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The First Adman
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Download or read book The First Adman written by Gary Hicks and published by Victorian Secrets. This book was released on 2012 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media.
Book Synopsis The First Adman: Thomas Bish and the Birth of Modern Advertising by : Gary Hicks
Download or read book The First Adman: Thomas Bish and the Birth of Modern Advertising written by Gary Hicks and published by Victorian Secrets. This book was released on 2013-10-30 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Bish’s promotional creativity helped the old state lottery raise the equivalent of £2 billion for good causes, also bringing him great wealth. Hiring the essayist Charles Lamb as a copywriter and George Cruikshank to illustrate his advertisements, Bish professionalised ad campaigns. Techniques he pioneered include spin-doctoring, graphic design, modern typography, direct marketing, and even early market research. Unfortunately, his talents did not prevent him from being expelled from both the Stock Exchange and the House of Commons. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media. Includes illustrations by political cartoonist Simon Groves
Book Synopsis The Adman’s Dilemma by : Paul Rutherford
Download or read book The Adman’s Dilemma written by Paul Rutherford and published by University of Toronto Press. This book was released on 2018-10-11 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Download or read book Editor & Publisher written by and published by . This book was released on 1922 with total page 1536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.
Book Synopsis PJs in Vietnam by : Robert L. LaPointe
Download or read book PJs in Vietnam written by Robert L. LaPointe and published by PJs in Vietnam. This book was released on 2001 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A History of Advertising by : Jef I Richards
Download or read book A History of Advertising written by Jef I Richards and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Book Synopsis United States Economist, and Dry Goods Reporter by :
Download or read book United States Economist, and Dry Goods Reporter written by and published by . This book was released on 1911 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Rhythm of Peace by : Daniel J. McKelvie
Download or read book The Rhythm of Peace written by Daniel J. McKelvie and published by iUniverse. This book was released on 2007-12 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Earth is facing another global war when thirty-one-year-old Eros Valentin receives a divine gift that could bring world peace. Eros emigrated from Puerto Rico to Los Angeles, California, and wishes to become a successful, heart-moving musician. While playing his guitar in Los Angeles's Central Park one evening, Eros protects his homeless friend, Side Bench Joe, from a trio of thugs. This same night, he magically receives a cosmic Fender Stratocaster, a unique guitar designed by the holy angels. With this gift, he forms the perfect band and brings the healing waves of rhythm back to the planet through music. Meanwhile, Side Bench Joe, who once worked as a scientist, regains his lost memory and returns to Scottsdale, Arizona, to derail the production of super weapons. Acting separately but with the same purpose, Eros and Joe work to save the world from total destruction in this fantasy novel. The Rhythm of Peace asks the question: Can music change the course of the world?
Book Synopsis The Terasrael Chronicles by : Allen Curtis Meissner
Download or read book The Terasrael Chronicles written by Allen Curtis Meissner and published by BookCountry. This book was released on 2015-01-13 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Terasrael Chronicles is a series of short stories that tell a chronology of a planet called Ertseed .Terasrael is the western half of the planet while Malnareth is the eastern half . Ertseed was created by the Gaeln , who were once human and have died and are resurrected as glorious men and women who have among other things the power to create worlds and fill them with life ! In this first episode , we meet Wolfmauser and his wife Cherish as they deal with the partial destruction of a city and see the face of their adversary !
Download or read book Typographical Journal written by and published by . This book was released on 1902 with total page 1334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Champagne in Britain, 1800-1914 by : Graham Harding
Download or read book Champagne in Britain, 1800-1914 written by Graham Harding and published by Bloomsbury Publishing. This book was released on 2021-10-07 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its introduction to British society in the mid-17th century champagne has been a wine of elite celebration and hedonism. Champagne in Britain, 1800-1914 is the first book for over a century to study this iconic drink in Britain. Following the British wine market from 1800 to 1914, Harding shows how champagne was consumed by, branded for and marketed to British society. Not only did the champagne market form the foundations of the luxury market we know today, this book shows how it was integral to a number of 19th century social concerns such as the 'temperate turn', anxieties over adulteration and the increasingly prosperous British middle class. Using archival sources from major French producers such as Moët & Chandon, Veuve Clicquot and Pommery & Greno alongside records from British distributors, newspapers, magazines and wine literature, Champagne in Britain shows how champagne became embedded in the habits of Victorian society. Illustrating the social and marketing dynamics that centered on champagne's luxury status, it reveals the importance of fashion as a driver of choice, the power of the label and the illusion of scarcity. It shows how, through the reach of imperial Britain, the British taste for Champagne spread across the globe and became a marker for status and celebration.
Book Synopsis We Are What We Sell by : Danielle Sarver Coombs
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Book Synopsis The Adman in the Parlor by : Ellen Gruber Garvey
Download or read book The Adman in the Parlor written by Ellen Gruber Garvey and published by Oxford University Press, USA. This book was released on 1996 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading the turn-of-the-century magazine, this book resituates the writing of Chopin, Cather, Howells, and numerous unknown writers in relation to commercial as well as literary culture. It investigates readers' responses to the magazines and the reading practices that develop around them.
Book Synopsis Palaces of Pleasure by : Lee Jackson
Download or read book Palaces of Pleasure written by Lee Jackson and published by Yale University Press. This book was released on 2019-06-25 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: An energetic and exhilarating account of the Victorian entertainment industry, its extraordinary success and enduring impact The Victorians invented mass entertainment. As the nineteenth century's growing industrialized class acquired the funds and the free time to pursue leisure activities, their every whim was satisfied by entrepreneurs building new venues for popular amusement. Contrary to their reputation as dour, buttoned-up prudes, the Victorians reveled in these newly created 'palaces of pleasure'. In this vivid, captivating book, Lee Jackson charts the rise of well-known institutions such as gin palaces, music halls, seaside resorts and football clubs, as well as the more peculiar attractions of the pleasure garden and international exposition, ranging from parachuting monkeys and human zoos to theme park thrill rides. He explores how vibrant mass entertainment came to dominate leisure time and how the attempts of religious groups and secular improvers to curb 'immorality' in the pub, variety theater and dance hall faltered in the face of commercial success. The Victorians' unbounded love of leisure created a nationally significant and influential economic force: the modern entertainment industry.
Download or read book In Our Prime written by Patricia Cohen and published by Simon and Schuster. This book was released on 2012-01-10 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback from New York Times reporter Patricia Cohen, a “lively, well-researched chronicle” (The New York Times Book Review) of the concept of middle age, from the nineteenth century to the present. The director behind the Hollywood close-up and the inventor of the “midlife crisis,” the doctors who promised to restore men’s sexual vigor with monkey gland transplants and the neuroscientists mapping the middle-aged brain, the fashion designers and the feminists: They are all part of the fascinating parade of businessmen, entertainers, scientists, and hucksters who have shaped our understanding and experience of middle age. Midlife has swung between serving as a symbol of power and influence and a metaphor for decline, yet the invention and history of this vital period of life have never before been fully told. Acclaimed New York Times reporter Patricia Cohen finally fills the gap with a book that provokes surprise, outrage, and delight. In Our Prime takes readers from turn-of-the-century factories that refused to hire middle-aged men to high-tech laboratories where researchers are unraveling the secrets of the middle-aged mind and body. She traces how midlife has been depicted in film, television, advertisements, and literature. Cohen exposes the myths of the midlife crisis and empty-nest syndrome and investigates antiaging treatments such as human growth hormones, estrogen, Viagra, Botox, and plastic surgery. Exhilarating and empowering, In Our Prime will compel readers to reexamine a topic they think they already know.
Download or read book Kup's Chicago written by Irv Kupcinet and published by Garrett County Press. This book was released on 2012-01-01 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing in the breezy style that made his syndicated Sun-Times column so widely read, Chicago's favorite newspaperman-about-town and TV personality presents his city as only he could know it. Kup's Chicago is a step back into a time of Daly the First, the supremacy of the Pump Room and three martini lunches. This is a grand and exuberant tour of the politics, literature, crime, football, business and art that made 50s and 60s Chicago the "City of Big Shoulders."
Book Synopsis The Conquest of Cool by : Thomas Frank
Download or read book The Conquest of Cool written by Thomas Frank and published by University of Chicago Press. This book was released on 1998-10-21 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined—and even anticipated —by such unlikely allies as the advertising industry and the men's clothing business. "[Thomas Frank is] perhaps the most provocative young cultural critic of the moment."—Gerald Marzorati, New York Times Book Review "An indispensable survival guide for any modern consumer."—Publishers Weekly, starred review "Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit."—Geoff Pevere, Toronto Globe and Mail "The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century."—T. J. Jackson Lears, In These Times "An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s. A spirited and exhaustive analysis of the era's advertising."—Brad Wieners, Wired Magazine "Tom Frank is . . . not only old-fashioned, he's anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics."—Roger Trilling, Details
