The Hidden Brain

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The Hidden Brain

Author : Shankar Vedantam
Publisher : Random House
ISBN 13 : 0385525222
Total Pages : 290 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis The Hidden Brain by : Shankar Vedantam

Download or read book The Hidden Brain written by Shankar Vedantam and published by Random House. This book was released on 2010-08-31 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.

Useful Delusions: The Power and Paradox of the Self-Deceiving Brain

Author : Shankar Vedantam
Publisher : W. W. Norton & Company
ISBN 13 : 0393652211
Total Pages : 198 pages
Book Rating : 4.3/5 (936 download)

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Book Synopsis Useful Delusions: The Power and Paradox of the Self-Deceiving Brain by : Shankar Vedantam

Download or read book Useful Delusions: The Power and Paradox of the Self-Deceiving Brain written by Shankar Vedantam and published by W. W. Norton & Company. This book was released on 2021-03-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Behavioral Scientist Notable Book of 2021 A Next Big Idea Club Best Nonfiction of 2021 From the New York Times best-selling author and host of Hidden Brain comes a thought-provoking look at the role of self-deception in human flourishing. Self-deception does terrible harm to us, to our communities, and to the planet. But if it is so bad for us, why is it ubiquitous? In Useful Delusions, Shankar Vedantam and Bill Mesler argue that, paradoxically, self-deception can also play a vital role in our success and well-being. The lies we tell ourselves sustain our daily interactions with friends, lovers, and coworkers. They can explain why some people live longer than others, why some couples remain in love and others don’t, why some nations hold together while others splinter. Filled with powerful personal stories and drawing on new insights in psychology, neuroscience, and philosophy, Useful Delusions offers a fascinating tour of what it really means to be human.

Noise

Author : Daniel Kahneman
Publisher : Little, Brown
ISBN 13 : 031645138X
Total Pages : 429 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis Noise by : Daniel Kahneman

Download or read book Noise written by Daniel Kahneman and published by Little, Brown. This book was released on 2021-05-18 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Nobel Prize-winning author of Thinking, Fast and Slow and the coauthor of Nudge, a revolutionary exploration of why people make bad judgments and how to make better ones—"a tour de force” (New York Times). Imagine that two doctors in the same city give different diagnoses to identical patients—or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants—or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical. In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment—and what we can do about it.

White Working Class

Author : Joan C. Williams
Publisher : Harvard Business Press
ISBN 13 : 1633693791
Total Pages : 192 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis White Working Class by : Joan C. Williams

Download or read book White Working Class written by Joan C. Williams and published by Harvard Business Press. This book was released on 2017-05-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I recommend a book by Professor Williams, it is really worth a read, it's called White Working Class." -- Vice President Joe Biden on Pod Save America An Amazon Best Business and Leadership book of 2017 Around the world, populist movements are gaining traction among the white working class. Meanwhile, members of the professional elite—journalists, managers, and establishment politicians--are on the outside looking in, left to argue over the reasons. In White Working Class, Joan C. Williams, described as having "something approaching rock star status" by the New York Times, explains why so much of the elite's analysis of the white working class is misguided, rooted in class cluelessness. Williams explains that many people have conflated "working class" with "poor"--but the working class is, in fact, the elusive, purportedly disappearing middle class. They often resent the poor and the professionals alike. But they don't resent the truly rich, nor are they particularly bothered by income inequality. Their dream is not to join the upper middle class, with its different culture, but to stay true to their own values in their own communities--just with more money. While white working-class motivations are often dismissed as racist or xenophobic, Williams shows that they have their own class consciousness. White Working Class is a blunt, bracing narrative that sketches a nuanced portrait of millions of people who have proven to be a potent political force. For anyone stunned by the rise of populist, nationalist movements, wondering why so many would seemingly vote against their own economic interests, or simply feeling like a stranger in their own country, White Working Class will be a convincing primer on how to connect with a crucial set of workers--and voters.

The Elephant in the Brain

Author : Kevin Simler
Publisher : Oxford University Press
ISBN 13 : 0190495995
Total Pages : 417 pages
Book Rating : 4.1/5 (94 download)

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Book Synopsis The Elephant in the Brain by : Kevin Simler

Download or read book The Elephant in the Brain written by Kevin Simler and published by Oxford University Press. This book was released on 2018 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is the elephant in the brain. Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen? Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their official ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won't see yourself - or the world - the same after confronting the elephant in the brain.

Your Brain Is Always Listening

Author : Daniel G. Amen, MD
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 149643823X
Total Pages : 297 pages
Book Rating : 4.4/5 (964 download)

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Book Synopsis Your Brain Is Always Listening by : Daniel G. Amen, MD

Download or read book Your Brain Is Always Listening written by Daniel G. Amen, MD and published by Tyndale House Publishers, Inc.. This book was released on 2021-03-02 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Dr. Daniel Amen equips you with powerful weapons to battle the inner dragons that are breathing fire on your brain, driving unhealthy behaviors, and robbing you of joy and contentment. Your brain is always listening and responding to these hidden influences and unless you recognize and deal with them, they can steal your happiness, spoil your relationships, and sabotage your health. This book will teach you to tame the: Dragons from the Past that ignite your most painful emotions; Negative Thought Dragons that attack you, fueling anxiety and depression; They and Them Dragons, people in your life whose own dragons do battle with yours; Bad Habit Dragons that increase the chances you’ll be overweight, overwhelmed, and an underachiever; Addicted Dragons that make you lose control of your health, wealth, and relationships; and Scheming Dragons, advertisers and social media sites that steal your attention. Dr. Daniel Amen shows you how to recognize harmful dragons and gives you the weapons to vanquish them. With these practical tools, you can stop feeling sad, mad, nervous, or out of control and start being happier, calmer, and more in control of your own destiny.

Idea Mapping

Author : Jamie Nast
Publisher : John Wiley & Sons
ISBN 13 : 111842929X
Total Pages : 163 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Idea Mapping by : Jamie Nast

Download or read book Idea Mapping written by Jamie Nast and published by John Wiley & Sons. This book was released on 2012-06-15 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Idea Mapping "Nast's work in Idea Mapping enables those with creative minds to clearly lay out their thinking process and those who are more process-minded to become creative. If your organization is looking for a pragmatic, step-by-step guide to idea mapping, this is it." --Chris Brown, Executive Vice President, DTE Energy Resources "I have used idea maps for thirty years and have taught MBA students, employees, and my children how to harness their power. I strongly recommend this book and believe you will feel it to be one of the best investments you have ever made in your own growth." --Stephen C. Lundin, coauthor, FISH! "This is a book that everyone should read. It's an interactive, thought-provoking book about the brain and learning that will expand your mind. Nast, an accomplished and well-respected instructor, has guided me into a new realm of learning experiences and possibilities. I'm sure you will feel the same upon reading her insightful work." --Simon Tai, CEO, Buzan Centre Taiwan and S&J Media Intergration Co. Ltd., Host of News Discovery on NEWS 98 Taiwan "Nast shows you a revolutionary method to capture your thinking processes. Don't underestimate the simplicity of idea mapping because therein lies its genius." --Scott Hagwood, four-time USA Memory Champion, author, Memory Power "The ability to visually capture and organize thoughts and ideas has enabled millions of people around the world to do their work with greater creativity and productivity, run their businesses more strategically, and manage complex projects more efficiently--even map out a sales process or new product roll-out. Nast's very practical, readable book will get you quickly up to speed on one of the simplest but most powerful ways to organize your ideas, your work, and yourself." --Mike Jetter, cofounder and CTO, Mindjet Corporation, coauthor, The Cancer Code "The principles Nast writes about in Idea Mapping have become a staple for me over the past fourteen years. I was turned onto the concept of idea mapping in 1992 and have been a student and practitioner ever since. This has absolutely transformed the way I learn, design learning, and prepare for public speaking. I have never been more confident in my recall, knowing the content is nicely tucked away in my brain as it was designed to be. Get ready for a life-changing experience for yourself and those you influence." --Will Flora, Senior Manager, Chick-Fil-A University, Atlanta, GA

Unlock Your Hidden Brain Power

Author : John Assaraf
Publisher : Jaico Publishing House
ISBN 13 : 9388423798
Total Pages : 194 pages
Book Rating : 4.3/5 (884 download)

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Book Synopsis Unlock Your Hidden Brain Power by : John Assaraf

Download or read book Unlock Your Hidden Brain Power written by John Assaraf and published by Jaico Publishing House. This book was released on 2019-10-18 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lack of knowledge or skill is not what really holds you back. It is your mindset, emotional blocks, and deeply ingrained habits that you must release to clear the path to your greatest victories and successes. Unlock Your Hidden Brain Power is a comprehensive guide to science-based mental and emotional techniques to strengthen your mindset and unleash the hidden power of your brain. Learn to change your habitual patterns, and eliminate disempowering emotions like fear of failure or success, embarrassment or being judged, disappointment, low self-worth and self-esteem, negativity and pessimism, and lack of confidence. Cutting-edge technology and the science of neuroplasticity have finally unlocked the door to breaking free from these patterns. This book will empower you to recognize and release whatever is holding you back from your fullest potential and the grandest vision for your life. DISCOVER HOW TO: • Recognize and release mental/emotional obstacles • Increase your self-confidence and self-worth • Turn any fear into fuel for success • Train your brain to focus on how to achieve your goals versus why you can’t • Enjoy life with greater significance, purpose, and meaning JOHN ASSARAF is one of the leading mindset and behavioral experts in the world. The founder and CEO of NeuroGym, a company dedicated to using the most advanced technologies and evidence-based brain training methods, he has built five multimillion-dollar companies, written two New York Times bestselling books and has been featured in eight movies, including the blockbuster hit The Secret.

The Hidden Life of the Basal Ganglia

Author : Hagai Bergman
Publisher : MIT Press
ISBN 13 : 0262367297
Total Pages : 333 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Hidden Life of the Basal Ganglia by : Hagai Bergman

Download or read book The Hidden Life of the Basal Ganglia written by Hagai Bergman and published by MIT Press. This book was released on 2021-10-12 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The anatomy and physiology of the basal ganglia and their relation to brain and behavior, disorders and therapies, and philosophy of mind and moral values. The main task of the basal ganglia—a group of subcortical nuclei, located at the base of the brain—is to optimize and execute our automatic behavior. In this book, Hagai Bergman analyzes the anatomy and physiology of the basal ganglia, discussing their relation to brain and behavior, to disorders and therapies, and even to moral values. Drawing on his forty years of studying the basal ganglia, Bergman presents new information on physiology and computational models, Parkinson’s disease and other ganglia-related disorders, and such therapies as deep brain stimulation. Focusing on studies of nonhuman primates and human basal ganglia and relying on system physiology and in vivo extra-cellular recording techniques, Bergman first describes the major brain structures that constitute the basal ganglia, the morphology of their cellular elements, their synaptic connectivity and their physiological function in health and disease. He discusses the computational physiology of the healthy basal ganglia, describing four generations of computational models, and then traces the computational physiology of basal ganglia–related disorders and their treatments, including Parkinson’s disease and its pharmacological and surgical therapies. Finally, Bergman considers the implications of these findings for such moral concerns as free will. Explaining this leap into domains rarely explored in neuroscientific accounts, Bergman writes that the longer he studies the basal ganglia, the more he is convinced that they are truly the base of both brain and mind.

The Power Paradox

Author : Dacher Keltner
Publisher : Penguin
ISBN 13 : 0698195590
Total Pages : 208 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Power Paradox by : Dacher Keltner

Download or read book The Power Paradox written by Dacher Keltner and published by Penguin. This book was released on 2016-05-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary and timely reconsideration of everything we know about power. Celebrated UC Berkeley psychologist Dr. Dacher Keltner argues that compassion and selflessness enable us to have the most influence over others and the result is power as a force for good in the world. Power is ubiquitous—but totally misunderstood. Turning conventional wisdom on its head, Dr. Dacher Keltner presents the very idea of power in a whole new light, demonstrating not just how it is a force for good in the world, but how—via compassion and selflessness—it is attainable for each and every one of us. It is taken for granted that power corrupts. This is reinforced culturally by everything from Machiavelli to contemporary politics. But how do we get power? And how does it change our behavior? So often, in spite of our best intentions, we lose our hard-won power. Enduring power comes from empathy and giving. Above all, power is given to us by other people. This is what we all too often forget, and it is the crux of the power paradox: by misunderstanding the behaviors that helped us to gain power in the first place we set ourselves up to fall from power. We abuse and lose our power, at work, in our family life, with our friends, because we've never understood it correctly—until now. Power isn't the capacity to act in cruel and uncaring ways; it is the ability to do good for others, expressed in daily life, and in and of itself a good thing. Dr. Keltner lays out exactly—in twenty original "Power Principles"—how to retain power; why power can be a demonstrably good thing; when we are likely to abuse power; and the terrible consequences of letting those around us languish in powerlessness.

Brain Trust

Author : Colm A. Kelleher
Publisher : Simon and Schuster
ISBN 13 : 1416507566
Total Pages : 330 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Brain Trust by : Colm A. Kelleher

Download or read book Brain Trust written by Colm A. Kelleher and published by Simon and Schuster. This book was released on 2004-10-19 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the cattle-borne sickness known as Mad Cow Disease first appeared in America in 2003, authorities were quick to assure the nation that the outbreak was isolated, quarantined, and posed absolutely no danger to the general public. What we were not told was that the origins of the sickness may already have been here and suspected for a quarter of a century. This illuminating exposé of the threat to our nation's health reveals for the first time how Mad Cow Disease (a.k.a. Bovine Spongiform Encephalopathy) has jumped species, infecting humans in the form of Creutzfeldt-Jakob Disease (CJD), and may be hidden in the enormous increase in the number of Alzheimer's cases since 1979. Detailing the history and biology of Mad Cow Disease, Brain Trust discloses how an investigation into the mysterious deaths in a group of cannibals in a remote part of the world evolved into a research program in the United States that may have had unforeseen and frightening consequences. The shocking questions examined include: • Have millions of Americans already been exposed to the prions known to cause Mad Cow Disease through years of eating tainted beef? • Does the epidemic of prion disease spreading like wildfire through the nation's deer and elk pose a threat to hunters and venison eaters? • Are the cattle mutilations discovered in the last 30 years part of a covert, illegal sampling program designed to learn how far the deadly prions have spread throughout the nation's livestock and beef products? Exposing the devastating truth about Mad Cow Disease and a new theory of the possible consequences of a little-known government research program and the potential national health catastrophe that may be the result, Brain Trust inoculates Americans with an effective cure: the truth.

The Master and His Emissary

Author : Iain McGilchrist
Publisher : Yale University Press
ISBN 13 : 0300245920
Total Pages : 615 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Master and His Emissary by : Iain McGilchrist

Download or read book The Master and His Emissary written by Iain McGilchrist and published by Yale University Press. This book was released on 2019-03-26 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the bestselling classic – published with a special introduction to mark its 10th anniversary This pioneering account sets out to understand the structure of the human brain – the place where mind meets matter. Until recently, the left hemisphere of our brain has been seen as the ‘rational’ side, the superior partner to the right. But is this distinction true? Drawing on a vast body of experimental research, Iain McGilchrist argues while our left brain makes for a wonderful servant, it is a very poor master. As he shows, it is the right side which is the more reliable and insightful. Without it, our world would be mechanistic – stripped of depth, colour and value.

Possessed

Author : Bruce Hood
Publisher : Oxford University Press
ISBN 13 : 0190699930
Total Pages : 288 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Possessed by : Bruce Hood

Download or read book Possessed written by Bruce Hood and published by Oxford University Press. This book was released on 2019-08-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may not believe it, but there is a link between our current political instability and your childhood attachment to teddy bears. There's also a reason why children in Asia are more likely to share than their western counterparts and why the poor spend more of their income on luxury goods than the rich. Or why your mother is more likely to leave her money to you than your father. What connects these things? The answer is our need for ownership. Award-winning psychologist Bruce Hood draws on research from his own lab and others around the world to explain why this uniquely human preoccupation governs our behaviour from the cradle to the grave, even when it is often irrational, and destructive. What motivates us to buy more than we need? Is it innate, or cultural? How does our urge to acquire control our behaviour, even the way we vote? And what can we do about it? Timely, engaging and persuasive, Possessed is the first book to explore how ownership has us enthralled in relentless pursuit of a false happiness, with damaging consequences for society and the planet - and how we can stop buying into it.

The Attention Merchants

Author : Tim Wu
Publisher : Vintage
ISBN 13 : 0804170045
Total Pages : 434 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Attention Merchants by : Tim Wu

Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

The Human Element

Author : Loran Nordgren
Publisher : John Wiley & Sons
ISBN 13 : 1119765056
Total Pages : 263 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Human Element by : Loran Nordgren

Download or read book The Human Element written by Loran Nordgren and published by John Wiley & Sons. This book was released on 2021-09-28 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal bestseller Watch your most innovative ideas take flight by overcoming the forces that resist change The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - all in the hope of getting others on board. We call this instinct the "Fuel-based mindset." The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor. By focusing on Fuel, innovators neglect the other half of the equation – the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation. Readers will discover: Why their best ideas and initiatives often get rejected – despite their undeniable value How to disarm the forces of resistance that act against change How to transform the very Frictions that hold us back into catalysts for change Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.

The Elements of Choice

Author : Eric J. Johnson
Publisher : Penguin
ISBN 13 : 0593084438
Total Pages : 401 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis The Elements of Choice by : Eric J. Johnson

Download or read book The Elements of Choice written by Eric J. Johnson and published by Penguin. This book was released on 2021-10-12 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design. Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated and we’re often unaware of just how much they influence our reasoning every day. Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes. We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.

The Sum of Small Things

Author : Elizabeth Currid-Halkett
Publisher : Princeton University Press
ISBN 13 : 1400884691
Total Pages : 267 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis The Sum of Small Things by : Elizabeth Currid-Halkett

Download or read book The Sum of Small Things written by Elizabeth Currid-Halkett and published by Princeton University Press. This book was released on 2017-05-15 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the leisure class has been replaced by a new elite, and how their consumer habits affect us all In today’s world, the leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption—like eating free-range chicken and heirloom tomatoes, wearing organic cotton shirts and TOMS shoes, and listening to the Serial podcast. They use their purchasing power to hire nannies and housekeepers, to cultivate their children’s growth, and to practice yoga and Pilates. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society “the aspirational class” and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class reproduces wealth and upward mobility, deepening the ever-wider class divide. Exploring the rise of the aspirational class, Currid-Halkett considers how much has changed since the 1899 publication of Thorstein Veblen’s Theory of the Leisure Class. In that inflammatory classic, which coined the phrase “conspicuous consumption,” Veblen described upper-class frivolities: men who used walking sticks for show, and women who bought silver flatware despite the effectiveness of cheaper aluminum utensils. Now, Currid-Halkett argues, the power of material goods as symbols of social position has diminished due to their accessibility. As a result, the aspirational class has altered its consumer habits away from overt materialism to more subtle expenditures that reveal status and knowledge. And these transformations influence how we all make choices. With a rich narrative and extensive interviews and research, The Sum of Small Things illustrates how cultural capital leads to lifestyle shifts and what this forecasts, not just for the aspirational class but for everyone.