The Illustrated Guide To The Mass Communication Research Project

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The Illustrated Guide to the Mass Communication Research Project

Author : Patricia Swann
Publisher : Taylor & Francis
ISBN 13 : 100078830X
Total Pages : 343 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis The Illustrated Guide to the Mass Communication Research Project by : Patricia Swann

Download or read book The Illustrated Guide to the Mass Communication Research Project written by Patricia Swann and published by Taylor & Francis. This book was released on 2022-12-21 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion, and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student’s own research report. Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758.

The Illustrated Guide to the Content Analysis Research Project

Author : Patricia Swann
Publisher : Routledge
ISBN 13 : 0429887221
Total Pages : 281 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis The Illustrated Guide to the Content Analysis Research Project by : Patricia Swann

Download or read book The Illustrated Guide to the Content Analysis Research Project written by Patricia Swann and published by Routledge. This book was released on 2020-06-07 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.

A Guide to Research Utilization

Author : George Peter Cernada
Publisher : Routledge
ISBN 13 : 1351843427
Total Pages : 189 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis A Guide to Research Utilization by : George Peter Cernada

Download or read book A Guide to Research Utilization written by George Peter Cernada and published by Routledge. This book was released on 2019-03-19 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aims to describe why and how applied research carried out in a national public health program sometimes influenced program action in the field - and sometimes did not. This title presents and analyses a number of modified case studies to draw some practical lessons and to provide a theoretical basis for future program action.

Mass Communications Research Resources

Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1136694544
Total Pages : 316 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Mass Communications Research Resources by : Christopher H. Sterling

Download or read book Mass Communications Research Resources written by Christopher H. Sterling and published by Routledge. This book was released on 2016-05-06 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.

Resources in Education

Author :
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1995-07 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research in Education

Author :
Publisher :
ISBN 13 :
Total Pages : 1116 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Research in Education by :

Download or read book Research in Education written by and published by . This book was released on 1971 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Methods of Historical Analysis in Electronic Media

Author : Donald G. Godfrey
Publisher : Routledge
ISBN 13 : 1135607400
Total Pages : 505 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Methods of Historical Analysis in Electronic Media by : Donald G. Godfrey

Download or read book Methods of Historical Analysis in Electronic Media written by Donald G. Godfrey and published by Routledge. This book was released on 2006-08-15 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods of Historical Analysis in Electronic Media provides a foundation for historical research in electronic media by addressing the literature and the methods--traditional and the eclectic methods of scholarship as applied to electronic media. It is about history--broadcast electronic media history and history that has been broadcast, and also about the historiography, research written, and the research yet to be written. Divided into five parts, this book: *addresses the challenges in the application of the historical methods to broadcast history; *reviews the various methods appropriate for electronic-media research based on the nature of the object under study; *suggests new approaches to popular historical topics; *takes a broad topical look at history in broadcasting; and *provides a broad overview of what has been accomplished, a historian's challenges, and future research. Intended for students and researchers in broadcast history, Methods of Historical Analysis in Electronic Media provides an understanding of the qualitative methodological tools necessary for the study of electronic media history, and illustrates how to find primary sources for electronic media research.

Understanding Mass Communication

Author : Melvin Lawrence DeFleur
Publisher :
ISBN 13 : 9780395297223
Total Pages : 532 pages
Book Rating : 4.2/5 (972 download)

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Book Synopsis Understanding Mass Communication by : Melvin Lawrence DeFleur

Download or read book Understanding Mass Communication written by Melvin Lawrence DeFleur and published by . This book was released on 1981 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:

National Library of Medicine Current Catalog

Author : National Library of Medicine (U.S.)
Publisher :
ISBN 13 :
Total Pages : 1380 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis National Library of Medicine Current Catalog by : National Library of Medicine (U.S.)

Download or read book National Library of Medicine Current Catalog written by National Library of Medicine (U.S.) and published by . This book was released on 1971 with total page 1380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Dynamics of News

Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 : 1351233491
Total Pages : 288 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Dynamics of News by : Richard M. Perloff

Download or read book The Dynamics of News written by Richard M. Perloff and published by Routledge. This book was released on 2019-09-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.

Forbidden Bookshelf Presents Christopher Simpson

Author : Christopher Simpson
Publisher : Open Road Media
ISBN 13 : 1504056523
Total Pages : 621 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis Forbidden Bookshelf Presents Christopher Simpson by : Christopher Simpson

Download or read book Forbidden Bookshelf Presents Christopher Simpson written by Christopher Simpson and published by Open Road Media. This book was released on 2018-10-23 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three provocative exposés from a National Jewish Book Award–winning journalist address the CIA’s recruitment of Nazis and use of psychological warfare. The Splendid Blond Beast: This groundbreaking investigation into the CIA’s post–World War II liberation and recruitment of Nazi war criminals—including the pivotal role played by CIA director Allen Dulles—traces the roots not only of US government malfeasance, but of mass murder as an instrument of financial gain and state power, from the Armenian genocide during World War I to Hitler’s Holocaust through the practice of genocide today. “Revelatory and shocking.” —Kirkus Reviews Blowback: The true story of how US intelligence organizations employed Nazi war criminals in clandestine warfare and propaganda against the USSR, anticolonial revolutionaries, and progressive movements worldwide that were claimed to be Soviet pawns. “The story is one that needs to be told, and Blowback makes a major contribution to its telling, supplementing a thorough collation of known cases with ample new research.” —The New York Times Science of Coercion: Drawing on long-classified documents from the Pentagon, the CIA, and other national security agencies, Simpson exposes secret government-funded research into psychological warfare and reveals that many of the most respected pioneers in the field of communication science were knowingly complicit as their findings were employed for the purposes of propaganda, subversion, intimidation, and counterinsurgency during the Cold War era. “An intriguing picture of the relations between state power and the intellectual community.” —Noam Chomsky, Massachusetts Institute of Technology

Research in Education

Author :
Publisher :
ISBN 13 :
Total Pages : 1092 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Research in Education by :

Download or read book Research in Education written by and published by . This book was released on 1973 with total page 1092 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Broadcasting & Cable Yearbook

Author :
Publisher :
ISBN 13 :
Total Pages : 1384 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Broadcasting & Cable Yearbook by :

Download or read book Broadcasting & Cable Yearbook written by and published by . This book was released on 1993 with total page 1384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Que's Official Internet Yellow Pages, 2005 Edition

Author : Joe Kraynak
Publisher : Que Publishing
ISBN 13 : 9780789732521
Total Pages : 1156 pages
Book Rating : 4.7/5 (325 download)

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Book Synopsis Que's Official Internet Yellow Pages, 2005 Edition by : Joe Kraynak

Download or read book Que's Official Internet Yellow Pages, 2005 Edition written by Joe Kraynak and published by Que Publishing. This book was released on 2004 with total page 1156 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you have to make a phone call and you don't know the telephone number, what do you pull out? The yellow pages. When you have to look up something on the Internet and you don't know the Website address, what should you pull out? Que's Official Internet Yellow Pages, 2005 Edition . The only Internet directory to incorporate a rating system into its listing, it provides specific traits and features for each website listed. Informational blurbs with each link describe exactly what you'll find and a foreword entitled "The Secrets to Successful Searching" provides you with background information, tips and techniques on safe searching for children and effective searching techniques. This is the ultimate guide for finding out whats what on the Internet.

Current Catalog

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Current Catalog by :

Download or read book Current Catalog written by and published by . This book was released on 1971 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: First multi-year cumulation covers six years: 1965-70.

Milestones in Mass Communication Research

Author : Shearon Lowery
Publisher : Pearson
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Milestones in Mass Communication Research by : Shearon Lowery

Download or read book Milestones in Mass Communication Research written by Shearon Lowery and published by Pearson. This book was released on 1995 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.

Cases in Public Relations Management

Author : Patricia Swann
Publisher : Routledge
ISBN 13 : 1134060343
Total Pages : 750 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Cases in Public Relations Management by : Patricia Swann

Download or read book Cases in Public Relations Management written by Patricia Swann and published by Routledge. This book was released on 2014-02-18 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements