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The Fundamentals Of Corporate Communication
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Book Synopsis Fundamentals of Corporate Communications by : Richard Dolphin
Download or read book Fundamentals of Corporate Communications written by Richard Dolphin and published by Routledge. This book was released on 2009-11-03 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.
Book Synopsis Essentials of Corporate Communication by : Cees B.M. Van Riel
Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Book Synopsis Fundamentals of Corporate Communications by : Richard Dolphin
Download or read book Fundamentals of Corporate Communications written by Richard Dolphin and published by Routledge. This book was released on 2009-11-03 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.
Book Synopsis Fundamentals of Business Communication by : Sherry J. Roberts
Download or read book Fundamentals of Business Communication written by Sherry J. Roberts and published by Goodheart-Wilcox Publisher. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics. - Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding. - The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area. - Data files available on the student companion website provide additional exercises to provide practice and reinforce learning.
Book Synopsis Fundamentals of Business Communication by : P. D. Chaturvedi
Download or read book Fundamentals of Business Communication written by P. D. Chaturvedi and published by Pearson Education India. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication is the essence of management. To succeed in a professional corporate environment, it is imperative to be well versed in the essential communication tolls. These help one not only in developing interpersonal relations but also in maintaining effective business relations, which is necessary for personal as well as organizational growth. Fundamentals of Business Communication on fundamentals of business communication identifies, outlines and elucidates the prominent concepts that undergraduate students should understand to prepare for and excel in their carriers. Brimming with examples, exhibits and exercises, this book will serve as suitable guide for students preparing to step in to competitive professional world.
Book Synopsis Business Communication by : Carol M. Lehman
Download or read book Business Communication written by Carol M. Lehman and published by Cengage Learning. This book was released on 2010-02 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fundamentals of Communications and Networking by : Michael G. Solomon
Download or read book Fundamentals of Communications and Networking written by Michael G. Solomon and published by Jones & Bartlett Publishers. This book was released on 2014-08-08 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's networks are required to support an increasing array of real-time communication methods. Video chat, real-time messaging, and always-connected resources put demands on networks that were previously unimagined. The Second Edition of Fundamentals of Communications and Networking helps readers better understand today's networks and the way they support the evolving requirements of different types of organizations. It discusses the critical issues of designing a network that will meet an organization's performance needs and discusses how businesses use networks to solve business problems. Using numerous examples and exercises, this text incorporates hands-on activities to prepare readers to fully understand and design modern networks and their requirements. Key Features of the Second Edition: - Introduces network basics by describing how networks work - Discusses how networks support the increasing demands of advanced communications - Illustrates how to map the right technology to an organization's needs and business goals - Outlines how businesses use networks to solve business problems, both technically and operationally.
Book Synopsis Marketing Communications by : Michael L. Rothschild
Download or read book Marketing Communications written by Michael L. Rothschild and published by D.C. Heath. This book was released on 1987 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Communication by : Peter Hartley
Download or read book Business Communication written by Peter Hartley and published by Routledge. This book was released on 2008-01-28 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.
Book Synopsis Fundamentals of Communications Systems by : Michael P. Fitz
Download or read book Fundamentals of Communications Systems written by Michael P. Fitz and published by McGraw Hill Professional. This book was released on 2007-04-30 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a Solid Account of Physical Layer Communications Theory, Illustrated with Numerous Interactive MATLAB Mini-Projects You can rely on Fundamentals of Communications Systems for a solid introduction to physical layer communications theory, filled with modern implementations and MATLAB examples. This state-of-the-art guide covers essential theory and current engineering practice, carefully explaining the real-world tradeoffs necessary among performance, spectral efficiency, and complexity. Written by an award-winning communications expert, the book first takes readers through analog communications basics, amplitude modulations, analog angle modulation, and random processes. This essential resource then explains noise in bandpass communications systems...bandpass Gaussian random processes...digital communications basics...complexity of optimum demodulation...spectrally efficient data transmission...and more. Fundamentals of Communications Systems features: A modern approach to communications theory, reflecting current engineering applications Numerous MATLAB problems integrated throughout, with software available for download Detailed coverage of tradeoffs among performance, spectral efficiency, and complexity in engineering design Text written in four parts for easy modular presentation Inside This On-Target Communications Engineering Tool • Mathematical Foundations • Analog Communications Basics • Amplitude Modulations • Analog Angle Modulation • More Topics in Analog Communications • Random Processes • Noise in Bandpass Communications Systems • Bandpass Gaussian Random Processes • Digital Communications Basics • Optimal Single Bit Demodulation Structures • Transmitting More than One Bit • Complexity of Optimum Demodulation • Spectrally Efficient Data Transmission
Book Synopsis Business Communication: Concepts, Cases and Applications (for Chaudhary Charan Singh University) by : P. D. Chaturvedi
Download or read book Business Communication: Concepts, Cases and Applications (for Chaudhary Charan Singh University) written by P. D. Chaturvedi and published by Pearson Education India. This book was released on 2013 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Communication for Success by : Scott McLean
Download or read book Business Communication for Success written by Scott McLean and published by . This book was released on 2010 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Communication for Organizations by : Sara LaBelle
Download or read book Strategic Communication for Organizations written by Sara LaBelle and published by University of California Press. This book was released on 2020-02-11 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
Book Synopsis Corporate Communications by : Joep Cornelissen
Download or read book Corporate Communications written by Joep Cornelissen and published by SAGE. This book was released on 2004 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Corporate Communications' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organized and managed properly.
Book Synopsis The Fundamentals of Business-to-Business Sales & Marketing by : John Coe
Download or read book The Fundamentals of Business-to-Business Sales & Marketing written by John Coe and published by McGraw Hill Professional. This book was released on 2004 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Book Synopsis The Fundamentals of Business Writing: by : Claudine L. Boros
Download or read book The Fundamentals of Business Writing: written by Claudine L. Boros and published by Xlibris Corporation. This book was released on 2012-04-02 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: to follow
Book Synopsis The Fundamentals of Small Group Communication by : Scott A. Myers
Download or read book The Fundamentals of Small Group Communication written by Scott A. Myers and published by SAGE Publications. This book was released on 2008-01-17 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Small Group Communication provides readers with the fundamentals they need to become functional and productive members of any small group. Readers are introduced to the fundamental issues faced by all small groups (such as socialization, development, ethics, diversity) and the procedures utilized by effective small groups (for example, task accomplishment, decision making, climate). With a focus on the individual group member, this textbook encourages readers to reflect on how their communication behaviors (e.g., communication traits, verbal and nonverbal communication, listening style) and practices (e.g., their leadership style, their conflict management style) contribute to their current small group experiences. Intended Audience This textbook is intended for introductory courses in group communication as found in department of communication studies, leadership, marketing, management, and interdisciplinary studies. Accompanied by High Quality Ancillaries! An Instructors Resource CD is available to qualified adopters. This Instructor′s Resource CD is designed to aid you in using easily The Fundamentals of Small Group Communication. The CD has been created by Scott A. Myers (West Virginia University), Katie N. Dunleavy (LaSalle University), Brianna N. Loy (West Virginia University) and Paul E. Madlock (West Virginia University). Each chapter contains the following ancillary materials: Chapter Outline Test Questions In-Class Activities PowerPoint Slides A list of paper topics is also provided in the section titled Teaching Resources.
