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The Handbook Of Slogans
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Book Synopsis The Handbook of Slogans by : Lionel Salem
Download or read book The Handbook of Slogans written by Lionel Salem and published by Crimson. This book was released on 2012-09-07 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
Book Synopsis The Handbook of Bilingualism by : Tej K. Bhatia
Download or read book The Handbook of Bilingualism written by Tej K. Bhatia and published by John Wiley & Sons. This book was released on 2006-01-23 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides state-of-the-art treatments of the central issues that arise from the study of the phenomena of bilingualism. It explores topics ranging from the bilingual brain to bilingual education.
Book Synopsis RUSSIAN PHRASES HANDBOOK 2024 by : Justin F. Langley
Download or read book RUSSIAN PHRASES HANDBOOK 2024 written by Justin F. Langley and published by Justin F. Langley. This book was released on 2024-01-19 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Russian Phrases Handbook 2024: A Guide to Understand the Language of the Largest Nation" by Justin F. Langley is a comprehensive and cutting-edge language resource that offers an immersive experience into the rich world of Russian communication. With a focus on practicality and relevance, this book equips language learners with essential phrases, idioms, and cultural insights that are essential for navigating the complexities of the language spoken in the largest nation on Earth. Langley's handbook stands out among language guides due to its forward-thinking approach. Using the latest research in linguistics and technology, he presents a curated selection of phrases that reflect the contemporary usage of the Russian language, enabling readers to engage confidently with native speakers across a range of scenarios. Whether you're a beginner embarking on your Russian journey or an experienced learner looking to enhance your linguistic skills, this handbook tailors its content to your specific needs. What truly sets this book apart is its emphasis on cultural context. Langley ensures that readers not only achieve linguistic proficiency but also gain a deep understanding of Russian customs, traditions, and social norms. Explore the fascinating nuances of Russian etiquette, learn to navigate delicate conversations, and uncover the unspoken meanings behind common phrases. The clarity and user-friendliness of the handbook is remarkable. Engaging exercises, practical dialogues, and interactive quizzes allow readers to actively practice and reinforce their newly acquired language skills. Langley's explanations are lucid, concise, and accompanied by helpful examples, enabling learners to grasp complex grammatical concepts with ease. "Russian Phrases Handbook 2024" is not just a language guide; it's a gateway to an entire culture. Whether you dream of exploring the vast landscapes of Russia, immersing yourself in the extraordinary literary works of Dostoevsky and Tolstoy, or simply connecting with the warm-hearted people of this nation, this book is your ultimate companion. Unlock the beauty and power of the Russian language and embark on a journey of linguistic and cultural discovery with this indispensable handbook.
Book Synopsis MICHAEL JACKSON & BLANKET JACKSON BILLION PEPSI-COLA: BOOK OF SLOGANS 1 by : Nona-Michael Ankhesenamun Jackson
Download or read book MICHAEL JACKSON & BLANKET JACKSON BILLION PEPSI-COLA: BOOK OF SLOGANS 1 written by Nona-Michael Ankhesenamun Jackson and published by Lulu.com. This book was released on 2019-02-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slogans for every merchandise in the world. slogans for tops, totes, many items, many products, just many.
Book Synopsis Words to Win By by : Apollo Publishers
Download or read book Words to Win By written by Apollo Publishers and published by Apollo Publishers. This book was released on 2020-11-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: From “All the Way with LBJ” to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are compiled in a striking visual encyclopedia. Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary pins to Warren Harding's “Return to Normalcy” banners, from buttons emblazoned with Dwight Eisenhower's trademark “I Like Ike” to Shepard Fairey's iconic “HOPE” poster for Barack Obama, and highly thought-out promotions for Biden and the rest of the 2020 presidential candidates, campaign materials serve as portals into the complex nature of American politics, values, and emotion. This collection of visual messaging, brimming with five hundred punchy color images from United States presidential campaigns from the turn of the twentieth century to today, contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way its would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moral champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to the public. In the fast-moving age of Twitter and Facebook, this tangible display of effective—and regrettable—American artifacts is destined to delight political junkies and design aficionados of all stripes.
Book Synopsis The Copywriter's Handbook by : Robert W. Bly
Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Book Synopsis The Handbook of Educational Theories by : Beverly Irby
Download or read book The Handbook of Educational Theories written by Beverly Irby and published by IAP. This book was released on 2013-03-01 with total page 1164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although educational theories are presented in a variety of textbooks and in some discipline specific handbooks and encyclopedias, no publication exists which serves as a comprehensive, consolidated collection of the most influential and most frequently quoted and consulted theories. There is a need to put such theories into a single, easily accessible volume. A unique feature of the Handbook is the way in which it conveys the theories. The organization of the chapters within each section makes the volume an easy·to-use and tu1derstandable reference tool as researchers and practitioners seek theories to guide their research and practice and as they develop theoretical frameworks. In addition to the traditional theories presented, the Handbook includes emerging theories for the 21st Century as well as presenting practical examples of the use of these theories in research from dissertations and published articles. An appendix which indicates which theories have instruments associated with them and where those instruments can be found is also included. The Handbook consists of 12 sections. Section I provides the jntroduction with a focus on what constitutes good theory as well as how theory guides research and practice. The remaining sections address Philosophical Educational Constructs, Leaming Theory, Instructional Theory, Curriculum theory, Literacy and Language Acquisition Theory, Counseling Theory, Moral Development Theory, Classroom Management Theory, Assessment Theory, Organizational Theory, and Leadership/Management Theory. Each section consists of an overview written by the section editor of the general theoretical concepts to be addressed by the chapter authors. Each chapter within the section will include (a) a description of the theory with goals, assumptions, and aspects particular to the theory, (b) the original development of and interactions of the theory, (c) validation of the theory, (d) generalizability of the theory across cultures, ethnicities, and genders, (e) the use and application of the theory, (f) critiques of the theory, (g) any instruments associated with the theory, and (h) two to five particular studies exemplifying particular theories as individuals have used them in theoretical framework of dissertations or published articles and be written by the original theorist or prominent contributors to the theory. The Handbook is intended for graduate students enrolled in research courses or completing theses and dissertations. Additionally, professors of all educational disciplines in the social scierices would be an interested audience. There is also potential use of the text as administrators, counselors, and teachers in schools use theory to guide practice. As more inquiry is being promoted among school leaders, this book has more meaning for practitioners.
Book Synopsis The Advertising Handbook by : S. Roland Hall
Download or read book The Advertising Handbook written by S. Roland Hall and published by . This book was released on 1921 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Handbook of Persuasive Tactics by : Joan Mulholland
Download or read book A Handbook of Persuasive Tactics written by Joan Mulholland and published by Routledge. This book was released on 2003-09-02 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.
Book Synopsis E-copyright Law Handbook by : Laura Lee Stapleton
Download or read book E-copyright Law Handbook written by Laura Lee Stapleton and published by Wolters Kluwer. This book was released on 2002-01-01 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: '(E-Copyright Law Handbook) offers more than enough substance for turning even the novice general-practice attorney into a full-bodied copyright specialist.' --Legal Information Alert (Volume 22, Issue 3). Alert Publications, Inc. Chicago, IL www.alertpub.com How far do the laws of copyright protection extend in the new digital age? E-Copyright Law Handbook answers this and many other critical questions that impact owners of copyright-protected material. Prepared by a team of successful intellectual property attorneys, The Handbook is a single-volume guide to focus on copyright technical developments and legal decisions so attorneys can advise clients on how to protect and exploit their digital content online. Concise, easy-to-read, yet comprehensive in scope, The Handbook offers an analysis of E-copyright transactions in computer/software, sound recordings, literary works, motion pictures, television and audio visual works, and visual arts. it also covers: The elements of copyright infringement the intricacies of international copyright laws Copyright infringement actions the limitation of liability for online copyright infringement and copyright protection in cyberspace Up-to-the-minute coverage includes new statutes in copyright law including the Digital Millennium Copyright Act And The Uniform Copyright Information Technology Act. The Handbook 's user-friendly format provides easy access to practice tips,useful forms,an index of all the applicable statutes and a listing of additional legal resources for practitioners.
Book Synopsis Special Event Postmarks of the United Kingdom Volume 2 by : George R. Pearson
Download or read book Special Event Postmarks of the United Kingdom Volume 2 written by George R. Pearson and published by BRITISH POSTMARK SOCIETY. This book was released on 1991 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A catalogue of postmarks used on mail posted at congresses, exhibitions, shows etc, and for anniversaries from 1963-1983.
Book Synopsis Extension Service Handbook on Agriculture and Home Economics by : United States. Office of Cooperative Extension Work
Download or read book Extension Service Handbook on Agriculture and Home Economics written by United States. Office of Cooperative Extension Work and published by . This book was released on 1927 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Handbook of Sales Management by : Samuel Roland Hall
Download or read book The Handbook of Sales Management written by Samuel Roland Hall and published by . This book was released on 1924 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Handbook of the Churches written by and published by . This book was released on 1927 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Handbook of Media and Culture in the Middle East by : Joe F. Khalil
Download or read book The Handbook of Media and Culture in the Middle East written by Joe F. Khalil and published by John Wiley & Sons. This book was released on 2023-06-08 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Culture in the Middle East The Handbook of Media and Culture in the Middle East is an invaluable resource for anyone seeking to understand the profound and complex changes shaping the 21st century. With trans-regional contributions from established and emerging scholars, this ground-breaking volume offers conceptual essays and in-depth chapters that present rich analyses grounded in historical and geopolitical contexts, as well as key theory and empirical research. Rather than viewing the Middle East as a monolithic culture, this Handbook examines the diverse and multi-local characteristics of the region’s knowledge production, dynamic media, and rich cultures. It addresses a wide range of topics, including the evolving mainstream and alternative media, competing histories in the region, and pressing socio-economic and media debates. Additionally, the Handbook explores the impact of regional and international politics on Middle Eastern cultures and media. Designed to serve as a foundation for the next era of research in the field, The Handbook of Media and Culture in the Middle East is essential reading for all academics, scholars, and media practitioners. Its comprehensive scope makes it an excellent primary or supplementary textbook for undergraduate or graduate courses in global studies, media and communication, journalism, anthropology, sociology, economics, political science, and history.
Book Synopsis The Radio Jockey Hand Book by : Simran Kohli
Download or read book The Radio Jockey Hand Book written by Simran Kohli and published by Diamond Pocket Books (P) Ltd.. This book was released on 2005-06 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gone are the days when cabinet expansion used to get total media attention. Now cricket is hogging the limelight and team selection is the most debatable issue inside television studios before every series. Gone are the days when political king makers, who played a major role in selecting the ministers, used to grab unprecedented attention; now it's the turn of national selectors. Gone are the days when, after every general election, media-persons used to spend sleepless nights talking about the likely allocation of the portfolios. 'Which batsman is going to play at what position' seems to be their major concern now. Gone are the days when psephologists used to be media's prize catch. Now former cricketers who can become good in-house guests are in demand. Gone are the days when people used to wait for general elections with bated breath. The World Cup is the most awaited event now. Prime Minister of the country is still a powerful man, but the captain of Indian cricket team can give him a run for his money as far as popularity and media attention is concerned. Nothing reflects this better than our television screen. From dawn to dusk, from womb to tomb cricket follows us. Some of my friends say that it's a metro trend, but I can say that it's catching up in far and remote areas of the country as well. Often people complain about why we have extreme reaction on Team India's performance. Swami Vivekananda, who taught his disciples to worship God like heroes, used to say: 'There must be no fear, no begging, but demanding-demanding the highest. The true devotees are as hard, as adamant and as fearless as lion'. In our generation, politicians failed us as they became synonymous with corruption. Bureaucrats failed us as they stood for delaying rather than getting the work done. Film stars gave us momentary feel of bravado, but then they were reel and not real-life heroes. In our search for heroes, we zeroed in on the cricketers. And this is the reason as to why we react extremely to team India's performance. Cricket is more than just a game, it's a matter of emotion for us. Cricketers are more than just players; they are heroes for us. We react extremely as we love them and are emotionally attached to them. If there is one place on earth where all dreams of living men have found a home from the very earliest, when men began the dream of existence, it's India. In its infancy, cricket was very much an English sport but today it is the voice of India. The game has become so ingrained in our society that it's often said - 'If you want to know India, understand cricket'. To bring about social equality in our representative institutions and policy-making bodies, our political masters followed the policy of positive discrimination. On the contrary, the game of cricket has broken regional and other traditional barriers in the talent-based environment. From the game which was confined to Rajas and Maharajas, today it has percolated deep down to the grass-root level. Team India's dressing room is truly reflective of this transformation; it is equally, if not more, representative than the Indian parliament. Most of the members of the Indian dressing room come from non-cricketing backgrounds. The most charismatic batsman of present generation is the son of a teacher; his opening partner's father used to sell farm seeds (wheat and rice). The next all-rounder hope of the country is the son of a muezzim and the Adam Gilchrist prototype of team India is the son of a government employee who retired as a pump operator. Most of the members of the present- day Indian dressing room come from non-cricketing environs. If Munaf Patel is from a village called Ikhar in Gujarat, Kerala-born pacer Sreesanth is from Kochi. Most of the members of the present Indian dressing room had nothing in the name of sports facilities. And, yet, they managed to find a way
Book Synopsis Curriculum and Teaching Dialogue by : David J. Flinders
Download or read book Curriculum and Teaching Dialogue written by David J. Flinders and published by IAP. This book was released on 2010-06-01 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Curriculum and Teaching Dialogue is the journal of the American Association of Teaching and Curriculum (AATC). An important historical event in the development of organizations dealing with the scholarly field of teaching and curriculum was the founding of the AATC on October 1, 1993. The members of the AATC believed that the time was long overdue to recognize teaching and curriculum as a basic field of scholarly study, to constitute a national learned society for the scholarly field of teaching and curriculum (teaching is the more inclusive concept; curriculum is an integral part of teaching-the "what to teach" aspect). Since it's founding AATC has produced scholarship in teaching and curriculum and serves the general public through its conferences, journals, and the interaction of its members. The purpose of the organization was originally defined in Article 1, Section 2 of the AATC Constitution: "To promote the scholarly study of teaching and curriculum; all analytical and interpretive approaches that are appropriate for the scholarly study of teaching and curriculum shall be encouraged." Curriculum and Teaching Dialogue seeks to fulfill that mission.
