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The Golden Age Of Advertising
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Book Synopsis The Golden Age of Advertising by : Steven Heller
Download or read book The Golden Age of Advertising written by Steven Heller and published by Taschen America Llc. This book was released on 2006 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a pictorial tour of advertisements from the 1970s, including categories such as automobiles, travel, interiors, entertainment, fashion, alcohol, business, consumer products, and food and beverages.
Book Synopsis When Advertising Tried Harder by : Larry Dobrow
Download or read book When Advertising Tried Harder written by Larry Dobrow and published by . This book was released on 1984 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hey Skinny! written by Miles Beller and published by Chronicle Books (CA). This book was released on 1995 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Window to the Future by : Steve Kosareff
Download or read book Window to the Future written by Steve Kosareff and published by . This book was released on 2005-03-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Window to the Future collects more than 150 print advertisements, magazine covers, and brochure and catalog images to bring the golden age of television advertising to light.
Book Synopsis Lights, Camera, Madison Avenue by : Robert Naud
Download or read book Lights, Camera, Madison Avenue written by Robert Naud and published by McFarland. This book was released on 2016-02-11 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.
Book Synopsis The Golden Age of Advertising-- the 50s by : Jim Heimann
Download or read book The Golden Age of Advertising-- the 50s written by Jim Heimann and published by Taschen America Llc. This book was released on 2005 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second in a series of books featuring advertising by era, All-American Ads of the 50s offers page after page of products that made up the happy-days decade. The start of the cold war spurred a buying frenzy and a craze for new technology that required ad campaigns to match. The nuclear age left its mark all over the advertisements, with a spotlight on planes, rockets, and even mushroom clouds. Shiny, big, beautiful cars abound, styled to keep up with the space age. Editor Jim Heimann, in his essay "From Poodles to Presley, Americans Enter the Atomic Age," explains: "Car designers came up with exaggerated tail fins for automobiles to express this new accelerated speed." Modernist home interiors look slick and shiny with their molded plastic furniture and linoleum floors. While clothing and furniture styles look strangely contemporary--a testament to our current obsession with vintage--some things have definitely changed. A baby sells Marlboro cigarettes! Also included are chapters on movies, food, and travel. --J.P. Cohen.
Book Synopsis The Golden Age of Advertising : the 60s by : Jim Heimann
Download or read book The Golden Age of Advertising : the 60s written by Jim Heimann and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Word from Our Sponsor by : Cynthia B. Meyers
Download or read book A Word from Our Sponsor written by Cynthia B. Meyers and published by Fordham Univ Press. This book was released on 2013-12-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Book Synopsis The Golden Age of Advertising : the 60s by : Jim Heimann
Download or read book The Golden Age of Advertising : the 60s written by Jim Heimann and published by . This book was released on 2007 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nobody's Perfect written by Doris Willens and published by CreateSpace. This book was released on 2009-05-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside story of the legendary advertising agency, Doyle Dane Bernbach, and its founder, Bill Bernbach, as told by the former public relations director of DDB
Book Synopsis Madison Avenue and the Color Line by : Jason Chambers
Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2009-05-22 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
Book Synopsis The Golden Age of Advertising by : Jim Heimann
Download or read book The Golden Age of Advertising written by Jim Heimann and published by . This book was released on 2006 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Jack Benny and the Golden Age of American Radio Comedy by : Kathryn H. Fuller-Seeley
Download or read book Jack Benny and the Golden Age of American Radio Comedy written by Kathryn H. Fuller-Seeley and published by Univ of California Press. This book was released on 2017-10-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The king of radio comedy from the Great Depression through the early 1950s, Jack Benny was one of the most influential entertainers in twentieth-century America. A master of comic timing and an innovative producer, Benny, with his radio writers, developed a weekly situation comedy to meet radio’s endless need for new material, at the same time integrating advertising into the show’s humor. Through the character of the vain, cheap everyman, Benny created a fall guy, whose frustrated struggles with his employees addressed midcentury America’s concerns with race, gender, commercialism, and sexual identity. Kathryn H. Fuller-Seeley contextualizes her analysis of Jack Benny and his entourage with thoughtful insight into the intersections of competing entertainment industries and provides plenty of evidence that transmedia stardom, branded entertainment, and virality are not new phenomena but current iterations of key aspects in American commercial cultural history.
Book Synopsis The Golden Age, Book 1 by : Roxanne Moreil
Download or read book The Golden Age, Book 1 written by Roxanne Moreil and published by First Second. This book was released on 2020-02-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A medieval saga with political intrigue reminiscent of Game of Thrones, The Golden Age is an epic graphic novel duology from Roxanne Moreil and Cyril Pedrosa about utopia and revolution. In the kingdom of Lantrevers, suffering is a way of life—unless you’re a member of the ruling class. Princess Tilda plans to change all that. As the rightful heir of late King Ronan, Tilda wants to deliver her people from famine and strife. But on the eve of her coronation, her younger brother, backed by a cabal of power-hungry lords, usurps her throne and casts her into exile. Now Tilda is on the run. With the help of her last remaining allies, Tankred and Bertil, she travels in secret through the hinterland of her kingdom. Wherever she goes, the common folk whisper of a legendary bygone era when all men lived freely. There are those who want to return to this golden age—at any cost. In the midst of revolution, how can Tilda reclaim her throne?
Download or read book Sold on Radio written by Jim Cox and published by McFarland. This book was released on 2008-09-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
Download or read book Ad Boy written by Warren Dotz and published by . This book was released on 2009 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection. The postwar economic boom launched a generation of charming, cheeky, and relentlessly cheerful critters and characters that found their way into our homes--and our hearts--in print, on television, and on packaging. Some took detours that reflected the times (Elsie the Cow was sent into outer space in 1958). Some were fashion victims who survived (remember hippy Hush Puppies, circa 1969?). And some are no longer with us (the Frito Bandito was finally brought to justice in 1971). These endearingly offbeat characters are as fresh and entertaining today as they were creatively inspired in decades past.
Book Synopsis The Golden Age of the American Essay by : Phillip Lopate
Download or read book The Golden Age of the American Essay written by Phillip Lopate and published by Anchor. This book was released on 2021-04-06 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-of-a-kind anthology of American essays on a wide range of subjects by a dazzling array of mid-century writers at the top of their form—from Normal Mailer to James Baldwin to Joan Didion—selected by acclaimed essayist Phillip Lopate The three decades that followed World War II were an exceptionally fertile period for American essays. The explosion of journals and magazines, the rise of public intellectuals, and breakthroughs in the arts inspired a flowering of literary culture. At the same time, the many problems that confronted mid-century America—racism, sexism, nuclear threat, war, poverty, and environmental degradation among them—proved fruitful topics for America's best minds. In The Golden Age of the American Essay, Phillip Lopate assembles a dazzling array of famous writers, critics, sociologists, theologians, historians, activists, theorists, humorists, poets, and novelists. Here are writers like James Agee, E. B. White, A. J. Liebling, Randall Jarrell, and Mary McCarthy, pivoting from the comic indignities of daily life to world peace, consumerism, and restaurants in Paris. Here is Norman Mailer on Jackie Kennedy, Vladimir Nabokov on Lolita, Martin Luther King, Jr.'s "Letter from Birmingham Jail," and Richard Hofstadter's "The Paranoid Style in American Politics." Here are Gore Vidal, Rachel Carson, James Baldwin, Susan Sontag, John Updike, Joan Didion, and many more, in a treasury of brilliant writing that has stood the test of time.
