The Interactive Marketplace

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The Lean Marketplace

Author : Juho Makkonen
Publisher :
ISBN 13 : 9789529400089
Total Pages : 210 pages
Book Rating : 4.4/5 ( download)

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Book Synopsis The Lean Marketplace by : Juho Makkonen

Download or read book The Lean Marketplace written by Juho Makkonen and published by . This book was released on 2018-02-23 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by the success of platforms such as Airbnb, Etsy or Fiverr? Want to know how to build an online marketplace business? This is the book for you. In this step by step guide, we will go through everything you need to know about developing your idea into a sustainable business, offering lots of practical advice and actionable ideas along the way. This book is the result of two experts putting almost two decades of experience together, in order to create a repeatable method for creating a successful online marketplace. The applicable tactics and techniques can be studied in advance, helping you avoid the most common pitfalls. It's a handbook for anyone building an online marketplace. The same methods will apply whether your organization is a startup, a cooperative, a non-profit, or a big brand. Not every marketplace will be as big as Airbnb and Uber, but we believe there are thousands of marketplace ideas out there that can make for great, sustainable businesses. With the help of this book, you're one step closer to building the next one. Critical acclaim "Juho and Cristóbal have written a practical in-the-weeds guide on marketplace execution that will prove invaluable for all entrepreneurs looking to start a marketplace. No fluff, just actionable ideas." - Sangeet Paul Choudary, best-selling author of Platform Revolution and Platform Scale "Building marketplaces can be hard. The Lean Marketplace is a very useful step-by-step guide to help entrepreneurs think through the challenges and solutions to create the next Uber or Airbnb." - Boris Wertz, Founder and General Partner, Version One Ventures "Must read for every marketplace entrepreneur. I'm going to ask everyone in our team to read this book." - Bram de Zwart, Co-founder and CEO, 3D Hubs "As I'm friends with both authors, I know first hand that the information in their book is hard won from long experience helping dozens of marketplaces succeed and consulting the top experts from around the world. However, the quality and comprehensiveness of the content speaks for itself. It covers all the essentials of growing an online marketplace, and in the most straightforward way possible. It is an impressively practical, must read resource for any current or aspiring marketplace entrepreneur. I can't recommend it highly enough, but please see for yourself." - Neal Gorenflo, Co-founder of Shareable "The essential guide to building an essential marketplace." - Tristan Pollock, Co-founder, Storefront, Partner, 500 Startups "Reading Juho's and Cristobal's advice online before launching our platform helped us save so much time and avoid the most common mistakes. If you're considering building a marketplace business, read this book first. Seriously." - Agne Milukaite, Co-founder and CEO, Cycle.land "Envisioning, validating, building and growing a marketplace is no small challenge: the most important aspect to nailing this challenge down is all about avoiding losing time and energy in the myriad of wrong directions that can come up your way. This book is an essential guide, the lifeboat for the marketplace founder that faces the ocean of bootstrapping." - Simone Cicero, platform strategist and consultant, creator of Platform Design Toolkit "I bootstrapped my marketplace business from launch to profitability in 6 months. Reading this book will help you do the same." - Mike Williams, CEO and Founder, Studiotime

The Interactive Marketplace

Author : Keith T. Brown
Publisher : McGraw-Hill Companies
ISBN 13 : 9780071363433
Total Pages : 266 pages
Book Rating : 4.3/5 (634 download)

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Book Synopsis The Interactive Marketplace by : Keith T. Brown

Download or read book The Interactive Marketplace written by Keith T. Brown and published by McGraw-Hill Companies. This book was released on 2001 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Fact Sheet From an acclaimed e-business visionary, the first in-depth exploration of the most important innovation in e-business today: mass customization.

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues

Author : Sharma, Ravi S.
Publisher : IGI Global
ISBN 13 : 161350148X
Total Pages : 471 pages
Book Rating : 4.6/5 (135 download)

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Book Synopsis Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues by : Sharma, Ravi S.

Download or read book Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues written by Sharma, Ravi S. and published by IGI Global. This book was released on 2011-10-31 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

The Economics of E-Commerce

Author : Nir Vulkan
Publisher : Princeton University Press
ISBN 13 : 0691214549
Total Pages : 236 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis The Economics of E-Commerce by : Nir Vulkan

Download or read book The Economics of E-Commerce written by Nir Vulkan and published by Princeton University Press. This book was released on 2020-06-30 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field.

Marketplace 3.0

Author : Hiroshi Mikitani
Publisher : Macmillan
ISBN 13 : 0230342140
Total Pages : 256 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Marketplace 3.0 by : Hiroshi Mikitani

Download or read book Marketplace 3.0 written by Hiroshi Mikitani and published by Macmillan. This book was released on 2013-03-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the Internet. Today's major e-commerce players are building borderless platforms that are overturning the brick-and-mortar model, and changing the way local businesses think. But is this good or bad?

The Online Marketplace Advantage

Author : Philippe Corrot
Publisher : John Wiley & Sons
ISBN 13 : 1119864747
Total Pages : 232 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The Online Marketplace Advantage by : Philippe Corrot

Download or read book The Online Marketplace Advantage written by Philippe Corrot and published by John Wiley & Sons. This book was released on 2023-03-21 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionize your business with the power of marketplaces In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead. Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn: How to turn the marketplace model into your business’ competitive advantage The make-or-break decisions for launching an industry-leading enterprise marketplace fast The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.

E-FOOD: Closing the Online Enforcement Gap in the EU Platform Economy

Author : Maria Jose Plana Casado
Publisher : Springer Nature
ISBN 13 : 3030795047
Total Pages : 187 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis E-FOOD: Closing the Online Enforcement Gap in the EU Platform Economy by : Maria Jose Plana Casado

Download or read book E-FOOD: Closing the Online Enforcement Gap in the EU Platform Economy written by Maria Jose Plana Casado and published by Springer Nature. This book was released on 2021-08-05 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail is ‘going digital,’ and grocery shopping is no exception. While some businesses are relaying on their corporate website to make the sale, both traditional brick-and-mortar and new disruptive business models are increasingly using online marketplaces to offer their products online. European Union law has been gradually updated to reflect this new reality, with Intellectual Property Rights legislation and Consumer Law leading the way toward a suitable regulatory framework in the Platform Economy. However, the EU has not devised a comprehensive strategy for tackling the challenges posed by the online sale of physical consumer goods, such as effective public enforcement in online environments. In fact, sector-specific legislation, including Food Law, largely ignores online transactions. In this context, the book evaluates the impact that online marketplaces are having on European Union sector-specific legislation and its e-nforcement. The goal is to assess whether the existing regulatory and policy framework are sufficient for promoting compliance and bridging the enforcement gap in the digital single market. Focusing on the e-food market, the book presents a state-of-the-art overview of how online marketplaces are altering EU law and its enforcement by public authorities.

Integrated Marketing Communications

Author : Philip J. Kitchen
Publisher : Springer Nature
ISBN 13 : 3030764168
Total Pages : 379 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Integrated Marketing Communications by : Philip J. Kitchen

Download or read book Integrated Marketing Communications written by Philip J. Kitchen and published by Springer Nature. This book was released on 2022-01-03 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.

Communicating Globally

Author : Don E Schultz
Publisher : McGraw Hill Professional
ISBN 13 : 007139432X
Total Pages : 290 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis Communicating Globally by : Don E Schultz

Download or read book Communicating Globally written by Don E Schultz and published by McGraw Hill Professional. This book was released on 2000-06-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "travel"? Designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage, Communicating Globally shows how to successfully strategize, select appropriate communication tactics, and then execute a global communication plan that encompasses all sources of communication, both internal and external. Based on the strong theoretical foundations of integrated marketing communication (IMC), Communicating Globally offers a practitioner's perspective on integrated global marketing communication (IGMC) in action through vignettes, four complete case studies of well-recognized multinational brands, and one study case. Praise for Communicating Globally "In the 21st century, the ability of ad agencies to provide worldwide, integrated marketing services for their clients will become essential. Only those marketers and agencies with the ability to brand products and services globally will thrive. Communicating Globally provides a roadmap on how to do it right." O. Butch Drake, president-CEO, American Association of Advertising Agencies "No one can provide a guaranteed formula for future success, but Communicating Globally comes awfully close. By combining an astute knowledge of the global marketplace, emerging trends and technologies, and good old common sense, Don Schultz and Philip Kitchen illuminate the path for successful brand building in the 21st century." Ed Faruolo, vice president, corporate marketing communications, CIGNA Corporation "Don Schultz has done it again! His unique and highly readable approach is a must for companies looking to market globally in the new century. Communicating Globally offers an important road map through the maze of global marketing communications." James R. Gregory, CEO, Corporate Branding, LLC "This book is important because it brings the concept of integrated marketing communications (IMC) into full international focus for the first time. This focus is maintained throughout the whole structure and it makes the book a truly conceptual work. The case studies that illustrate the practical ramification of international IMC yield significant general as well as specific lessons." John Philip Jones, Syracuse University "The 1990's introduced integrated marketing--understanding and communicating relevantly with customers by using information. Communicating Globally now takes the same principles and adapts them to today's dynamic global marketplace. Even better, it is written in a style that makes it easy for a non-marketer to fully understand the importance of managing a brand." John R Wallis, vice president of marketing, Hyatt International Corporation

Electronic Commerce: Building tomorrow's information infrastructure; doing business online; the future of the domain name system; consumer protection in cyperspace; privacy in cyberspace

Download Electronic Commerce: Building tomorrow's information infrastructure; doing business online; the future of the domain name system; consumer protection in cyperspace; privacy in cyberspace PDF Online Free

Author : United States. Congress. House. Committee on Commerce
Publisher :
ISBN 13 :
Total Pages : 398 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Electronic Commerce: Building tomorrow's information infrastructure; doing business online; the future of the domain name system; consumer protection in cyperspace; privacy in cyberspace by : United States. Congress. House. Committee on Commerce

Download or read book Electronic Commerce: Building tomorrow's information infrastructure; doing business online; the future of the domain name system; consumer protection in cyperspace; privacy in cyberspace written by United States. Congress. House. Committee on Commerce and published by . This book was released on 1998 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The LegalTech Book

Author : Sophia Adams Bhatti
Publisher : John Wiley & Sons
ISBN 13 : 1119574285
Total Pages : 282 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The LegalTech Book by : Sophia Adams Bhatti

Download or read book The LegalTech Book written by Sophia Adams Bhatti and published by John Wiley & Sons. This book was released on 2020-06-01 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written by prominent thought leaders in the global FinTech investment space, The LegalTech Book aggregates diverse expertise into a single, informative volume. Key industry developments are explained in detail, and critical insights from cutting-edge practitioners offer first-hand information and lessons learned. Coverage includes: The current status of LegalTech, why now is the time for it to boom, the drivers behind it, and how it relates to FinTech, RegTech, InsurTech and WealthTech Applications of AI, machine learning and deep learning in the practice of law; e-discovery and due diligence; AI as a legal predictor LegalTech making the law accessible to all; online courts, online dispute resolution The Uberization of the law; hiring and firing through apps Lawbots; social media meets legal advice To what extent does LegalTech make lawyers redundant? Cryptocurrencies, distributed ledger technology and the law The Internet of Things, data privacy, automated contracts Cybersecurity and data Technology vs. the law; driverless cars and liability, legal rights of robots, ownership rights over works created by technology Legislators as innovators"--

Strategic Management of Organizations and Stakeholders

Author : Jeffrey S. Harrison
Publisher :
ISBN 13 : 9780538878395
Total Pages : 764 pages
Book Rating : 4.8/5 (783 download)

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Book Synopsis Strategic Management of Organizations and Stakeholders by : Jeffrey S. Harrison

Download or read book Strategic Management of Organizations and Stakeholders written by Jeffrey S. Harrison and published by . This book was released on 1998 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Creating Brand Cool

Author : Joan Abraham
Publisher : Routledge
ISBN 13 : 1000386368
Total Pages : 108 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Creating Brand Cool by : Joan Abraham

Download or read book Creating Brand Cool written by Joan Abraham and published by Routledge. This book was released on 2021-05-16 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.

Information Technology Law in Australia

Author : George Cho
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403525363
Total Pages : 322 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Information Technology Law in Australia by : George Cho

Download or read book Information Technology Law in Australia written by George Cho and published by Kluwer Law International B.V.. This book was released on 2023-01-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this practical guide to information technology law – the law affecting information and communication technology (ICT) – in Australia covers every aspect of the subject, including the regulation of digital markets, intellectual property rights in the digital context, relevant competition rules, drafting and negotiating ICT-related contracts, electronic transactions, and cybercrime. Lawyers who handle transnational matters will appreciate the detailed explanation of specific characteristics of practice and procedure. Following a general introduction, the monograph assembles its information and guidance in six main areas of practice: (1) the regulatory framework of digital markets, including legal aspects of standardization, international private law applied to the online context, telecommunications law, regulation of audio-visual services and online commercial platforms; (2) online public services including e-government, e-health and online voting; (3) contract law with regard to software, hardware, networks and related services, with special attention to case law in this area, rules with regard to electronic evidence, regulation of electronic signatures, online financial services and electronic commerce; (4) software protection, legal protection of databases or chips, and other intellectual property matters; (5) the legal framework regarding cybersecurity and (6) the application of criminal procedure and substantive criminal law in the area of cybercrime. Its succinct yet scholarly nature, as well as the practical quality of the information it provides, make this monograph a valuable time-saving tool for business and legal professionals alike. Lawyers representing parties with interests in Japan will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative law in this relatively new and challenging field.

Encyclopedia of Organizational Knowledge, Administration, and Technology

Author : Khosrow-Pour D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1799834743
Total Pages : 2734 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Encyclopedia of Organizational Knowledge, Administration, and Technology by : Khosrow-Pour D.B.A., Mehdi

Download or read book Encyclopedia of Organizational Knowledge, Administration, and Technology written by Khosrow-Pour D.B.A., Mehdi and published by IGI Global. This book was released on 2020-09-29 with total page 2734 pages. Available in PDF, EPUB and Kindle. Book excerpt: For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.

The Future of the Electronic Marketplace

Author : Derek Leebaert
Publisher : MIT Press
ISBN 13 : 9780262621328
Total Pages : 400 pages
Book Rating : 4.6/5 (213 download)

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Book Synopsis The Future of the Electronic Marketplace by : Derek Leebaert

Download or read book The Future of the Electronic Marketplace written by Derek Leebaert and published by MIT Press. This book was released on 1999-08-18 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The electronic marketplace is a global one, and it's changing every aspect of the consumer-vendor relathionship. The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise over the next few years. The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' new powers to assess and exchange goods and services over unparalleled distances. They discuss the opportunities and risks posed by the new integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this new marketplace of marketplaces. Contributors Les Alberthal, William D. Bandt, Robert J. Bonometti, David Braunschvig, Stephen D. Crocker, Walter Forbes, Denos Gazis, Daniel E. Geer, Jr., Irving Goldstein, Edward D. Horowitz, Daniel P. Keegan, Raymond W. Smith, Russel B. Stevenson, Jr., Patrick E. White

The Open Innovation Marketplace

Author : Alpheus Bingham
Publisher : FT Press
ISBN 13 : 0132312867
Total Pages : 269 pages
Book Rating : 4.1/5 (323 download)

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Book Synopsis The Open Innovation Marketplace by : Alpheus Bingham

Download or read book The Open Innovation Marketplace written by Alpheus Bingham and published by FT Press. This book was released on 2011-03-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: Why open innovation works so well. How to use open innovation to become more agile and entrepreneurial. How to access Idea Markets more quickly, and get more value from them. How to overcome new forms of "Not Invented Here" syndrome. How to implement cultural, organizational, and management changes that lead to greater innovation. New trends in open innovation–and the opportunities they present. The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.