The Health Advocates Marketing Handbook

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The Health Advocate's Basic Marketing Handbook

Author : Trisha Torrey
Publisher :
ISBN 13 : 9780982801437
Total Pages : 142 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis The Health Advocate's Basic Marketing Handbook by : Trisha Torrey

Download or read book The Health Advocate's Basic Marketing Handbook written by Trisha Torrey and published by . This book was released on 2014-02 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: "(This description is for the 2014 updated version of The Health Advocate's Marketing Handbook.)" As a private health or patient advocate or navigator, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources. Learn more about this book and others in its series at: www.HealthAdvocateResources.com

The Health Advocate's Advanced Marketing Handbook

Author : Trisha Torrey
Publisher :
ISBN 13 : 9780982801444
Total Pages : 142 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis The Health Advocate's Advanced Marketing Handbook by : Trisha Torrey

Download or read book The Health Advocate's Advanced Marketing Handbook written by Trisha Torrey and published by . This book was released on 2014-10-03 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've mastered the beginning marketing strategies and concepts from "The Health Advocate's Basic Marketing Handbook" and now you're ready to take the next steps... This advanced marketing book will help you assess which aspects of your current marketing are working - and which are not. You'll learn to develop a market niche, command respect as the expert you are, then use that authority to increase revenue for your practice and yourself. You will uncover new target audiences; people who will hire you or influence others to do so. You'll learn how to strengthen your brand, and make it work harder. Then you'll expand upon the many excellent opportunities for marketing yourself and your practice online. The strategies and tactics presented in "The Health Advocate's Advanced Marketing Handbook" are intended to support serious health or patient advocates who wish to maximize their marketing outreach efficiently and effectively. This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Learn more about this book and the others in the series at: www.HealthAdvocateResources.com

The Health Advocate's Marketing Handbook

Author : Trisha Torrey
Publisher :
ISBN 13 : 9780982801406
Total Pages : 142 pages
Book Rating : 4.8/5 (14 download)

DOWNLOAD NOW!

Book Synopsis The Health Advocate's Marketing Handbook by : Trisha Torrey

Download or read book The Health Advocate's Marketing Handbook written by Trisha Torrey and published by . This book was released on 2010-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a private health or patient advocate, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to be private, professional health advocates, patient advocates, patient navigators, case managers, midwives, doulas, therapists, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and other health-related advocates. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources.

The Health Advocate's Start and Grow Your Own Practice Handbook (Third Edition)

Author : Trisha Torrey
Publisher : Diagknowsis Media
ISBN 13 : 9780982801499
Total Pages : 218 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis The Health Advocate's Start and Grow Your Own Practice Handbook (Third Edition) by : Trisha Torrey

Download or read book The Health Advocate's Start and Grow Your Own Practice Handbook (Third Edition) written by Trisha Torrey and published by Diagknowsis Media. This book was released on 2017-07-06 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This description is for the 2017, Third Edition of this book. You've spent a career as a clinician, but feel as if you need to step away from the role so you can help patients get what they really need..... OR... you've just spent years advocating for yourself or a loved one, and now you think you'd like to help others improve their healthcare experience, and make a living doing so. People like you, with heart and great skills, want to choose advocacy as a career. But many lack the business knowledge required to start and grow an independent practice. The Health Advocate's Start and Grow Your Own Practice Handbook is here to help! This book will help you get started with the basics, in an easily understandable way - step-by-step. Whether you're located in the United States or Canada, it will answer questions, such as: Can you make a living as a private, independent health advocate? How much does it cost to start an advocacy practice? How much can you make as a health or patient advocate? What is the Allegiance Factor, and why is it important to idependent advocates? What important details do you need to know regarding insurance, the law, contracts, even the IRS or CRA? How will you price your services and get people to pay you, too? Do you really need a business plan? What professional standards and best practices will improve your service? This book is a must-have for those who choose to start and grow private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Bonus! Purchase of the book will provide you with a discounted membership in The Alliance of Professional Health Advocates.

The Patient Advocate's Handbook

Author : James Thomas Williams
Publisher :
ISBN 13 : 9780984282500
Total Pages : 285 pages
Book Rating : 4.2/5 (825 download)

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Book Synopsis The Patient Advocate's Handbook by : James Thomas Williams

Download or read book The Patient Advocate's Handbook written by James Thomas Williams and published by . This book was released on 2010-01-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: I wrote The Patient Advocate's Handbook, a content-rich, easy-to-use, quick reference patient advocacy book to offer you, the patient advocate, concise explanations, options and suggestions, which will help you learn about and cope with many of the unfamiliar, but common healthcare issues most patient advocates and their families face at the hospital and at home. This patient advocate book discusses common situations created by illness and recovery to offer relevant information when you need it, so your increased familiarity with healthcare issues as an informed patient advocate will lead to better results for your loved one. Keep this handbook with you to optimize the hospital stay and to have a more effective experience as an advocate and caregiver for your loved one's healthcare at the hospital and at home. James Thomas Williams

Media Advocacy and Public Health

Author :
Publisher : SAGE
ISBN 13 : 9780803942899
Total Pages : 252 pages
Book Rating : 4.9/5 (428 download)

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Book Synopsis Media Advocacy and Public Health by :

Download or read book Media Advocacy and Public Health written by and published by SAGE. This book was released on 1993-10-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied.

Health Advocacy

Author : Marifran Mattson
Publisher : Health Communication
ISBN 13 : 9781433124235
Total Pages : 0 pages
Book Rating : 4.1/5 (242 download)

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Book Synopsis Health Advocacy by : Marifran Mattson

Download or read book Health Advocacy written by Marifran Mattson and published by Health Communication. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy change.

The Health Advocate's Start and Grow Your Own Practice Handbook

Author : Trisha Torrey
Publisher :
ISBN 13 : 9780982801413
Total Pages : 218 pages
Book Rating : 4.8/5 (14 download)

DOWNLOAD NOW!

Book Synopsis The Health Advocate's Start and Grow Your Own Practice Handbook by : Trisha Torrey

Download or read book The Health Advocate's Start and Grow Your Own Practice Handbook written by Trisha Torrey and published by . This book was released on 2012-10 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This description is for the 2015 updated version of this book." You've spent a career as a clinician, but feel as if you need to step away from the role so you can help patients get what they really need..... OR... you've just spent years advocating for yourself or a loved one, and now you think you'd like to help others improve their healthcare experience, and make a living doing so. People like you, with heart and great skills, want to choose advocacy as a career. But many lack the business knowledge required to start and grow an independent practice. "The Health Advocate's Start and Grow Your Own Practice Handbook" is here to help This book will help you get started. Whether you're starting up in the United States or Canada, it will answer your questions, such as: Can you make a living as a private, independent health advocate? How much does it cost to start an advocacy practice? What important details do you need to know regarding insurance, the law, contracts, even the IRS or CRA? How will you price your services and get people to pay you, too? Do you really need a business plan? What professional standards and best practices will improve your service? This book is a must-have for those who choose to start and grow private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Bonus Purchase of the book may provide you with a free trial membership in The Alliance of Professional Health Advocates. Details can be found inside the book."

A Psychiatrist's Guide to Advocacy

Author : Mary C. Vance, M.D.
Publisher : American Psychiatric Pub
ISBN 13 : 1615372334
Total Pages : 460 pages
Book Rating : 4.6/5 (153 download)

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Book Synopsis A Psychiatrist's Guide to Advocacy by : Mary C. Vance, M.D.

Download or read book A Psychiatrist's Guide to Advocacy written by Mary C. Vance, M.D. and published by American Psychiatric Pub. This book was released on 2020-03-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores the diverse definitions of advocacy and helps to identify methods and opportunities for advocacy by mental health practitioners. The editors argue for a greater culture of advocacy among psychiatrists in order to effect broad and lasting systemic and structural change. Legislative advocacy is just one of the many types explored in the book; advocacy takes many forms, including patient-level advocacy, organizational advocacy, education and research as advocacy, and media-targeted advocacy.

Advocacy

Author : John A. Daly
Publisher : Yale University Press
ISBN 13 : 030016775X
Total Pages : 397 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Advocacy by : John A. Daly

Download or read book Advocacy written by John A. Daly and published by Yale University Press. This book was released on 2011-08-30 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice, actions, and strategies for how to pitch a good idea to an influential group and gain their support.

The Start and Grow Your Own Practice Handbook (Fourth Edition)

Author : Trisha Torrey
Publisher :
ISBN 13 : 9780982801468
Total Pages : 0 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis The Start and Grow Your Own Practice Handbook (Fourth Edition) by : Trisha Torrey

Download or read book The Start and Grow Your Own Practice Handbook (Fourth Edition) written by Trisha Torrey and published by . This book was released on 2023-02-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to start and grow a private practice as a health or patient advocate or care manager.

Customer-Centric Marketing

Author : Aldo Cundari
Publisher : John Wiley & Sons
ISBN 13 : 1119092892
Total Pages : 176 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Customer-Centric Marketing by : Aldo Cundari

Download or read book Customer-Centric Marketing written by Aldo Cundari and published by John Wiley & Sons. This book was released on 2015-05-04 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today. The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top. Define the new customer-purchasing journey Identify and influence the new consumer Engage, nurture, and utilize brand advocates to spread your message Position your organization to win in the new marketplace As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan,. Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.

Point Made

Author : Ross Guberman
Publisher : Oxford University Press
ISBN 13 : 0199943850
Total Pages : 426 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis Point Made by : Ross Guberman

Download or read book Point Made written by Ross Guberman and published by Oxford University Press. This book was released on 2014-04 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Point Made, Ross Guberman uses the work of great advocates as the basis of a valuable, step-by-step brief-writing and motion-writing strategy for practitioners. The author takes an empirical approach, drawing heavily on the writings of the nation's 50 most influential lawyers.

Social Marketing for Public Health

Author : Hong Cheng
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763757977
Total Pages : 451 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Social Marketing for Public Health by : Hong Cheng

Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Patient Advocacy for Health Care Quality: Strategies for Achieving Patient-Centered Care

Author : Jo Anne L. Earp
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763749613
Total Pages : 646 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Patient Advocacy for Health Care Quality: Strategies for Achieving Patient-Centered Care by : Jo Anne L. Earp

Download or read book Patient Advocacy for Health Care Quality: Strategies for Achieving Patient-Centered Care written by Jo Anne L. Earp and published by Jones & Bartlett Learning. This book was released on 2008-05-02 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a contribution to the emerging healthcare quality movement, Patient Advocacy for Healthcare Quality: Strategies for Achieving Patient-Centered Care is distinct from any others of its kind in its focus on the consumer’s perspective and in its emphasis on how advocacy can influence change at multiple social levels. This introductory volume synthesizes patient advocacy from a multi-level approach and is an ideal text for graduate and professional students in schools of public health, nursing and social work.

Hands-On Social Marketing

Author : Nedra Kline Weinreich
Publisher : SAGE Publications
ISBN 13 : 1452223122
Total Pages : 329 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Hands-On Social Marketing by : Nedra Kline Weinreich

Download or read book Hands-On Social Marketing written by Nedra Kline Weinreich and published by SAGE Publications. This book was released on 2010-10-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Marketing Public Health

Author : Michael Siegel (M.D.)
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763726515
Total Pages : 552 pages
Book Rating : 4.7/5 (265 download)

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Book Synopsis Marketing Public Health by : Michael Siegel (M.D.)

Download or read book Marketing Public Health written by Michael Siegel (M.D.) and published by Jones & Bartlett Learning. This book was released on 2004 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare your students for careers in public health, social marketing, health communication, media advocacy, and health promotion with this ideal textbook. Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples. It is written in clear language, with simple terms, and a helpful glossary to help students navigate through unfamiliar terrain.