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The Impact Of Product Familiarity On The Price Perceived Quality Relationship
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Book Synopsis The Impact of Product Familiarity on the Price-perceived Quality Relationship by : Akshay Raghavendra Rao
Download or read book The Impact of Product Familiarity on the Price-perceived Quality Relationship written by Akshay Raghavendra Rao and published by . This book was released on 1986 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Product Familiarity, Brand Name and Price Influences on Product Evaluation by : Puthankurissi S. Raju
Download or read book Product Familiarity, Brand Name and Price Influences on Product Evaluation written by Puthankurissi S. Raju and published by . This book was released on 1976 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The effects of price, package design, and brand familiarity on perceived quality by : Raymond Curtis Stokes
Download or read book The effects of price, package design, and brand familiarity on perceived quality written by Raymond Curtis Stokes and published by . This book was released on 1974 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Perceived Quality written by Jacob Jacoby and published by Lexington Books. This book was released on 1985 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Causal Schemata and the Attribution Process by : Harold H. Kelley
Download or read book Causal Schemata and the Attribution Process written by Harold H. Kelley and published by . This book was released on 1981 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Price as an Informational Cue by : Jerry Corrie Olson
Download or read book Price as an Informational Cue written by Jerry Corrie Olson and published by . This book was released on 1976 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Contributions to Correlational Analysis by : Robert J. Wherry
Download or read book Contributions to Correlational Analysis written by Robert J. Wherry and published by Academic Press. This book was released on 2014-05-10 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributions to Correlational Analysis provides information pertinent to the fundamental aspects of correlational analysis that can be used to replace and enhance many of the parametric and nonparametric inferential statistical tests. This book discusses the basic concern of correctional analysis, which is the relationship between two sets of measure. Organized into 18 chapters, this book begins with an overview of the nature of correction analysis. This text then explains the simple linear relationships in which explains the simple linear relationships in which Y and X each consists of some single measurement per person and the relationship is assumed to be linear. Other chapters consider basic ways of expanding the process to include more or different measurements of either X or Y but with no attempt to find the best functions. This book discusses as well the topic of factor analysis. The final chapter deals with canonical correlation. This book is a valuable resource for psychologists.
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Review of Marketing Research by : Naresh Malhotra
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-09-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Download or read book Pricing written by Kent B. Monroe and published by McGraw-Hill College. This book was released on 2003 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service." "Classroom tested and proven throughout the world in executive seminars, Pricing: Making Profitable Decisions presents clear-cut examples and provides an understandable basis for analyzing pricing alternatives within legal and corporate constraints."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Book Synopsis The Psychology of Advertising by : Bob M. Fennis
Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2015-12-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Book Synopsis Private Label Strategy by : Nirmalya Kumar
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Book Synopsis The Relationship Between Price, Reputation, and Product Knowledge on Transaction Value in Price Comparison Web Sites by : Sungwon Chung
Download or read book The Relationship Between Price, Reputation, and Product Knowledge on Transaction Value in Price Comparison Web Sites written by Sungwon Chung and published by . This book was released on 2008 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Marketing and Society by : Paul N. Bloom
Download or read book Handbook of Marketing and Society written by Paul N. Bloom and published by SAGE. This book was released on 2001 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.
Book Synopsis Causal Inference in Econometrics by : Van-Nam Huynh
Download or read book Causal Inference in Econometrics written by Van-Nam Huynh and published by Springer. This book was released on 2015-12-28 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to the analysis of causal inference which is one of the most difficult tasks in data analysis: when two phenomena are observed to be related, it is often difficult to decide whether one of them causally influences the other one, or whether these two phenomena have a common cause. This analysis is the main focus of this volume. To get a good understanding of the causal inference, it is important to have models of economic phenomena which are as accurate as possible. Because of this need, this volume also contains papers that use non-traditional economic models, such as fuzzy models and models obtained by using neural networks and data mining techniques. It also contains papers that apply different econometric models to analyze real-life economic dependencies.
Book Synopsis Price Effects in Online Product Reviews by : Xinxin Li
Download or read book Price Effects in Online Product Reviews written by Xinxin Li and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer reviews may reflect not only perceived quality but also the difference between quality and price (perceived value). In markets where product prices change frequently, these price-influenced reviews may be biased as a signal of product quality when used by consumers possessing no knowledge of historical prices. In this paper, we develop an analytical model that examines the impact of price-influenced reviews on firm optimal pricing and consumer welfare. We quantify the price effects in consumer reviews for different formats of review systems using actual market prices and online consumer ratings data collected for the digital camera market. Our empirical results suggest that unidimensional ratings, commonly used in most review systems, can be substantially biased by price effects. In fact, unidimensional ratings are more closely correlated with ratings of product value than ratings of product quality compared to reviews provided by more complex systems separating ratings into different components. Our findings suggest the importance for firms to account for these price effects in their overall marketing strategy and suggest that review systems could better serve consumers by explicitly expanding review dimensions to separate perceived value and perceived quality.
Book Synopsis Validity and the Research Process by : David Brinberg
Download or read book Validity and the Research Process written by David Brinberg and published by . This book was released on 1985 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers in the social sciences are often in fundamental disagreement about what constitutes validity. Much emphasis has been given to increasing validity through the application of various techniques. Brinberg and McGrath point out that research is not advanced by these diverse concepts of validity nor the uniform stress on technical applications to attain it. Instead, they propose a new way of viewing validity issues -- an abstract and complex set of logical relationships that they call the Validity Network Schema, or VNS. In essence, VNS distinguishes between three 'domains' of the research process (substantive, conceptual, and methodological) and three 'stages' of it (validity as value, validity as correspondence, and validity as robustness). The authors draw their examples from their own areas of expertise: social psychology, consumer behaviour, and organizational research. They present a comprehensive view of the research process that ties together previously separate views of validity. Glossaries at the end of each chapter ensure that the VNS terminology is clearly understood.
