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Author : Patrick van Kenhove
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (91 download)
Download or read book The Influence of Topic Involvement on Mail Survey Response Behavior written by Patrick van Kenhove and published by . This book was released on 2000 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Angelique M. Strand
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (367 download)
Download or read book Effects of Helping Orientation on Mail Survey Response Behavior written by Angelique M. Strand and published by . This book was released on 1996 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309272475
Total Pages : 167 pages
Book Rating : 4.3/5 (92 download)
Download or read book Nonresponse in Social Science Surveys written by National Research Council and published by National Academies Press. This book was released on 2013-10-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many household surveys in the United States, responses rates have been steadily declining for at least the past two decades. A similar decline in survey response can be observed in all wealthy countries. Efforts to raise response rates have used such strategies as monetary incentives or repeated attempts to contact sample members and obtain completed interviews, but these strategies increase the costs of surveys. This review addresses the core issues regarding survey nonresponse. It considers why response rates are declining and what that means for the accuracy of survey results. These trends are of particular concern for the social science community, which is heavily invested in obtaining information from household surveys. The evidence to date makes it apparent that current trends in nonresponse, if not arrested, threaten to undermine the potential of household surveys to elicit information that assists in understanding social and economic issues. The trends also threaten to weaken the validity of inferences drawn from estimates based on those surveys. High nonresponse rates create the potential or risk for bias in estimates and affect survey design, data collection, estimation, and analysis. The survey community is painfully aware of these trends and has responded aggressively to these threats. The interview modes employed by surveys in the public and private sectors have proliferated as new technologies and methods have emerged and matured. To the traditional trio of mail, telephone, and face-to-face surveys have been added interactive voice response (IVR), audio computer-assisted self-interviewing (ACASI), web surveys, and a number of hybrid methods. Similarly, a growing research agenda has emerged in the past decade or so focused on seeking solutions to various aspects of the problem of survey nonresponse; the potential solutions that have been considered range from better training and deployment of interviewers to more use of incentives, better use of the information collected in the data collection, and increased use of auxiliary information from other sources in survey design and data collection. Nonresponse in Social Science Surveys: A Research Agenda also documents the increased use of information collected in the survey process in nonresponse adjustment.
Author : Uwe Engel
Publisher : Routledge
ISBN 13 : 131762971X
Total Pages : 452 pages
Book Rating : 4.3/5 (176 download)
Download or read book Improving Survey Methods written by Uwe Engel and published by Routledge. This book was released on 2014-09-18 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-of-the-art volume provides insight into the recent developments in survey research. It covers topics like: survey modes and response effects, bio indicators and paradata, interviewer and survey error, mixed-mode panels, sensitive questions, conducting web surveys and access panels, coping with non-response, and handling missing data. The authors are leading scientists in the field, and discuss the latest methods and challenges with respect to these topics. Each of the book’s eight parts starts with a brief chapter that provides an historical context along with an overview of today’s most critical survey methods. Chapters in the sections focus on research applications in practice and discuss results from field studies. As such, the book will help researchers design surveys according to today’s best practices. The book’s website www.survey-methodology.de provides additional information, statistical analyses, tables and figures. An indispensable reference for practicing researchers and methodologists or any professional who uses surveys in their work, this book also serves as a supplement for graduate or upper level-undergraduate courses on survey methods taught in psychology, sociology, education, economics, and business. Although the book focuses on European findings, all of the research is discussed with reference to the entire survey-methodology area, including the US. As such, the insights in this book will apply to surveys conducted around the world.
Author : Rada V. Miller
Publisher : Nova Publishers
ISBN 13 : 9781604560060
Total Pages : 186 pages
Book Rating : 4.5/5 (6 download)
Download or read book Public Opinion Research Focus written by Rada V. Miller and published by Nova Publishers. This book was released on 2008 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public opinion is the aggregate of individual attitudes or beliefs held by the adult population. The principal approaches to the study of public opinion may be divided into 4 categories: a) quantitative measurement of opinion distributions b) investigation of the internal relationships among the individual opinions that make up public opinion on an issue c) description or analysis of the public role of public opinion. d) study both of the communication media that disseminate the ideas on which opinions are based and of the uses that propagandists and other manipulators make of these media. This Book presents the latest research in this perplexing field.
Author : Thomas W. Mangione
Publisher : SAGE
ISBN 13 : 9780803946637
Total Pages : 150 pages
Book Rating : 4.9/5 (466 download)
Download or read book Mail Surveys written by Thomas W. Mangione and published by SAGE. This book was released on 1995-08-30 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the author considers such issues as how to identify situations most appropriate for a mail survey, how to reduce sampling bias and question response errors, and how to obtain good response rates from a mail survey.
Author : Robert M. Groves
Publisher : Wiley-Interscience
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.F/5 ( download)
Download or read book Survey Nonresponse written by Robert M. Groves and published by Wiley-Interscience. This book was released on 2002 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers coverage of research in the field of survey nonresponse, the primary threat to the statistical integrity of surveys. This book was written in conjunction with the International Conference on Survey Nonresponse, October 1999.
Author : Roger Tourangeau
Publisher : Cambridge University Press
ISBN 13 : 9780521576291
Total Pages : 420 pages
Book Rating : 4.5/5 (762 download)
Download or read book The Psychology of Survey Response written by Roger Tourangeau and published by Cambridge University Press. This book was released on 2000-03-13 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.
Author : Francis J. Yammarino
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (173 download)
Download or read book Understanding Mail Survey Response Behavior: a Meta-analysis written by Francis J. Yammarino and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert M. Groves
Publisher : John Wiley & Sons
ISBN 13 : 1118490096
Total Pages : 316 pages
Book Rating : 4.1/5 (184 download)
Download or read book Nonresponse in Household Interview Surveys written by Robert M. Groves and published by John Wiley & Sons. This book was released on 2012-08-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive framework for both reduction of nonresponse andpostsurvey adjustment for nonresponse This book provides guidance and support for survey statisticianswho need to develop models for postsurvey adjustment fornonresponse, and for survey designers and practitioners attemptingto reduce unit nonresponse in household interview surveys. Itpresents the results of an eight-year research program that hasassembled an unprecedented data set on respondents andnonrespondents from several major household surveys in the UnitedStates. Within a comprehensive conceptual framework of influences onnonresponse, the authors investigate every aspect of surveycooperation, from the influences of household characteristics andsocial and environmental factors to the interaction betweeninterviewers and householders and the design of the surveyitself. Nonresponse in Household Interview Surveys: * Provides a theoretical framework for understanding and studyinghousehold survey nonresponse * Empirically explores the individual and combined influences ofseveral factors on nonresponse * Presents chapter introductions, summaries, and discussions onpractical implications to clarify concepts and theories * Supplies extensive references for further study and inquiry Nonresponse in Household Interview Surveys is an important resourcefor professionals and students in survey methodology/researchmethods as well as those who use survey methods or data inbusiness, government, and academia. It addresses issues critical todealing with nonresponse in surveys, reducing nonresponse duringsurvey data collection, and constructing statistical compensationsfor the effects of nonresponse on key survey estimates.
Author : Mario Callegaro
Publisher : John Wiley & Sons
ISBN 13 : 1118763513
Total Pages : 536 pages
Book Rating : 4.1/5 (187 download)
Download or read book Online Panel Research written by Mario Callegaro and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial method of collecting data. Online Panel Research presents 19 chapters of previously unpublished work addressing a wide range of topics, including coverage bias, nonresponse, measurement error, adjustment techniques, the relationship between nonresponse and measurement error, impact of smartphone adoption on data collection, Internet rating panels, and operational issues. The datasets used to prepare the analyses reported in the chapters are available on the accompanying website: www.wiley.com/go/online_panel Covers controversial topics such as professional respondents, speeders, and respondent validation. Addresses cutting-edge topics such as the challenge of smartphone survey completion, software to manage online panels, and Internet and mobile ratings panels. Discusses and provides examples of comparison studies between online panels and other surveys or benchmarks. Describes adjustment techniques to improve sample representativeness. Addresses coverage, nonresponse, attrition, and the relationship between nonresponse and measurement error with examples using data from the United States and Europe. Addresses practical questions such as motivations for joining an online panel and best practices for managing communications with panelists. Presents a meta-analysis of determinants of response quantity. Features contributions from 50 international authors with a wide variety of backgrounds and expertise. This book will be an invaluable resource for opinion and market researchers, academic researchers relying on web-based data collection, governmental researchers, statisticians, psychologists, sociologists, and other research practitioners.
Author : Daniel Nunan
Publisher : Pearson UK
ISBN 13 : 1292308761
Total Pages : 1658 pages
Book Rating : 4.2/5 (923 download)
Download or read book Marketing Research written by Daniel Nunan and published by Pearson UK. This book was released on 2020 with total page 1658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--
Author : Paul J. Lavrakas
Publisher : SAGE Publications
ISBN 13 : 150631788X
Total Pages : 1073 pages
Book Rating : 4.5/5 (63 download)
Download or read book Encyclopedia of Survey Research Methods written by Paul J. Lavrakas and published by SAGE Publications. This book was released on 2008-09-12 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author :
Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.0/5 ( download)
Download or read book International Journal of Market Research written by and published by . This book was released on 2008 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 596 pages
Book Rating : 4.E/5 ( download)
Download or read book International Journal of Advertising written by and published by . This book was released on 2007 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Hubert Luque
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (118 download)
Download or read book The Effects of Sponsorship on Mail Survey Response written by Gary Hubert Luque and published by . This book was released on 1973 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jessica C. Mills
Publisher :
ISBN 13 :
Total Pages : 634 pages
Book Rating : 4.3/5 (129 download)
Download or read book Investigating the Mediating Variables of Interactional Diversity on a University Campus written by Jessica C. Mills and published by . This book was released on 2009 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt:
