The Freelance Manifesto

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Publisher :
ISBN 13 : 9781619616714
Total Pages : 358 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis The Freelance Manifesto by : Joey Korenman

Download or read book The Freelance Manifesto written by Joey Korenman and published by . This book was released on 2017-05-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing beautiful boards and making smooth animation come naturally to us Motion Designers. It's what we're good at. However, designing the career we want, with the freedom, flexibility, and pay we crave, that's more difficult. All of the above is within your grasp if you're willing to take the plunge into freelancing. School of Motion founder Joey Korenman worked in every kind of Motion Design role before discovering that freelancing offered him not only more autonomy but also higher pay, less stress, and more creativity. Since then, he's taught hundreds of School of Motion students his playbook for becoming a six-figure freelancer. Now he shares his experience and advice on breaking out of the nine-to-five mold in this comprehensive and tactical handbook. The Freelance Manifesto offers a field guide for Motion Design professionals looking to make the leap to freelance in two clear and concise parts. The first examines the goals, benefits, myths, and realities of the freelance lifestyle, while the second provides future freelancers with a five-step guide to launching and maintaining a solo business, including making contact, selling yourself, closing the deal, being indispensable, and becoming a lucrative enterprise. If you're feeling stifled by long hours, low-paying gigs, and an unfulfilling career, make the choice to redesign yourself as a freelancer-and, with the help of this book and some hard work, reclaim your time, independence, and inspiration for yourself.

The Freelancer Manifesto

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Publisher :
ISBN 13 : 9780615832302
Total Pages : 224 pages
Book Rating : 4.8/5 (323 download)

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Book Synopsis The Freelancer Manifesto by : Steve Roller

Download or read book The Freelancer Manifesto written by Steve Roller and published by . This book was released on 2017-09-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freelancing in the New Economy? It's a whole new game. No more 9-to-5. No boss. Work whenever and wherever you want on interesting projects with great clients. Make lots of money! "Freelancing will be fun," they said. Once you figure it out, sure. You can make lots of money, travel the world, and work on your terms. Problem is, it's a crowded, noisy, competitive freelancing world. If it seems like every third person you meet these days is a freelancer of some kind, you're not off. It's the Wild West all over again, and there's no straight-shooting guidebook to help you figure it all out. Until now. The Freelancer Manifesto will show you a new way to stand out and thrive in the New Economy. You'll find out how to: Stay ahead of the curve, and the mass of freelancers unwittingly doing the opposite. Stake your claim, regardless of your specialty or location. Scale your business, whether you're just starting out or an experienced pro. The Freelancer Manifesto gives you a different way of operating in the New Economy. Take it, use it, stand out, and prosper. Steve Roller CafeWriter.com

The Freelance Way

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Publisher : Harper Collins
ISBN 13 : 9354893767
Total Pages : 371 pages
Book Rating : 4.3/5 (548 download)

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Book Synopsis The Freelance Way by : Robert Vlach

Download or read book The Freelance Way written by Robert Vlach and published by Harper Collins. This book was released on 2022-03-02 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive book for freelancers ever written - Packed with proven freelance know-how, including advice from world-class experts like David Allen (Getting Things Done), Adam Grant (Give and Take), Austin Kleon (Show Your Work), and David H. Hansson (Remote: Office Not Required). The Freelance Way is THE business book for independent professionals. It presents the best available and fully up-to-date freelance know-how, compiled from hundreds of quality sources, including surveys, the latest market data, advice from world-class experts, as well as real-life experiences and stories from hundreds of professionals in different fields and countries, which makes the book highly relevant to freelancers worldwide. The contents of this volume cover all the basics and best practices for beginning freelancers, as well as advanced career strategies and tools for freelance veterans. There are practical tips for greater productivity, successful teamwork, smart pricing, powerful business negotiations, bulletproof personal finance, effective marketing, and much more.

The Freelance Introvert: Work the way you want without changing who you are

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Author :
Publisher : ABC Business Communications Ltd
ISBN 13 : 1838054537
Total Pages : 181 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis The Freelance Introvert: Work the way you want without changing who you are by : Tom Albrighton

Download or read book The Freelance Introvert: Work the way you want without changing who you are written by Tom Albrighton and published by ABC Business Communications Ltd. This book was released on 2020-07-04 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an introvert? If you're happy in your own company most of the time, have just a few really close friends and prefer to work alone, the answer is probably yes. Introverts find external stimulation overwhelming, so they look for ways to retreat from it. A situation that’s easy or fun for one person can be way too much for an introvert. That's fine as long as they have a choice. But that can change when they go to work. Modern working styles like open-plan offices, brainstorming and teamwork can be really hard on introverts. The hands-on work is OK, but the emotional labour of working with others can be draining. Freelancing offers introverts a way out – a chance to work alone, control their workload and create their own workspace. It can be ideal. However, it also takes work. Going freelance means running a one-person business. It means setting direction, organizing your schedule and setting priorities. It means hustling for work and setting prices. And it means building a network that will offer vital support. Doing all that is hard enough for anyone - but particularly for introverts. To make a success of freelancing, you'll need to learn some new skills, push yourself to meet some challenges and build up your confidence. The Freelance Introvert will show you how to make that happen. It will teach you all about creating and managing your freelance business, from setting aims and getting set up to time management, working with clients and marketing. Written by Tom Albrighton - author, veteran freelancer, ProCopywriters co-founder and a confirmed introvert - The Freelance Introvert is the book you need for the life you want. What you’ll learn - Getting started - How to tell if you're an introvert - Why work is tough on introverts, and how freelancing can help - Why introversion is a strength, not a weakness Choosing your future - Deciding what you want - Identifying all your skills and qualities - Building your freelance work - Identifying your clients - Setting an earnings target Getting set up - Getting the right workspace and equipment - Taking care of your physical and mental health - Building a network of collaborators and suppliers - Setting boundaries – physical, temporal and psychological Managing your time - The three time horizons you need to watch - How to steer clear of 'time suckers' - How to balance exploration and exploitation Working with clients - What makes a good client? - Why saying 'no' is so important - and how to do it - How to spot rogue clients - What to do when clients move on Marketing yourself - The best ways to find new clients - Building a marketing mix that works for you - Creating your website, testimonials and personal pitch - How to survive a networking event Setting and agreeing prices - How to shoot for the top of the 'deal zone' - How to set and frame your prices - How to stop self-sabotaging when quoting for work Building your confidence - How to build confidence - When to go beyond your comfort zone - Understanding your explanatory style - How to overcome impostor syndrome - Choosing self-supporting beliefs - Letting go of self-limiting beliefs You can build a thriving freelance career and enjoy the lifestyle you want without changing who you are. The Freelance Introvert will show you how.

The Big Leap

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Publisher : Chronicle Books
ISBN 13 : 1616899751
Total Pages : 160 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis The Big Leap by : Martina Flor

Download or read book The Big Leap written by Martina Flor and published by Chronicle Books. This book was released on 2020-09-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch your nine-to-five and become your own boss with this insider's guide to freelancing from Martina Flor, a leading designer, educator, author, and entrepreneur. The Big Leap covers all aspects of starting your own business, from practical skills like identifying potential clients and pricing projects to important big-picture topics like managing time and finances, diversifying income streams, and taking care of your most important tool—you! Flor demonstrates each concept with helpful case studies pulled from her own journey from freelance designer to influential, international business owner. Creatives across disciplines will benefit from this thorough and easy-to-follow career guide, including designers, illustrators, photographers, programmers, writers, and editors.

The Freelance Mum

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Author :
Publisher : Fourth Estate
ISBN 13 : 9780008352592
Total Pages : 0 pages
Book Rating : 4.3/5 (525 download)

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Book Synopsis The Freelance Mum by : Annie Ridout

Download or read book The Freelance Mum written by Annie Ridout and published by Fourth Estate. This book was released on 2019-12-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: More time with your kids, making the money you know you're worth and a better work/life balance. No wonder more women than ever are choosing to be become freelance mums. In the last decade, 70% more mums have chosen to go freelance. Annie Ridout was one of them. And in her enlightening new book, she shares the tips and tricks that helped her build a better working life around her family. From choosing a career and launching a website, to getting your name out there and perfecting your brand, to the nitty gritty of childcare options and daily routines, The Freelance Mum is a comprehensive guide to setting out on your own path. Using her own experience, alongside advice from other mums that make it work, including Arianna Huffington, Scummy Mummies, Carrie-Anne Roberts, Robyn Wilder, Zoe de Pass, Cherry Healey, Sali Hughes and Anna Jones, Annie will show that with hard work and determination, any mother can thrive as a freelancer.

Burn Your Portfolio

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Publisher : Pearson Education
ISBN 13 : 0321918681
Total Pages : 401 pages
Book Rating : 4.3/5 (219 download)

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Book Synopsis Burn Your Portfolio by : Michael Janda

Download or read book Burn Your Portfolio written by Michael Janda and published by Pearson Education. This book was released on 2013 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on real-world practices, professional do's and don'ts, and business rules for those in the graphic arts.

Survival Skills for Freelancers

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Publisher :
ISBN 13 : 9781916371569
Total Pages : 212 pages
Book Rating : 4.3/5 (715 download)

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Book Synopsis Survival Skills for Freelancers by : Sarah Townsend

Download or read book Survival Skills for Freelancers written by Sarah Townsend and published by . This book was released on 2020-05-22 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Survival Skills for Freelancers will help you achieve freelance success, and get more enjoyment from self-employment. Through a combination of personal anecdotes, practical advice and tales from the freelance community, it busts the myths about solo working and takes an honest look at the reality of freelance life. Discover how to survive and thrive as a freelancer - without neglecting your mental health and wellbeing. THE CASE FOR FREELANCE LIFE The freelance dream is often portrayed as: Earning good money doing the thing you love+working where you like+working how you like+working when you like Why does no one tell us just how relentless the business end of freelance life can be?! There are 2 million freelancers in the UK alone. Yet 20% of self-employed businesses don't make it through the first year, and 60% don't survive beyond five years. Those are scary stats! Yes, working alone can be damn hard. But going into self-employment with your eyes wide open gives you the best chance of success. Survival Skills for Freelancers shares an honest and realistic view of self-employment, to help you rock the socks off freelance life. ABOUT THE AUTHOR Sarah Townsend has spent the past 20 years as a freelance marketing copywriter. She built a successful freelance career with very little guidance - but you don't have to. In Survival Skills for Freelancers she shares the secrets and surprises she's learnt from self-employment: both the things that worked AND the things that didn't. She guides you through the highs and lows all freelancers face - from isolation, uncertainty and self-doubt to knowing what to charge, when to ask for help, and when to say no. These tried and tested strategies are based on her own experience, backed up by research, resources and quotes from the freelance community. WHAT PEOPLE ARE SAYING "I've been freelancing for over 15 years and I wish I'd read this book on day one. Every page is packed with practical advice and hard-won wisdom. Get it!" Tom Albrighton Author, Copywriting Made Simple "A brilliantly relatable and comprehensive guide that holds your hand with compassion and humour through the rocky yet undeniably exciting world of self-employment." Louise Goss Founder of The Homeworker "Genuinely useful advice, delivered in an honest, charming and witty style, with a focus on mental health and wellbeing. An essential read whether you're a new or established freelancer." Steve Morgan Author, Anti-Sell "An honest and human perspective of 20 years of freelance experience. This book is like having your own personal business mentor." Anna Gunning Copywriter and speaker "Before you take the leap into self-employment, spend your first few pounds on this book. It'll make every subsequent pound and hour better spent." Matthew Knight Founder, Leapers WHAT'S INCLUDED Survival Skills for Freelancers covers issues such as: the fundamentals of freelancing three strategies to deal with isolation knowing your worth - and what to charge trusting your instinct, and learning to say no achieving balance and avoiding burnout the importance of investing in your business the qualities that help you survive and thrive as a freelancer

Stop Thinking Like a Freelancer

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781503273146
Total Pages : 0 pages
Book Rating : 4.2/5 (731 download)

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Book Synopsis Stop Thinking Like a Freelancer by : Liam Veitch

Download or read book Stop Thinking Like a Freelancer written by Liam Veitch and published by Createspace Independent Publishing Platform. This book was released on 2014-11-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Freelancing More Stable Freelancing is difficult. It's tough to plan for growth (in client volume and revenue) when current income is too unstable to even consider anything beyond the here and now. This book dives deep on making freelancing more stable, beating "treading water" cycles, repelling 'bad apple' clients, multiplying online exposure and follows the journey of Liam, with honest, clear advice and guidance from laptop and rented desk to $1m web agency. Achieve the freedom you're looking for A perennial business builder who 'finally got something to work', Liam Veitch has many strings to his bow along with many failures to learn from. Web designer and now founder at UK based web agency Tone (tone.co.uk) as well as freelancer community Freelancelift (freelancelift.com) this book comprises everything he wished he knew first time around. In his own words, he did freelancing 'right this time' and this book comes from a realisation that in the three years which passed - this second time round as a freelancer - the business has generated over $1.1M. This debut, feature length book lays out the key mindset fixes which made this possible. Who's it for? This book exists to help freelancers earn more this month than they did last month, by leveraging big-business thinking and creating a state of constant evolutionary improvement. "My intention is to describe my experiences and provide inspiration and practical advice for putting them to work in your business. These experiences have led to an enormous amount of financial freedom and professional predictability for me...something I could only dream about before." What's inside? 226 pages of honest, actionable advice to help you build something incredible from your tiny freelance business. Make freelancing more stable Beat "treading water" cycles Repel 'bad apple' clients Multiply online exposure Build income predictability Have dream clients find you Leverage recurring revenue Work less while earning more Let's do this The purpose of this book is not to show you how to build an agency, nor is it to improve the actual service you're providing (I'm making the assumption this is already the best it can be). This book is here to help give a fresh perspective in a space dominated by mediocrity. Your time is now. As a one-person business, it's easy to think that you're somehow exempt from that word... 'business'. I'm here to tell you this is what keeps most freelancers thinking like, well, freelancers. Screw that! This book serves to lay out everything I wish I'd have known first time around. It's been exhausting, a blast, and I can't wait to show you what I came up with.

Solo

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Publisher : Gallery Books
ISBN 13 : 1982180919
Total Pages : 304 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Solo by : Rebecca Seal

Download or read book Solo written by Rebecca Seal and published by Gallery Books. This book was released on 2021-02-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Kind, realistic, and genuinely helpful...Install a copy on whatever surface is functioning as your desk, and you may even feel a little bit less alone.” —The Observer (London) A practical, accessible, and charming guide for finding joy while navigating your professional life working remotely from home—without losing your mind. Like it or not, working alone is now the new normal. The COVID-19 pandemic may have accelerated the process, but the trend is clear—making a living outside the confines of a public workplace is here to stay. For anyone who needs guidance on how to navigate working from a home office—or a home sofa—here is a charming, expert, and genuinely helpful guide to managing a productive career without impromptu hallway conversations or on-call IT support, but with more joy—and, for most of us, better coffee. Written by a dedicated work-from-home expert, Solo culls wisdom from the latest research in psychology, economics, and social science and explores what we gain, or lose, in the shift to solo work. In chapters like “Loneliness and Solitude,” “The Power of Planning,” and “The Curse of Comparison (and Why Social Media Sucks),” it picks up where the bibles for freelancers stop, offering practical, inspiring, and uniquely reassuring advice culled from a range of influences, from Aesop’s fables to medical journals, and explaining what helps us stay resilient, productive, and focused in a company of one.

Design for Motion

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Publisher : CRC Press
ISBN 13 : 1317607775
Total Pages : 346 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Design for Motion by : Austin Shaw

Download or read book Design for Motion written by Austin Shaw and published by CRC Press. This book was released on 2015-11-19 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects. Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including: Illustration techniques Typography Compositing Cinematography Incorporating 3D elements Matte painting Concept development, and much more Lessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work. Additionally, a robust companion website (www.focalpress.com/cw/shaw) features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.

Pyjama Profit

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Publisher : Bloomsbury Publishing
ISBN 13 : 9387146855
Total Pages : 136 pages
Book Rating : 4.3/5 (871 download)

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Book Synopsis Pyjama Profit by : Varun Mayya

Download or read book Pyjama Profit written by Varun Mayya and published by Bloomsbury Publishing. This book was released on 2018-07-18 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pyjama Profit is a guide for millennials to get started with a self-sustained online freelance practice, while developing their skills needed to succeed. The book talks about in-demand online skills and the different paths one can take to become an expert in these fields. A stable income from freelancing in college was the bedrock that had allowed the authors to explore their ambitions further and get to where they are today. In the process, they've worked with many of their own batch mates, colleagues and friends to help them set up highly successful freelance careers. The author duo decided to detail their story of what worked for them and how anyone in the country could thrive without being tied down to a full-time job. The authors feel the timing of the book is perfect because of the growing freelance economy and growing aspirations among millennials to find a job they love and not just something that pays their bills.

The Freelancer's Bible

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Author :
Publisher : Workman Publishing Company
ISBN 13 : 0761175059
Total Pages : 497 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis The Freelancer's Bible by : Sara Horowitz

Download or read book The Freelancer's Bible written by Sara Horowitz and published by Workman Publishing Company. This book was released on 2012-10-23 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazingly, one-third of the American workforce is freelance—that’s 42 million people who have to wrestle with not just doing the work, but finding the work, then getting paid for the work, plus health care, taxes, setting up an office, marketing, and so on. Now help is here, and consultants, independent contractors, the self-employed, “solopreneurs,” and everyone else living a freelancer’s life will never be alone again but instead can be part of a strong and vibrant community. Written by the authority on freelance working, Sara Horowitz, MacArthur “Genius” Fellow and founder of the national Freelancers Union and, most recently, the Freelancers Insurance Company, The Freelancer’s Bible will help those new to freelancing learn the ropes, and will help those who’ve been freelancing for a while grow and expand. It’s the one-stop, all-encompassing guide to every practical detail and challenge of being a nimble, flexible, and successful freelancer: the three essentials of getting clients and the three most important ways to keep them happy. Five fee-setting strategies. Thirteen tactics for making it through a prolonged dry spell. Setting up a home office vs. renting space. The one-hour contract. A dozen negotiating dos and don’ts. Building and maintaining your reputation. Dealing with deadbeats. Health Insurance 101. Record-keeping and taxes. Productivity, including a quiz: “What Is Your Ideal Day?” Building a community. Subcontracting and other strategies for taking your freelancing career to the next level. Retirement plans, plans for saving for education, and how to achieve financial freedom.

The Freelancer Manifesto Second Edition: 11 Big Ideas to Stand Out and Thrive

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Author :
Publisher : Big Ideas Publishing
ISBN 13 : 9781734276206
Total Pages : 232 pages
Book Rating : 4.2/5 (762 download)

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Book Synopsis The Freelancer Manifesto Second Edition: 11 Big Ideas to Stand Out and Thrive by : Steve Roller

Download or read book The Freelancer Manifesto Second Edition: 11 Big Ideas to Stand Out and Thrive written by Steve Roller and published by Big Ideas Publishing. This book was released on 2019-12-20 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: No more 9-to-5. No boss. Work whenever and wherever you want on interesting projects with great clients. Make lots of money! "Freelancing will be fun," they said. Once you figure it out, sure. You can make lots of money, travel the world, and work on your terms. Problem is, it's a crowded, noisy, competitive freelancing world. If it seems like every third person you meet these days is a freelancer of some kind, you're not off. It's the Wild West all over again, and there's no straight-shooting guidebook to help you figure it all out. Until now. The Freelancer Manifesto will show you a new way to stand out and thrive. You'll find out how to: Stay ahead of the curve, and the mass of freelancers unwittingly doing the opposite. Stake your claim, regardless of you specialty or location. Scale your business, whether you're just starting out or an experienced pro. The Freelancer Manifesto gives you a different way of operating in today's marketplace. Take it, use it, stand out, and prosper.

The Win Without Pitching Manifesto

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Author :
Publisher :
ISBN 13 : 9781999523503
Total Pages : 143 pages
Book Rating : 4.5/5 (235 download)

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Book Synopsis The Win Without Pitching Manifesto by : Blair Enns

Download or read book The Win Without Pitching Manifesto written by Blair Enns and published by . This book was released on 2018 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dear Data

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Author :
Publisher : Chronicle Books
ISBN 13 : 1616895462
Total Pages : 304 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Dear Data by : Giorgia Lupi

Download or read book Dear Data written by Giorgia Lupi and published by Chronicle Books. This book was released on 2016-09-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equal parts mail art, data visualization, and affectionate correspondence, Dear Data celebrates "the infinitesimal, incomplete, imperfect, yet exquisitely human details of life," in the words of Maria Popova (Brain Pickings), who introduces this charming and graphically powerful book. For one year, Giorgia Lupi, an Italian living in New York, and Stefanie Posavec, an American in London, mapped the particulars of their daily lives as a series of hand-drawn postcards they exchanged via mail weekly—small portraits as full of emotion as they are data, both mundane and magical. Dear Data reproduces in pinpoint detail the full year's set of cards, front and back, providing a remarkable portrait of two artists connected by their attention to the details of their lives—including complaints, distractions, phone addictions, physical contact, and desires. These details illuminate the lives of two remarkable young women and also inspire us to map our own lives, including specific suggestions on what data to draw and how. A captivating and unique book for designers, artists, correspondents, friends, and lovers everywhere.

A Drinking Life

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Author :
Publisher : Back Bay Books
ISBN 13 : 0316054534
Total Pages : 288 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis A Drinking Life by : Pete Hamill

Download or read book A Drinking Life written by Pete Hamill and published by Back Bay Books. This book was released on 2008-12-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling memoir from a seasoned New York City reporter is "a vivid report of a journey to the edge of self-destruction" (New York Times). !--StartFragment-- As a child during the Depression and World War II, Pete Hamill learned early that drinking was an essential part of being a man, inseparable from the rituals of celebration, mourning, friendship, romance, and religion. Only later did he discover its ability to destroy any writer's most valuable tools: clarity, consciousness, memory. In A Drinking Life, Hamill explains how alcohol slowly became a part of his life, and how he ultimately left it behind. Along the way, he summons the mood of an America that is gone forever, with the bittersweet fondness of a lifelong New Yorker. !--EndFragment--"Magnificent. A Drinking Life is about growing up and growing old, working and trying to work, within the culture of drink." --Boston Globe