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The Fitness Directors Guide To Marketing Strategies Tactics
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Book Synopsis ACSM's Resource Manual for Guidelines for Exercise Testing and Prescription by : American College of Sports Medicine
Download or read book ACSM's Resource Manual for Guidelines for Exercise Testing and Prescription written by American College of Sports Medicine and published by . This book was released on 2001 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: This complementary book to ACSM's Guidelines for Exercise Testing and Prescription elaborates on the Knowledge, Skills, and Abilities (KSAs) you need to study for any of the American College of Sports Medicine certification exams. It also serves as a valuable professional resource behind the Guidelines. New content includes updated research throughout and a reorganization of the KSAs to correspond with the sixth edition of ACSM's Guidelines. Significantly revised chapters include: Epidemiology of Physical Activity, Physical Fitness, and Selected Chronic Diseases; Diet and Chronic Disease; Medical and Invasive Interventions in the Management of Coronary Artery Disease; Comprehensive Cardiovascular Risk Reduction in Patients with Coronary Artery Disease; Smoking Cessation; Policies and Procedures for Clinical Programs. Both the clinical and health & fitness tracks are covered, in an attractive design that highlights the KSAs for each level of certification. The book features both theoretical and practical physiological concepts and relates the examples to exercise testing, training and programming, thus providing a complete perspective on clinical exercise physiology and fitness. A Brandon-Hill recommended title.
Book Synopsis Practical Content Strategy & Marketing by : Julia McCoy
Download or read book Practical Content Strategy & Marketing written by Julia McCoy and published by Julia McCoy. This book was released on 2017-11-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (www.contentstrategycourse.com). If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing. The “how,” the “why,” the “where” of content. Content marketing itself involves so many platforms, formats, content types, strategies, tools—and to get the most ROI from your approach to content marketing and strategy, you have to know how to do the most important content marketing practices. Forget FOMO and trying to figure out too many things. This guide will teach you the most important foundations and skills you actually need in order to get far in our booming industry of content marketing. For the first time in the industry, Practical Content Strategy & Marketing lays the “hows” of content marketing and strategy out, in a step-by-step approach, book form. Each section has written exercises built to solidify what you’re reading and learning—you’ll be able to fill these out with a pen. Don’t be afraid to mark up this book! Why is this book different? You’re not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite the opposite. The author, Julia McCoy, won her way to the top (awarded as the top 33rd content marketer in 2016) the hard-knocks way. She dropped out of college and built a content agency, Express Writers, on nothing but $75 and the tenacity to go and follow her dream and see it through. Five years later, Julia’s business has served over 5,000 clients and employs over 40 team members, and her content consistently ranks at the top of Google and among the highest-shared for guest publications. Her go-to marketing strategy? A practical, hands-on content marketing approach that has ended up bringing her 99% of the clients her agency currently works with. With Julia as your guide, learn the principles and physical “how-to” behind these six key cores of effective content marketing: Module 1: Core Foundations of an ROI-Based Content Strategy Module 2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines Module 3: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports Module 4: How to Build Content Cores (Your Content House) for an Authority Presence Online Module 5: Practical Content Creation (Your Site & Guest Blogging) Module 6: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar, & Maintenance Along the way, you’ll get to build a working content strategy from the ground up, using the Brand Strategy Exercises in each module. Have your pen and thinking cap ready—and a brand you want to build an entire working strategy for! Practical Content Strategy & Marketing is a field guide for the smartest content marketers who know that strategy is the key to thriving in our world of new marketing through content. Bonus: leading business marketing expert Mark Schaefer joins Julia to write the foreword, and guests Sujan Patel, Michele Linn, Steve Rayson and more appear in guest lessons throughout the book.
Book Synopsis Subject Guide to Books in Print by :
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1997 with total page 3310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essential Guide to Operations Management by : David Bamford
Download or read book Essential Guide to Operations Management written by David Bamford and published by Taylor & Francis. This book was released on 2023-07-31 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated second edition of the popular and practical guide to contemporary operations management – now featuring a new chapter on managing sustainable supply networks. The Essential Guide to Operations Management explores fundamental operations management principles and shows how they are applied in real-life situations in both the services and manufacturing sectors. It adapts a strategic stance by providing a framework for effective decision-making: determining operations strategies; designing processes, products and work organisations; managing change through effective project management and technology transfer; exploring contemporary approaches to operations planning and control; and then managing quality and improvement strategies. As such, it addresses the needs of practising managers, postgraduate MBA and MSc students and final-year undergraduates in advanced operations management elective courses. The Essential Guide to Operations Management: Concepts and Case Notes, Second Edition, is supported by updated case studies throughout and online support materials for lecturers.
Book Synopsis The Team Exercise Guide to Business Education by : James C. Monk
Download or read book The Team Exercise Guide to Business Education written by James C. Monk and published by AuthorHouse. This book was released on 2009-12 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text book was written to help the instructor and the student solve todays business problems. Over 200 small and large businesses were consulted in determining the issues management teams are faced with. The exercises are organized to fit into a standard BAB curriculum. Text book recommendations are provided in each chapter. Solutions for the exercises are determined by the students using the best possible practices they can research.
Book Synopsis The Financial Times Essential Guide to Developing a Business Strategy by : Vaughan Evans
Download or read book The Financial Times Essential Guide to Developing a Business Strategy written by Vaughan Evans and published by Pearson UK. This book was released on 2013-11-07 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the ‘Strategy Pyramid’, and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed. It offers sound advice on the following areas: Setting goals and objectives Forecasting market demands Gauging industry competition Tracking competitive advantage Targeting the strategic gap Bridging the gap with business strategy Bridging the gap with corporate strategy Addressing risk and opportunity The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.
Book Synopsis The Elements of Strategy by : M. Daniell
Download or read book The Elements of Strategy written by M. Daniell and published by Springer. This book was released on 2006-06-23 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many books on strategy. The specific purpose of this book is to give a concise and portable guide to the essential elements of successful strategy. The readers will be able to improve the quality and content of their own strategies and thus improve substantially the results achieved.
Book Synopsis Wiley CPA Exam Review Study Guide 2023 by :
Download or read book Wiley CPA Exam Review Study Guide 2023 written by and published by John Wiley & Sons. This book was released on 2023 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wiley CPA Study Guides four-volume set, fully updated for the 2022 CPA exam, reviews all four parts of the exam and provides the detailed information candidates need to master or reinforce tough topic areas. Content is organized into Bite-Sized Lessons that map perfectly to the Wiley CPA online course. The books are designed to supplement the online course but may also be used as a stand-alone study tool.
Download or read book The Brand Gym written by David Taylor and published by John Wiley & Sons. This book was released on 2010-04-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World's 50 most important marketing thinkers".
Book Synopsis The Strategic Planning Workbook and Guide For Financial Institutions by : Kenneth C. Bator
Download or read book The Strategic Planning Workbook and Guide For Financial Institutions written by Kenneth C. Bator and published by Lulu.com. This book was released on 2010-11-11 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: BTC's Strategic Planning Workbook and Guide For Financial Institutions is designed to assist executives during and immediately after their strategic planning sessions. It is specifically focused on helping leaders of small to medium-sized institutions and provides a kick start to the planning process. A workbook can be purchased for each attendee for your upcoming strategic planning session in order to have instant materials for everyone in your program!
Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Book Synopsis The Financial Times Guide to Social Media Strategy by : Martin Thomas
Download or read book The Financial Times Guide to Social Media Strategy written by Martin Thomas and published by Pearson UK. This book was released on 2018-12-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis From Survive to Thrive by : Debbie LeeKeenan
Download or read book From Survive to Thrive written by Debbie LeeKeenan and published by . This book was released on 2018 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory meets practical tips in this guide for leaders of early childhood programs
Book Synopsis Crafting and Executing Strategy by : Arthur A. Thompson
Download or read book Crafting and Executing Strategy written by Arthur A. Thompson and published by McGraw-Hill Higher Education. This book was released on 2021 with total page 865 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Podcasting Marketing Strategy by : Daniel Rowles
Download or read book Podcasting Marketing Strategy written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2019-05-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.
Book Synopsis Developing Successful Marketing Strategies by : Gary W. Randazzo
Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Book Synopsis Law Books in Print: Title index by : Glanville Publishers, Incorporated
Download or read book Law Books in Print: Title index written by Glanville Publishers, Incorporated and published by . This book was released on 1997 with total page 1168 pages. Available in PDF, EPUB and Kindle. Book excerpt: