and pathways of growth, emergence of entire born global industries, role of founders' linkages, experience, culture and training, as well as collaboration with large MNEs. The expert contributors and the editors explore the origin and evolution of born globals and the changing history of this sector. They outline the training involved in developing international intellectual entrepreneurs and study the effects of different cultures on the origin and growth of born globals. The Handbook focuses on the different types of born globals that emerge from the general set of SMEs – ranging from the pure born globals to the born again globals, the born regionals, and their sub group of born again regionals. It also innovatively differentiates these from internationalizing SMEs and international new ventures. Providing a dynamic perspective on the development of successful born global firms, this book will prove essential reading for researchers and students of international business. Founders of born global firms will also learn about novel management practices, whilst educational institutions and governments will find invaluable insights on how to foster the emergence of successful born globals.

The Process of Internationalization in Emerging SMEs and Emerging Economies

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 178100319X
Total Pages : 449 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis The Process of Internationalization in Emerging SMEs and Emerging Economies by : Hamid Etemad

Download or read book The Process of Internationalization in Emerging SMEs and Emerging Economies written by Hamid Etemad and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, the fourth volume in the McGill International Entrepreneurship Series, brings together 27 top scholars to explore the structural complexities, evolving relations and dynamic forces that are shaping a new system of multi-polar, multi-level international business relations. It examines entrepreneurial efforts and relations in different national and corporate cultures, each embedded in and also constrained by country-specific socio-economic structures and each vying for consumer attentions in competitive global markets. The new millennia has experienced much rapid change, much of it implicit, intangible and not covered by the headlines of the popular press. The bipolar business system of the 20th century that prioritized the relationship between firms and consumers of developed countries is giving way to an emerging multi-polar and multi-level international system that considers consumers and companies in developing economies as well. In this book, scholars from around the world analyze the nascent architecture and relations in this quickly evolving system. They explore the structural complexities, evolving relations, and dynamic forces that are shaping and re-shaping the new system and examine entrepreneurial efforts and relations that cement its structure. The chapters in this volume portray the operating conditions of firms across 14 emerging country environments and industries ranging from basic foods and information technology to complex business processes. Students and professors of international business, entrepreneurship, marketing and management studies will find this volume an indispensable addition to the literature.