The Future For Baby Boomers As I See It

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The Pinch

Author : David Willetts
Publisher : Atlantic Books
ISBN 13 : 0857891421
Total Pages : 150 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis The Pinch by : David Willetts

Download or read book The Pinch written by David Willetts and published by Atlantic Books. This book was released on 2011-05-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The baby boom of 1945-65 produced the biggest, richest generation that Britain has ever known. Today, at the peak of their power and wealth, baby boomers now run the country; by virtue of their sheer demographic power, they have fashioned the world around them in a way that meets all of their housing, healthcare, and financial needs. In this original and provocative book, David Willetts shows how the baby boomer generation has attained this position at the expense of their children. Social, cultural, and economic provision has been made for the reigning section of society, whilst the needs of the next generation have taken a back seat. Willetts argues that if our political, economic, and cultural leaders do not begin to discharge their obligations to the future, the young people of today will be taxed more, work longer hours for less money, have lower social mobility, and live in a degraded environment in order to pay for their parents' quality of life. Baby boomers, worried about the kind of world they are passing on to their children, are beginning to take note. However, whilst the imbalance in the quality of life between the generations is becoming more obvious, what is less certain is whether the older generation will be willing to make the sacrifices necessary for a more equal distribution. The Pinch is a landmark account of intergenerational relations in Britain. It is essential reading for parents and policymakers alike.

The Theft of a Decade

Author : Joseph C. Sternberg
Publisher : PublicAffairs
ISBN 13 : 1541742389
Total Pages : 285 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis The Theft of a Decade by : Joseph C. Sternberg

Download or read book The Theft of a Decade written by Joseph C. Sternberg and published by PublicAffairs. This book was released on 2019-05-14 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal columnist delivers a brilliant narrative of the mugging of the millennial generation-- how the Baby Boomers have stolen the millennials' future in order to ensure themselves a comfortable present The Theft of a Decade is a contrarian, revelatory analysis of how one generation pulled the rug out from under another, and the myriad consequences that has set in store for all of us. The millennial generation was the unfortunate victim of several generations of economic theories that made life harder for them than it was for their grandparents. Then came the crash of 2008, and the Boomer generation's reaction to it was brutal: politicians and policy makers made deliberate decisions that favored the interests of the Boomer generation over their heirs, the most egregious being over the use of monetary policy, fiscal policy and regulation. For the first time in recent history, policy makers gave up on investing for the future and instead mortgaged that future to pay for the ugly economic sins of the present. This book describes a new economic crisis, a sinister tectonic shift that is stealing a generation's future.

In Search of the Baby Boomer Generation

Author : Rick Bava
Publisher :
ISBN 13 : 9781508015062
Total Pages : pages
Book Rating : 4.0/5 (15 download)

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Book Synopsis In Search of the Baby Boomer Generation by : Rick Bava

Download or read book In Search of the Baby Boomer Generation written by Rick Bava and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

After the Baby Boomers

Author : Robert Wuthnow
Publisher : Princeton University Press
ISBN 13 : 1400831229
Total Pages : 318 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis After the Baby Boomers by : Robert Wuthnow

Download or read book After the Baby Boomers written by Robert Wuthnow and published by Princeton University Press. This book was released on 2010-02-22 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the profound impact the post-World War II baby boomers had on American religion. But the lifestyles and beliefs of the generation that has followed--and the influence these younger Americans in their twenties and thirties are having on the face of religion--are not so well understood. It is this next wave of post-boomers that Robert Wuthnow examines in this illuminating book. What are their churchgoing habits and spiritual interests and needs? How does their faith affect their families, their communities, and their politics? Interpreting new evidence from scores of in-depth interviews and surveys, Wuthnow reveals a generation of younger adults who, unlike the baby boomers that preceded them, are taking their time establishing themselves in careers, getting married, starting families of their own, and settling down--resulting in an estimated six million fewer regular churchgoers. He shows how the recent growth in evangelicalism is tapering off, and traces how biblical literalism, while still popular, is becoming less dogmatic and more preoccupied with practical guidance. At the same time, Wuthnow explains how conflicts between religious liberals and conservatives continue--including among new immigrant groups such as Hispanics and Asians--and how in the absence of institutional support many post-boomers have taken a more individualistic, improvised approach to spirituality. Wuthnow's fascinating analysis also explores the impacts of the Internet and so-called virtual churches, and the appeal of megachurches. After the Baby Boomers offers us a tantalizing look at the future of American religion for decades to come.

OK Boomer, Let's Talk

Author : Jill Filipovic
Publisher : Simon and Schuster
ISBN 13 : 1982153776
Total Pages : 336 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis OK Boomer, Let's Talk by : Jill Filipovic

Download or read book OK Boomer, Let's Talk written by Jill Filipovic and published by Simon and Schuster. This book was released on 2020-08-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Particularly relevant in an election year...This book is full of data—on the economy, technology, and more—that will help millennials articulate their generational rage and help boomers understand where they’re coming from.” —The Washington Post “Jill Filipovic cuts through the noise with characteristic clarity and nuance. Behind the meme is a thoughtfully reported book that greatly contributes to our understanding of generational change.” —Irin Carmon, coauthor of the New York Times bestseller Notorious RBG Baby Boomers are the most prosperous generation in American history, but their kids are screwed. In this eye-opening book, journalist Jill Filipovic breaks down the massive problems facing Millennials including climate, money, housing, and healthcare. In Ok Boomer, Let’s Talk, journalist (and Millenial) Jill Filipovic tells the definitive story of her generation. Talking to gig workers, economists, policy makers, and dozens of struggling Millennials drowning in debt on a planet quite literally in flames, Filipovic paints a shocking and nuanced portrait of a generation being left behind: -Millennials are the most educated generation in American history—and also the most broke. -Millennials hold just 3 percent of American wealth. When they were the same age, Boomers held 21 percent. -The average older Millennial has $15,000 in student loan debt. The average Boomer at the same age? Just $2,300 in today’s dollars. -Millennials are paying almost 40 percent more for their first homes than Boomers did. -American families spend twice as much on healthcare now than they did when Boomers were young parents. Filipovic shows that Millennials are not the avocado-toast-eating snowflakes of Boomer outrage fantasies. But they are the first American generation that will do worse than their parents. “OK, Boomer” isn’t just a sarcastic dismissal—it’s a recognition that Millennials are in crisis, and that Boomer voters, bankers, and policy makers are responsible. Filipovic goes beyond the meme, upending dated assumptions with revelatory data and revealing portraits of young people delaying adulthood to pay down debt, obsessed with “wellness” because they can’t afford real healthcare, and struggling to #hustle in the precarious gig economy. Ok Boomer, Let’s Talk is at once an explainer and an extended olive branch that will finally allow these two generations to truly understand each other.

A Generation of Sociopaths

Author : Bruce Cannon Gibney
Publisher : Hachette Books
ISBN 13 : 0316395803
Total Pages : 593 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis A Generation of Sociopaths by : Bruce Cannon Gibney

Download or read book A Generation of Sociopaths written by Bruce Cannon Gibney and published by Hachette Books. This book was released on 2017-03-07 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his "remarkable" (Men's Journal) and "controversial" (Fortune) book -- written in a "wry, amusing style" (The Guardian) -- Bruce Cannon Gibney shows how America was hijacked by the Boomers, a generation whose reckless self-indulgence degraded the foundations of American prosperity. In A Generation of Sociopaths, Gibney examines the disastrous policies of the most powerful generation in modern history, showing how the Boomers ruthlessly enriched themselves at the expense of future generations. Acting without empathy, prudence, or respect for facts--acting, in other words, as sociopaths--the Boomers turned American dynamism into stagnation, inequality, and bipartisan fiasco. The Boomers have set a time bomb for the 2030s, when damage to Social Security, public finances, and the environment will become catastrophic and possibly irreversible--and when, not coincidentally, Boomers will be dying off. Gibney argues that younger generations have a fleeting window to hold the Boomers accountable and begin restoring America.

Generation Ageless

Author : J. Walker Smith
Publisher : Harper Collins
ISBN 13 : 0061744158
Total Pages : 324 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Generation Ageless by : J. Walker Smith

Download or read book Generation Ageless written by J. Walker Smith and published by Harper Collins. This book was released on 2009-10-13 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments—Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists—to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age–less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age–less Boomers expect another twenty or thirty years of impact and influence—albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.

Marketing to Leading-edge Baby Boomers

Author : Brent Green
Publisher : Paramount Market Publishing
ISBN 13 : 9780976697350
Total Pages : 356 pages
Book Rating : 4.6/5 (973 download)

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Book Synopsis Marketing to Leading-edge Baby Boomers by : Brent Green

Download or read book Marketing to Leading-edge Baby Boomers written by Brent Green and published by Paramount Market Publishing. This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.

Baby Boomers and Beyond

Author : Amy Hanson
Publisher : John Wiley & Sons
ISBN 13 : 0470500794
Total Pages : 230 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Baby Boomers and Beyond by : Amy Hanson

Download or read book Baby Boomers and Beyond written by Amy Hanson and published by John Wiley & Sons. This book was released on 2010-07-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: How ministry leaders can help older adults be a vital part of Christian community With the explosion of the older adult population, this important book explores the opportunities and challenges that this presents for the Christian community. Amy Hanson challenges us to let go of many old stereotypes regarding aging and embrace a new paradigm that sees older adults as active, healthy and capable of making significant contributions. Debunks the myths of aging that keep us from fully embracing the potential of people in life's second half Offers suggestions on how to re-invent ministry with older adults Focuses on unleashing older adults to serve and make an impact on churches and congregations A volume in the Leadership Network series The author shows church leaders how they can unleash the power of the baby boomer population to strengthen their congregations.

The Baby Boomer Body Book

Author : Brian Peck
Publisher :
ISBN 13 : 9781570717154
Total Pages : 468 pages
Book Rating : 4.7/5 (171 download)

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Book Synopsis The Baby Boomer Body Book by : Brian Peck

Download or read book The Baby Boomer Body Book written by Brian Peck and published by . This book was released on 2001 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information about common health concerns including joint pain,ision and hearing, digestion, the heart, mental acuity, and physicalppearance.

Generation Gap

Author : Kevin Munger
Publisher : Columbia University Press
ISBN 13 : 0231553811
Total Pages : 242 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Generation Gap by : Kevin Munger

Download or read book Generation Gap written by Kevin Munger and published by Columbia University Press. This book was released on 2022-06-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Baby Boomers are the largest and most powerful generation in American history—and they aren’t going away any time soon. They are, on average, whiter, wealthier, and more conservative than younger generations. They dominate cultural and political institutions and make up the largest slice of the electorate. Generational conflict, with Millennials and Generation Z pitted against the aging Boomer cohort, has become a media staple. Older and younger voters are increasingly at odds: Republicans as a whole skew gray-haired, and within the Democratic Party, the left-leaning youth vote propels primary challengers. The generation gap is widening into a political fault line. Kevin Munger marshals novel data and survey evidence to argue that generational conflict will define the politics of the next decade. He examines the historical trends that made the Baby Boomers so consequential and traces the emergence of age-based political and cultural divisions. Boomers continue to prefer the media culture of their youth, but Millennials and Gen Z are using the internet to render legacy institutions irrelevant. These divergent media habits have led more people than ever to identify with their generation. Munger shows that a common “cohort consciousness” binds aging Boomer voters into a bloc—but a shared identity and purpose among Millennials and Gen Z could topple Boomer power. Bringing together expertise in data analysis and digital culture with keen insight into contemporary politics, Generation Gap explains why the Baby Boomers remain so dominant and how quickly that might change.

Boomers

Author : Helen Andrews
Publisher : Penguin
ISBN 13 : 0593086759
Total Pages : 258 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis Boomers by : Helen Andrews

Download or read book Boomers written by Helen Andrews and published by Penguin. This book was released on 2021-01-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Baby Boomers (and I confess I am one): prepare to squirm and shake your increasingly arthritic little fists. For here comes essayist Helen Andrews."--Terry Castle With two recessions and a botched pandemic under their belt, the Boomers are their children's favorite punching bag. But is the hatred justified? Is the destruction left in their wake their fault or simply the luck of the generational draw? In Boomers, essayist Helen Andrews addresses the Boomer legacy with scrupulous fairness and biting wit. Following the model of Lytton Strachey's Eminent Victorians, she profiles six of the Boomers' brightest and best. She shows how Steve Jobs tried to liberate everyone's inner rebel but unleashed our stultifying digital world of social media and the gig economy. How Aaron Sorkin played pied piper to a generation of idealistic wonks. How Camille Paglia corrupted academia while trying to save it. How Jeffrey Sachs, Al Sharpton, and Sonya Sotomayor wanted to empower the oppressed but ended up empowering new oppressors. Ranging far beyond the usual Beatles and Bill Clinton clichés, Andrews shows how these six Boomers' effect on the world has been tragically and often ironically contrary to their intentions. She reveals the essence of Boomerness: they tried to liberate us, and instead of freedom they left behind chaos.

Boomers 3.0

Author : Lawrence R. Samuel
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis Boomers 3.0 by : Lawrence R. Samuel

Download or read book Boomers 3.0 written by Lawrence R. Samuel and published by Bloomsbury Publishing USA. This book was released on 2017-07-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalizing on what is arguably the most important social phenomenon of our time and placethe aging of Americathis book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029the year when the last boomer will have turned 65there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthooda period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.

Leisure Programming for Baby Boomers

Author : Lynda Jeanine Cochran
Publisher : Human Kinetics
ISBN 13 : 0736073639
Total Pages : 226 pages
Book Rating : 4.7/5 (36 download)

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Book Synopsis Leisure Programming for Baby Boomers by : Lynda Jeanine Cochran

Download or read book Leisure Programming for Baby Boomers written by Lynda Jeanine Cochran and published by Human Kinetics. This book was released on 2009 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title shows leisure industry professionals how to attract the emerging and lucrative 'Baby Boomer' market by using evidence based research to understand the 'Boomer' generation's leisure values, interests and needs. It contains staff training strategies, marketing strategies and a guide to developing successful 'Boomer' programmes.

Boomernomics

Author : William Paul Sterling
Publisher : Ballantine Books
ISBN 13 : 9780345425836
Total Pages : 244 pages
Book Rating : 4.4/5 (258 download)

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Book Synopsis Boomernomics by : William Paul Sterling

Download or read book Boomernomics written by William Paul Sterling and published by Ballantine Books. This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this powerful, prescient book, economists and financial wizards William Sterling and Stephen Waite take an in-depth look at how America's baby boomers have transformed the nation's - and the world's - economy and how that transformation must inevitably - and radically - alter its course as the boomers age." "But the economic "big chill" won't freeze you if you're prepared for it. As Sterling and Waite show, there are strategies we can use, both as private individuals and collectively as a nation, to prosper during the "age wave." Privatizing social security, applying market principles to the health care system, rethinking the concept of retirement, tapping creatively into the potential gold mine on the Internet, using demographics to pinpoint growth industries: these are among the prescriptive suggestions that the authors, who successfully manage over $30 billion, show will work just as successfully for you."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

What Did The Baby Boomers Ever Do For Us?

Author : Francis Beckett
Publisher : Routledge
ISBN 13 : 1317365909
Total Pages : 237 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis What Did The Baby Boomers Ever Do For Us? by : Francis Beckett

Download or read book What Did The Baby Boomers Ever Do For Us? written by Francis Beckett and published by Routledge. This book was released on 2016-03-22 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2010, this book explores the legacy of the baby boomers: the generation who, born in the aftermath of the Second World War, came of age in the radical sixties where for the first time since the War, there was freedom, money, and safe sex. In this book, Francis Beckett argues that what began as the most radical-sounding generation for half a century turned into a random collection of youthful style gurus, sharp-toothed entrepreneurs and management consultants who believed revolution meant new ways of selling things; and Thatcherites, who thought freedom meant free markets, not free people. At last, it found its most complete expression in New Labour. The author argues that the children of the 1960s betrayed the generations that came before and after, and that the true legacy of the swinging decade is in ashes.

Generation Reinvention

Author : Brent Green
Publisher : iUniverse
ISBN 13 : 1450255345
Total Pages : 301 pages
Book Rating : 4.4/5 (52 download)

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Book Synopsis Generation Reinvention by : Brent Green

Download or read book Generation Reinvention written by Brent Green and published by iUniverse. This book was released on 2010-09-23 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.