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The IBM Poster Program

Author : Robert Finkel
Publisher : Lund Humphries Publishers Limited
ISBN 13 : 9781848224704
Total Pages : 144 pages
Book Rating : 4.2/5 (247 download)

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Book Synopsis The IBM Poster Program by : Robert Finkel

Download or read book The IBM Poster Program written by Robert Finkel and published by Lund Humphries Publishers Limited. This book was released on 2021-03-12 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late 1960s, IBM was one of the world's pre-eminent corporations, employing over 250,000 people in 100 countries and producing some of the most advanced products on earth. IBM President Thomas J. Watson Jnr. sought to elevate the company's image by hiring world-renowned design consultants, including Eliot Noyes and Paul Rand. As well as developing the iconic IBM logo and a corporate design guide, Rand also brought together a remarkable team of internal staff designers. One of the designers he hand-picked was Ken White, who, along with John Anderson and Tom Bluhm, headed up the design team at the IBM Design Center in Boulder, Colorado. Together, they initiated a poster program as a platform for elevating internal communications and initiatives within the company. These posters were displayed in hallways, conferences rooms, and cafeterias throughout IBM campuses, with subject matter including everything from encouraging equal opportunity policies, to reminders on best security practices, to promoting a family fun day. Designers often incorporated figurative typography, dry humor, visual puns, and photography to craft memorable and compelling messages.

IBM - GRAPHIC DESIGN GUIDE FROM 1969 TO 1987

Author : STEVEN. HELLER
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.0/5 (959 download)

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Book Synopsis IBM - GRAPHIC DESIGN GUIDE FROM 1969 TO 1987 by : STEVEN. HELLER

Download or read book IBM - GRAPHIC DESIGN GUIDE FROM 1969 TO 1987 written by STEVEN. HELLER and published by . This book was released on 2018 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Paul Rand

Author : Franc Nunoo-Quarcoo
Publisher : Center for Art and Visual Culture, University of Maryland
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Paul Rand by : Franc Nunoo-Quarcoo

Download or read book Paul Rand written by Franc Nunoo-Quarcoo and published by Center for Art and Visual Culture, University of Maryland. This book was released on 2003 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.

Design, Form, and Chaos

Author : Paul Rand
Publisher : Yale University Press
ISBN 13 : 0300230915
Total Pages : 233 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Design, Form, and Chaos by : Paul Rand

Download or read book Design, Form, and Chaos written by Paul Rand and published by Yale University Press. This book was released on 2017-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.

Paul Rand

Author : Eugenia Bell
Publisher : Chronicle Books
ISBN 13 : 1616898852
Total Pages : 146 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Paul Rand by : Eugenia Bell

Download or read book Paul Rand written by Eugenia Bell and published by Chronicle Books. This book was released on 2019-11-05 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

From Lascaux to Brooklyn

Author : Paul Rand
Publisher : Yale University Press
ISBN 13 : 0300230923
Total Pages : 201 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis From Lascaux to Brooklyn by : Paul Rand

Download or read book From Lascaux to Brooklyn written by Paul Rand and published by Yale University Press. This book was released on 2017-11-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design.

IBM

Author : James W. Cortada
Publisher : MIT Press
ISBN 13 : 0262547821
Total Pages : 747 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis IBM by : James W. Cortada

Download or read book IBM written by James W. Cortada and published by MIT Press. This book was released on 2023-08-01 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of one of the most influential American companies of the last century. For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue, ” an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century. Cortada, a historian who worked at IBM for many years, describes IBM's technology breakthroughs, including the development of the punch card (used for automatic tabulation in the 1890 census), the calculation and printing of the first Social Security checks in the 1930s, the introduction of the PC to a mass audience in the 1980s, and the company's shift in focus from hardware to software. He discusses IBM's business culture and its orientation toward employees and customers; its global expansion; regulatory and legal issues, including antitrust litigation; and the track records of its CEOs. The secret to IBM's unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.

Learning with IBM Logo

Author : Daniel Watt
Publisher : McGraw-Hill Companies
ISBN 13 : 9780070685802
Total Pages : 340 pages
Book Rating : 4.6/5 (858 download)

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Book Synopsis Learning with IBM Logo by : Daniel Watt

Download or read book Learning with IBM Logo written by Daniel Watt and published by McGraw-Hill Companies. This book was released on 1986 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to use the computer language LOGO to write programs and play games with IBM microcomputers.

Graphic Icons

Author : John Clifford
Publisher : Pearson Education
ISBN 13 : 0321887204
Total Pages : 241 pages
Book Rating : 4.3/5 (218 download)

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Book Synopsis Graphic Icons by : John Clifford

Download or read book Graphic Icons written by John Clifford and published by Pearson Education. This book was released on 2014 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are history's most iconic graphic designers? Let the debate begin here. In this gorgeous, visual overview of the history of graphic design, students are introduced to 50 of the most important designers from the early 20th century to the present day. This fun-to-read, pretty-to-look-at graphic design history primer introduces them to the work and notable achievements of such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Armin Hofmann, Paul Rand, Saul Bass, Herb Lubalin, Milton Glaser, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term "graphic design"? Who designed the first album cover? Who was the first female art director of a mass-market American magazine? Who created the "I Want My MTV" ad campaign? Who created the first mail-order font shop? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, students start with the who and quickly learn the what, when, why, and where behind graphic design's most important breakthroughs and the impact they had, and continue to have, on the world we live in.

The Interface

Author : John Harwood
Publisher :
ISBN 13 : 9780816674527
Total Pages : 278 pages
Book Rating : 4.6/5 (745 download)

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Book Synopsis The Interface by : John Harwood

Download or read book The Interface written by John Harwood and published by . This book was released on 2011 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1956, IBM tapped the industrial designer and architect Eliot F. Noyes to reinvent the company s corporate image, from stationery and curtains to typewriters and computers to laboratory and administration buildings. IBM would go on to assemble a cast of leading figures in American design, including Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr., who transformed the relationships between design, computer science, and corporate culture. "The Interface" is the first critical history of the industrial design of the computer and an invaluable perspective on the computer and corporate cultures of today."

Sparkle and Spin

Author : Ann Rand
Publisher : Chronicle Books
ISBN 13 : 9780811850032
Total Pages : 46 pages
Book Rating : 4.8/5 (5 download)

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Book Synopsis Sparkle and Spin by : Ann Rand

Download or read book Sparkle and Spin written by Ann Rand and published by Chronicle Books. This book was released on 2006-08-03 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lyrical text explores what words are and how they are used, highlighting such characteristics as that some words are spoken softly, some are shouted, some sound like their meaning, and some evoke certain feelings.

Thoughts on Design

Author : Paul Rand
Publisher : Chronicle Books
ISBN 13 : 1452130655
Total Pages : 97 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Thoughts on Design by : Paul Rand

Download or read book Thoughts on Design written by Paul Rand and published by Chronicle Books. This book was released on 2014-08-19 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

Graphic Fest 2

Author : Victionary
Publisher :
ISBN 13 : 9789887684404
Total Pages : 0 pages
Book Rating : 4.6/5 (844 download)

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Book Synopsis Graphic Fest 2 by : Victionary

Download or read book Graphic Fest 2 written by Victionary and published by . This book was released on 2024-03-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following its first bestselling predecessor, GRAPHIC FEST 2 continues its legacy with a brand new selection of visual identities that appeal to the right audiences with the same vigour and sensations. As the world slowly opens up after years of the pandemic, previously cancelled or postponed festivals and fairs are springing back to life with a new wave of creativity and energy, while organisers and designers are tasked with enhancing the event's overall experience and atmosphere after people have spent so much time in isolation. Ranging from logos, typography, to systematic approaches and environmental settings, the series continues with a fresh bout of inspiration to create attractive and memorable events or festivals.

Paul Rand: A Designer's Art

Author : Paul Rand
Publisher : Princeton Architectural Press
ISBN 13 : 9781616894863
Total Pages : 0 pages
Book Rating : 4.8/5 (948 download)

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Book Synopsis Paul Rand: A Designer's Art by : Paul Rand

Download or read book Paul Rand: A Designer's Art written by Paul Rand and published by Princeton Architectural Press. This book was released on 2016-11-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.

Building IBM

Author : Emerson W. Pugh
Publisher : MIT Press
ISBN 13 : 0262307685
Total Pages : 424 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Building IBM by : Emerson W. Pugh

Download or read book Building IBM written by Emerson W. Pugh and published by MIT Press. This book was released on 2009-01-23 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: No company of the twentieth century achieved greater success and engendered more admiration, respect, envy, fear, and hatred than IBM. Building IBM tells the story of that company—how it was formed, how it grew, and how it shaped and dominated the information processing industry. Emerson Pugh presents substantial new material about the company in the period before 1945 as well as a new interpretation of the postwar era.Granted unrestricted access to IBM's archival records and with no constraints on the way he chose to treat the information they contained, Pugh dispels many widely held myths about IBM and its leaders and provides new insights on the origins and development of the computer industry.Pugh begins the story with Herman Hollerith's invention of punched-card machines used for tabulating the U.S. Census of 1890, showing how Hollerith's inventions and the business he established provided the primary basis for IBM. He tells why Hollerith merged his company in 1911 with two other companies to create the Computing-Tabulating-Recording Company, which changed its name in 1924 to International Business Machines. Thomas J. Watson, who was hired in 1914 to manage the merged companies, exhibited remarkable technological insight and leadership—in addition to his widely heralded salesmanship—to build Hollerith's business into a virtual monopoly of the rapidly growing punched-card equipment business. The fascinating inside story of the transfer of authority from the senior Watson to his older son, Thomas J. Watson Jr., and the company's rapid domination of the computer industry occupy the latter half of the book. In two final chapters, Pugh examines conditions and events of the 1970s and 1980s and identifies the underlying causes of the severe probems IBM experienced in the 1990s.

Advanced Logo

Author : Michael Friendly
Publisher : Psychology Press
ISBN 13 : 1317766784
Total Pages : 680 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Advanced Logo by : Michael Friendly

Download or read book Advanced Logo written by Michael Friendly and published by Psychology Press. This book was released on 2014-02-25 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Logo shows how LOGO can be used as a vehicle to promote problem solving skills among secondary students, college students, and instructors. The book demonstrates the wide range of educational domains that can be explored through LOGO including generative grammars, physical laws of motion and mechanics, artificial intelligence, robotics, and calculus.

Inside IBM

Author : James W. Cortada
Publisher : Columbia University Press
ISBN 13 : 0231559674
Total Pages : 519 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Inside IBM by : James W. Cortada

Download or read book Inside IBM written by James W. Cortada and published by Columbia University Press. This book was released on 2023-10-31 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: IBM was the world’s leading provider of information technologies for much of the twentieth century. What made it so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of IBM’s corporate culture. He provides an inside look at how this culture emerged and evolved over the course of nearly a century, bringing together the perspectives of employees, executives, and customers around the world. Through a series of case studies, Inside IBM explores the practices that built and reinforced organizational culture, including training of managers, employee benefits, company rituals, and the role of humor. It also considers the importance of material culture, such as coffee mugs and lapel pins. Cortada argues that IBM’s corporate culture aligned with its business imperatives for most of its history, allowing it to operate with a variety of stakeholders in mind and not simply prioritize stockholders. He identifies key lessons that managers can learn from IBM’s experience and apply in their own organizations today. This engaging and deeply researched book holds many insights for business historians, executives and managers concerned with stakeholder relations, professionals interested in corporate culture, and IBMers.