The Evolving Phenomenon Of Tridimensional Marketing Strategies A Comprehensive Literature Review On Visual Merchandising Premium Pricing And Consumer Ethnocentrism Adopted By Different Industries In Sri Lankan And International Contexts

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Sport, Culture and Society

Author : Grant Jarvie
Publisher : Routledge
ISBN 13 : 1134401639
Total Pages : 432 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Sport, Culture and Society by : Grant Jarvie

Download or read book Sport, Culture and Society written by Grant Jarvie and published by Routledge. This book was released on 2006-04-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting, accessible introduction to the field of Sports Studies is the most comprehensive guide yet to the relationships between sport, culture and society. Taking an international perspective, Sport, Culture and Society provides students with the insight they need to think critically about the nature of sport, and includes: a clear and comprehensive structure unrivalled coverage of the history, culture, media, sociology, politics and anthropology of sport coverage of core topics and emerging areas extensive original research and new case study material. The book offers a full range of features to help guide students and lecturers, including essay topics, seminar questions, key definitions, extracts from primary sources, extensive case studies, and guides to further reading. Sport, Culture and Society represents both an important course resource for students of sport and also sets a new agenda for the social scientific study of sport.

Business Models and ICT Technologies for the Fashion Supply Chain

Author : Rinaldo Rinaldi
Publisher : Springer
ISBN 13 : 3319485113
Total Pages : 300 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Business Models and ICT Technologies for the Fashion Supply Chain by : Rinaldo Rinaldi

Download or read book Business Models and ICT Technologies for the Fashion Supply Chain written by Rinaldo Rinaldi and published by Springer. This book was released on 2017-02-10 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2016, the 6th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2016. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.

Work Organisations

Author : Paul Thompson
Publisher : Palgrave
ISBN 13 : 9780230522220
Total Pages : 544 pages
Book Rating : 4.5/5 (222 download)

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Book Synopsis Work Organisations by : Paul Thompson

Download or read book Work Organisations written by Paul Thompson and published by Palgrave. This book was released on 2009-06-17 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical, in-depth, analytical analysis offering a distinctive perspective, this well respected, rigorous and authoritative text has been updated to include the latest international research and practice. The 4th edition includes new material on contemporary topics such as; performance management, emotional and aesthetic labour, resistance and misbehaviour at work, new developments in corporate structures and labour markets, and work life balance. There is a new chapter on knowledge and improved pedagogy, making it more student friendly, we have also developed a companion website to support both the student and lecturer. Incorporating a wealth of empirical research this unique approach puts organisations in a socio-economic context, and covers psychological material, as well as broader issues, and provides students with a thorough understanding of the nature of work and organisations.

Global Entertainment Media

Author : Tanner Mirrlees
Publisher : Routledge
ISBN 13 : 0415519810
Total Pages : 317 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Global Entertainment Media by : Tanner Mirrlees

Download or read book Global Entertainment Media written by Tanner Mirrlees and published by Routledge. This book was released on 2013 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical cultural materialist introduction to the study of global entertainment media. In Global Entertainment Media, Tanner Mirrlees undertakes an analysis of the ownership, production, distribution, marketing, exhibition and consumption of global films and television shows, with an eye to political economy and cultural studies. Among other topics, Mirrlees examines: Paradigms of global entertainment media such as cultural imperialism and cultural globalization. The business of entertainment media: the structure of capitalist culture/creative industries (financers, producers, distributors and exhibitors) and trends in the global political economy of entertainment media. The "governance" of global entertainment media: state and inter-state media and cultural policies and regulations that govern the production, distribution and exhibition of entertainment media and enable or impede its cross-border flow. The new international division of cultural labor (NICL): the cross-border production of entertainment by cultural workers in asymmetrically interdependent media capitals, and economic and cultural concerns surrounding runaway productions and co-productions. The economic motivations and textual design features of globally popular entertainment forms such as blockbuster event films, TV formats, glocalized lifestyle brands and synergistic media. The cross-cultural reception and effects of TV shows and films. The World Wide Web, digitization and convergence culture.

Managing Retail Consumption

Author : Barry J. Davies
Publisher : Wiley
ISBN 13 : 9780471489122
Total Pages : 0 pages
Book Rating : 4.4/5 (891 download)

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Book Synopsis Managing Retail Consumption by : Barry J. Davies

Download or read book Managing Retail Consumption written by Barry J. Davies and published by Wiley. This book was released on 2002-03-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity, creation and pleasure. It develops a consumption perspective which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses. The text looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, be playful, and form a major element in the consideration of management of retail operations. It also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.

Retail Space Allocation

Author : Francis Buttle
Publisher :
ISBN 13 : 9780861763023
Total Pages : 23 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis Retail Space Allocation by : Francis Buttle

Download or read book Retail Space Allocation written by Francis Buttle and published by . This book was released on 1984 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing

Author : Michael R. Solomon
Publisher :
ISBN 13 : 9780134292663
Total Pages : 0 pages
Book Rating : 4.2/5 (926 download)

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Book Synopsis Marketing by : Michael R. Solomon

Download or read book Marketing written by Michael R. Solomon and published by . This book was released on 2017-01-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. Marketing: Real People, Real Choices, 9th Edition is also available via Revel(TM), an interactive learning environment that enables students to read, practice, and study in one continuous experience. Learn more.

Strategic Retail Management

Author : Joachim Zentes
Publisher : Springer
ISBN 13 : 3658101830
Total Pages : 469 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Strategic Retail Management by : Joachim Zentes

Download or read book Strategic Retail Management written by Joachim Zentes and published by Springer. This book was released on 2016-10-07 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Management Practices in Asia

Author : Christiane Prange
Publisher : Springer Nature
ISBN 13 : 3030196623
Total Pages : 267 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Management Practices in Asia by : Christiane Prange

Download or read book Management Practices in Asia written by Christiane Prange and published by Springer Nature. This book was released on 2019-08-20 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries – between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf. This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many companies; and how the need for individual and team coaching among the members of management to support a company’s development has grown tremendously, calling for new solutions.

Traditional Foods

Author : Kristberg Kristbergsson
Publisher : Springer
ISBN 13 : 1489976485
Total Pages : 429 pages
Book Rating : 4.4/5 (899 download)

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Book Synopsis Traditional Foods by : Kristberg Kristbergsson

Download or read book Traditional Foods written by Kristberg Kristbergsson and published by Springer. This book was released on 2016-03-09 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first volume of the Trilogy of Traditional Foods, part of the ISEKI Food Series, covers general and consumer aspects of traditional foods. It offers numerous recipes of traditional foods from across the world, with some chapters providing detailed descriptions on how to mix, cook, bake or store a particular food item in order to produce the desired effect. Traditional Foods; General and Consumer Aspects is divided into six sections. The first section focuses on general aspects of traditional foods and covers the perception of traditional foods and some general descriptions of traditional foods in different countries. This is followed by sections on Traditional Dairy Products, Traditional Cereal Based Products, Traditional Meat and Fish Products, Traditional Beverages and Traditional Deserts, Side Dishes and Oil products from various countries. The international List of Contributors, which includes authors from China, Bulgaria, Portugal, France, Norway, Romania, Slovakia, and Brazil, to name a few, shows its truly international perspective. The volume caters to the practicing food professional as well as the interested reader.

Strategic International Management

Author : Dirk Morschett
Publisher : Springer Science & Business Media
ISBN 13 : 3834983322
Total Pages : 467 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Strategic International Management by : Dirk Morschett

Download or read book Strategic International Management written by Dirk Morschett and published by Springer Science & Business Media. This book was released on 2011-01-19 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.

Retail Marketing Management

Author : David Walters
Publisher :
ISBN 13 : 9780333485804
Total Pages : 276 pages
Book Rating : 4.4/5 (858 download)

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Book Synopsis Retail Marketing Management by : David Walters

Download or read book Retail Marketing Management written by David Walters and published by . This book was released on 1989 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers.

Cambodge

Author : Penny Edwards
Publisher : University of Hawaii Press
ISBN 13 : 0824829239
Total Pages : 362 pages
Book Rating : 4.8/5 (248 download)

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Book Synopsis Cambodge by : Penny Edwards

Download or read book Cambodge written by Penny Edwards and published by University of Hawaii Press. This book was released on 2007-01-01 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study of Cambodian nationalism brings to life eight turbulent decades of cultural change and sheds new light on the colonial ancestry of Pol Pot's murderous dystopia. Penny Edwards re-creates the intellectual milieux and cultural traffic linking Europe and empire, interweaving analysis of key movements and ideas in the French Protectorate of Cambodge with contemporary developments in the Metropole. With its fresh take on the dynamics of colonialism and nationalism, Cambodge: The Cultivation of a Nation, 1860-1945 will become essential reading for scholars of history, politics, and society in Southeast Asia. Edwards' analysis of Buddhism and her consideration of Angkor's emergence as a national monument will be of particular interest to students of Asian and European religion, museology, heritage studies, and art history. It will also appeal to specialists in modern French history, cultural studies, and colonialism, as well as readers with a general interest in Cambodia.

Retail Management

Author : Barry Berman
Publisher :
ISBN 13 : 9780130263346
Total Pages : 808 pages
Book Rating : 4.2/5 (633 download)

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Book Synopsis Retail Management by : Barry Berman

Download or read book Retail Management written by Barry Berman and published by . This book was released on 2001 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

Business Policy and Strategic Management

Author : Lawrence R. Jauch
Publisher : McGraw-Hill College
ISBN 13 : 9780070323476
Total Pages : 940 pages
Book Rating : 4.3/5 (234 download)

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Book Synopsis Business Policy and Strategic Management by : Lawrence R. Jauch

Download or read book Business Policy and Strategic Management written by Lawrence R. Jauch and published by McGraw-Hill College. This book was released on 1988 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CONSUMER BEHAVIOUR: TEXT & CASES

Author : KAPOOR
Publisher :
ISBN 13 : 9781259084881
Total Pages : 426 pages
Book Rating : 4.0/5 (848 download)

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Book Synopsis CONSUMER BEHAVIOUR: TEXT & CASES by : KAPOOR

Download or read book CONSUMER BEHAVIOUR: TEXT & CASES written by KAPOOR and published by . This book was released on with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to discuss consumer behaviour in an easy-to-understand and studentfriendly manner. It is based primarily on the curriculum of Indian universities and institutions, and adequate content coverage has been ensured to make it a complete text as well as reference material on the subject.

Global Consumer Behavior

Author : Chantal Ammi
Publisher : John Wiley & Sons
ISBN 13 : 1118614844
Total Pages : 276 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Global Consumer Behavior by : Chantal Ammi

Download or read book Global Consumer Behavior written by Chantal Ammi and published by John Wiley & Sons. This book was released on 2013-03-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.