The Fortune Cookie Principle

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The Fortune Cookie Principle

Author : Bernadette Jiwa
Publisher :
ISBN 13 : 9781489583949
Total Pages : 0 pages
Book Rating : 4.5/5 (839 download)

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Book Synopsis The Fortune Cookie Principle by : Bernadette Jiwa

Download or read book The Fortune Cookie Principle written by Bernadette Jiwa and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else."SETH GODIN -Author The Icarus Deception It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. 'The Fortune Cookie Principle' is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? 'The Fortune Cookie Principle' will show you how. ADVANCE PRAISE FOR THE FORTUNE COOKIE PRINCIPLE "It's so easy to overcomplicate what great brands and new businesses need to do to resonate with their consumers. The simple questions asked in this book help you to de-mystify that process. It encourages you to think beyond what you do to why you do it and why that matters to your customers. Had this been available when I was driving Sales and Marketing Capabilities in my past corporate life at Cadbury Schweppes, this would have been recommended reading. Now I'm an entrepreneur I simply apply these principles each and every day." Wendy Wilson Bett-Co-Founder Peter's Yard "Yes, you need a great product, but without a compelling story, success is improbable. The 'Fortune Cookie Principle' is an easy-to-read guide that will help any marketer or business owner begin to ask the right questions about the stories they tell. Bernadette includes dozens of examples and questions to get your storytelling ship in the right order. Let's face it...telling compelling stories to attract and retain customers is not easy. Most brand marketers are not great storytellers. This book will give you a new perspective on your marketing, and help you move from talking about yourself to talking about things your customers actually care about. Then, and only then, will your marketing actually work in today's consumer-led economy." Joe Pulizzi-Founder Content Marketing Institute "The wisdom in this book is better than any fortune. Read and apply!" Chris Guillebeau-Author $100 Startup "This book is an inspiration. Bernadette ignites real-world experience with a true passion for helping businesses move to the next level." Mark Schaefer-Author Return on Influence "Full of inspiring stories about what makes businesses unique (and successful) in today's supersaturated markets." David Airey-Author Work For Money, Design For Love. "If you're someone who cares about why you do what you do and how you do it, this book is for you." Tina Roth Eisenberg-Founder of Tattly

Make Your Idea Matter

Author : Bernadette Jiwa
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781478394846
Total Pages : 0 pages
Book Rating : 4.3/5 (948 download)

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Book Synopsis Make Your Idea Matter by : Bernadette Jiwa

Download or read book Make Your Idea Matter written by Bernadette Jiwa and published by Createspace Independent Publishing Platform. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The path to success is littered with great ideas poorly marketed. Don't let yours be one of them. "A little book with a very big message. Your idea is worth a great story, well told." SETH GODIN- Author of All Marketers Tell Stories Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you. You don't have to start on page one and work your way through, or even read it from front to back. Each topic stands on its own so dip in and out. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter. ADVANCE PRAISE FOR MAKE YOUR IDEA MATTER "Every story you tell is a choice, and the choices you make matter. For best results make the choice to read this book." CHRIS GUILLEBEAU- Author of The $100 Startup "Make Your Idea Matter' is a book that's easy to get into and hard to escape. Full of valuable, original, engaging content.Bernadette Jiwa has been likened to 'a female Seth Godin' and I have to agree." ROBERT GERRISH- Director of Flying Solo,Australia's Micro Business Community "The most brilliant people I have known have the rare ability to distill complexity to an essence. This is what Bernadette Jiwa does for entrepreneurs in Make Your Idea Matter." MARK SCHAEFER- Author of Return on Influence & The Tao of Twitter "If I discover one useful insight in a business book, I consider the time well spent. This surprising little book delivers them in spades!" TOM ASACKER - Author of A Clear Eye for Branding "Now is your time to make a difference, your time to be the best at what you love doing, your time to use your skills to enrich not only your own life, but the lives of each and every individual you do business with. More and more small businesses are taking impressive leads in their industries, making giant multinationals look cumbersome and unfriendly in comparison. You can do the same, and the first thing on your "to do" list should be to read this book. Bernadette has written a fantastic collection of stories to inspire, to provoke, to make you think, to generate ideas, and to bring your business to the next level.It doesn't matter if your idea has been done before, because as Bernadette rightly points out, it hasn't been done by you." DAVID AIREY - Author of Logo Design Love

Story Driven

Author : Bernadette Jiwa
Publisher :
ISBN 13 : 9780994432810
Total Pages : 181 pages
Book Rating : 4.4/5 (328 download)

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Book Synopsis Story Driven by : Bernadette Jiwa

Download or read book Story Driven written by Bernadette Jiwa and published by . This book was released on 2018 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Every one of us-- regardless of where we were born, how we were brought up, how many setbacks we've endured or privileges we've been afforded-- has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers--the ones we respect, admire and try to emulate--choose an alternative path to success. They have a powerful sense of identity. They don't worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Whether you're an individual or you're representing an organisation or a movement, a city or a country, 'Story Driven' gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you're proud of and create the future you want to see"--Page 4 of cover.

Bible Matrix

Author : Michael Bull
Publisher : WestBow Press
ISBN 13 : 1449702627
Total Pages : 236 pages
Book Rating : 4.4/5 (497 download)

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Book Synopsis Bible Matrix by : Michael Bull

Download or read book Bible Matrix written by Michael Bull and published by WestBow Press. This book was released on 2010-06-02 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wish someone could give you a big handle on the entire Bible without years of study? Well, this book not only promises to give you that big handle—it will deliver on the promise. You should be asking, how is this possible? The Bible is one story told over and over again, with many variations on the same theme. This structure is the Bible’s DNA. This basic seven-point pattern is the heartbeat of the Creation. It is the cycle of a human day and a human life. It is the pattern of the Tabernacle. It is the process of agriculture. It undergirds the speeches and Laws of God. It orders the rise and fall of nations and empires. It is also the structure of our worship. It is the rhythm of Christ, and it will open the Bible for you like never before.

Where's My Fortune Cookie?

Author : Brad Schreiber
Publisher : Blurb
ISBN 13 : 9781389705038
Total Pages : 224 pages
Book Rating : 4.7/5 (5 download)

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Book Synopsis Where's My Fortune Cookie? by : Brad Schreiber

Download or read book Where's My Fortune Cookie? written by Brad Schreiber and published by Blurb. This book was released on 2019-05-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hilarious, startling biography of Phil Proctor, the co-founder of the legendary satirical comedy group, the Firesign Theatre. Includes over 120 rare photos, illustrating his work in comedy recordings, TV, film and even the Broadway Stage.

The Star Principle

Author : Richard Koch
Publisher : Piatkus
ISBN 13 : 0748118128
Total Pages : 183 pages
Book Rating : 4.7/5 (481 download)

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Book Synopsis The Star Principle by : Richard Koch

Download or read book The Star Principle written by Richard Koch and published by Piatkus. This book was released on 2010-03-04 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself. THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options. Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.

Summary of Bernadette Jiwa's The Fortune Cookie Principle

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 : 1669395464
Total Pages : 77 pages
Book Rating : 4.6/5 (693 download)

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Book Synopsis Summary of Bernadette Jiwa's The Fortune Cookie Principle by : Everest Media,

Download or read book Summary of Bernadette Jiwa's The Fortune Cookie Principle written by Everest Media, and published by Everest Media LLC. This book was released on 2022-04-29T22:59:00Z with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The secret to spreading your ideas is to understand that they have two elements: the cookie and the fortune. The cookie is the commodity, the tangible product. The fortune is the magical, intangible part of the product or service that has real value.

Hunch

Author : Bernadette Jiwa
Publisher : Penguin
ISBN 13 : 0735214131
Total Pages : 210 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Hunch by : Bernadette Jiwa

Download or read book Hunch written by Bernadette Jiwa and published by Penguin. This book was released on 2017-06-06 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home? Successful people don’t wait for proof that their idea will work. They learn to trust their gut and go. In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. She explores inspired hunches, from one that led to the launch of the breakout GoldieBlox brand to another that helped a doctor reduce infant mortality rates around the world. Filled with success stories, reflection exercises, and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.

The Carrot Principle

Author : Adrian Gostick
Publisher : Simon and Schuster
ISBN 13 : 1471105768
Total Pages : 187 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis The Carrot Principle by : Adrian Gostick

Download or read book The Carrot Principle written by Adrian Gostick and published by Simon and Schuster. This book was released on 2012-12-11 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly updated to include information for the UK, The Carrot Principle illustrates how ordinary organizations have made themselves extraordinary through the use of strategic employee recognition. The authors show how great organizations and great managers succeed through living the Carrot Principle. Featuring case studies of effective recognition in some of the world's most successful organizations, such as DHL, Avis, Pepsi, etc and demonstrating how recognition has led to improved employee commitment and bottom line results in these companies, the book also shows how a Carrot Culture is not created by the CEO, senior leadership team or HR department, but manager by manager. The book provides examples of leaders - from around the globe - who lead through the Carrot Principle: providing plentiful how-to's for managers wishing to get started or hoping to enhance their recognition abilities. Overall, there has never been a book in the recognition or motivation space that has had this type of quantitative or case study support.

ZAG

Author : Marty Neumeier
Publisher : Pearson Education
ISBN 13 : 0132798123
Total Pages : 171 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis ZAG by : Marty Neumeier

Download or read book ZAG written by Marty Neumeier and published by Pearson Education. This book was released on 2006-09-20 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

The God Cookie

Author : Geoffrey Wood
Publisher : Waterbrook Press
ISBN 13 : 1400073448
Total Pages : 322 pages
Book Rating : 4.4/5 ( download)

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Book Synopsis The God Cookie by : Geoffrey Wood

Download or read book The God Cookie written by Geoffrey Wood and published by Waterbrook Press. This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you know if he did, if God really spoke to you– would it be booming from the heavens or just in your head? If it was in your head, how would you know if it was God or wasn’t? Is God speaking right now but we’re just not listening? And if God does tell you something…what would you do about it? Meet Parrish. He’s a regular guy, owns a coffee shop. He happens to be shooting the breeze with his buddies at the neighborhood Chinese buffet, talking about the dents in golf balls and such, when the discussion develops into a debate on whether or not God still speaks to people. When his friends skip out and he is left alone, Parrish tells God he's “all in.” Ready to listen, do what he’s told, and see what happens. Only moments later, back at his table, he opens his fortune cookie to find a surprise -- instead of a proverbial statement, he reads a directive from God. “Take the corner.” God, via cookie, sends him on this first step of a seemingly absurd adventure. His quest sends him to the corner bus stop, where he finds a dropped and forgotten letter, written in a desperate tone, to help those God brings across his path. There, Parrish befriends Audra, a nursing student who rides the bus home. And together they begin to follow the god cookie message, pursuing the random threads of the experiment, tying them together and discovering more about themselves than either ever imagined possible.

How to Own Your Own Mind

Author : Napoleon Hill
Publisher : Diamond Pocket Books Pvt Ltd
ISBN 13 : 9359642282
Total Pages : 286 pages
Book Rating : 4.3/5 (596 download)

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Book Synopsis How to Own Your Own Mind by : Napoleon Hill

Download or read book How to Own Your Own Mind written by Napoleon Hill and published by Diamond Pocket Books Pvt Ltd. This book was released on with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Own Your Own Mind by Napoleon Hill is a timeless guide to unlocking the full potential of your mind. Drawing on decades of research and interviews with successful individuals, Hill reveals the secrets to mastering your thoughts and harnessing their power to achieve success and fulfillment. Through practical strategies and inspiring anecdotes, Hill demonstrates how to cultivate a positive mental attitude, set and achieve goals, and how to overcome obstacles. This book empowers readers to take control of their lives by taking control of their thoughts, beliefs, and actions. You identify negative thought patterns and cultivate good habits to achieve your vision. Dive into this transformative journey and discover the keys to unlocking your true potential and creating the life you desire.

Principles

Author : Ray Dalio
Publisher : Simon and Schuster
ISBN 13 : 1982112387
Total Pages : 560 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Principles by : Ray Dalio

Download or read book Principles written by Ray Dalio and published by Simon and Schuster. This book was released on 2018-08-07 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success. In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve. Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

The Innovator's Solution

Author : Clayton
Publisher : Harvard Business Press
ISBN 13 : 1422196585
Total Pages : 320 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Innovator's Solution by : Clayton

Download or read book The Innovator's Solution written by Clayton and published by Harvard Business Press. This book was released on 2013-10-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. A seminal work on disruption—for everyone confronting the growth paradox. For readers of the bestselling The Innovator’s Dilemma—and beyond—this definitive work will help anyone trying to transform their business right now. In The Innovator’s Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today’s hyper-accelerated business environment. Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as members of their teams. Based on in-depth research and theories tested in hundreds of companies across many industries, The Innovator’s Solution is a necessary addition to any innovation library—and an essential read for entrepreneurs and business builders worldwide.

Rethinking Prestige Branding

Author : Wolfgang Schaefer
Publisher : Kogan Page Publishers
ISBN 13 : 0749470046
Total Pages : 269 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Rethinking Prestige Branding by : Wolfgang Schaefer

Download or read book Rethinking Prestige Branding written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2015-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

Enduring Success

Author : Christian Stadler
Publisher : Stanford University Press
ISBN 13 : 0804777217
Total Pages : 275 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Enduring Success by : Christian Stadler

Download or read book Enduring Success written by Christian Stadler and published by Stanford University Press. This book was released on 2011-01-05 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enduring Success addresses a key question in business today: How can companies succeed over time? To learn the source of enduring greatness, author Christian Stadler directed a team of eight researchers in a six-year study of some of Europe's oldest and most stellar companies, targeting nine that have survived for more than 100 years and have significantly outperformed the market over the past fifty years. Readers may wonder, "Why European companies?" Yet, Europe is the ideal place to seek the key to long-term success; half of the Fortune Global 500 companies that are 100 years old or older can be found in Europe, as can 72 of the 100 oldest family businesses in the world. Fifteen years after Collins and Porras' Built to Last, this new book incorporates fresh insights from management science and provides the first non-US perspective on long-range success. Through Stadler's study, a counterintuitive story emerges: the greatest companies adapt to a constantly changing environment by being intelligently conservative. Enduring Success provides a coherent framework, grounded in five principles and practical concepts, for business leaders who are prepared to learn from the history of some of the world's greatest institutions. Please visit the author's YouTube channel www.youtube.com/user/StadlerChristian for more discussion of the book.

Perseverance: Broke to Billions

Author : Chuck Whittall
Publisher : Post Hill Press
ISBN 13 : 1642936626
Total Pages : 150 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis Perseverance: Broke to Billions by : Chuck Whittall

Download or read book Perseverance: Broke to Billions written by Chuck Whittall and published by Post Hill Press. This book was released on 2020-12-22 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through his own story of hardship and triumph, Chuck Whittall shares the principles he used to overcome obstacles that can derail a business. In Perseverance: Broke to Billions, Whittall details what he’s learned—from making key decisions and raising capital, to overcoming financial deficits and evaluating prospective opportunities.