The Fast Forward Mba In Marketing

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The Fast Forward MBA in Project Management

Author : Eric Verzuh
Publisher : John Wiley & Sons
ISBN 13 : 1119148227
Total Pages : 533 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Fast Forward MBA in Project Management by : Eric Verzuh

Download or read book The Fast Forward MBA in Project Management written by Eric Verzuh and published by John Wiley & Sons. This book was released on 2015-11-09 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: The all-inclusive guide to exceptional project management The Fast Forward MBA in Project Management is the comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you answers you need now. You'll find the cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues. Brief descriptions of important concepts, tips on real-world applications, and compact case studies illustrate the most sought-after skills and the pitfalls you should watch out for. This new fifth edition features new case studies, new information on engaging stakeholders, change management, new guidance on using Agile techniques, and new content that integrates current events and trends in the project management sphere. Project management is a complex role, with seemingly conflicting demands that must be coordinated into a single, overarching, executable strategy — all within certain time, resource, and budget constraints. This book shows you how to get it all together and get it done, with expert guidance every step of the way. Navigate complex management issues effectively Master key concepts and real-world applications Learn from case studies of today's leading experts Keep your project on track, on time, and on budget From finding the right sponsor to clarifying objectives to setting a realistic schedule and budget projection, all across different departments, executive levels, or technical domains, project management incorporates a wide range of competencies. The Fast Forward MBA in Project Management shows you what you need to know, the best way to do it, and what to watch out for along the way.

The Fast Forward MBA in Marketing

Author : Dallas Murphy
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Fast Forward MBA in Marketing by : Dallas Murphy

Download or read book The Fast Forward MBA in Marketing written by Dallas Murphy and published by . This book was released on 1997-04-03 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your fastest route to a whole new level of marketing prowess! When those big marketing decisions loom and success hangs in the balance, you need reliable, authoritative information immediately-not tomorrow, not next week, NOW! With The Fast Forward MBA in Marketing as your constant companion, you've got it! In this resource you'll find clear, concise coverage of the complete range of essential marketing topics in a format designed especially for people who need answers quickly. You'll also find cutting-edge ideas from highly regarded thinkers and doers and the world's best MBA programs. This indispensable guide brings you: * Essential marketing concepts-product, price, place, and promotion * A rapid-fire overview of marketing innovations, technological breakthroughs, and important trends of the past decade * The latest methods and suggestions for solving your toughest marketing problems * Cutting-edge articles from Marketing Tools magazine that illustrate how successful entrepreneurs and businesses employ these concepts in the real world * Multiple access points -index, cross-references, and icons - that lead you quickly to the answers you need * A convenient format with short, lively entries that tell you what you need to know without bogging you down in theory Whether you're a hard-driving entrepreneur, a busy marketing specialist or manager, or a recent graduate eager to make your way in the business world, The Fast Forward MBA in Marketing puts the knowledge you need where you need it most -right in the palm of your hand.

The Fast Forward MBA Pocket Reference

Author : Paul A. Argenti
Publisher : John Wiley & Sons
ISBN 13 : 0471244198
Total Pages : 370 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis The Fast Forward MBA Pocket Reference by : Paul A. Argenti

Download or read book The Fast Forward MBA Pocket Reference written by Paul A. Argenti and published by John Wiley & Sons. This book was released on 2002-10-16 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever! When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now. This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need. The Portable MBA The Fast Forward MBA-- the compact business companion you'll use every day! * Keep up with the newest ideas in business * Brush up on the basics you can't do without * Find direct, practical answers to complicated problems

The Fast Forward MBA in Finance

Author : John A. Tracy
Publisher : John Wiley & Sons
ISBN 13 : 0471202851
Total Pages : 342 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis The Fast Forward MBA in Finance by : John A. Tracy

Download or read book The Fast Forward MBA in Finance written by John A. Tracy and published by John Wiley & Sons. This book was released on 2002-08-05 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author is well-renowned and highly successful. * Figures and examples are revised and spreadsheet readytemplates are provided. * Offers quick tips and cutting-edge ideas. * Totally revised new edition of a highly successful book.

The Fast Forward MBA in Project Management

Author : Eric Verzuh
Publisher : John Wiley & Sons
ISBN 13 : 1119700760
Total Pages : 551 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Fast Forward MBA in Project Management by : Eric Verzuh

Download or read book The Fast Forward MBA in Project Management written by Eric Verzuh and published by John Wiley & Sons. This book was released on 2021-01-07 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: The all-inclusive guide to exceptional project management that is trusted by hundreds of thousands of readers—now updated and revised The Fast Forward MBA in Project Management: The Comprehensive, Easy to Read Handbook for Beginners and Pros, 6th Edition is a comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you the answers you need now. You'll find cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues. Brief descriptions of important concepts, tips on real-world applications, and compact case studies illustrate the most sought-after skills and pitfalls you should watch out for. This sixth edition now includes: A brand-new chapter on project quality A new chapter on managing media, entertainment, and creative projects A new chapter on the project manager’s #1 priority: leadership A new chapter with the most current practices in Change Management Current PMP certification study tips Readers of The Fast Forward MBA in Project Management also receive access to new video resources available at the author’s website. The book teaches readers how to manage and deliver projects on-time and on-budget by applying the practical strategies and concrete solutions found within. Whether the challenge is finding the right project sponsor, clarifying project objectives, or setting realistic schedules and budget projections, The Fast Forward MBA in Project Management shows you what you need to know, the best way to do it, and what to watch out for along the way.

The Fast Forward MBA in Project Management

Author : Eric Verzuh
Publisher : John Wiley & Sons
ISBN 13 : 1119086582
Total Pages : 533 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Fast Forward MBA in Project Management by : Eric Verzuh

Download or read book The Fast Forward MBA in Project Management written by Eric Verzuh and published by John Wiley & Sons. This book was released on 2015-10-12 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: The all-inclusive guide to exceptional project management The Fast Forward MBA in Project Management is the comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you answers you need now. You'll find the cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues. Brief descriptions of important concepts, tips on real-world applications, and compact case studies illustrate the most sought-after skills and the pitfalls you should watch out for. This new fifth edition features new case studies, new information on engaging stakeholders, change management, new guidance on using Agile techniques, and new content that integrates current events and trends in the project management sphere. Project management is a complex role, with seemingly conflicting demands that must be coordinated into a single, overarching, executable strategy — all within certain time, resource, and budget constraints. This book shows you how to get it all together and get it done, with expert guidance every step of the way. Navigate complex management issues effectively Master key concepts and real-world applications Learn from case studies of today's leading experts Keep your project on track, on time, and on budget From finding the right sponsor to clarifying objectives to setting a realistic schedule and budget projection, all across different departments, executive levels, or technical domains, project management incorporates a wide range of competencies. The Fast Forward MBA in Project Management shows you what you need to know, the best way to do it, and what to watch out for along the way.

The Fast Forward MBA in Hiring

Author : Max Messmer
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The Fast Forward MBA in Hiring by : Max Messmer

Download or read book The Fast Forward MBA in Hiring written by Max Messmer and published by . This book was released on 1998-02-27 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With savvy, real-world advice from a "big name" in the world of hiring and staffing, this book lays out the process of "strategic staffing": as opposed to conventional hiring. The clean, clear format works well for people who are pressed for time.

Rethinking the MBA

Author : Srikant M. Datar
Publisher : Harvard Business Press
ISBN 13 : 1422131645
Total Pages : 389 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Rethinking the MBA by : Srikant M. Datar

Download or read book Rethinking the MBA written by Srikant M. Datar and published by Harvard Business Press. This book was released on 2010 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors give the most comprehensive, authoritative and compelling account yet of the troubled state of business education today and go well beyond this to provide a blueprint for the future.

Fast/Forward

Author : Julian Birkinshaw
Publisher : Stanford University Press
ISBN 13 : 1503602311
Total Pages : 320 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Fast/Forward by : Julian Birkinshaw

Download or read book Fast/Forward written by Julian Birkinshaw and published by Stanford University Press. This book was released on 2017-04-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the adhocracy form of business management and how it can foster a company’s success. The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage. But as access to big data becomes ubiquitous, it can no longer guarantee a leg up. Fast/Forward makes the case that we are entering a new era in which firms that understand the limits of 1s and 0s will take the lead. Whereas the industrial age saw the rise of bureaucracy, and the information age has been described as a meritocracy, we are witnessing the rise of adhocracy. In uncertain, rapidly-changing times, adhocracic organizations scan the horizon for winning opportunities. Then, instead of questing after more analysis, they respond with agility by making smart, intuitive decisions. Combining decisive action with emotional conviction, future-facing firms seize the day. Fast/Forward paints the big picture of a new approach to strategy and provides the necessary playbook to make your company fit for the future. Praise for Fast/Forward “Fast/Forward makes a compelling case for spontaneity, speed, and a willingness to lead with intuition. More importantly, it speaks to the leadership qualities required to implement its suggestions—providing practical ways to cultivate to those qualities.” —Jeffrey Pfeffer, Stanford University, author of Power: Why Some People Have It—and Others Don’t “[Birkinshaw and Ridderstråle] are on the right track: In an ever-faster, globalized world, companies not only need a compelling strategy, but also an adaptive and caring performance culture. To unleash their full ingenuity, we have to empower our colleagues to act like owners.” —Joe Kaeser, President and CEO, Siemens AG “Big data is oversold as the most important facet of competitive advantage. Rather, breakthrough leaps of faith are necessary to achieve extraordinary results. Fast-Forward is full of practical advice about how to capitalize on this simple idea in order to forge your corporate future.” —Anita McGahan, Rotman School of Management, author of How Industries Evolve

The Portable MBA

Author : Kenneth M. Eades
Publisher : John Wiley & Sons
ISBN 13 : 0470627255
Total Pages : 381 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Portable MBA by : Kenneth M. Eades

Download or read book The Portable MBA written by Kenneth M. Eades and published by John Wiley & Sons. This book was released on 2010-04-06 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

The Portable MBA in Entrepreneurship Case Studies

Author : William D. Bygrave
Publisher : John Wiley & Sons
ISBN 13 : 9780471182290
Total Pages : 340 pages
Book Rating : 4.1/5 (822 download)

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Book Synopsis The Portable MBA in Entrepreneurship Case Studies by : William D. Bygrave

Download or read book The Portable MBA in Entrepreneurship Case Studies written by William D. Bygrave and published by John Wiley & Sons. This book was released on 1997-06-23 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der Traum vom eigenen Unternehmen - wie kann man ihn verwirklichen? Anhand zahlreicher Fallstudien zeigt dieses Lehrbuch, wie man Anfangsschwierigkeiten meistert, ein Geschäftskonzept entwickelt und den Geschäftsverlauf analysiert.

The 30 Day MBA

Author : Colin Barrow
Publisher : Kogan Page Publishers
ISBN 13 : 0749482966
Total Pages : 353 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The 30 Day MBA by : Colin Barrow

Download or read book The 30 Day MBA written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2019-01-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

The Social Media MBA

Author : Christer Holloman
Publisher : John Wiley & Sons
ISBN 13 : 1119967236
Total Pages : 248 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis The Social Media MBA by : Christer Holloman

Download or read book The Social Media MBA written by Christer Holloman and published by John Wiley & Sons. This book was released on 2011-12-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

The Personal MBA

Author : Josh Kaufman
Publisher : Penguin
ISBN 13 : 1101446080
Total Pages : 422 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis The Personal MBA by : Josh Kaufman

Download or read book The Personal MBA written by Josh Kaufman and published by Penguin. This book was released on 2010-12-30 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

Mastering Marketing

Author : John H. Watson
Publisher : Accrue Performance Marketing Inc.
ISBN 13 : 0981342620
Total Pages : 222 pages
Book Rating : 4.9/5 (813 download)

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Book Synopsis Mastering Marketing by : John H. Watson

Download or read book Mastering Marketing written by John H. Watson and published by Accrue Performance Marketing Inc.. This book was released on 2020-01-31 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a “big picture” understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to help you wrap your head around marketing as a system. This roadmap to marketing will give you greater control over the marketing process by providing a logical sequence to follow. You will be more effective at marketing when you complete the right things in the right order. Mastering Marketing divides the marketing process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program.

Business

Author : 布卢姆斯伯里出版公司
Publisher : 中信出版社
ISBN 13 : 9787800736599
Total Pages : 2176 pages
Book Rating : 4.7/5 (365 download)

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Book Synopsis Business by : 布卢姆斯伯里出版公司

Download or read book Business written by 布卢姆斯伯里出版公司 and published by 中信出版社. This book was released on 2003 with total page 2176 pages. Available in PDF, EPUB and Kindle. Book excerpt: 责任者取自版权页。

The Fast Forward MBA in Business

Author : Virginia O'Brien
Publisher : Wiley
ISBN 13 : 9780471146605
Total Pages : 0 pages
Book Rating : 4.1/5 (466 download)

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Book Synopsis The Fast Forward MBA in Business by : Virginia O'Brien

Download or read book The Fast Forward MBA in Business written by Virginia O'Brien and published by Wiley. This book was released on 1996-04-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate crash course in business From marketing to economics to international business to puzzling intangibles like corporate culture and leadership styles, this compact book launches The Fast Forward MBA series with a rapid fire overview of the basics of business. * What's the difference between a manager and a leader? * What is the lowdown on all of the restructuring and reengineering hype? * How do the numbers from accounting play into overall strategy? * What are the big and small of economics. These are just a few of the timely topics explored here. And in the soon to be signature style of the series, it presents this information in a mix of cases, examples, and quick and concise chapters that make it easy to find answers fast. VIRGINIA O'BRIEN (Marblehead, Massachusetts) is a freelance writer and editor. PAUL A. ARGENTI (Hanover, New Hampshire) is a professor at the Amos Tuck School of Business at Dartmouth University. A regular consultant to Fortune 500 companies, he is the co-author of The Portable MBA Desk Reference.