The Global Silicon Valley Handbook

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Author :
Publisher : Grand Central Publishing
ISBN 13 : 1455570311
Total Pages : 208 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis The Global Silicon Valley Handbook by : Michael Moe

Download or read book The Global Silicon Valley Handbook written by Michael Moe and published by Grand Central Publishing. This book was released on 2017-03-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun, yet factual guide to thrive not only in Silicon Valley, but in the emerging Global Silicon Valley. Silicon Valley has become synonymous with big ideas, start-ups, and inventing the future. But today, the magic of Silicon Valley has gone viral and global. From Austin to Boston, from Shanghai to Dubai, a Global Silicon Valley is emerging. In THE GLOBAL SILICON VALLEY HANDBOOK, bestselling author, venture capitalist, and global thought leader, Michael Moe, maps out an insider's guide to Silicon Valley and the hottest emerging markets from around the world. The book highlights need-to-knows, including who the top VCs and angel investors are, phrases to avoid in a pitch, or even where to close a deal over dinner or beers. Visually engaging, THE GLOBAL SILICON VALLEY HANDBOOK aspires to inspire the entrepreneur in all of us.

Secrets of Silicon Valley

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Author :
Publisher : St. Martin's Press
ISBN 13 : 113732421X
Total Pages : 256 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Secrets of Silicon Valley by : Deborah Perry Piscione

Download or read book Secrets of Silicon Valley written by Deborah Perry Piscione and published by St. Martin's Press. This book was released on 2013-04-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the global economy languishes, one place just keeps growing despite failing banks, uncertain markets, and high unemployment: Silicon Valley. In the last two years, more than 100 incubators have popped up there, and the number of angel investors has skyrocketed. Today, 40 percent of all venture capital investments in the United States come from Silicon Valley firms, compared to 10 percent from New York. In Secrets of Silicon Valley, entrepreneur and media commentator Deborah Perry Piscione takes us inside this vibrant ecosystem where meritocracy rules the day. She explores Silicon Valley's exceptionally risk-tolerant culture, and why it thrives despite the many laws that make California one of the worst states in the union for business. Drawing on interviews with investors, entrepreneurs, and community leaders, as well as a host of case studies from Google to Paypal, Piscione argues that Silicon Valley's unique culture is the best hope for the future of American prosperity and the global business community and offers lessons from the Valley to inspire reform in other communities and industries, from Washington, DC to Wall Street.

The Global Silicon Valley Handbook

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Publisher :
ISBN 13 : 9781364791025
Total Pages : pages
Book Rating : 4.7/5 (91 download)

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Book Synopsis The Global Silicon Valley Handbook by : Michael Moe Rahul

Download or read book The Global Silicon Valley Handbook written by Michael Moe Rahul and published by . This book was released on 2015-11-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: America was built on the belief that every person is guaranteed the right to life, liberty, and the founding of a startup. Yet somehow conventional wisdom has created a laundry list of requirements to be an entrepreneur: drop out of Harvard, sit in on a calligraphy class to develop multiple typefaces and proportionally spaced fonts, build a computer in a garage, etc. etc. This kind of thinking is wrong! In fact, we contend that there is only one requirement to being a successful entrepreneur: reading this handbook.This entrepreneur’s handbook aspires to have the answers to every question a budding entrepreneur might have, with features on every major startup city in the world, from Seattle to Sydney, to Stockholm to Seoul. It’ll tell you which restaurant in Shanghai to close the deal in, what words to never use in a meeting with Andreessen Horowitz, which photo to use for your Tinder profile, and so much more.You’ll be able to go from pitch to public offering with ease, knowing which accelerator to trust and which coffee shop to build your business plan in, when to zip your hoodie and when to pull out your BlackBerry (hint: never). And you’ll be earning more and more venture capital money every single step of the way.Stop thinking in terms of which college you graduated from, who your father is, what company you interned at, and when you started coding. Entrepreneurs aren’t all rich, white, male, 20-something-year-old Libertarians. They’re people who have recognized problems and are building solutions—people like you.

The Global Silicon Valley Handbook

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Publisher :
ISBN 13 : 9781455570300
Total Pages : pages
Book Rating : 4.5/5 (73 download)

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Book Synopsis The Global Silicon Valley Handbook by : Michael Moe

Download or read book The Global Silicon Valley Handbook written by Michael Moe and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun, yet factual guide to thrive not only in Silicon Valley, but in the emerging Global Silicon Valley. Silicon Valley has become synonymous with big ideas, start-ups, and inventing the future. But today, the magic of Silicon Valley has gone viral and global. From Austin to Boston, from Shanghai to Dubai, a Global Silicon Valley is emerging. In The global Silicon Valley handbook, bestselling author, venture capitalist, and global thought leader, Michael Moe, maps out an insider's guide to Silicon Valley and the hottest emerging markets from around the world. The book highlights need-to-knows, including who the top VCs and angel investors are, phrases to avoid in a pitch, or even where to close a deal over dinner or beers. Visually engaging, The global silicon valley handbook aspires to inspire the entrepreneur in all of us.

The Global Silicon Valley Home

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Author :
Publisher : Stanford University Press
ISBN 13 : 9780804752152
Total Pages : 298 pages
Book Rating : 4.7/5 (521 download)

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Book Synopsis The Global Silicon Valley Home by : Shenglin Chang

Download or read book The Global Silicon Valley Home written by Shenglin Chang and published by Stanford University Press. This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Silicon Valley Home takes a close look at how residents (Taiwanese American high-tech engineer families) of the jet-set, wired-to-the-Net, trans-Pacific commuter culture have invented new ways of thinking about how their homes and landscapes reflect their personal identities—ways that enable them to make sense of "living life within two places at once."

Understanding Silicon Valley

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Publisher : Stanford University Press
ISBN 13 : 9780804737340
Total Pages : 308 pages
Book Rating : 4.7/5 (373 download)

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Book Synopsis Understanding Silicon Valley by : Martin Kenney

Download or read book Understanding Silicon Valley written by Martin Kenney and published by Stanford University Press. This book was released on 2000 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores the factors that have made Silicon Valley such a fertile breeding ground for new technologies and new firms. It looks at how its pioneering achievements begana̧nd the forces that have propelled its unprecedented growth.

The Startup Community Way

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Publisher : John Wiley & Sons
ISBN 13 : 1119613620
Total Pages : 368 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Startup Community Way by : Brad Feld

Download or read book The Startup Community Way written by Brad Feld and published by John Wiley & Sons. This book was released on 2020-08-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world. And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with entrepreneurs as well as they could. Too often, these actors try to control activity or impose their view from the top-down, rather than supporting an environment that is led from the bottom-up. We continue to see a disconnect between an entrepreneurial mindset and that of many actors who wish to engage with and support entrepreneurship. There are structural reasons for this, but we can overcome many of these obstacles with appropriate focus and sustained practice. No one tells this story better than Brad Feld and Ian Hathaway. The Startup Community Way: Evolving an Entrepreneurial Ecosystem explores what makes startup communities thrive and how to improve collaboration in these rapidly evolving, complex environments. The Startup Community Way is an explanatory guide for startup communities. Rooted in the theory of complex systems, this book establishes the systemic properties of entrepreneurial ecosystems and explains why their complex nature leads people to make predictable mistakes. As complex systems, value creation occurs in startup communities primarily through the interaction of the "parts" - the people, organizations, resources, and conditions involved - not the parts themselves. This continual process of bottom-up interactions unfolds naturally, producing value in novel and unexpected ways. Through these complex, emergent processes, the whole becomes greater and substantially different than what the parts alone could produce. Because of this, participants must take a fundamentally different approach than is common in much of our civic and professional lives. Participants must take a whole-system view, rather than simply trying to optimize their individual part. They must prioritize experimentation and learning over planning and execution. Complex systems are uncertain and unpredictable. They cannot be controlled, only guided and influenced. Each startup community is unique. Replication is enticing but impossible. The race to become "The Next Silicon Valley" is futile - even Silicon Valley couldn't recreate itself. This book: Offers practical advice for entrepreneurs, community builders, government officials, and other stakeholders who want to harness the power of entrepreneurship in their city Describes the core components of startup communities and entrepreneurial ecosystems, as well as an explanation of the differences between these two related, but distinct concepts Advances a new framework for effective startup community building based on the theory of complex systems and insights from systems thinking Includes contributions from leading entrepreneurial voices Is a must-have resource for entrepreneurs, venture capitalists, executives, business and community leaders, economic development authorities, policymakers, university officials, and anyone wishing to understand how startup communities work anywhere in the world

The Silicon Valley Edge

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Author :
Publisher : Stanford University Press
ISBN 13 : 9780804740630
Total Pages : 462 pages
Book Rating : 4.7/5 (46 download)

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Book Synopsis The Silicon Valley Edge by : Chong-Moon Lee

Download or read book The Silicon Valley Edge written by Chong-Moon Lee and published by Stanford University Press. This book was released on 2000 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at Silicon Valley's business environment, and what features have made it a fertile ground for start-up companies who develop radical and disruptive technologies.

Ghost Work

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Publisher : Eamon Dolan Books
ISBN 13 : 1328566242
Total Pages : 297 pages
Book Rating : 4.3/5 (285 download)

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Book Synopsis Ghost Work by : Mary L. Gray

Download or read book Ghost Work written by Mary L. Gray and published by Eamon Dolan Books. This book was released on 2019 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A startling exposé of the invisible human workforce that powers the web--and how to bring it out of the shadows. Hidden beneath the surface of the internet, a new, stark reality is looming--one that cuts to the very heart of our endless debates about the impact of AI. Anthropologist Mary L. Gray and computer scientist Siddharth Suri unveil how the services we use from companies like Amazon, Google, Microsoft, and Uber can only function smoothly thanks to the judgment and experience of a vast human labor force that is kept deliberately concealed. The people who do 'ghost work' make the internet seem smart. They perform high-tech, on-demand piecework: flagging X-rated content, proofreading, transcribing audio, confirming identities, captioning video, and much more. The shameful truth is that no labor laws protect them or even acknowledge their existence. They often earn less than legal minimums for traditional work, they have no health benefits, and they can be fired at any time for any reason, or for no reason at all. An estimated 8 percent of Americans have worked in this 'ghost economy,' and that number is growing every day. In this unprecedented investigation, Gray and Suri make the case that robots will never completely eliminate 'ghost work' and the unchecked quest for artificial intelligence could spark catastrophic work conditions if not stopped in its tracks. Ultimately, they show how this essential type of work can create opportunity--rather than misery--for those who do it."--Dust jacket.

TechVenture

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Publisher : John Wiley & Sons
ISBN 13 : 0471189553
Total Pages : 365 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis TechVenture by : Mohan Sawhney

Download or read book TechVenture written by Mohan Sawhney and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends in e-commerce Viewing Silicon Valley as a test lab for e-commerce strategies, this book delivers the latest financial and business models shaping the e-commerce industry. TechVenture focuses on the Silicon Valley phenomenon, the new financial strategies, and evolving e-business models. Each chapter draws from field research and interviews with the top minds in business today, and covers the most recent advances in e-finance, including: technology incubators, start-up funds, measuring intellectual capital, valuation techniques for Internet firms, and emerging technologies. In addition, TechVenture features intriguing and informative case studies and examples of major companies, including Idealab, Merrill Lynch, Pfizer, and Amazon.com. General business and finance readers, as well as those fascinated by the Internet economy, will find TechVenture an invaluable read that is on the cutting edge of e-business. Mohanbir Sawhney (Evanston, IL) is the McCormick Tribune Professor of Electronic Commerce and Technology at the Kellogg Graduate School of Management, Northwestern University. Mr. Sawhney was recently named one of the twenty-five most influential people in e-business by Business Week magazine. Ranjay Gulati (Chicago, IL) is the Associate Professor of Management and Organizations at the Kellogg Graduate School of Management and the Director of the Center for Resource on E-Business Innovation. Anthony Paoni (Chicago, IL) is Associate Professor at the Kellogg Graduate School of Management.

Cultures@SiliconValley

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Publisher : Stanford University Press
ISBN 13 : 1503602990
Total Pages : 203 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Cultures@SiliconValley by : J.A. English-Lueck

Download or read book Cultures@SiliconValley written by J.A. English-Lueck and published by Stanford University Press. This book was released on 2017-08-29 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the initial publication of Cultures@SiliconValley fourteen years ago, much has changed in Silicon Valley. The corporate landscape of the Valley has shifted, with tech giants like Google, Facebook, LinkedIn, and Twitter vying for space with a halo of applications that connect people for work, play, romance, and education. Contingent labor has been catalyzed by ubiquitous access to the Internet on smartphones, enabling ride-sharing services like Uber and Lyft and space-sharing apps like Airbnb. Entrepreneurs compete for people's attention and screen time. Alongside these changes, daily life for all but the highest echelon has been altered by new perceptions of scarcity, risk, and shortage. Established workers and those new to the workforce try to adjust. The second edition of Cultures@SiliconValley brings the story of technological saturation and global cultural diversity in this renowned hub of digital innovation up to the present. In this fully updated edition, J. A. English-Lueck provides readers with a host of new ethnographic stories, documenting the latest expansions of Silicon Valley to San Francisco and beyond. The book explores how changes in technology, especially as mobile phones make the Internet accessible everywhere, impact work, family, and community life. The inhabitants of Silicon Valley illustrate in microcosm the social and cultural identity of the future.

Silicon City: San Francisco in the Long Shadow of the Valley

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Publisher : W. W. Norton & Company
ISBN 13 : 0393608808
Total Pages : 304 pages
Book Rating : 4.3/5 (936 download)

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Book Synopsis Silicon City: San Francisco in the Long Shadow of the Valley by : Cary McClelland

Download or read book Silicon City: San Francisco in the Long Shadow of the Valley written by Cary McClelland and published by W. W. Norton & Company. This book was released on 2018-10-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate, eye-opening portrait of San Francisco transformed by the tech boom. San Francisco is changing at warp speed. Famously home to artists and activists, and known as the birthplace of the Beats, the Black Panthers, and the LGBTQ movement, in recent decades the Bay Area has been reshaped by Silicon Valley, the engine of the new American economy. The richer the region gets, the more unequal and less diverse it becomes, and cracks in the city’s facade—rapid gentrification, an epidemic of evictions, rising crime, atrophied public institutions—have started to show. Inspired by Studs Terkel’s classic works of oral history, writer and filmmaker Cary McClelland spent several years interviewing people at the epicenter of the recent change, from venture capitalists and coders to politicians and protesters, from native sons and daughters to the city’s newest arrivals. The crisp and vivid stories of Silicon City’s diverse cast capture San Francisco as never before. The book opens with a longtime tour guide recounting the history of the original Gold Rush and observing how little the people of his city pay attention to its history; it ends on Fisherman’s Wharf, with the proprietor of an arcade game museum reminding us that even today’s technology will become relics of the past. In between we hear from people who have passed through Apple, Google, eBay, Intel, and the other big tech companies of our time. And we meet those who are experiencing the changes at the grassroots level: a homeless advocate in Haight-Ashbury, an Oakland rapper, a pawnbroker in the Mission, a man who helped dismantle and rebuild the Bay Bridge, and a woman who runs a tattoo parlor in the Castro. Silicon City masterfully weaves together a candid conversation across a divided community to create a dynamic portrait of a beloved city—and a cautionary tale for the entire country.

The Code

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Publisher : Penguin
ISBN 13 : 0399562192
Total Pages : 514 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis The Code by : Margaret O'Mara

Download or read book The Code written by Margaret O'Mara and published by Penguin. This book was released on 2019-07-09 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of New York Magazine's best books on Silicon Valley! The true, behind-the-scenes history of the people who built Silicon Valley and shaped Big Tech in America Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There she saw firsthand how deeply intertwined Silicon Valley was with the federal government--and always had been--and how shallow the common understanding of the secrets of the Valley's success actually was. Now, after almost five years of pioneering research, O'Mara has produced the definitive history of Silicon Valley for our time, the story of mavericks and visionaries, but also of powerful institutions creating the framework for innovation, from the Pentagon to Stanford University. It is also a story of a community that started off remarkably homogeneous and tight-knit and stayed that way, and whose belief in its own mythology has deepened into a collective hubris that has led to astonishing triumphs as well as devastating second-order effects. Deploying a wonderfully rich and diverse cast of protagonists, from the justly famous to the unjustly obscure, across four generations of explosive growth in the Valley, from the forties to the present, O'Mara has wrestled one of the most fateful developments in modern American history into magnificent narrative form. She is on the ground with all of the key tech companies, chronicling the evolution in their offerings through each successive era, and she has a profound fingertip feel for the politics of the sector and its relation to the larger cultural narrative about tech as it has evolved over the years. Perhaps most impressive, O'Mara has penetrated the inner kingdom of tech venture capital firms, the insular and still remarkably old-boy world that became the cockpit of American capitalism and the crucible for bringing technological innovation to market, or not. The transformation of big tech into the engine room of the American economy and the nexus of so many of our hopes and dreams--and, increasingly, our nightmares--can be understood, in Margaret O'Mara's masterful hands, as the story of one California valley. As her majestic history makes clear, its fate is the fate of us all.

A History of Silicon Valley - Almost a 3rd Edition

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Author :
Publisher : CreateSpace
ISBN 13 : 9781500262228
Total Pages : 428 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis A History of Silicon Valley - Almost a 3rd Edition by : Piero Scaruffi

Download or read book A History of Silicon Valley - Almost a 3rd Edition written by Piero Scaruffi and published by CreateSpace. This book was released on 2014-06-19 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first history of Silicon Valley from 1900 to the 2010s. It is a comprehensive study of the greatest creation of wealth in the history of the world, from the establishment of Stanford University to the age of social media. The underlying objective is to find the reason why it was Silicon Valley, and not some place on the East Coast or in Europe, that became the creative technological hub of the 21st century.Silicon Valley did not happen in a vacuum: the book also explores the surrounding social and cultural environment of the Bay Area.This "green" book follows the “red book” od 2012, which was the (sold out) first edition coauthored with Arun Rao, and the "blue book", which was Arun's proof-edited and expanded second edition of all chapters. The 600-page blue book is still available and contains both my old chapters and Arun's chapters. This 400-page green edition contains only my chapters (basically, the chronology) updated to 2014 and with many additions to early chapters and a new chapter on Asia.

Beyond Silicon Valley

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Publisher :
ISBN 13 : 9780999835203
Total Pages : 224 pages
Book Rating : 4.8/5 (352 download)

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Book Synopsis Beyond Silicon Valley by : Michael Goldberg

Download or read book Beyond Silicon Valley written by Michael Goldberg and published by . This book was released on 2018-04-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Beyond Silicon Valley: How One Online Course Helped Support Global Entrepreneurs, Professor Michael Goldberg takes readers on a global entrepreneurial adventure. He tells the stories of students who took his groundbreaking and hugely popular Beyond Silicon Valley massive open online course (MOOC), the most translated in Coursera history. To date, over 135,000 people have registered for Beyond Silicon Valley, and in this book, readers will meet nearly 20 students who started and grew their businesses, mentored other entrepreneurs, became innovation consultants, grew their entrepreneurial advocacy organizations, and more. These entrepreneurs live and work in transitioning economies throughout Europe, the Middle East, Asia, Africa, and the Americas. Goldberg also poignantly connects these startup struggles and successes to his hometown of Cleveland, Ohio, a region that is making a transition of its own. Join Goldberg as he inspires--and finds inspiration from--innovators and entrepreneurial supporters everywhere.

Out-Innovate

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Publisher : Harvard Business Press
ISBN 13 : 1633697592
Total Pages : 249 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Out-Innovate by : Alexandre "Alex" Lazarow

Download or read book Out-Innovate written by Alexandre "Alex" Lazarow and published by Harvard Business Press. This book was released on 2020-04-07 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new playbook for innovation and startup success is emerging from beyond Silicon Valley--at the "frontier." Startups have changed the world. In the United States, many startups, such as Tesla, Apple, and Amazon, have become household names. The economic value of startups has doubled since 1992 and is projected to double again in the next fifteen years. For decades, the hot center of this phenomenon has been Silicon Valley. This is changing fast. Thanks to technology, startups are now taking root everywhere, from Delhi to Detroit to Nairobi to Sao Paulo. Yet despite this globalization of startup activity, our knowledge of how to build successful startups is still drawn primarily from Silicon Valley. As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh--and it comes from what he calls the "frontier," the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools. Under such conditions, entrepreneurs must be creators who build industries rather than disruptors who change them because there are few existing businesses to disrupt. The companies they create must be global from birth because local markets are too small. They focus on resiliency and sustainability rather than unicorn-style growth at any cost. With rich and wide-ranging stories of frontier innovators from around the world, Out-Innovate is the new playbook for innovation--wherever it has the potential to happen.

Innovation in Real Places

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Author :
Publisher : Oxford University Press
ISBN 13 : 0197508138
Total Pages : 289 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis Innovation in Real Places by : Dan Breznitz

Download or read book Innovation in Real Places written by Dan Breznitz and published by Oxford University Press. This book was released on 2021-03-09 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of Balsillie Prize for Public Policy Winner of Donner Prize A challenge to prevailing ideas about innovation and a guide to identifying the best growth strategy for your community. Across the world, cities and regions have wasted trillions of dollars on blindly copying the Silicon Valley model of growth creation. Since the early years of the information age, we've been told that economic growth derives from harnessing technological innovation. To do this, places must create good education systems, partner with local research universities, and attract innovative hi-tech firms. We have lived with this system for decades, and the result is clear: a small number of regions and cities at the top of the high-tech industry but many more fighting a losing battle to retain economic dynamism. But are there other models that don't rely on a flourishing high-tech industry? In Innovation in Real Places, Dan Breznitz argues that there are. The purveyors of the dominant ideas on innovation have a feeble understanding of the big picture on global production and innovation. They conflate innovation with invention and suffer from techno-fetishism. In their devotion to start-ups, they refuse to admit that the real obstacle to growth for most cities is the overwhelming power of the real hubs, which siphon up vast amounts of talent and money. Communities waste time, money, and energy pursuing this road to nowhere. Breznitz proposes that communities instead focus on where they fit in the four stages in the global production process. Some are at the highest end, and that is where the Clevelands, Sheffields, and Baltimores are being pushed toward. But that is bad advice. Success lies in understanding the changed structure of the global system of production and then using those insights to enable communities to recognize their own advantages, which in turn allows to them to foster surprising forms of specialized innovation. As he stresses, all localities have certain advantages relative to at least one stage of the global production process, and the trick is in recognizing it. Leaders might think the answer lies in high-tech or high-end manufacturing, but more often than not, they're wrong. Innovation in Real Places is an essential corrective to a mythology of innovation and growth that too many places have bought into in recent years. Best of all, it has the potential to prod local leaders into pursuing realistic and regionally appropriate models for growth and innovation.