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Download or read book The Gen-Z Book written by Riya Goel and published by . This book was released on 2021-04-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is Gen-Z? Why are Gen-Zers always online? Why should you care about Gen-Z? The Gen-Z Book: The A to Z About Gen-Z answers those questions and more. Readers will understand what Generation Z is all about, why they are important, the impact they are making on our world today, and why we should value them. This book explores the intersection of Gen-Z, technology, and change, and encourages other generations to work with Gen-Z to create a more equitable future for all. You will love this book if you care about the future. Whether you're a teacher, parent, politician, business owner, or a Gen-Zer yourself, everyone can find value in this book. Gen-Z is the largest and most diverse generation to date, and it is to everyone's benefit to understand how Gen-Z operates.
Download or read book Gen Z, Explained written by Roberta Katz and published by University of Chicago Press. This book was released on 2022-10-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: An optimistic and nuanced portrait of a generation that has much to teach us about how to live and collaborate in our digital world. Born since the mid-1990s, members of Generation Z comprise the first generation never to know the world without the internet, and the most diverse generation yet. As Gen Z starts to emerge into adulthood and enter the workforce, what do we really know about them? And what can we learn from them? Gen Z, Explained is the authoritative portrait of this significant generation. It draws on extensive interviews that display this generation’s candor, surveys that explore their views and attitudes, and a vast database of their astonishingly inventive lexicon to build a comprehensive picture of their values, daily lives, and outlook. Gen Z emerges here as an extraordinarily thoughtful, promising, and perceptive generation that is sounding a warning to their elders about the world around them—a warning of a complexity and depth the “OK Boomer” phenomenon can only suggest. Much of the existing literature about Gen Z has been highly judgmental. In contrast, this book provides a deep and nuanced understanding of a generation facing a future of enormous challenges, from climate change to civil unrest. What’s more, they are facing this future head-on, relying on themselves and their peers to work collaboratively to solve these problems. As Gen Z, Explained shows, this group of young people is as compassionate and imaginative as any that has come before, and understanding the way they tackle problems may enable us to envision new kinds of solutions. This portrait of Gen Z is ultimately an optimistic one, suggesting they have something to teach all of us about how to live and thrive in this digital world.
Download or read book iGen written by Jean M. Twenge and published by Simon and Schuster. This book was released on 2017-08-22 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.
Book Synopsis The Gen Z Effect by : Tom Koulopoulos
Download or read book The Gen Z Effect written by Tom Koulopoulos and published by Bibliomotion, Inc.. This book was released on 2014-11-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, and socially and economically engaged. What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world’s biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.
Download or read book Gen Z Effect written by Tom Koulopoulos and published by Routledge. This book was released on 2016-11-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, socially and economically engaged. What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.
Download or read book Gen BuY written by Kit Yarrow and published by John Wiley and Sons. This book was released on 2009-08-07 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Book Synopsis Our Gen by : Diane McKinney-Whetstone
Download or read book Our Gen written by Diane McKinney-Whetstone and published by HarperCollins. This book was released on 2022-07-05 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Residents of an active-living retirement community revert to lives of youthful indulgence, even as time-bomb secrets of their pasts tick toward explosion. The Gen—short for Sexagenarian—is an upscale fifty-five-plus community located in the bucolic suburbs of Philadelphia. Main character Cynthia befriends the Gen’s two other Black residents, Bloc and Tish, as well as Lavia, who everyone assumes is from India. They regularly convene to smoke weed, line dance, and debate politics and philosophy as the wine goes down like silk. Their camaraderie is exhilarating. But beneath the fun and froth, storms gather. With its walls of windows gushing light and air, the Gen becomes the catalyst for secrets to be exposed. Shifting the narrative between the characters’ pasts and the present day, Diane McKinney-Whetstone deftly builds suspense as she captures with insight, poignancy, and humor, the scars, tenderness, and swagger of those not yet old, but no longer young, coming to the mean acceptance that life is finite after all, who knew.
Book Synopsis The Gen X and Millennial Guide to a Thriving Career by : Al Smith III
Download or read book The Gen X and Millennial Guide to a Thriving Career written by Al Smith III and published by iUniverse. This book was released on 2013-12-13 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baby boomers have dominated the workforce for a long time, but these days they are hitting retirement age in huge numbers. Its only a matter of time until gen Xers and millennials monopolize the corporate c-suites. This shift will create organic opportunities for young professionals to build thriving careers, rise to key leadership positions, and boost their earning power. Still, it will be necessary for gen Xers and millennials to build the right strategy because competition will be fierce. Al Smith, III, a senior learning and development leader, equips you with seven key behaviors to bolster your career. Get a glimpse into what is working now, and forget about the outdated career advice that worked for your parents. Youll learn how to Understand the new normal of workplace demographics; Build your brand with differentiated value; Add traction to your career development strategy. The workplace is changing, and your career-advancement strategy must change as well. Discover the new rules for the 21st century professional. Your path to success starts with The Gen X and Millennial Guide to a Thriving Career.
Book Synopsis Generation Dread: Finding Purpose in an Age of Climate Anxiety by : Britt Wray
Download or read book Generation Dread: Finding Purpose in an Age of Climate Anxiety written by Britt Wray and published by The Experiment, LLC. This book was released on 2023-10-03 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Generation Dread is a vital and deeply compelling read.”—Adam McKay, award-winning writer, director, and producer (Vice, Succession, Don’t Look Up) “Read this courageous book.”—Naomi Klein, author of This Changes Everything “Wray shows finally that meaningful living is possible even in the face of that which threatens to extinguish life itself.”—Dr. Gabor Maté, author of When the Body Says No When we’re faced with record-breaking temperatures, worsening wildfires, more severe storms, and other devastating effects of climate change, feelings of anxiety and despair are normal. In Generation Dread, Britt Wray reminds us that our distress is, at its heart, a sign of our connection to and love for the world. The first step toward becoming a steward of the planet is connecting with our climate emotions—seeing them as a sign of our humanity and empathy and learning how to live with them. Britt Wray, a scientist and expert on the psychological impacts of the climate crisis, brilliantly weaves together research, insight from climate-aware therapists, and personal experience, to illuminate how we can connect with others, find purpose, and thrive in a warming, climate-unsettled world.
Download or read book Generation X written by Douglas Coupland and published by Macmillan. This book was released on 1991 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three twenty-something young adults, working at low-paying, no-future jobs, tell one another modern tales of love and death.
Book Synopsis Generation Impact by : Sharna Goldseker
Download or read book Generation Impact written by Sharna Goldseker and published by John Wiley & Sons. This book was released on 2017-10-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider’s guide to the coming philanthropic revolution Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever. As “next gen donors” step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure. Generation Impact pulls back the curtain on these rising leaders and their “Impact Revolution,” offering both extensive firsthand accounts and expert analysis of the hands-on, boundary-pushing, unconventional strategies next gen donors are beginning to pursue. This fascinating book also shows another side of the donors in Generation Impact: they want to respect the past even as they transform the future. They are determined to honor the philanthropic legacies and values they’ve inherited by making big giving more effective than ever before. If they succeed, they can make historic progress on causes from education to the environment, from human rights to health care. Based on years of research and close engagement with next gen donors, Generation Impact offers a unique profile of the new faces of philanthropy. Find out, directly from them: How they want to revolutionize giving to expand its positive impact on our lives and our communities. Which causes interest them, how they want to engage with those causes … and, perhaps more important, how they do not want to engage. Which new tools and strategies for change excite them most. What they are learning from previous generations, and what they want to bring to their work alongside those generations. How we can all ensure their historic potential is channeled in ways that make our world better. The Impact Revolution will be messy, but it could also result in solutions for some of our most persistent problems. Generation Impact offers targeted, practical advice to parents, families, and their advisors, as well as nonprofit professionals—those who work closest with these next gen donors—on how to engage, nurture, and encourage them as they reshape major giving and make their mark on history. Help them channel their enthusiasm—and their wealth—to make the most positive difference in a world with such great need.
Download or read book 13th Gen written by Neil Howe and published by Vintage. This book was released on 1993 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In commentary and quotations, computer dumps and cartoons, 13TH GEN is a multimedia anthem to the American post-boomer generation, our country's thirteenth generation since the founding fathers.
Download or read book The Trans Generation written by Travers and published by NYU Press. This book was released on 2018-06-05 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, 2019 PROSE Award for Anthropology, Criminology and Sociology, presented by the Association of American Publishers A groundbreaking look at the lives of transgender children and their families Some “boys” will only wear dresses; some “girls” refuse to wear dresses; in both cases, as Ann Travers shows in this fascinating account of the lives of transgender kids, these are often more than just wardrobe choices. Travers shows that from very early ages, some at two and three years old, these kids find themselves to be different from the sex category that was assigned to them at birth. How they make their voices heard—to their parents and friends, in schools, in public spaces, and through the courts—is the focus of this remarkable and groundbreaking book. Based on interviews with transgender kids, ranging in age from 4 to 20, and their parents, and over five years of research in the US and Canada, The Trans Generation offers a rare look into what it is like to grow up as a trans child. From daycare to birthday parties and from the playground to the school bathroom, Travers takes the reader inside the day-to-day realities of trans kids who regularly experience crisis as a result of the restrictive ways in which sex categories regulate their lives and put pressure on them to deny their internal sense of who they are in gendered terms. As a transgender activist and as an advocate for trans kids, Travers is able to document from first-hand experience the difficulties of growing up trans and the challenges that parents can face. The book shows the incredible time, energy, and love that these parents give to their children, even in the face of, at times, unsupportive communities, schools, courts, health systems, and government laws. Keeping in mind that all trans kids are among the most vulnerable to bullying, violent attacks, self-harm, and suicide, and that those who struggle with poverty, racism, lack of parental support, learning differences, etc, are extremely at risk, Travers offers ways to support all trans kids through policy recommendations and activist interventions. Ultimately, the book is meant to open up options for kids’ own gender self-determination, to question the need for the sex binary, and to highlight ways that cultural and material resources can be redistributed more equitably. The Trans Generation offers an essential and important new understanding of childhood.
Download or read book Hello Gen Z written by Claire Madden and published by Hello Clarity. This book was released on 2019-12-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Gen Z Frequency by : Gregg L. Witt
Download or read book The Gen Z Frequency written by Gregg L. Witt and published by Kogan Page Publishers. This book was released on 2018-09-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up. The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.
Download or read book Zconomy written by Jason R. Dorsey and published by HarperCollins. This book was released on 2020-09-22 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world. In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now? This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.
Download or read book Fight written by John Della Volpe and published by St. Martin's Press. This book was released on 2022-01-18 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: From John Della Volpe, the director of polling at the Harvard Institute of Politics, Fight is an exploration of Gen Z, the issues that matter most to them, and how they will shape the future. 9/11. The war on terror. Hurricane Katrina. The 2008 financial crisis. The housing crisis. The opioid epidemic. Mass school shootings. Global warming. The Trump presidency. COVID-19. Since they were born, Generation Z (also known as "zoomers")—those born from the late 1990s to early 2000s—have been faced with an onslaught of turmoil, destruction and instability unprecedented in modern history. And it shows: they are more stressed, anxious, and depressed than previous generations, a phenomenon John Della Volpe has documented heavily through decades of meeting with groups of young Americans across the country. But Gen Z has not buckled under this tremendous weight. On the contrary, they have organized around issues from gun control to racial and environmental justice to economic equity, becoming more politically engaged than their elders, and showing a unique willingness to disrupt the status quo. In Fight: How Gen Z Is Channeling Their Passion and Fear to Save America, Della Volpe draws on his vast experience to show the largest forces shaping zoomers' lives, the issues they care most about, and how they are—despite older Americans' efforts to label Gen Z as overly sensitive, lazy, and entitled—rising to the unprecedented challenges of their time to take control of their country and our future.
