The Hidden Brain

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The Hidden Brain

Author : Shankar Vedantam
Publisher : Random House
ISBN 13 : 0385525222
Total Pages : 290 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis The Hidden Brain by : Shankar Vedantam

Download or read book The Hidden Brain written by Shankar Vedantam and published by Random House. This book was released on 2010-08-31 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.

Useful Delusions: The Power and Paradox of the Self-Deceiving Brain

Author : Shankar Vedantam
Publisher : W. W. Norton & Company
ISBN 13 : 0393652211
Total Pages : 198 pages
Book Rating : 4.3/5 (936 download)

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Book Synopsis Useful Delusions: The Power and Paradox of the Self-Deceiving Brain by : Shankar Vedantam

Download or read book Useful Delusions: The Power and Paradox of the Self-Deceiving Brain written by Shankar Vedantam and published by W. W. Norton & Company. This book was released on 2021-03-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Behavioral Scientist Notable Book of 2021 A Next Big Idea Club Best Nonfiction of 2021 From the New York Times best-selling author and host of Hidden Brain comes a thought-provoking look at the role of self-deception in human flourishing. Self-deception does terrible harm to us, to our communities, and to the planet. But if it is so bad for us, why is it ubiquitous? In Useful Delusions, Shankar Vedantam and Bill Mesler argue that, paradoxically, self-deception can also play a vital role in our success and well-being. The lies we tell ourselves sustain our daily interactions with friends, lovers, and coworkers. They can explain why some people live longer than others, why some couples remain in love and others don’t, why some nations hold together while others splinter. Filled with powerful personal stories and drawing on new insights in psychology, neuroscience, and philosophy, Useful Delusions offers a fascinating tour of what it really means to be human.

Noise

Author : Daniel Kahneman
Publisher : Little, Brown
ISBN 13 : 031645138X
Total Pages : 429 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis Noise by : Daniel Kahneman

Download or read book Noise written by Daniel Kahneman and published by Little, Brown. This book was released on 2021-05-18 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Nobel Prize-winning author of Thinking, Fast and Slow and the coauthor of Nudge, a revolutionary exploration of why people make bad judgments and how to make better ones—"a tour de force” (New York Times). Imagine that two doctors in the same city give different diagnoses to identical patients—or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants—or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical. In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment—and what we can do about it.

The Elephant in the Brain

Author : Kevin Simler
Publisher : Oxford University Press
ISBN 13 : 0190495995
Total Pages : 417 pages
Book Rating : 4.1/5 (94 download)

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Book Synopsis The Elephant in the Brain by : Kevin Simler

Download or read book The Elephant in the Brain written by Kevin Simler and published by Oxford University Press. This book was released on 2018 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is the elephant in the brain. Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen? Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their official ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won't see yourself - or the world - the same after confronting the elephant in the brain.

Possessed

Author : Bruce Hood
Publisher : Oxford University Press
ISBN 13 : 0190699930
Total Pages : 288 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Possessed by : Bruce Hood

Download or read book Possessed written by Bruce Hood and published by Oxford University Press. This book was released on 2019-08-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may not believe it, but there is a link between our current political instability and your childhood attachment to teddy bears. There's also a reason why children in Asia are more likely to share than their western counterparts and why the poor spend more of their income on luxury goods than the rich. Or why your mother is more likely to leave her money to you than your father. What connects these things? The answer is our need for ownership. Award-winning psychologist Bruce Hood draws on research from his own lab and others around the world to explain why this uniquely human preoccupation governs our behaviour from the cradle to the grave, even when it is often irrational, and destructive. What motivates us to buy more than we need? Is it innate, or cultural? How does our urge to acquire control our behaviour, even the way we vote? And what can we do about it? Timely, engaging and persuasive, Possessed is the first book to explore how ownership has us enthralled in relentless pursuit of a false happiness, with damaging consequences for society and the planet - and how we can stop buying into it.

The Hidden Life of the Basal Ganglia

Author : Hagai Bergman
Publisher : MIT Press
ISBN 13 : 0262367297
Total Pages : 333 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Hidden Life of the Basal Ganglia by : Hagai Bergman

Download or read book The Hidden Life of the Basal Ganglia written by Hagai Bergman and published by MIT Press. This book was released on 2021-10-12 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The anatomy and physiology of the basal ganglia and their relation to brain and behavior, disorders and therapies, and philosophy of mind and moral values. The main task of the basal ganglia—a group of subcortical nuclei, located at the base of the brain—is to optimize and execute our automatic behavior. In this book, Hagai Bergman analyzes the anatomy and physiology of the basal ganglia, discussing their relation to brain and behavior, to disorders and therapies, and even to moral values. Drawing on his forty years of studying the basal ganglia, Bergman presents new information on physiology and computational models, Parkinson’s disease and other ganglia-related disorders, and such therapies as deep brain stimulation. Focusing on studies of nonhuman primates and human basal ganglia and relying on system physiology and in vivo extra-cellular recording techniques, Bergman first describes the major brain structures that constitute the basal ganglia, the morphology of their cellular elements, their synaptic connectivity and their physiological function in health and disease. He discusses the computational physiology of the healthy basal ganglia, describing four generations of computational models, and then traces the computational physiology of basal ganglia–related disorders and their treatments, including Parkinson’s disease and its pharmacological and surgical therapies. Finally, Bergman considers the implications of these findings for such moral concerns as free will. Explaining this leap into domains rarely explored in neuroscientific accounts, Bergman writes that the longer he studies the basal ganglia, the more he is convinced that they are truly the base of both brain and mind.

Unlock Your Hidden Brain Power

Author : John Assaraf
Publisher : Jaico Publishing House
ISBN 13 : 9388423798
Total Pages : 194 pages
Book Rating : 4.3/5 (884 download)

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Book Synopsis Unlock Your Hidden Brain Power by : John Assaraf

Download or read book Unlock Your Hidden Brain Power written by John Assaraf and published by Jaico Publishing House. This book was released on 2019-10-18 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lack of knowledge or skill is not what really holds you back. It is your mindset, emotional blocks, and deeply ingrained habits that you must release to clear the path to your greatest victories and successes. Unlock Your Hidden Brain Power is a comprehensive guide to science-based mental and emotional techniques to strengthen your mindset and unleash the hidden power of your brain. Learn to change your habitual patterns, and eliminate disempowering emotions like fear of failure or success, embarrassment or being judged, disappointment, low self-worth and self-esteem, negativity and pessimism, and lack of confidence. Cutting-edge technology and the science of neuroplasticity have finally unlocked the door to breaking free from these patterns. This book will empower you to recognize and release whatever is holding you back from your fullest potential and the grandest vision for your life. DISCOVER HOW TO: • Recognize and release mental/emotional obstacles • Increase your self-confidence and self-worth • Turn any fear into fuel for success • Train your brain to focus on how to achieve your goals versus why you can’t • Enjoy life with greater significance, purpose, and meaning JOHN ASSARAF is one of the leading mindset and behavioral experts in the world. The founder and CEO of NeuroGym, a company dedicated to using the most advanced technologies and evidence-based brain training methods, he has built five multimillion-dollar companies, written two New York Times bestselling books and has been featured in eight movies, including the blockbuster hit The Secret.

Your Brain Is Always Listening

Author : Daniel G. Amen, MD
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 149643823X
Total Pages : 297 pages
Book Rating : 4.4/5 (964 download)

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Book Synopsis Your Brain Is Always Listening by : Daniel G. Amen, MD

Download or read book Your Brain Is Always Listening written by Daniel G. Amen, MD and published by Tyndale House Publishers, Inc.. This book was released on 2021-03-02 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Dr. Daniel Amen equips you with powerful weapons to battle the inner dragons that are breathing fire on your brain, driving unhealthy behaviors, and robbing you of joy and contentment. Your brain is always listening and responding to these hidden influences and unless you recognize and deal with them, they can steal your happiness, spoil your relationships, and sabotage your health. This book will teach you to tame the: Dragons from the Past that ignite your most painful emotions; Negative Thought Dragons that attack you, fueling anxiety and depression; They and Them Dragons, people in your life whose own dragons do battle with yours; Bad Habit Dragons that increase the chances you’ll be overweight, overwhelmed, and an underachiever; Addicted Dragons that make you lose control of your health, wealth, and relationships; and Scheming Dragons, advertisers and social media sites that steal your attention. Dr. Daniel Amen shows you how to recognize harmful dragons and gives you the weapons to vanquish them. With these practical tools, you can stop feeling sad, mad, nervous, or out of control and start being happier, calmer, and more in control of your own destiny.

Idea Mapping

Author : Jamie Nast
Publisher : John Wiley & Sons
ISBN 13 : 111842929X
Total Pages : 163 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Idea Mapping by : Jamie Nast

Download or read book Idea Mapping written by Jamie Nast and published by John Wiley & Sons. This book was released on 2012-06-15 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Idea Mapping "Nast's work in Idea Mapping enables those with creative minds to clearly lay out their thinking process and those who are more process-minded to become creative. If your organization is looking for a pragmatic, step-by-step guide to idea mapping, this is it." --Chris Brown, Executive Vice President, DTE Energy Resources "I have used idea maps for thirty years and have taught MBA students, employees, and my children how to harness their power. I strongly recommend this book and believe you will feel it to be one of the best investments you have ever made in your own growth." --Stephen C. Lundin, coauthor, FISH! "This is a book that everyone should read. It's an interactive, thought-provoking book about the brain and learning that will expand your mind. Nast, an accomplished and well-respected instructor, has guided me into a new realm of learning experiences and possibilities. I'm sure you will feel the same upon reading her insightful work." --Simon Tai, CEO, Buzan Centre Taiwan and S&J Media Intergration Co. Ltd., Host of News Discovery on NEWS 98 Taiwan "Nast shows you a revolutionary method to capture your thinking processes. Don't underestimate the simplicity of idea mapping because therein lies its genius." --Scott Hagwood, four-time USA Memory Champion, author, Memory Power "The ability to visually capture and organize thoughts and ideas has enabled millions of people around the world to do their work with greater creativity and productivity, run their businesses more strategically, and manage complex projects more efficiently--even map out a sales process or new product roll-out. Nast's very practical, readable book will get you quickly up to speed on one of the simplest but most powerful ways to organize your ideas, your work, and yourself." --Mike Jetter, cofounder and CTO, Mindjet Corporation, coauthor, The Cancer Code "The principles Nast writes about in Idea Mapping have become a staple for me over the past fourteen years. I was turned onto the concept of idea mapping in 1992 and have been a student and practitioner ever since. This has absolutely transformed the way I learn, design learning, and prepare for public speaking. I have never been more confident in my recall, knowing the content is nicely tucked away in my brain as it was designed to be. Get ready for a life-changing experience for yourself and those you influence." --Will Flora, Senior Manager, Chick-Fil-A University, Atlanta, GA

White Working Class

Author : Joan C. Williams
Publisher : Harvard Business Press
ISBN 13 : 1633693791
Total Pages : 192 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis White Working Class by : Joan C. Williams

Download or read book White Working Class written by Joan C. Williams and published by Harvard Business Press. This book was released on 2017-05-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I recommend a book by Professor Williams, it is really worth a read, it's called White Working Class." -- Vice President Joe Biden on Pod Save America An Amazon Best Business and Leadership book of 2017 Around the world, populist movements are gaining traction among the white working class. Meanwhile, members of the professional elite—journalists, managers, and establishment politicians--are on the outside looking in, left to argue over the reasons. In White Working Class, Joan C. Williams, described as having "something approaching rock star status" by the New York Times, explains why so much of the elite's analysis of the white working class is misguided, rooted in class cluelessness. Williams explains that many people have conflated "working class" with "poor"--but the working class is, in fact, the elusive, purportedly disappearing middle class. They often resent the poor and the professionals alike. But they don't resent the truly rich, nor are they particularly bothered by income inequality. Their dream is not to join the upper middle class, with its different culture, but to stay true to their own values in their own communities--just with more money. While white working-class motivations are often dismissed as racist or xenophobic, Williams shows that they have their own class consciousness. White Working Class is a blunt, bracing narrative that sketches a nuanced portrait of millions of people who have proven to be a potent political force. For anyone stunned by the rise of populist, nationalist movements, wondering why so many would seemingly vote against their own economic interests, or simply feeling like a stranger in their own country, White Working Class will be a convincing primer on how to connect with a crucial set of workers--and voters.

The Secret Life of the Brain

Author : Alfred David
Publisher : Cassell
ISBN 13 : 1788401603
Total Pages : 192 pages
Book Rating : 4.7/5 (884 download)

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Book Synopsis The Secret Life of the Brain by : Alfred David

Download or read book The Secret Life of the Brain written by Alfred David and published by Cassell. This book was released on 2019-04-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the long history of the study of anatomy, neuroscience is a relatively new field, and there are plenty of mysteries yet to be uncovered. The Secret Life of the Brain explores the fascinating advances that have been made in the field so far, from the intricacies of memory and intelligence, to the enigmatic workings behind our sense of humour and our dreams. Full of illuminating illustrations and diagrams, this book lifts the lid on how drugs affect the brain; the science behind addiction; how the brain deals with trauma and pain; and the effects on the brain of love, age, and sex. Finally, you'll get a tantalising insight into the cutting-edge theories that are attempting to get behind the elements of neuroscience which we still can't quite explain.

The Power Paradox

Author : Dacher Keltner
Publisher : Penguin
ISBN 13 : 0698195590
Total Pages : 210 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Power Paradox by : Dacher Keltner

Download or read book The Power Paradox written by Dacher Keltner and published by Penguin. This book was released on 2016-05-17 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary and timely reconsideration of everything we know about power. Celebrated UC Berkeley psychologist Dr. Dacher Keltner argues that compassion and selflessness enable us to have the most influence over others and the result is power as a force for good in the world. Power is ubiquitous—but totally misunderstood. Turning conventional wisdom on its head, Dr. Dacher Keltner presents the very idea of power in a whole new light, demonstrating not just how it is a force for good in the world, but how—via compassion and selflessness—it is attainable for each and every one of us. It is taken for granted that power corrupts. This is reinforced culturally by everything from Machiavelli to contemporary politics. But how do we get power? And how does it change our behavior? So often, in spite of our best intentions, we lose our hard-won power. Enduring power comes from empathy and giving. Above all, power is given to us by other people. This is what we all too often forget, and it is the crux of the power paradox: by misunderstanding the behaviors that helped us to gain power in the first place we set ourselves up to fall from power. We abuse and lose our power, at work, in our family life, with our friends, because we've never understood it correctly—until now. Power isn't the capacity to act in cruel and uncaring ways; it is the ability to do good for others, expressed in daily life, and in and of itself a good thing. Dr. Keltner lays out exactly—in twenty original "Power Principles"—how to retain power; why power can be a demonstrably good thing; when we are likely to abuse power; and the terrible consequences of letting those around us languish in powerlessness.

The Master and His Emissary

Author : Iain McGilchrist
Publisher : Yale University Press
ISBN 13 : 0300245920
Total Pages : 615 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Master and His Emissary by : Iain McGilchrist

Download or read book The Master and His Emissary written by Iain McGilchrist and published by Yale University Press. This book was released on 2019-03-26 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the bestselling classic – published with a special introduction to mark its 10th anniversary This pioneering account sets out to understand the structure of the human brain – the place where mind meets matter. Until recently, the left hemisphere of our brain has been seen as the ‘rational’ side, the superior partner to the right. But is this distinction true? Drawing on a vast body of experimental research, Iain McGilchrist argues while our left brain makes for a wonderful servant, it is a very poor master. As he shows, it is the right side which is the more reliable and insightful. Without it, our world would be mechanistic – stripped of depth, colour and value.

Deep Work

Author : Cal Newport
Publisher : Grand Central Publishing
ISBN 13 : 1455586668
Total Pages : 228 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Deep Work by : Cal Newport

Download or read book Deep Work written by Cal Newport and published by Grand Central Publishing. This book was released on 2016-01-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN AMAZON BEST BOOK OF 2O16 PICK IN BUSINESS & LEADERSHIP WALL STREET JOURNAL BUSINESS BESTSELLER A BUSINESS BOOK OF THE WEEK AT 800-CEO-READ Master one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” book (Daniel H. Pink) from an “exceptional” author (New York Times Book Review). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way. In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. 1. Work Deeply 2. Embrace Boredom 3. Quit Social Media 4. Drain the Shallows A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.

Zen and the Brain

Author : James H. Austin
Publisher : MIT Press
ISBN 13 : 9780262260350
Total Pages : 876 pages
Book Rating : 4.2/5 (63 download)

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Book Synopsis Zen and the Brain by : James H. Austin

Download or read book Zen and the Brain written by James H. Austin and published by MIT Press. This book was released on 1999-06-04 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt: A neuroscientist and Zen practitioner interweaves the latest research on the brain with his personal narrative of Zen. Aldous Huxley called humankind's basic trend toward spiritual growth the "perennial philosophy." In the view of James Austin, the trend implies a "perennial psychophysiology"—because awakening, or enlightenment, occurs only when the human brain undergoes substantial changes. What are the peak experiences of enlightenment? How could these states profoundly enhance, and yet simplify, the workings of the brain? Zen and the Brain presents the latest evidence. In this book Zen Buddhism becomes the opening wedge for an extraordinarily wide-ranging exploration of consciousness. In order to understand which brain mechanisms produce Zen states, one needs some understanding of the anatomy, physiology, and chemistry of the brain. Austin, both a neurologist and a Zen practitioner, interweaves the most recent brain research with the personal narrative of his Zen experiences. The science is both inclusive and rigorous; the Zen sections are clear and evocative. Along the way, Austin examines such topics as similar states in other disciplines and religions, sleep and dreams, mental illness, consciousness-altering drugs, and the social consequences of the advanced stage of ongoing enlightenment.

The Mind

Author : E. Bruce Goldstein
Publisher : MIT Press
ISBN 13 : 0262358778
Total Pages : 247 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Mind by : E. Bruce Goldstein

Download or read book The Mind written by E. Bruce Goldstein and published by MIT Press. This book was released on 2020-09-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible and engaging account of the mind and its connection to the brain. The mind encompasses everything we experience, and these experiences are created by the brain--often without our awareness. Experience is private; we can't know the minds of others. But we also don't know what is happening in our own minds. In this book, E. Bruce Goldstein offers an accessible and engaging account of the mind and its connection to the brain. He takes as his starting point two central questions--what is the mind? and what is consciousness?--and leads readers through topics that range from conceptions of the mind in popular culture to the wiring system of the brain. Throughout, he draws on the latest research, explaining its significance and relevance.

The Human Element

Author : Loran Nordgren
Publisher : John Wiley & Sons
ISBN 13 : 1119765056
Total Pages : 263 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Human Element by : Loran Nordgren

Download or read book The Human Element written by Loran Nordgren and published by John Wiley & Sons. This book was released on 2021-09-28 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal bestseller Watch your most innovative ideas take flight by overcoming the forces that resist change The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - all in the hope of getting others on board. We call this instinct the "Fuel-based mindset." The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor. By focusing on Fuel, innovators neglect the other half of the equation – the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation. Readers will discover: Why their best ideas and initiatives often get rejected – despite their undeniable value How to disarm the forces of resistance that act against change How to transform the very Frictions that hold us back into catalysts for change Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.