The Importance Of Customer Relationship Management In The Automotive Supply Industry

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The Importance of Customer Relationship Management in the Automotive Supply Industry

Author : Michael Schäfer
Publisher : GRIN Verlag
ISBN 13 : 3638709159
Total Pages : 72 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis The Importance of Customer Relationship Management in the Automotive Supply Industry by : Michael Schäfer

Download or read book The Importance of Customer Relationship Management in the Automotive Supply Industry written by Michael Schäfer and published by GRIN Verlag. This book was released on 2007-08 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2006 in the subject Business economics - Customer Relationship Management, CRM, grade: B-, University of Leicester (Management Center), language: English, abstract: The purpose of this dissertation is to investigate the importance of CRM in a specific industry for a specific company. More precisely, this work will explore the automotive supplier industry; and within that industry, the company Y will be analysed, discussed and explored. Y is a supplier of aluminium tubes and aluminium profiles to the global automotive industry. The research will encompass several key areas in an effort to present a multi-perspective work, including best practices, an overview of CRM, and key factors of success as well as an automotive industry survey that the author administered, documented and integrated into this dissertation to add an element from the real business world to the research. First, a broad overview of relevant CRM theories and their meaning will be presented in order to set the stage for a discussion of Y as a specific competitor in the automotive supplier industry and to facilitate realistic and effective comparison and contrast between industry trends and the chosen company in particular. Following the CRM theory overview, differences between business-to-business and business-to-consumer markets will be differentiated for a complete understanding of these two distinct segments of the industry. Success factors within CRM will be presented, together with the limitations and problems associated with the application of CRM. After that supplementing theories beyond CRM will be identified and discussed. A literature review will be included to add substance and relevance to the research. In the second part of this dissertation, a survey will be presented that the author composed and administered towards Y's business-to-business automotive customers. After the survey and methodology is discussed, an analysis of the results of the survey will

Customer Relationship Management of Automobile Industry

Author : Dr. Swapnil S. Phadtare
Publisher : OrangeBooks Publication
ISBN 13 :
Total Pages : 289 pages
Book Rating : 4./5 ( download)

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Book Synopsis Customer Relationship Management of Automobile Industry by : Dr. Swapnil S. Phadtare

Download or read book Customer Relationship Management of Automobile Industry written by Dr. Swapnil S. Phadtare and published by OrangeBooks Publication. This book was released on 2023-02-18 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book author conducted his study in Western Maharashtra State, India. Fir the study purpose author collect information from Sales Representative, Sales Managers, Customers and Auto Dealers, are the samples for the study. Also Schedules are the instrument for data collection. Used Parameters under study are demographic, behavioral and psychographic of samples. Study revolves around concepts of Customer Relationship Management, Customer Satisfaction, Consumer Behavior, Relationship Marketing, and Market Segmentation. Data has processed by using MS-Excel and analyzed using SPSS Package. Descriptive analysis, inferential statistics and multivariate statistical tools brought in use.

Customer Relationship Management in the Automotive Industry

Author : Mark Guest
Publisher :
ISBN 13 : 9781853349522
Total Pages : 131 pages
Book Rating : 4.3/5 (495 download)

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Book Synopsis Customer Relationship Management in the Automotive Industry by : Mark Guest

Download or read book Customer Relationship Management in the Automotive Industry written by Mark Guest and published by . This book was released on 1998-01-01 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Collaborative Customer Relationship Management

Author : Alexander H. Kracklauer
Publisher : Springer Science & Business Media
ISBN 13 : 3540247106
Total Pages : 277 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Collaborative Customer Relationship Management by : Alexander H. Kracklauer

Download or read book Collaborative Customer Relationship Management written by Alexander H. Kracklauer and published by Springer Science & Business Media. This book was released on 2012-11-07 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Digital Technologies, Ethics, and Decentralization in the Digital Era

Author : Verma, Balraj
Publisher : IGI Global
ISBN 13 :
Total Pages : 383 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Digital Technologies, Ethics, and Decentralization in the Digital Era by : Verma, Balraj

Download or read book Digital Technologies, Ethics, and Decentralization in the Digital Era written by Verma, Balraj and published by IGI Global. This book was released on 2024-02-08 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital disintermediation, or the elimination of “middle-men” in a traditional market setting, has had profound effects on global economies. The rise of peer-to-peer networks and decentralized marketplaces has also led to some market destabilization, and the discussion on data sovereignty and privacy challenges raises concerns surrounding business in the digital age. Digital Technologies, Ethics, and Decentralization in the Digital Era is a research-based book which boldly tackles a myriad of ethical dilemmas, including bias, privacy, and inclusivity, and advocates for a future where digital access is fair and equitable. Academic scholars and industry professionals will embark on an enlightening journey through the digital revolution's transformative power. This book delves into the very core of digital technologies, shedding light on their role as catalysts for decentralization and de-globalization. Readers will gain invaluable insights into how these technologies disrupt established systems, paving the way for innovative alternatives. The exploration of blockchain and decentralized finance shines a light on how individuals and communities can harness technology to empower themselves, reshaping the dynamics of power in an increasingly interconnected world.

Customer Relationship Management

Author : Francis Buttle
Publisher : Routledge
ISBN 13 : 1856175227
Total Pages : 495 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis Customer Relationship Management by : Francis Buttle

Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Author : Eid, Riyad
Publisher : IGI Global
ISBN 13 : 1466636327
Total Pages : 427 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies by : Eid, Riyad

Download or read book Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies written by Eid, Riyad and published by IGI Global. This book was released on 2013-03-31 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

Loyalty.com

Author : Frederick Newell
Publisher : McGraw-Hill Companies
ISBN 13 : 9780071387828
Total Pages : 358 pages
Book Rating : 4.3/5 (878 download)

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Book Synopsis Loyalty.com by : Frederick Newell

Download or read book Loyalty.com written by Frederick Newell and published by McGraw-Hill Companies. This book was released on 2002 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with case studies and real-world examples, "loyalty.com" reveals what the latest technology shifts mean to marketers in every field and outlines the fundamentals needed to build customer loyalty that will last.

Optimizing Processes with RFID and Auto ID

Author : Norbert Bartneck
Publisher : John Wiley & Sons
ISBN 13 : 3895786462
Total Pages : 270 pages
Book Rating : 4.8/5 (957 download)

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Book Synopsis Optimizing Processes with RFID and Auto ID by : Norbert Bartneck

Download or read book Optimizing Processes with RFID and Auto ID written by Norbert Bartneck and published by John Wiley & Sons. This book was released on 2009-03-17 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio Frequency Identification (RFID) is the technology applied for unambiguous and contactless identification of all types of objects. Varying magnetic fields or radio waves enable contactless data transfer as well as fast, automatic data collection. In addition, the importance of optical codes gains further importance due to their specific advantages. RFID and Auto ID systems are used in a wide range of sectors - from the consumer goods industry and trade via the automobile and aerospace industries to the chemicals and pharmaceuticals industries, as well as logistics and transport facilities. New potentials to secure competitive advantages can be utilized with early planning of the application of RFID and Auto ID in procurement, manufacturing and logistics. In addition to RFID and Auto ID technology, this book presents applications from different areas of application which have already been tried and tested. They demonstrate the approach, the process and the selection of RFID and Auto ID systems for various problems. A perspective on trends and innovative security solutions shows possible future application options for this technology.

Customer Relationship Management Strategies in the Digital Era

Author : Nas?r, Süphan
Publisher : IGI Global
ISBN 13 : 1466682329
Total Pages : 340 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Customer Relationship Management Strategies in the Digital Era by : Nas?r, Süphan

Download or read book Customer Relationship Management Strategies in the Digital Era written by Nas?r, Süphan and published by IGI Global. This book was released on 2015-03-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Europe E-Commerce Business Law Handbook Volume 1 Strategic Information and Basic Regulations

Author : IBP USA
Publisher : Lulu.com
ISBN 13 : 1438716508
Total Pages : 287 pages
Book Rating : 4.4/5 (387 download)

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Book Synopsis Europe E-Commerce Business Law Handbook Volume 1 Strategic Information and Basic Regulations by : IBP USA

Download or read book Europe E-Commerce Business Law Handbook Volume 1 Strategic Information and Basic Regulations written by IBP USA and published by Lulu.com. This book was released on 2009-03-20 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. Europe E-commerce Business Handbook

The Digital Supply Chain

Author : Bart L. MacCarthy
Publisher : Elsevier
ISBN 13 : 0323916155
Total Pages : 466 pages
Book Rating : 4.3/5 (239 download)

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Book Synopsis The Digital Supply Chain by : Bart L. MacCarthy

Download or read book The Digital Supply Chain written by Bart L. MacCarthy and published by Elsevier. This book was released on 2022-06-09 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Supply Chain is a thorough investigation of the underpinning technologies, systems, platforms and models that enable the design, management, and control of digitally connected supply chains. The book examines the origin, emergence and building blocks of the Digital Supply Chain, showing how and where the virtual and physical supply chain worlds interact. It reviews the enabling technologies that underpin digitally controlled supply chains and examines how the discipline of supply chain management is affected by enhanced digital connectivity, discussing purchasing and procurement, supply chain traceability, performance management, and supply chain cyber security. The book provides a rich set of cases on current digital practices and challenges across a range of industrial and business sectors including the retail, textiles and clothing, the automotive industry, food, shipping and international logistics, and SMEs. It concludes with research frontiers, discussing network science for supply chain analysis, challenges in Blockchain applications and in digital supply chain surveillance, as well as the need to re-conceptualize supply chain strategies for digitally transformed supply chains.

Relationship Marketing and Customer Relationship Management

Author : Adele Berndt
Publisher :
ISBN 13 : 9780702186875
Total Pages : 0 pages
Book Rating : 4.1/5 (868 download)

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Book Synopsis Relationship Marketing and Customer Relationship Management by : Adele Berndt

Download or read book Relationship Marketing and Customer Relationship Management written by Adele Berndt and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written with undergraduate and postgraduate students in mind, this second edition provides new perspectives on the meaning of marketing. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for planning and implementing CRM strategy. It argues that companies should move away from marketing to anonymous masses and toward developing and managing relationships with identifiable customers and stakeholders.

Electronic Customer Relationship Management

Author : Jerry Fjermestad
Publisher : Routledge
ISBN 13 : 1317472187
Total Pages : 281 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Electronic Customer Relationship Management by : Jerry Fjermestad

Download or read book Electronic Customer Relationship Management written by Jerry Fjermestad and published by Routledge. This book was released on 2015-05-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.

Impacts of Customer Relationship Management on Development of Corporations

Author : Martin A. Moser
Publisher : Springer Nature
ISBN 13 : 3658358351
Total Pages : 156 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Impacts of Customer Relationship Management on Development of Corporations by : Martin A. Moser

Download or read book Impacts of Customer Relationship Management on Development of Corporations written by Martin A. Moser and published by Springer Nature. This book was released on 2021-10-28 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.

Integrating Intelligence and Sustainability in Supply Chains

Author : Bentalha, Badr
Publisher : IGI Global
ISBN 13 :
Total Pages : 365 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Integrating Intelligence and Sustainability in Supply Chains by : Bentalha, Badr

Download or read book Integrating Intelligence and Sustainability in Supply Chains written by Bentalha, Badr and published by IGI Global. This book was released on 2023-10-04 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating Intelligence and Sustainability in Supply Chains is a comprehensive research guide that delves into the realm of sustainable and smart supply chains. With a focus on bridging the gap between intelligence and sustainability, this book provides a valuable resource for graduate students in business, management, industrial engineering, and industrial ecology. It serves as a unifying platform for researchers across various domains, including operations management, industrial ecology, industrial strategy, risk management, and life cycle assessment, who are passionate about sustainable and smart supply chains. This book offers a wealth of groundbreaking insights from renowned scholars and field experts. It serves as a theoretical and conceptual foundation for environmental researchers seeking a business, policy, or industry perspective. By addressing the key issues at the intersection of operations management and environmental and social responsibility, the book presents a novel approach to mitigating negative impacts and aligning logistics with sustainability and digitalization requirements. Structured in a modular format, this book allows readers to explore specific current topics relevant to their interests. It covers a wide range of subjects, such as measuring environmental impacts, transforming supply chains to meet sustainability challenges, business models for sustainable logistics, and integrative business strategies. Furthermore, the book addresses emerging technologies like big data analytics, artificial intelligence, and the Internet of Things (IoT), exploring their applications in supply chain management.

Using Models to Improve the Supply Chain

Author : Charles C. Poirier
Publisher : CRC Press
ISBN 13 : 0203499875
Total Pages : 298 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis Using Models to Improve the Supply Chain by : Charles C. Poirier

Download or read book Using Models to Improve the Supply Chain written by Charles C. Poirier and published by CRC Press. This book was released on 2003-08-26 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the world, virtually every company is engaged in some form of effort intended to improve the processing that takes place across an end-to-end supply chain system as they work towards moving their organizations to the next level of performance. Supply chain, particularly when enhanced with collaboration and Internet technology, is uniquely su