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The Gay Holiday Market
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Book Synopsis Business, Not Politics by : Katherine Sender
Download or read book Business, Not Politics written by Katherine Sender and published by Columbia University Press. This book was released on 2004 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Advocates and critics have looked at the boom in the gay market with both excitement and trepidation. For some, gay and lesbian themes in advertising represent mainstream validation of their existence, while others are concerned that marketers have misrepresented the gay community by depicting it as white, male, and wealthy. Critics also suggest that the phenomenon of gay consumerism runs counter to progressive gay activism. Sender expands on these concerns, arguing that what is at stake is not only acceptance and civil rights but also the very meaning of GLBT sexual identification." "Sender's work draws on interviews with 45 professionals who work in gay marketing and media, including magazine publishers, ad directors, sales representatives, and public relations consultants. The book analyzes and gives an insider's account of how marketers conceive of gay and lesbian consumers and articulate the "gayness" of certain products."--BOOK JACKET.
Download or read book Pink Tourism written by Howard L. Hughes and published by CABI. This book was released on 2006-01-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a detailed picture of gay and lesbian tourism from, primarily, a marketing perspective and examines how marketing activity engages with and affects social issues relating to homosexuality. It gives an overview of the nature of homosexuality and relevant issues that bear upon tourism and marketing. Topics covered include holiday profiles of both gay men and lesbians; supply of related holiday products; popular and non-popular destinations; tour operators and accommodation provision; tourism and sex and sexually transmitted infections; barriers and inhibitors to choice including host reactions; appropriate marketing strategies. The book locates gay and lesbian tourism and holiday marketing within a context of current issues such as citizenship, identity and consumerism, political activity and distraction, and contested space and de-gaying.
Book Synopsis Homo for the Holidays by : Mark A. Roeder
Download or read book Homo for the Holidays written by Mark A. Roeder and published by Createspace Independent Publishing Platform. This book was released on 2010-10-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Homo for the Holidays is a collection of mostly gay Christmas tales. In this collection are found stories of gay romantic love, the love between a father and his gay son, and old lovers returning from the beyond. There are stories within the pages about a magical Christmas tree that appears of its own accord every year, angels, ghosts, and a century-old hotel that miraculously reappears during the holiday season. Most of the stories are written for gay readers, but some are just cozy Christmas tales. There are stories in this volume for all true lovers of Christmas. So, grab a plate of Christmas cookies and a steaming cup of cocoa and sit down to enjoy this collection of most gay Christmas tales. Information on Mark's upcoming books can be found at markroeder.com and he can be reached directly at [email protected]. Those wishing to keep in touch with others who enjoy Mark's novels can join his fan club at http: //groups.yahoo.com/group/markaroederfans.
Book Synopsis Gay Tourism by : Oscar Vorobjovas-Pinta
Download or read book Gay Tourism written by Oscar Vorobjovas-Pinta and published by Channel View Publications. This book was released on 2021-06-14 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the emerging and shifting issues in the field of gay tourism, how these relate to significant societal and technological changes and the implications of these changes for theory, policy and practice. It addresses the political and sociocultural discourses evident within gay tourism consumption and explores the conceptualisations of gay tourism within the contexts of tourist profiles and identities. While gay travel research has been dominated by Western perspectives and traditions, this book incorporates voices from non-Western perspectives and cultures. The volume investigates the value of gay tourism that facilitates our engagement with tourism experiences, leisure opportunities and pleasure. It will be a useful resource for students, lecturers and researchers in tourism, human geography, cultural studies and sociology.
Download or read book Pink Tourism written by Howard L. Hughes and published by CABI. This book was released on 2006 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a study of gay and lesbian tourism from, primarily, a marketing perspective but italso examines how marketing activity engages with and affects social issues relating tohomosexuality. It includes an overview of the nature of homosexuality and relevant issues that bear upontourism and marketing. Content includes holiday profiles of both gay men and lesbians;supply of related holiday products; popular and non-popular destinations; tour operatorsand accommodation provision; tourism and sex and sexually transmitted infections; barriersand inhibitors to choice including host reactions; appropriate marketing strategies. The book locates gay and lesbian tourism and holiday marketing within a context of current issuessuch as citizenship, identity and consumerism, political activity and distraction, andcontested space and de-gaying.
Book Synopsis Hospitality, Tourism, and Lifestyle Concepts by : Eric Laws
Download or read book Hospitality, Tourism, and Lifestyle Concepts written by Eric Laws and published by Routledge. This book was released on 2012-11-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You’ll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry. This book provides an in-depth exploration of the implications of lifestyle concepts in the marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through host-guest lifestyle matching, ways to segment customers by lifestyle, and the benefits and burdens of the gay tourism market. The book confronts widely held beliefs about the industry, confirming or adjusting those views through solid data. Research is clearly presented, always with an eye toward strengthening this fragile industry. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction discusses: the potential use of lifestyle segmentation to achieve psychographic matching between hosts and guests the significance of the lifestyle concept for the management of service quality and customer satisfaction research into gay tourism marketing, with a discussion about recent evidence suggesting that the distinct purchasing patterns of gays are exaggerated lifestyle market segments and the relation to satisfaction with a nature-based tourism experience a lifestyle segmentation analysis of the backpacker market in Scotland three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions improved understanding of tourists’ needs through cross-classification Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is an essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.
Download or read book Family Tourism written by Heike Schanzel and published by Channel View Publications. This book was released on 2012 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge international book brings together leading experts? latest research in the field of family tourism by adding to its underdeveloped knowledge base. Family Tourism: Multidisciplinary Perspectives underlines the infancy of academic family tourism research that belies its market importance and directs towards future implications and theoretical debates about the place of families within tourism.
Book Synopsis Festivals, Tourism and Social Change by : David Picard
Download or read book Festivals, Tourism and Social Change written by David Picard and published by Channel View Publications. This book was released on 2006-10-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the links between tourism and festivals and the various ways in which each mobilises the other to make social realities meaningful. Drawing upon a series of international cases, festivals are examined as ways of responding to various forms of crisis - social, political, economic - and as a way of re-making and re-animating spaces and social life. Importantly, this book locates festivals in the constantly changing, socio-economic and political contexts that they always operate in and respond to - contexts that are both historical and modern at the same time. Tourism is bound closely together with such contexts; feeding and challenging festivals with audiences that are increasingly transient and transnational. Tourism interrogates notions of ritual and tradition, shapes new spaces and creates, and renews, relationships between participants and observers. No longer can we dismiss tourists simply as value neutral and crass consumers of spectacle, nor tourism as some inevitable commercial force. Tourism is increasingly complicit in the festival processes of re-invention, and in forming new patterns of social existence.
Book Synopsis Ordinary Lifestyles: Popular Media, Consumption And Taste by : Bell, David
Download or read book Ordinary Lifestyles: Popular Media, Consumption And Taste written by Bell, David and published by McGraw-Hill Education (UK). This book was released on 2005-09-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Ordinary Lifestyles' contains a collection of new essays that explore how various media texts bring ideas about taste and fashion to consumers, helping audiences to fashion their lifestyles as well as defining what constitutes an appropriate lifestyle for particular social formations.
Book Synopsis The Purim Superhero by : Elisabeth Kushner
Download or read book The Purim Superhero written by Elisabeth Kushner and published by Kar-Ben Publishing ™. This book was released on 2014-01-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nate loves aliens and he really wants to wear an alien costume for Purim, but his friends are all dressing as superheroes and he wants to fit in. What will he do? With the help of his two dads he makes a surprising decision.
Book Synopsis Rural Renaissance by : Edmund Albert Ford
Download or read book Rural Renaissance written by Edmund Albert Ford and published by . This book was released on 1961 with total page 1082 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bulletin by : United States. Office of Education
Download or read book Bulletin written by United States. Office of Education and published by . This book was released on 1961 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hospitality Marketing by : Francis Buttle
Download or read book Hospitality Marketing written by Francis Buttle and published by Taylor & Francis. This book was released on 2016-10-04 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Book Synopsis Destination Marketing Organisations by : Steven Pike
Download or read book Destination Marketing Organisations written by Steven Pike and published by Routledge. This book was released on 2007-06-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
Download or read book Gay Tourism written by Gordon Waitt and published by Routledge. This book was released on 2014-06-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pink tourism dollar is now recognized as a highly profitable niche of the tourism market. Gay Tourism: Culture and Context critically investigates the emergence of a commercial gay tourism industry for male clients, the way it is organized, and how the tourism industry promotes cities, resorts, and nations as 'gay' destinations. This careful examination critically questions the social, political, and cultural implications regarding relationships between gay tourism, Western gay male culture, the erotic, sexual politics, and sexual diversity.
Download or read book The Holiday Trap written by Roan Parrish and published by Sourcebooks, Inc.. This book was released on 2022-09-06 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fans of Alexandria Bellefleur and Casey McQuiston comes a charming, hilarious, and heartwarming LGBTQIA+ romcom about two separate couples finding love over the holidays from acclaimed author Roan Parrish! FROM A COZY NEW ENGLAND HAVEN TO THE HEART OF NEW ORLEANS COMES ONE HOLIDAY THAT'LL CHANGE THEIR LIVES Greta Russakoff loves her tight-knit family and tiny Maine hometown, but they can't seem to understand what it's like to be a lesbian living in such a small world. When an act of familial meddling goes way too far, she realizes just how desperately she needs space to figure out who she is. Truman Belvedere's heart is crushed when he learns that his boyfriend has a secret life including a husband and daughter. Reeling, all he wants is a place to lick his wounds far, far away from Louisiana. Enter a mutual friend with a life-altering idea: swap homes for the holidays. For one perfect month, Greta and Truman will have a chance to experience a whole new world...and maybe fall in love with the partner of their dreams. But all holidays must come to an end, and eventually these two transplants will have to decide whether the love (and found family) they each discovered so far from home is worth fighting for.
Book Synopsis Marketing Tourism and Hospitality by : Richard George
Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
