The Heineken Story

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The Heineken Story

Author : Barbara Smit
Publisher : Profile Books
ISBN 13 : 1782831134
Total Pages : 391 pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis The Heineken Story by : Barbara Smit

Download or read book The Heineken Story written by Barbara Smit and published by Profile Books. This book was released on 2014-11-06 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal.

Heineken in Africa

Author : Olivier van Beemen
Publisher : Oxford University Press
ISBN 13 : 1787382354
Total Pages : 307 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis Heineken in Africa by : Olivier van Beemen

Download or read book Heineken in Africa written by Olivier van Beemen and published by Oxford University Press. This book was released on 2019-08-01 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Heineken, "rising Africa" is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic development on the continent. But is this true? Investigative journalist Olivier van Beemen has spent years seeking the answer, and his conclusion is damning: Heineken has hardly benefited Africa at all. On the contrary, there are some shocking skeletons in its African closet: tax avoidance, sexual abuse, links to genocide and other human rights violations, high-level corruption, crushing competition from indigenous brewers, and collaboration with dictators and pitiless anti-government rebels. Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament. It is an unmissable exposé of the havoc wreaked by a global giant seeking profit in the developing world.

Beer Blast

Author : Philip Van Munching
Publisher : Crown Business
ISBN 13 : 9780812963915
Total Pages : 0 pages
Book Rating : 4.9/5 (639 download)

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Book Synopsis Beer Blast by : Philip Van Munching

Download or read book Beer Blast written by Philip Van Munching and published by Crown Business. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In "Beer Blast", a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.

The Comic Book Story of Beer

Author : Jonathan Hennessey
Publisher : Ten Speed Graphic
ISBN 13 : 1607746360
Total Pages : 183 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis The Comic Book Story of Beer by : Jonathan Hennessey

Download or read book The Comic Book Story of Beer written by Jonathan Hennessey and published by Ten Speed Graphic. This book was released on 2015-09-22 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Best Seller A full-color, lushly illustrated graphic novel that recounts the many-layered past and present of beer through dynamic pairings of pictures and meticulously researched insight into the history of the world's favorite brew. The History of Beer Comes to Life! We drink it. We love it. But how much do we really know about beer? Starting from around 7000 BC, beer has emerged as a major element driving humankind’s development, a role it has continued to play through today’s craft brewing explosion. With The Comic Book Story of Beer, the first-ever nonfiction graphic novel focused on this most favored beverage, you can follow along from the very beginning, as authors Jonathan Hennessey and Mike Smith team up with illustrator Aaron McConnell to present the key figures, events, and, yes, beers that shaped and frequently made history. No boring, old historical text here, McConnell’s versatile art style—moving from period-accurate renderings to cartoony diagrams to historical caricatures and back—finds an equal and effective partner in the pithy, informative text of Hennessey and Smith presented in captions and word balloons on each page. The end result is a filling mixture of words and pictures sure to please the beer aficionado and comics geek alike.

Judas

Author : Astrid Holleeder
Publisher : Mulholland Books
ISBN 13 : 0316475319
Total Pages : 345 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis Judas by : Astrid Holleeder

Download or read book Judas written by Astrid Holleeder and published by Mulholland Books. This book was released on 2018-08-07 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The incredible true story of a woman who risked everything to put her brother, a murderous psychopath and one of the world's most infamous crime bosses, behind bars. Astrid Holleeder is in hiding because she had the courage to write this book. Her brother Willem Holleeder, best known for his involvement in the 1983 kidnapping of the CEO and chairman of Heineken brewing company, is one of the most notorious criminals in contemporary history. For decades, Wim ruled over his family mafia-style, threatening death if any of them betrayed him. Astrid and her sister, Sonja, watched as their brother eliminated anyone who got in his way, and they lived in terror of inciting his rage, unable to protect even their own young children from his violence. Trained as a lawyer, Astrid served as her brother's unwilling confidante. Now, she's turning the tables on him. Charged for his involvement in multiple assassinations, including that of his former partner and brother-in-law, Holleeder is finally on trial for murder, all due to the shocking testimony of his own family. An international bestseller that has sold more than 500,000 copies in Holland, this stunning, edge-of-your seat memoir chronicles Astrid's terrifying experience working as a double agent, preserving her brother's trust just so that she could get enough information to put him away for life. Judas is the intimate account of Astrid's deeply personal betrayal, set against the backdrop of their haunting family history and the astonishing world of the criminal underground.

Kidnapping Mr. Heineken

Author : Peter R de Vries
Publisher : Hachette Australia
ISBN 13 : 0733634370
Total Pages : 331 pages
Book Rating : 4.7/5 (336 download)

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Book Synopsis Kidnapping Mr. Heineken by : Peter R de Vries

Download or read book Kidnapping Mr. Heineken written by Peter R de Vries and published by Hachette Australia. This book was released on 2015-03-06 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was the perfect crime ... until they got away with it. Now available for the first time in English, the prize-winning bestseller that inspired the film starring Anthony Hopkins, Ryan Kwanten and Sam Worthington. The year is 1983. Ronald Reagan is president, Michael Jackson is doing the Moon Walk and The Police's 'Every Breath You Take' is topping the charts. A group of childhood friends decide they want money. Real money. The best way to do it is simple, they agree, all they have to do is commit the perfect crime. So they draw up a list. So begins an astonishing true story of an audacious kidnapping carried out in broad daylight by a group of twenty-something lads with no priors ... Told from the compelling perspective of Cor van Hout, the brains behind the crime, KIDNAPPING MR. HEINEKEN reconstructs the meticulous planning behind the kidnap, the delivery of the ransom - and reveals what finally led everything to unravel ... With unique access to the kidnappers, Peter R. De Vries' story is not to be missed.

Heineken history

Author : Heineken NV (Amsterdam)
Publisher :
ISBN 13 :
Total Pages : 327 pages
Book Rating : 4.:/5 (632 download)

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Book Synopsis Heineken history by : Heineken NV (Amsterdam)

Download or read book Heineken history written by Heineken NV (Amsterdam) and published by . This book was released on 1992 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Carlsberg Story

Author : Ditlev Tamm
Publisher : Springer Nature
ISBN 13 : 3030526704
Total Pages : 200 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis The Carlsberg Story by : Ditlev Tamm

Download or read book The Carlsberg Story written by Ditlev Tamm and published by Springer Nature. This book was released on 2020-08-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive business history of one of the largest global brewing companies. By combining industrial history with insights from corporate management and strategy, it reveals the success story of a family-owned company that has achieved a market-leading position worldwide. The author provides deep insights into the founding of the modern Danish brewery by J.C. Jacobsen Carlsberg in 1847, the company’s subsequent rapid success, the relationship between brewing and science, and the importance of the Danish scientist H.C. Ørsted in establishing this relationship. Readers will also learn about the founder’s son, Carl Jacobsen, and the tensions between him and his father; the establishment of the Carlsberg Foundation in 1876; and the transfer of J.C. Jacobsen’s breweries to the foundation in 1888, which makes it likely the oldest managing foundation in Europe. Further chapters cover business agreements concerning the Danish beer market in the 20th century, the relations with Tuborg Ltd., the period of occupation in 1940-45, and how Carlsberg finally merged with - but in reality took over -Tuborg in 1970 and missed out on international business opportunities in the 1980s and 1990s. It also examines why Carlsberg has pursued an aggressive expansion strategy since 2000, e.g. by taking over its competitor Scottish and Newcastle together with Heineken in 2008, and has now become the third largest brewery in the world. This book is a must-read for anyone interested in the history of brewing and the success factors of one of the leading global breweries.

Billions to Bust and Back

Author : Thor Bjorgolfsson
Publisher : Profile Books
ISBN 13 : 1782831169
Total Pages : 334 pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis Billions to Bust and Back by : Thor Bjorgolfsson

Download or read book Billions to Bust and Back written by Thor Bjorgolfsson and published by Profile Books. This book was released on 2014-11-27 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thor Bjorgolfsson is a self-styled adventure capitalist with an addiction to debt and an insatiable appetite for business deals who became Iceland's first billionaire. After 10 years establishing his financial empire with alco-pops and beer in the lawless 'Wild East' of newly-capitalist Russia in the 1990s, he moved on to merging, floating, spinning off and privatising businesses from Finland to Sweden, Poland, Bulgaria, Serbia, Greece and the Czech Republic. On his 40th birthday, and worth $3.5 billion, he was sitting on top of the world; only 250 people in it were richer than him. His most spectacular triumph was the takeover of Iceland's second-largest bank, Landsbanki - he had expected his investment's value to double or treble in four years, and instead it rose ten-fold. But when financial meltdown hit Iceland in October 2008, Landsbanki crashed and burned, taking Bjorgolfsson with it. Within 12 months he had lost 3.3 billion euros - 98.5% of his wealth - and was treated as a scapegoat in his native country for supposedly bringing about the disaster. Faced with appalling debts, Bjorgolfsson has made good on his promises to repay his creditors, and at the age of 47 is now a billionaire once again.

Ambitious Brew

Author : Maureen Ogle
Publisher : HMH
ISBN 13 : 0547536917
Total Pages : 452 pages
Book Rating : 4.5/5 (475 download)

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Book Synopsis Ambitious Brew by : Maureen Ogle

Download or read book Ambitious Brew written by Maureen Ogle and published by HMH. This book was released on 2007-10-08 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “fascinating and well-documented social history” of American beer, from the immigrants who invented it to the upstart microbrewers who revived it (Chicago Tribune). Grab a pint and settle in with AmbitiousBrew, the fascinating, first-ever history of American beer. Included here are the stories of ingenious German immigrant entrepreneurs like Frederick Pabst and Adolphus Busch, titans of nineteenth-century industrial brewing who introduced the pleasures of beer gardens to a nation that mostly drank rum and whiskey; the temperance movement (one activist declared that “the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller”); Prohibition; and the twentieth-century passion for microbrews. Historian Maureen Ogle tells a wonderful tale of the American dream—and the great American brew. “As much a painstakingly researched microcosm of American entrepreneurialism as it is a love letter to the country’s favorite buzz-producing beverage . . . ‘Ambitious Brew’ goes down as brisk and refreshingly as, well, you know.” —New York Post

Ronan O'Gara

Author : Ronan O'Gara
Publisher : Random House
ISBN 13 : 1409081494
Total Pages : 444 pages
Book Rating : 4.4/5 (9 download)

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Book Synopsis Ronan O'Gara by : Ronan O'Gara

Download or read book Ronan O'Gara written by Ronan O'Gara and published by Random House. This book was released on 2010-07-06 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ronan O'Gara is one of the greatest sportsmen Ireland has ever produced. A brilliant kicker both from the hand and at penalty goals, a sublime orchestrator of play from the out-half position he has made his own, and a cool head in the pressure-cooker of club and international rugby, the list of the Cork man's achievements goes on and on. The leading points scorer in Irish rugby history, the Six Nations and the Heineken Cup. The architect of two amazing Munster triumphs in Europe. The man whose last minute drop-goal sensationally won the Grand Slam in 2009, Ireland's first for 61 years. In his candid, illuminating autobiography, O'Gara tells the story of those many on-field successes and, with brutal honesty, the darker days as well, most notably at the 2007 World Cup. He tells the inside story of Ireland's disappointments in France, and responds to the allegations about his personal life that made front-page news that autumn. Ronan O'Gara: My Autobiography is the unforgettable story of a rugby player at the top of his game, of a life lived to the full, and of a passionate and proud representative of the people of Cork and Ireland.

The Search for God and Guinness

Author : Stephen Mansfield
Publisher : Thomas Nelson
ISBN 13 : 1418580678
Total Pages : 304 pages
Book Rating : 4.4/5 (185 download)

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Book Synopsis The Search for God and Guinness by : Stephen Mansfield

Download or read book The Search for God and Guinness written by Stephen Mansfield and published by Thomas Nelson. This book was released on 2009-10-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of Guinness, one of the world's most famous brands, reveals the noble heights and generosity of a great family and an innovative business. The history began in Ireland during the late 1700s when the water in Ireland as well as throughout Europe was famously undrinkable, and the gin and whiskey that took its place was devastating civil society. It was a disease ridden, starvation plagued, alcoholic age, and Christians like Arthur Guinness, as well as monks and evangelical churches, brewed beer that provided a healthier alternative to the poisonous waters and liquors of the times. This is where the Guinness tale began. Now, 246 years and 150 countries later, Guinness is a global brand and one of the most consumed beverages in the world. The tale that unfolds during those two and a half centuries has power to thrill audiences today including: the generational drama, business adventure, industrial and social reforms, deep-felt faith, and the beer itself. The Search for God and Guinness is an amazing, true story of how the Guinness family used its wealth and influence to touch millions during a dark age.

Before I Was CEO

Author : Peter Vanham
Publisher : John Wiley & Sons
ISBN 13 : 1119278082
Total Pages : 240 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Before I Was CEO by : Peter Vanham

Download or read book Before I Was CEO written by Peter Vanham and published by John Wiley & Sons. This book was released on 2016-11-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you always known what you wanted to be in life? What are some “watershed moments” that made you who you are? When did you get on track to become a successful CEO? It started with three questions at Davos. The younger Peter Vanham looked to the answers from the elite leaders he asked to validate his own career choice, and the rich, private wisdom he received revealed more about building a career than he’d found anywhere else. He shares it all with you in Before I Was CEO. For everyone who lays awake at night wondering if they’re heading up or down the corporate ladder, this collection of personal stories from a remarkable group of the most accomplished men and women in business today proves everyone can put themselves in the C-suite by taking a variety of different paths—it’s all how you do it. Some found opportunity through adversity and others came by their big-break moments through serendipity. A group of them walked away from corporate life and lived in other ways and all of them made calculated moves to advance their careers. In their own words, read how it all unfolded, the tough decisions they wrestled, the risks and rewards they saw, and how it all came together. You don’t need a royal pedigree or Ivy League education to reach the top as long as you: • Value family, leave home, and make informed decisions based on your dreams • Take the first thirty-five years of your life to discover what you’re interested in and don’t rush to be a CEO • Strategically deal with failure, remember the lessons you learned, and adapt to situations you can’t change You aren’t the first person to be at the crossroads you’re standing in, and with the motivating and instructive stories in Before I Was CEO, you may be answering a young journalist’s questions at Davos one day.

Barrel-Aged Stout and Selling Out

Author : Josh Noel
Publisher : Chicago Review Press
ISBN 13 : 1613737246
Total Pages : 280 pages
Book Rating : 4.6/5 (137 download)

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Book Synopsis Barrel-Aged Stout and Selling Out by : Josh Noel

Download or read book Barrel-Aged Stout and Selling Out written by Josh Noel and published by Chicago Review Press. This book was released on 2018-06-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?

Egypt's Beer

Author : Omar D. Foda
Publisher : University of Texas Press
ISBN 13 : 1477319557
Total Pages : 265 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Egypt's Beer by : Omar D. Foda

Download or read book Egypt's Beer written by Omar D. Foda and published by University of Texas Press. This book was released on 2019-12-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although alcohol is generally forbidden in Muslim countries, beer has been an important part of Egyptian identity for much of the last century. Egypt’s Stella beer (which only coincidentally shares a name with the Belgian beer Stella Artois) became a particularly meaningful symbol of the changes that occurred in Egypt after British Occupation. Weaving cultural studies with business history, Egypt’s Beer traces Egyptian history from 1880 to 2003 through the study of social, economic, and technological changes that surrounded the production and consumption of Stella beer in Egypt, providing an unparalleled case study of economic success during an era of seismic transformation. Delving into archival troves—including the papers of his grandfather, who for twenty years was CEO of the company that produced Stella—Omar D. Foda explains how Stella Beer achieved a powerful presence in all popular forms of art and media, including Arabic novels, songs, films, and journalism. As the company’s success was built on a mix of innovation, efficient use of local resources, executive excellence, and shifting cultural dynamics, this is the story of the rise of a distinctly Egyptian “modernity” seen through the lens of a distinctly Egyptian brand.

Projections

Author : Karl Deisseroth
Publisher : Random House
ISBN 13 : 1984853694
Total Pages : 257 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Projections by : Karl Deisseroth

Download or read book Projections written by Karl Deisseroth and published by Random House. This book was released on 2021-06-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking tour of the human mind that illuminates the biological nature of our inner worlds and emotions, through gripping, moving—and, at times, harrowing—clinical stories “[A] scintillating and moving analysis of the human brain and emotions.”—Nature “Beautifully connects the inner feelings within all human beings to deep insights from modern psychiatry and neuroscience.”—Robert Lefkowitz, Nobel Laureate Karl Deisseroth has spent his life pursuing truths about the human mind, both as a renowned clinical psychiatrist and as a researcher creating and developing the revolutionary field of optogenetics, which uses light to help decipher the brain’s workings. In Projections, he combines his knowledge of the brain’s inner circuitry with a deep empathy for his patients to examine what mental illness reveals about the human mind and the origin of human feelings—how the broken can illuminate the unbroken. Through cutting-edge research and gripping case studies from Deisseroth’s own patients, Projections tells a larger story about the material origins of human emotion, bridging the gap between the ancient circuits of our brain and the poignant moments of suffering in our daily lives. The stories of Deisseroth’s patients are rich with humanity and shine an unprecedented light on the self—and the ways in which it can break down. A young woman with an eating disorder reveals how the mind can rebel against the brain’s most primitive drives of hunger and thirst; an older man, smothered into silence by depression and dementia, shows how humans evolved to feel not only joy but also its absence; and a lonely Uighur woman far from her homeland teaches both the importance—and challenges—of deep social bonds. Illuminating, literary, and essential, Projections is a revelatory, immensely powerful work. It transforms our understanding not only of the brain but of ourselves as social beings—giving vivid illustrations through science and resonant human stories of our yearning for connection and meaning.

The Unnatural History of the Sea

Author : Callum Roberts
Publisher : Island Press
ISBN 13 : 1597265772
Total Pages : 615 pages
Book Rating : 4.5/5 (972 download)

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Book Synopsis The Unnatural History of the Sea by : Callum Roberts

Download or read book The Unnatural History of the Sea written by Callum Roberts and published by Island Press. This book was released on 2009-01-05 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanity can make short work of the oceans’ creatures. In 1741, hungry explorers discovered herds of Steller’s sea cow in the Bering Strait, and in less than thirty years, the amiable beast had been harpooned into extinction. It’s a classic story, but a key fact is often omitted. Bering Island was the last redoubt of a species that had been decimated by hunting and habitat loss years before the explorers set sail. As Callum M. Roberts reveals in The Unnatural History of the Sea, the oceans’ bounty didn’t disappear overnight. While today’s fishing industry is ruthlessly efficient, intense exploitation began not in the modern era, or even with the dawn of industrialization, but in the eleventh century in medieval Europe. Roberts explores this long and colorful history of commercial fishing, taking readers around the world and through the centuries to witness the transformation of the seas. Drawing on firsthand accounts of early explorers, pirates, merchants, fishers, and travelers, the book recreates the oceans of the past: waters teeming with whales, sea lions, sea otters, turtles, and giant fish. The abundance of marine life described by fifteenth century seafarers is almost unimaginable today, but Roberts both brings it alive and artfully traces its depletion. Collapsing fisheries, he shows, are simply the latest chapter in a long history of unfettered commercialization of the seas. The story does not end with an empty ocean. Instead, Roberts describes how we might restore the splendor and prosperity of the seas through smarter management of our resources and some simple restraint. From the coasts of Florida to New Zealand, marine reserves have fostered spectacular recovery of plants and animals to levels not seen in a century. They prove that history need not repeat itself: we can leave the oceans richer than we found them.