Author : Zeeger Vink
Publisher :
ISBN 13 : 9782955610213
Total Pages : 296 pages
Book Rating : 4.6/5 (12 download)
Book Synopsis The Great Catapult by : Zeeger Vink
Download or read book The Great Catapult written by Zeeger Vink and published by . This book was released on 2020-07-05 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intellectual Property (IP) is fast becoming the most valuable business asset: proprietary brands, design and content determine the success and longevity of companies. THE GREAT CATAPULT shows the way in this global reality. This first-of-its-kind guide for the C-suite not only summarizes in plain business language why IP is fundamental to brand-based companies, it provides hands-on advice on the actual organization of IP within your business. Based on inside experience from some of the world's best-known brands, the book advocates INTEGRATED IP MANAGEMENT, the approach that lets IP step out of its legal shell and create a lasting competitive advantage through all operational functions. The book's lessons provide a head-start for anyone managing a company-from start-ups to listed multinationals-and empower all others involved in creating brand value, including marketers, investors and management consultants.