The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071808329
Total Pages : 257 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition by : Gabe Zichermann

Download or read book The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition written by Gabe Zichermann and published by McGraw Hill Professional. This book was released on 2013-03-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty. With The Gamification Revolution you'll learn how top companies: Recruit and retain the best talent from the gamer generation and beyond Train employees and drive excellence with noncash incentives Cut through the market noise and ignite consumer sales growth Generate unprecedented customer loyalty without breaking the bank Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business. As a bonus, the book gives you full access to The Gamification Revolution app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup. You'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. You'll understand how game designers predict and motivate behaviors--and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to your specific needs. It's all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid. If you're going to play the game, this is how you play it. To win. Praise for The Gamification Revolution: "For consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The Gamification Revolution will show you how leaders have reached for the top and won." -- ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, and author of the New York Times bestseller By Invitation Only "In today's fast-paced world, people are more distracted than ever. To stand out, you'll need to cut through the noise and get them engaged. The Gamification Revolution will teach you the essential building blocks for achieving long-term success and growth." -- JESSE REDNISS, SVP, USA Network/NBCU "From engaging customers to retaining a team, The Gamification Revolution will provide you with tactics that generate results. I know. Gabe's wisdom has helped the Founder Institute expand to every inhabited continent and change thousands of lives." -- ADEO RESSI, CEO, Founder Institute "Zichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results. Sales is the last bastion of corporate innovation, and this spectacular read is a must for any sales leader." -- HI LEVA, Senior VP Sales Operations, Clear Channel Outdoor

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

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Author :
Publisher : McGraw-Hill Education
ISBN 13 : 9780071808316
Total Pages : 256 pages
Book Rating : 4.8/5 (83 download)

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Book Synopsis The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition by : Gabe Zichermann

Download or read book The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition written by Gabe Zichermann and published by McGraw-Hill Education. This book was released on 2013-04-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty. With The Gamification Revolution you'll learn how top companies: Recruit and retain the best talent from the gamer generation and beyond Train employees and drive excellence with noncash incentives Cut through the market noise and ignite consumer sales growth Generate unprecedented customer loyalty without breaking the bank Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business. As a bonus, the book gives you full access to The Gamification Revolution app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup. You'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. You'll understand how game designers predict and motivate behaviors--and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to your specific needs. It's all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid. If you're going to play the game, this is how you play it. To win. Praise for The Gamification Revolution: "For consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The Gamification Revolution will show you how leaders have reached for the top and won." -- ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, and author of the New York Times bestseller By Invitation Only "In today's fast-paced world, people are more distracted than ever. To stand out, you'll need to cut through the noise and get them engaged. The Gamification Revolution will teach you the essential building blocks for achieving long-term success and growth." -- JESSE REDNISS, SVP, USA Network/NBCU "From engaging customers to retaining a team, The Gamification Revolution will provide you with tactics that generate results. I know. Gabe's wisdom has helped the Founder Institute expand to every inhabited continent and change thousands of lives." -- ADEO RESSI, CEO, Founder Institute "Zichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results. Sales is the last bastion of corporate innovation, and this spectacular read is a must for any sales leader." -- HI LEVA, Senior VP Sales Operations, Clear Channel Outdoor

The Gamification of Work

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1786301237
Total Pages : 212 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis The Gamification of Work by : Emmanuelle Savignac

Download or read book The Gamification of Work written by Emmanuelle Savignac and published by John Wiley & Sons. This book was released on 2017-02-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the traditional opposition between play and work, games and their structure are increasingly used in workplaces. This phenomenon of using game elements or mechanisms in other contexts than games is named “gamification”. In workplaces, the gamification is supposed to abolish the separation between work and leisure or between constraint and pleasure. This book reviews a century of game theories in the social sciences and analyzes the uses of games in workplaces. We critically question the explicit functions (learning, experimentation…) which are supposed to be conveyed by games. Finally, we show that game, understood as a structure, could have efficient social functions in the workplace.

The Business of Gamification

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Author :
Publisher : Routledge
ISBN 13 : 131758144X
Total Pages : 318 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Business of Gamification by : Mikolaj Dymek

Download or read book The Business of Gamification written by Mikolaj Dymek and published by Routledge. This book was released on 2016-09-13 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to be an acceptance of game mechanics elsewhere. Its effectiveness is highly dependent on both technical possibilities and cultural acceptance, two factors present today. The aim of The Business of Gamification is to critically analyze the practical and theoretical consequences of gamification. Practically, how has gamification been applied in businesses to this point, and what are the future scenarios? Theoretically, what are the contributions of gamification to existing academic knowledge? How does this change our understanding of how business are performing and its consequences, for organizations, consumers, and society in general? This edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.

Strategic Communication, Social Media and Democracy

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Publisher : Routledge
ISBN 13 : 1317554914
Total Pages : 206 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Strategic Communication, Social Media and Democracy by : W. Timothy Coombs

Download or read book Strategic Communication, Social Media and Democracy written by W. Timothy Coombs and published by Routledge. This book was released on 2015-08-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Systems, Software and Services Process Improvement

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Publisher : Springer
ISBN 13 : 3319642189
Total Pages : 683 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Systems, Software and Services Process Improvement by : Jakub Stolfa

Download or read book Systems, Software and Services Process Improvement written by Jakub Stolfa and published by Springer. This book was released on 2017-08-23 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the 24th EuroSPI conference, held in Ostrava, Czech Republic, in September 2017.The 56 revised full papers presented were carefully reviewed and selected from 97 submissions. They are organized in topical sections on SPI and VSEs, SPI and process models, SPI and safety, SPI and project management, SPI and implementation, SPI issues, SPI and automotive, selected key notes and workshop papers, GamifySPI, SPI in Industry 4.0, best practices in implementing traceability, good and bad practices in improvement, safety and security, experiences with agile and lean, standards and assessment models, team skills and diversity strategies.

Smart Education and e-Learning 2017

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Author :
Publisher : Springer
ISBN 13 : 3319594516
Total Pages : 506 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Smart Education and e-Learning 2017 by : Vladimir L. Uskov

Download or read book Smart Education and e-Learning 2017 written by Vladimir L. Uskov and published by Springer. This book was released on 2017-05-25 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the contributions presented at the 4th International KES Conference on Smart Education and Smart e-Learning (KES-SEEL-17), which took place in Vilamoura, Algarve, Portugal, June 21–23, 2017. Smart education and smart e-Learning are emerging and rapidly growing areas. They represent the innovative integration of smart systems, technologies and objects, smart environments, smart pedagogy, smart learning and academic analytics, various branches of computer science and computer engineering, and state-of-the-art smart educational software and/or hardware systems. It contains a total of 48 peer-reviewed book chapters that are grouped into several parts: Part 1 – Smart Pedagogy, Part 2 – Smart e-Learning, Part 3 – Systems and Technologies for Smart Education, Part 4 – Smart Teaching, and Part 5 – Smart Education: National Initiatives and Approaches. The book offers a valuable source of research data, information on best practices, and case studies for educators, researchers, Ph.D. students, administrators, and practitioners—and all those who are interested in innovative areas of smart education and smart e-Learning.

Total Journalism

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Author :
Publisher : Springer Nature
ISBN 13 : 3030880281
Total Pages : 283 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Total Journalism by : Jorge Vázquez-Herrero

Download or read book Total Journalism written by Jorge Vázquez-Herrero and published by Springer Nature. This book was released on 2022-01-20 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to explore the diverse landscape of journalism in the third decade of the twenty-first century, constantly changing and still dealing with the consequences of a global pandemic. ‘Total journalism’ is the concept that refers to the renewed and current journalism that employs all available techniques, technologies, and platforms. Authors discuss the innovative nature of journalism, the influence of big data and information disorders, models, professionals and audiences, as well as the challenges of artificial intelligence. The book gives an up-to-date overview of these perspectives on journalistic production and distribution. The effects of misinformation and the challenge of artificial intelligence are of specific relevance in this book. Readers can enjoy with contributions from prestigious experts and researchers who make this book an interesting resource for media professionals and researchers in media and communication studies.

ECGBL 2021 15th European Conference on Game-Based Learning

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Author :
Publisher : Academic Conferences Limited
ISBN 13 : 1914587138
Total Pages : pages
Book Rating : 4.9/5 (145 download)

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Book Synopsis ECGBL 2021 15th European Conference on Game-Based Learning by : Panagiotis Fotaris

Download or read book ECGBL 2021 15th European Conference on Game-Based Learning written by Panagiotis Fotaris and published by Academic Conferences Limited. This book was released on 2021-09-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Electronic Commerce

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Publisher : Springer
ISBN 13 : 3319100912
Total Pages : 818 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Electronic Commerce by : Efraim Turban

Download or read book Electronic Commerce written by Efraim Turban and published by Springer. This book was released on 2015-01-29 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

Business game-based learning in management education

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Author :
Publisher : Lulu.com
ISBN 13 : 1291322558
Total Pages : 315 pages
Book Rating : 4.2/5 (913 download)

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Book Synopsis Business game-based learning in management education by : Nicola Baldissin

Download or read book Business game-based learning in management education written by Nicola Baldissin and published by Lulu.com. This book was released on 2013-02-13 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Games are a specific typology of serious games which combine business simulations and games to support management and entrepreneurial training. This volume presents the theory and teaching methodology of business games. Active learning is the foundation of business game-based learning which places learners at the centre of the educational process: the interactive nature of games stimulates learning, and learning by doing through simulations prepares students to face and understand the ambiguities and uncertainties of the real working environment. With its balance of theoretical and practical content this book aims to meet the needs of lecturers and other education professionals interested in the use and development of business games. High school teachers and other education providers can learn how to correctly design a management course enriched by the use of a business game. The book also deals with the design and development of models that can be used in the creation of new software.

Between Truth and Power

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190246693
Total Pages : 377 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Between Truth and Power by : Julie E. Cohen

Download or read book Between Truth and Power written by Julie E. Cohen and published by Oxford University Press. This book was released on 2019 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores the relationships between legal institutions and political and economic transformation. It argues that as law is enlisted to help produce the profound economic and sociotechnical shifts that have accompanied the emergence of the informational economy, it is changing in fundamental ways.

Understanding Video Games

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Author :
Publisher : Taylor & Francis
ISBN 13 : 104000248X
Total Pages : 445 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Understanding Video Games by : Simon Egenfeldt-Nielsen

Download or read book Understanding Video Games written by Simon Egenfeldt-Nielsen and published by Taylor & Francis. This book was released on 2024-05-08 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of this pioneering textbook takes video game studies into the next decade, highlighting changes in mobile, social, and casual gaming. This book introduces students to both the major theories used to analyze games, such as ludology and narratology, and the commercial and organizational aspects of the game industry. Drawing from historical and contemporary examples, this student-friendly text also explores the aesthetics of games, evaluates the cultural position of video games, and considers the potential effects of both violent and "serious" games. This new edition includes updates to the history, statistics, and developments in the vast game studies landscape throughout. The book has been expanded with additional theory, research, and insights from scholars around the world, making it more inclusive and broadening its global perspective. Extensively illustrated and featuring discussion questions, a glossary of key terms, and a detailed video game history timeline, Understanding Video Games, Fifth Edition is an indispensable resource for anyone interested in examining the ways video games are reshaping entertainment, education, and society.

Organizational Ethics

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Author :
Publisher : SAGE Publications
ISBN 13 : 154439537X
Total Pages : 635 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Organizational Ethics by : Craig E. Johnson

Download or read book Organizational Ethics written by Craig E. Johnson and published by SAGE Publications. This book was released on 2020-12-28 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an interdisciplinary focus, Organizational Ethics equips students with the knowledge and skills they need to make a positive impact in a variety of workplaces. Author Craig E. Johnson builds the text around interdependent levels of organizational behavior, examining ethics at the individual, group, and organizational levels. Self-assessments, reflection features, and application projects give students ample opportunity to practice their ethical reasoning abilities. The Fifth Edition includes over 25 new case studies on current events and prominent figures, 24 new self-assessments, and new discussions on topics such as cross-cultural ethical conflict and organizational virtue.

The Gameful World

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Publisher : MIT Press
ISBN 13 : 026202800X
Total Pages : 687 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis The Gameful World by : Steffen P. Walz

Download or read book The Gameful World written by Steffen P. Walz and published by MIT Press. This book was released on 2015-01-16 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if every part of our everyday life was turned into a game? The implications of “gamification.” What if our whole life were turned into a game? What sounds like the premise of a science fiction novel is today becoming reality as “gamification.” As more and more organizations, practices, products, and services are infused with elements from games and play to make them more engaging, we are witnessing a veritable ludification of culture. Yet while some celebrate gamification as a possible answer to mankind's toughest challenges and others condemn it as a marketing ruse, the question remains: what are the ramifications of this “gameful world”? Can game design energize society and individuals, or will algorithmic incentive systems become our new robot overlords? In this book, more than fifty luminaries from academia and industry examine the key challenges of gamification and the ludification of culture—including Ian Bogost, John M. Carroll, Bernie DeKoven, Bill Gaver, Jane McGonigal, Frank Lantz, Jesse Schell, Kevin Slavin, McKenzie Wark, and Eric Zimmerman. They outline major disciplinary approaches, including rhetorics, economics, psychology, and aesthetics; tackle issues like exploitation or privacy; and survey main application domains such as health, education, design, sustainability, or social media.

HCI International 2020 - Posters

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Author :
Publisher : Springer Nature
ISBN 13 : 3030507327
Total Pages : 762 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis HCI International 2020 - Posters by : Constantine Stephanidis

Download or read book HCI International 2020 - Posters written by Constantine Stephanidis and published by Springer Nature. This book was released on 2020-07-11 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-volume set CCIS 1224, CCIS 1225, and CCIS 1226 contains the extended abstracts of the posters presented during the 21st International Conference on Human-Computer Interaction, HCII 2020, which took place in Copenhagen, Denmark, in July 2020.* HCII 2020 received a total of 6326 submissions, of which 1439 papers and 238 posters were accepted for publication in the pre-conference proceedings after a careful reviewing process. The 238 papers presented in these three volumes are organized in topical sections as follows: Part I: design and evaluation methods and tools; user characteristics, requirements and preferences; multimodal and natural interaction; recognizing human psychological states; user experience studies; human perception and cognition. -AI in HCI. Part II: virtual, augmented and mixed reality; virtual humans and motion modelling and tracking; learning technology. Part III: universal access, accessibility and design for the elderly; smartphones, social media and human behavior; interacting with cultural heritage; human-vehicle interaction; transport, safety and crisis management; security, privacy and trust; product and service design. *The conference was held virtually due to the COVID-19 pandemic.

Digitalization in Industry

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Author :
Publisher : Springer Nature
ISBN 13 : 3030282589
Total Pages : 293 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digitalization in Industry by : Uli Meyer

Download or read book Digitalization in Industry written by Uli Meyer and published by Springer Nature. This book was released on 2019-11-14 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces how the current wave of industrial digitalization relates to processes of domination and emancipation. It aims to counter techno-deterministic narratives that would connect a perceived new ‘industrial revolution’ with clear-cut societal consequences. In order to do this, the volume intervenes into three ongoing discussions which pertain to emancipation and domination in the workplace, promises of emancipation through digital fabrication, and the idea of emancipating, configuring, and infrastructuring the users of industrial products. Within this framework it addresses topics including democratic participation, management thinking, gamification, the maker movement, reshoring, digital platforms, and the automation of healthcare.