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The Impact Of Marketing Effectiveness Upon Average Home Game Attendance At National Collegiate Athletic Association Division I Womens Basketball Contests
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Book Synopsis The Impact of Marketing Effectiveness Upon Average Home Game Attendance at National Collegiate Athletic Association Division I Women's Basketball Contests by : Michael P. Vienna
Download or read book The Impact of Marketing Effectiveness Upon Average Home Game Attendance at National Collegiate Athletic Association Division I Women's Basketball Contests written by Michael P. Vienna and published by . This book was released on 1990* with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1991 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts of dissertations available on microfilm or as xerographic reproductions.
Book Synopsis American Doctoral Dissertations by :
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1990 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Women's Basketball in a NCAA Division I Institution and Its Effect on Attendance by : Jenna L. Lehmann
Download or read book Marketing Women's Basketball in a NCAA Division I Institution and Its Effect on Attendance written by Jenna L. Lehmann and published by . This book was released on 2000 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Case-study Analysis of NCAA Division I Women's Basketball Tournament Broadcasts by : Richard M. Southall
Download or read book A Case-study Analysis of NCAA Division I Women's Basketball Tournament Broadcasts written by Richard M. Southall and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past few years the National Collegiate Athletic Association (NCAA) Division I women's basketball tournament has drawn larger crowds, generated increased television ratings, and attracted higher levels of advertising spending. Division I women's basketball is now viewed as the women's "revenue" sport. In light of the limited analysis of the organizational conditions that frame college-sport broadcast production, this case study examines the impact of influential actors on the representation process of big-time college-basketball telecasts. Using a mixed-method approach, this article investigates production conditions and processes involved in producing women's basketball tournament broadcasts, examines the extent to which these broadcasts are consistent with the NCAA's educational mission, and considers the dominant institutional logic that underpins their reproduction. In so doing, this case study provides a critical examination of women's basketball tournament broadcasts and how such broadcasts constitute, and are constituted by, choices in television production structures and practices.
Book Synopsis A Process for Determining the Influence of Television Advertising, Promoting Game Attendance for a Specific Division I Women's Basketball Program, Upon Individual Spectator Decisions to Attend a Home Contest at that Institution by : Howard Francis Nourse
Download or read book A Process for Determining the Influence of Television Advertising, Promoting Game Attendance for a Specific Division I Women's Basketball Program, Upon Individual Spectator Decisions to Attend a Home Contest at that Institution written by Howard Francis Nourse and published by . This book was released on 1986 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ticket Office Sexism by : Laura Pappano
Download or read book Ticket Office Sexism written by Laura Pappano and published by . This book was released on 2009 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Influence of the Three Point Field Goal on Women's Collegiate Basketball by : Christi Michelle Ruark
Download or read book The Influence of the Three Point Field Goal on Women's Collegiate Basketball written by Christi Michelle Ruark and published by . This book was released on 1991 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The purpose of this study was to examine the influence of the three point field goal on women's collegiate basketball. This study compared the average number of three point field goal attempts per game and average three point field goal shooting percentage per game to winning percentage in close and non-close games. Women's collegiate basketball teams representing the National Collegiate Athletic Association (NCAA) Division I Big Sky and Southeastern Conferences and the NCAA Division II North Central Conference were the subjects of this study. Data were collected during the 1990-91 basketball season. Statistical data indicated a significant correlation between the average three point field goal shooting percentage per game and winning percentage in all games combined. There was also a significant correlation between the average three point field goal shooting percentage per game and winning percentage in non-close games. A questionnaire surveying the opinions of the coaches of each institution involved in this research regarding the three point field goal was developed, distributed, and analyzed. Survey findings indicated coaches believe the current three point field goal rule should remain. The coaches surveyed suggested the three point field goal rule has changed the style of play by creating more competitive and exciting games, increased the ability for the team behind to "catch up" and win games, and increased the use of player-to-player defenses. Additionally, coaches consider rebounding strategies effected by the addition of the three point field goal. Coaches do not feel the three point field goal has helped eliminate rough low post play. Coaches were undecided whether the three point field goal has helped off-set the advantage of the big player, or changed fast break strategies . Coaches were also undecided on a suitable percentage that would be justifiable in attempting three point field goals compared to two point field goals. This research concludes the three point field goal rule in women's collegiate basketball has a positive influence on the game and the present three point field goal rule with the line remaining at 19'9" is favored by women's basketball coaches at both NCAA Divisions I and II. The statistical research indicates that three point field goal percentage may be an important consideration in a team's win/loss record. Future researchers may wish to investigate the effect of the three point field goal on fast break opportunities and rebounding strategies, or conduct a replication study to examine different levels of play"--Document.
Book Synopsis Marketing Effectiveness and Promotional Strategies in National Collegiate Athletic Association Division I Basketball Programs by : Nese Gundogan
Download or read book Marketing Effectiveness and Promotional Strategies in National Collegiate Athletic Association Division I Basketball Programs written by Nese Gundogan and published by . This book was released on 1996 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Sport Communication by : Paul M. Pedersen
Download or read book Strategic Sport Communication written by Paul M. Pedersen and published by Human Kinetics. This book was released on 2024-04-10 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today’s sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism. Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems. Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research. Additional updates and new features of the fourth edition include the following: The suite of instructor ancillaries and student resources is the most comprehensive of any sport communication text. These resources are delivered in HKPropel, with case studies and Issues in Sport Communication activities and questions assignable to students within this platform. The Digital, Mobile, and Social Media in Sport chapter has been updated to address the latest technological advancements, such as mobile devices, social media, influencers, streaming services and video, virtual reality, and augmented reality. New case studies, job listings, and sport communicator profiles are included in each chapter, providing examples of sport communication in action and highlighting key players in the industry and career opportunities for students. Strategic Sport Communication, Fourth Edition, presents a comprehensive examination of the evolving field of sport communication and prepares students for an exciting and fulfilling career in this burgeoning field. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Book Synopsis Sociological Abstracts by : Leo P. Chall
Download or read book Sociological Abstracts written by Leo P. Chall and published by . This book was released on 1980 with total page 1336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Leisure, Recreation, and Tourism Abstracts by :
Download or read book Leisure, Recreation, and Tourism Abstracts written by and published by . This book was released on 1994 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing the Atlantic Coast Conference Women's Basketball Tournament by : Brittany Bumgarner
Download or read book Marketing the Atlantic Coast Conference Women's Basketball Tournament written by Brittany Bumgarner and published by LAP Lambert Academic Publishing. This book was released on 2010-08 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women s basketball is arguably the most popular women s college sport in the United States. Since the inception of the game, the sport has grown in ways the pioneers could have never imagined. Now, with the emergence of powerhouses like the University of Connecticut, the University of Tennessee and the University of Maryland, women s basketball has come into the limelight. One of the strongest Division I conferences is the Atlantic Coast Conference (ACC), which includes top twenty-five teams such as Maryland, the University of North Carolina and Duke University. How does one market such talent? What are the most effective methods for filling the stands and making an impression that will keep spectators coming back for more? This study examined the history of women s basketball and how the past has influenced the ways people market and promote the sport, specifically the marketing and promotional techniques used by the ACC for the 2009 women s basketball tournament in Greensboro, North Carolina.
Download or read book Changing the Game written by Jim Host and published by University Press of Kentucky. This book was released on 2020-03-10 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host Communications, he was the pioneer in college sports marketing. Host's prevailing innovation in collegiate sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats. Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA Corporate Partner Program, employing companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to promote university athletic programs and the NCAA at large. Host was involved with the construction of Rupp Arena, the Kentucky Horse Park, and the KFC Yum! Center. But few know his full story. Changing the Game is the first complete account of Host's professional life, detailing his achievements in sports radio, management, and broadcasting; his time in minor league baseball, real estate, and the insurance business; and his foray into Kentucky politics, including his appointments under governors Louie B. Nunn and Ernie Fletcher. This memoir provides a behind-the-scenes look at the growth of big-time athletics and offers solutions for current challenges facing college sports.
Book Synopsis A Study of the Association Between Selected Extrinsic by : Ruth Lynn Ragsdale
Download or read book A Study of the Association Between Selected Extrinsic written by Ruth Lynn Ragsdale and published by . This book was released on 1986 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Impact and Effectiveness of Arena Advertising at Division I Basketball Games by : Guy Matthew Scot Motzny
Download or read book The Impact and Effectiveness of Arena Advertising at Division I Basketball Games written by Guy Matthew Scot Motzny and published by . This book was released on 1997 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leaving College written by Vincent Tinto and published by University of Chicago Press. This book was released on 2012-04-27 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this 1994 classic work on student retention, Vincent Tinto synthesizes far-ranging research on student attrition and on actions institutions can and should take to reduce it. The key to effective retention, Tinto demonstrates, is in a strong commitment to quality education and the building of a strong sense of inclusive educational and social community on campus. He applies his theory of student departure to the experiences of minority, adult, and graduate students, and to the situation facing commuting institutions and two-year colleges. Especially critical to Tinto’s model is the central importance of the classroom experience and the role of multiple college communities.
