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Author : Advertising Research Foundation
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.3/5 (555 download)
Download or read book Annual Report written by Advertising Research Foundation and published by . This book was released on 1984 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steven J. Dick
Publisher : U. S. National Aeronautics & Space Administration
ISBN 13 :
Total Pages : 784 pages
Book Rating : 4.3/5 ( download)
Download or read book NASA 50th Anniversary Proceedings: NASA's First 50 Years: Historical Perspectives written by Steven J. Dick and published by U. S. National Aeronautics & Space Administration. This book was released on 2010-07-07 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: On 29 July 1958, President Dwight D. Eisenhower signed the National Aeronautics and Space Act, creating the National Aeronautics and Space Administration (NASA), which became operational on 1 October of that year. Over the next 50 years, NASA achieved a set of spectacular feats, ranging from advancing the well-established field of aeronautics to pioneering the new fields of Earth and space science and human spaceflight. In the midst of the geopolitical context of the Cold War, 12 Americans walked on the Moon, arriving in peace “for all mankind.” Humans saw their home planet from a new perspective, with unforgettable Apollo images of Earthrise and the “Blue Marble,” as well as the “pale blue dot” from the edge of the solar system. A flotilla of spacecraft has studied Earth, while other spacecraft have probed the depths of the solar system and the universe beyond. In the 1980s, the evolution of aeronautics gave us the first winged human spacecraft, the Space Shuttle, and the International Space Station stands as a symbol of human cooperation in space as well as a possible way station to the stars. With the Apollo fire and two Space Shuttle accidents, NASA has also seen the depths of tragedy. In this volume, a wide array of scholars turn a critical eye toward NASA’s first 50 years, probing an institution widely seen as the premier agency for exploration in the world, carrying on a long tradition of exploration by the United States and the human species in general. Fifty years after its founding, NASA finds itself at a crossroads that historical perspectives can only help to illuminate.
Download or read book Advertising Research Foundation ... Annual Report written by and published by . This book was released on 1991 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (319 download)
Download or read book Distribution Data Guide written by and published by . This book was released on 1954 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 1754 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author :
Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.3/5 (121 download)
Download or read book Proceedings written by and published by . This book was released on 1998-02-23 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Esther Thorson
Publisher : Psychology Press
ISBN 13 : 113478029X
Total Pages : 408 pages
Book Rating : 4.1/5 (347 download)
Download or read book Integrated Communication written by Esther Thorson and published by Psychology Press. This book was released on 2013-06-17 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Author : J. Alf Bennett
Publisher : Juta and Company Ltd
ISBN 13 : 9780702156366
Total Pages : 268 pages
Book Rating : 4.1/5 (563 download)
Download or read book Introduction to Travel and Tourism Marketing written by J. Alf Bennett and published by Juta and Company Ltd. This book was released on 2001 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Author : Joe Plummer
Publisher : John Wiley & Sons
ISBN 13 : 0470140356
Total Pages : 322 pages
Book Rating : 4.4/5 (71 download)
Download or read book The Online Advertising Playbook written by Joe Plummer and published by John Wiley & Sons. This book was released on 2007-07-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University
Author :
Publisher :
ISBN 13 :
Total Pages : 1556 pages
Book Rating : 4.:/5 (319 download)
Download or read book Editor & Publisher written by and published by . This book was released on 1927 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.
Author : William Shurtleff; Akiko Aoyagi
Publisher : Soyinfo Center
ISBN 13 : 1948436515
Total Pages : 1217 pages
Book Rating : 4.9/5 (484 download)
Download or read book History of Soybeans and Soyfoods in Michigan (1853-2021) written by William Shurtleff; Akiko Aoyagi and published by Soyinfo Center. This book was released on 2021-09-19 with total page 1217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographic index. 211 photographs and illustrations - mostly color. Free of charge in digital PDF format.
Author : Larry Chiagouris
Publisher : Brand New World Publishing
ISBN 13 : 0982765428
Total Pages : 151 pages
Book Rating : 4.9/5 (827 download)
Download or read book The Secret to Getting a Job After College written by Larry Chiagouris and published by Brand New World Publishing. This book was released on 2011-03-04 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Includes exclusive online content"--Cover.
Author : Everette E. Dennis
Publisher : Psychology Press
ISBN 13 : 9780805817447
Total Pages : 236 pages
Book Rating : 4.8/5 (174 download)
Download or read book American Communication Research written by Everette E. Dennis and published by Psychology Press. This book was released on 1996 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Author : William O. Bearden
Publisher : SAGE Publications
ISBN 13 : 145226211X
Total Pages : 553 pages
Book Rating : 4.4/5 (522 download)
Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE Publications. This book was released on 1999-11-12 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing Research This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.
Author : William Shurtleff; Akiko Aoyagi
Publisher : Soyinfo Center
ISBN 13 : 1948436493
Total Pages : 1527 pages
Book Rating : 4.9/5 (484 download)
Download or read book History of International Trade in Soybeans, Soy Oil and Soybean Meal, Plus Trade Policy (1859-2021) written by William Shurtleff; Akiko Aoyagi and published by Soyinfo Center. This book was released on 2021-09-07 with total page 1527 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographic index. 107 photographs and illustrations - mostly color. Free of charge in digital PDF format.
Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Department of the Interior and Related Agencies
Publisher :
ISBN 13 :
Total Pages : 1356 pages
Book Rating : 4.0/5 (18 download)
Download or read book Department of the Interior and Related Agencies Appropriations for 1992: Justification of the budget estimates, Indian health written by United States. Congress. House. Committee on Appropriations. Subcommittee on Department of the Interior and Related Agencies and published by . This book was released on 1991 with total page 1356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
