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The Executor Of Integrated Marketing Communications Strategy Marcom Managers Working Model
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Book Synopsis The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model by : Kwang-Yong Shin
Download or read book The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model written by Kwang-Yong Shin and published by Springer Science & Business Media. This book was released on 2013-06-04 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
Book Synopsis Measuring Marketing and Brand Communications Performance by : Elenica Pjero
Download or read book Measuring Marketing and Brand Communications Performance written by Elenica Pjero and published by Cambridge Scholars Publishing. This book was released on 2020-02-18 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under the contemporary business conditions of hyper-competition, incessant change and pressure for growth and profitability, better management of marketing budgets has become an imperative for companies. In addition, properly monitoring and measuring marketing and brand communication strategies and tactics has become a critical factor for success across the geographic and typological organisational spectrum. This book explores how appropriately applied management initiatives on marketing and brand communications, through defined and measured consumer-centred processes, can be more successful and provide significant marketing return on investment (ROI). Moreover, the notions, methods and approaches described here ultimately constitute the tools of developing, measuring and improving strategy design and implementation. In addition, they are linked to a number of wider business goals, such as increased customer basis, stronger customer relationships, cost control, increased consumer loyalty, and brand building. In this vein, the book proposes various means of generating greater returns from marketing and brand investments, maximising both their efficiency and effectiveness. This, in turn, allows for greater financial resources to be reinvested towards consumer and employee satisfaction, strengthening the stability and viability of the company.
Book Synopsis Interrogating the Theory and Practice of Communication for Social Change by : Pradip Ninan Thomas
Download or read book Interrogating the Theory and Practice of Communication for Social Change written by Pradip Ninan Thomas and published by Springer. This book was released on 2014-12-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new addition to the Palgrave Studies in Communication for Social Change series, this book sets the stage for subsequent books by identifying and analysing the current gaps in the field. It critically reviews the theory, practice and strategies of Communication for Social Change in relation to occurring structures, policies and discourses.
Book Synopsis Mode 3 Knowledge Production in Quadruple Helix Innovation Systems by : Elias G. Carayannis
Download or read book Mode 3 Knowledge Production in Quadruple Helix Innovation Systems written by Elias G. Carayannis and published by Springer Science & Business Media. This book was released on 2011-12-02 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed and developing economies alike face increased resource scarcity and competitive rivalry. In this context, science and technology appear as an essential source of competitive and sustainable advantage at national and regional levels. However, the key determinant of their efficacy is the quality and quantity of entrepreneurship-enabled innovation that unlocks and captures the benefits of the science enterprise in the form of private, public or hybrid goods. Linking basic and applied research with the market, via technology transfer and commercialization mechanisms, including government-university-industry partnerships and capital investments, constitutes the essential trigger mechanism and driving force of sustainable competitive advantage and prosperity. In this volume, the authors define the terms and principles of knowledge creation, diffusion, and use, and establish a theoretical framework for their study. In particular, they focus on the “Quadruple Helix” model, through which government, academia, industry, and civil society are seen as key actors promoting a democratic approach to innovation through which strategy development and decision making are exposed to feedback from key stakeholders, resulting in socially accountable policies and practices.
Book Synopsis Experiential Marketing by : Shaz Smilansky
Download or read book Experiential Marketing written by Shaz Smilansky and published by Kogan Page Publishers. This book was released on 2009-02-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.
Author :John Burnett Publisher :State University of New York Oer Services ISBN 13 :9781641760119 Total Pages :294 pages Book Rating :4.7/5 (61 download)
Book Synopsis Introducing Marketing by : John Burnett
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
Book Synopsis Core Concepts of Marketing by : John J. Burnett
Download or read book Core Concepts of Marketing written by John J. Burnett and published by Wiley. This book was released on 2003-06-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
Book Synopsis Integrated Communication by : Esther Thorson
Download or read book Integrated Communication written by Esther Thorson and published by Psychology Press. This book was released on 2013-06-17 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Book Synopsis Valuable Content Marketing by : Sonja Jefferson
Download or read book Valuable Content Marketing written by Sonja Jefferson and published by Kogan Page Publishers. This book was released on 2015-07-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.
Book Synopsis Nonprofit Marketing Best Practices by : John J. Burnett
Download or read book Nonprofit Marketing Best Practices written by John J. Burnett and published by John Wiley & Sons. This book was released on 2007-03-23 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.
Book Synopsis Guidebook on Public–Private Partnership in Pharmacy by : Asian Development Bank
Download or read book Guidebook on Public–Private Partnership in Pharmacy written by Asian Development Bank and published by Asian Development Bank. This book was released on 2013-09-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Asian Development Bank, along with the people and institutions of Asia and the Pacific and the rest of the world, believes in the strength of partnerships and collective action. At the core of this belief is a desire to initiate and develop partnerships that will help governments address health care needs of growing populations, particularly women and children. Public–private partnerships (PPPs) have evolved from this need to relate to one another and work together. Governments recognize that they cannot do the job alone, particularly in the health sector where new disease patterns and the impact of climate change demand innovative solutions, such as PPP in health programs and enterprises. This guidebook offers readers a guide for the development of a PPP in pharmacy services through six simple, customizable steps. It looks at pharmacy services as an important component of a well-rounded health care and hospital systems. Through sustainable PPP in pharmacy services, people will have access to safe, effective, and affordable medicines.
Book Synopsis Cracking the Ad Code by : Jacob Goldenberg
Download or read book Cracking the Ad Code written by Jacob Goldenberg and published by Cambridge University Press. This book was released on 2009-04-09 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.
Book Synopsis Perspectives on the Use of New Information and Communication Technology (ICT) in the Modern Economy by : Elena G. Popkova
Download or read book Perspectives on the Use of New Information and Communication Technology (ICT) in the Modern Economy written by Elena G. Popkova and published by Springer. This book was released on 2018-06-04 with total page 1192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes the best works presented at the scientific and practical conference that took place on February 1, 2018 in Pyatigorsk, Russia on the topic “Perspectives on the use of New Information and Communication Technology (ICT) in the Modern Economy”. The conference was organized by the Institute of Scientific Communications (Volgograd, Russia), the Center for Marketing Initiatives (Stavropol, Russia), and Pyatigorsk State University (Pyatigorsk, Russia). The book present the results of research on the complex new information and communication technologies in the modern economy and law as well as research that explore limits of and opportunities for their usage. The target audience of this book includes undergraduates and postgraduates, university lecturers, experts, and researchers studying various issues concerning the use of new information and communication technologies in modern economies. The book includes research on the following current topics in modern economic science: new challenges and opportunities for establishing information economies under the influence of scientific and technical advances, digital economy as a new vector of development of the modern global economy, economic and legal aspects of using new information and communication technologies in developed and developing countries, priorities of using the new information and communication technologies in modern economies, platforms of communication integration in tourism using new information and communication technologies, and economic and legal managerial aspects and peculiarities of scientific research on the information society.
Book Synopsis Transformational Security Awareness by : Perry Carpenter
Download or read book Transformational Security Awareness written by Perry Carpenter and published by John Wiley & Sons. This book was released on 2019-05-21 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert guidance on the art and science of driving secure behaviors Transformational Security Awareness empowers security leaders with the information and resources they need to assemble and deliver effective world-class security awareness programs that drive secure behaviors and culture change. When all other processes, controls, and technologies fail, humans are your last line of defense. But, how can you prepare them? Frustrated with ineffective training paradigms, most security leaders know that there must be a better way. A way that engages users, shapes behaviors, and fosters an organizational culture that encourages and reinforces security-related values. The good news is that there is hope. That’s what Transformational Security Awareness is all about. Author Perry Carpenter weaves together insights and best practices from experts in communication, persuasion, psychology, behavioral economics, organizational culture management, employee engagement, and storytelling to create a multidisciplinary masterpiece that transcends traditional security education and sets you on the path to make a lasting impact in your organization. Find out what you need to know about marketing, communication, behavior science, and culture management Overcome the knowledge-intention-behavior gap Optimize your program to work with the realities of human nature Use simulations, games, surveys, and leverage new trends like escape rooms to teach security awareness Put effective training together into a well-crafted campaign with ambassadors Understand the keys to sustained success and ongoing culture change Measure your success and establish continuous improvements Do you care more about what your employees know or what they do? It's time to transform the way we think about security awareness. If your organization is stuck in a security awareness rut, using the same ineffective strategies, materials, and information that might check a compliance box but still leaves your organization wide open to phishing, social engineering, and security-related employee mistakes and oversights, then you NEED this book.
Book Synopsis Corporate Communication by : Paul A. Argenti
Download or read book Corporate Communication written by Paul A. Argenti and published by . This book was released on 2012 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Author :Adam Nalepka Publisher :Institute of Economics, Polish Academy of Sciences ISBN 13 :8395108222 Total Pages :662 pages Book Rating :4.3/5 (951 download)
Book Synopsis Business and Non-profit Organizations Facing Increased Competition and Growing Customers' Demands by : Adam Nalepka
Download or read book Business and Non-profit Organizations Facing Increased Competition and Growing Customers' Demands written by Adam Nalepka and published by Institute of Economics, Polish Academy of Sciences. This book was released on 2018 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are pleased to introduce our 17th and latest volume from our regular conference: Business and Non-profit Organizations Facing Increased Competitions and Growing Customers’ Demands, which contains articles highlighting the problems of contemporary for-profit and non-profit organizations. The added value is the inclusion of multifaceted aspects of an organization’s functioning, including the sectoral and industrial view. The diversity of the approach to the problems of organization, management, business and economy becomes a valuable interdisciplinary view of the economic reality that surrounds us. The monograph is divided into four sections. In the first section: Business and non-profit organizations as the objects of research, articles are exposing the area of strategic management, including a museum as a research object, surgical workflow, the performance of cultural organizations, and organizational forms of housing resource management. In addition, this section covers a process-oriented view of management, including process maturity of the organization and process approach to the analysis of creative capital; and mixed project-management methodology. In a separate thread, there are articles related to public university mergers based on an example of two academic case studies; the analysis of scientific excellence as a factor influencing academic involvement; and the nature of competition for non-profit and for-profit organizations. The second section, entitled Modern tools for business and non-profit organization management, opens with an article on design thinking and the TransistorsHead tool used to analyze teams through organizational terms. Other tools used in eye tracking, such as enova365 and Soneta, are presented in an article on the optimization of an IT system. In the context of profiling scientific research, not only in the area of academic entrepreneurship but also in the search for research gaps, bibliometrics is undoubtedly a useful tool discussed in a further article. In another article, an attractive tool for competence analysis is the business model and the construction of the competence assessment method, which could prove to be helpful in assessing the effectiveness of professional careers. Other articles in this section feature the concept of innovation and knowledge management; medical data management based on a precise legal basis; external financing and its impact on the flexibility of enterprises; and a systemic, process and resource approach to port modularity. In the next section: Business and non-profit organizations in a market economy, the primary thematic topic is corporate social responsibility, client capital creation, and social entrepreneurship. We note the greater emphasis on the social aspects of the organization’s functioning and on the social economy. The human thread and the so-called ecosystem in business are becoming more and more desirable, and the perspective of business is changing: from a profit-oriented one towards a more societal one. In the last section, entitled Business and non-profit organizations - sectoral and industrial aspects, there are articles discussing the issues of organization in macroeconomic terms. This section opens with an article presenting the structural characteristics of industrial clusters and research streams in this area. Subsequently, we have articles that present: the municipality, from the point of view of the configuration of the network of relations between stakeholders, and their involvement in the creation of smart specialization strategies; the determinants of employment change in the Polish services sector; consumer awareness of the credit market; the transparency of public finances; local food and regional products; consumer behaviour in Ukraine; as well as, trade credit, profitability and leverage in Polish companies. Every year, this monograph is built on articles that present an up-to-date view of the business and geo-economic reality that surrounds us, whose organizations form the backbone of the economy and its sectors. The dynamics of changes are so significant that such studies bring readers closer to current trends and draw the interest of researchers.
Book Synopsis Mobile Marketing Management by : Hongbing Hua
Download or read book Mobile Marketing Management written by Hongbing Hua and published by Productivity Press. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.
