The Entrepreneur's Playbook

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Author :
Publisher : AMACOM
ISBN 13 : 0814438180
Total Pages : 219 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Entrepreneur's Playbook by : Leonard Green

Download or read book The Entrepreneur's Playbook written by Leonard Green and published by AMACOM. This book was released on 2017-03-09 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why stumble alone on a risky venture on your way to failure when you can tap into the best ideas and minds for increasing your chances for success? Most entrepreneurs have had to learn things the hard way--concepts such as: big ideas rarely make great businesses; laboring on a business plan can be a waste of time; and you will need dramatically more start-up money than you originally thought you did. Lenoard Green, an experienced investor, entrepreneur, and business professor, has encapsulated together all the inside secrets, proven strategies, and mistakes experienced so that you can learn it all beforehand, rather than when all your capital is on the line. Based on his popular Ultimate Entrepreneurship course, The Entrepreneur’s Playbook explains how to: Locate sure-bet opportunities for improving products Find funding Take calculated risks and minimize failure Get serious about positioning, distributing, and licensing Stripping away the complexity favored by business schools and the hype of the technology sector, the book reveals eighteen down-to-earth principles and dozens of tactics for every kind of business. Plus, the invaluable instruction available for you is now interactive. Dozens of exercises are given throughout the book that can be submitted online for feedback.

The Startup Playbook

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Author :
Publisher : Chronicle Books
ISBN 13 : 1452105049
Total Pages : 289 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis The Startup Playbook by : David Kidder

Download or read book The Startup Playbook written by David Kidder and published by Chronicle Books. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: " ... [The author] shares the inspiring experiences, lessons, and words to the wise from more than forty founders, along with his own playbook for startup success"--Page 4 of cover.

The Connection Effect

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Publisher :
ISBN 13 : 9781940302188
Total Pages : 164 pages
Book Rating : 4.3/5 (21 download)

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Book Synopsis The Connection Effect by : Gordie Bufton

Download or read book The Connection Effect written by Gordie Bufton and published by . This book was released on 2018-06-03 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning international speaker shares what he's uncovered working with entrepreneurs and executive from all around the world. The answers they were searching for are unlocked in The Connection Effect.

How to Raise Entrepreneurial Kids

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Publisher :
ISBN 13 : 9781781336588
Total Pages : 0 pages
Book Rating : 4.3/5 (365 download)

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Book Synopsis How to Raise Entrepreneurial Kids by : Jodie Cook

Download or read book How to Raise Entrepreneurial Kids written by Jodie Cook and published by . This book was released on 2020-11-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you raising entrepreneurial kids? Every parent wants their kid to have a happy and successful future. The problem is they aren't sure how to prepare them for this rapidly evolving world. Now more than ever, entrepreneurial skills are fundamental to their prosperity and wellbeing. Schools don't teach these skills; will you?

The Business Playbook

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Author :
Publisher : Lioncrest Publishing
ISBN 13 : 9781544524139
Total Pages : 192 pages
Book Rating : 4.5/5 (241 download)

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Book Synopsis The Business Playbook by : Chris Ronzio

Download or read book The Business Playbook written by Chris Ronzio and published by Lioncrest Publishing. This book was released on 2021-10-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneur, CEO, or business leader: no matter your title, the success of your company is a responsibility-and weight-that lies squarely on your shoulders. In the beginning, increased control was an asset that bought you peace of mind. But now, without the structure your business needs to thrive, you're overworked, overwhelmed, and unsure of the path ahead. Fortunately, everything that makes your company work can be captured and put to work for you. In The Business Playbook, serial entrepreneur Chris Ronzio walks you through his proven framework for building a playbook: the profile of your business, the people who work in it, the policies that guide it, and the processes that operate it. He shows you how to codify your culture and create a living document that allows you to let go of day-to-day responsibilities and empower your team to run the business without you. If you want to build a company that doesn't rely on you putting in more hours, this book will show you the way.

The Post-Pandemic Business Playbook

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Author :
Publisher : Springer Nature
ISBN 13 : 9811658684
Total Pages : 234 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis The Post-Pandemic Business Playbook by : Ofer Mintz

Download or read book The Post-Pandemic Business Playbook written by Ofer Mintz and published by Springer Nature. This book was released on 2022-02-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book’s solutions to navigate through and succeed in the post COVID-19 future.

Bee Fearless: Dream Like a Kid

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Publisher : Penguin
ISBN 13 : 1984815083
Total Pages : 242 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Bee Fearless: Dream Like a Kid by : Mikaila Ulmer

Download or read book Bee Fearless: Dream Like a Kid written by Mikaila Ulmer and published by Penguin. This book was released on 2020-08-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A business memoir from fifteen year-old lemonade entrepreneur and one of TIME Magazine's Top 30 Most Influential Teens, Mikaila Ulmer, and her advice for life and business. When Mikaila Ulmer was four, she was stung by a bee--twice in one week. She was terrified of going outside, so her parents encouraged her to learn more about bees so she wouldn't be afraid. It worked. Mikaila didn't just learn what an important role bees play in our ecosystem, but she also learned bees are endangered, and set out to save them. She started by selling cups of lemonade in front of her house and donating the small proceeds to organizations dedicated to bee conservation. When she realized the more lemonade she sold, the more bees she could help, Me & the Bees Lemonade was born. Now she sells her lemonade across the country. From meetings with Fortune 500 CEOs, to securing a deal on Shark Tank, to even visiting the Obama White House, Mikaila's lemonade and passion for bee conservation have taken her far. In Bee Fearless, part memoir, part business guide, Mikaila--now fifteen--shares her personal journey and special brand of mindful entrepreneurship and offers helpful tips and guidance for young readers interested in pursuing their own ventures, instilling in them the bee-lief that they can bee fearless and achieve their dreams too.

The Teen Entrepreneur Playbook

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Author :
Publisher :
ISBN 13 : 9781960426062
Total Pages : 0 pages
Book Rating : 4.4/5 (26 download)

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Book Synopsis The Teen Entrepreneur Playbook by : M. A. Gallant

Download or read book The Teen Entrepreneur Playbook written by M. A. Gallant and published by . This book was released on 2024-07-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join the league of young millionaires in the dynamic worldwide economy, where the entrepreneurial spirit knows no age boundariesDo you dream of sculpting a life you're passionate about, engaging in activities you love, and covering all your expenses while you're still at school?Are you fascinated by stories of teenagers achieving remarkable success in entrepreneurship?It's time to break away from the conventional belief that success is reserved for adults working in traditional jobs.Over 60% of American teenagers are contemplating unconventional routes, choosing entrepreneurship instead of conventional employment, as reported by Junior Achievement USA.More than ever, teens are realizing that, with planning, they can shape a life that previous generations could only imagine in their wildest dreams.The possibilities for creating a unique and fulfilling life are at your fingertips, waiting to be explored.And with this book by your side, your entrepreneurship journey will be seamless and enjoyable.In this guide, you will discover:¿Profitable business ideas tailored to teens - how to choose the right one for you¿A detailed guide on starting your own business - covering everything from legal and licensing necessities to the successful launch and growth of your venture¿Essential entrepreneurial skills crucial for success alongside how to cultivate an entrepreneurial mindset¿The financial aspects of business, covering everything from funding your venture to effectively managing your business finances¿Common business mistakes and challenges and how to prepare for and navigate them successfully¿What erodes consumer trust in a brand - strategies to establish your brand as the most credible choice¿Success stories and strategies implemented by successful teen entrepreneurs, along with valuable lessons to avoid repeating their mistakesAnd much more.The opportunity to create something meaningful while enjoying the freedom of working for yourself is right before you.So, why wait? Begin your transformation into a proficient teenage entrepreneur now!

Social Startup Success

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Author :
Publisher : Da Capo Lifelong Books
ISBN 13 : 0738219916
Total Pages : 258 pages
Book Rating : 4.7/5 (382 download)

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Book Synopsis Social Startup Success by : Kathleen Kelly Janus

Download or read book Social Startup Success written by Kathleen Kelly Janus and published by Da Capo Lifelong Books. This book was released on 2018-01-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: With business advice from an expert entrepreneur, learn how to identify and leverage the key factors that will bring sustainability and success to your startup. Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high-performing social entrepreneurs and interviewed dozens of founders. Social Startup Success shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump. How do social ventures scale to over $2 million, Janus's clear benchmark for a social enterprise's sustainability? ​Janus, tapping into strong connections to the Silicon Valley world where many of these ventures are started or and/or funded, reveals insights from key figures such as DonorsChoose founder Charles Best, charity:water's Scott Harrison, Reshma Saujani of Girls Who Code and many others. Social Startup Success will be social entrepreneurship's essential playbook; the first definitive guide to solving the problem of scale.

The Entrepreneur Playbook For Teenagers

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (353 download)

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Book Synopsis The Entrepreneur Playbook For Teenagers by : Asher Bennett

Download or read book The Entrepreneur Playbook For Teenagers written by Asher Bennett and published by Independently Published. This book was released on 2024-08-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Entrepreneur Playbook for Teenagers is a comprehensive guide designed to inspire and equip young minds with the knowledge and skills needed to embark on their entrepreneurial journey. Tailored specifically for teenagers, this book covers everything from generating innovative business ideas to launching and managing a successful startup. Packed with practical advice, real-life success stories, and step-by-step strategies, it empowers teens to turn their passions into profitable ventures. Whether you're a budding entrepreneur or simply curious about the business world, this playbook is your go-to resource for achieving your entrepreneurial dreams.

The Love Playbook

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Author :
Publisher : Penguin
ISBN 13 : 0698136837
Total Pages : 242 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Love Playbook by : La La Anthony

Download or read book The Love Playbook written by La La Anthony and published by Penguin. This book was released on 2014-01-28 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller La La Anthony shares her one-of-a-kind rules on matters of the heart. Star of VH1’s La La’s Full Court Life, actress, entrepreneur, and wife of New York Knicks star Carmelo Anthony, La La Anthony found love and success on her own terms. But before La La was a strong woman balancing a growing career, a high-profile marriage, and motherhood, she suffered through bad dates, tumultuous relationships, and backstabbing friends. She learned the hard way how to rise above it all to live the life she loves. Now La La channels those lessons into a personal playbook, providing empowering go-to advice for healthy relationships and a happy life. Candidly, she draws on her personal experiences, revealing intimate details about her marriage and past relationships to illustrate what she’s learned the hard way: from teaching your man the right way to treat a woman to dealing with a fickle friend and, of course, how to snag a baller. Through her non-nonsense advice on dating, love, marriage, and more, you will learn how to take control of your relationships, rise above adversity, and live your life by your rules. The Love Playbook is the everywoman guide to dating, finding love, building healthy relationships, and staying true to yourself along the way. “The first rule of love is that the ball is in the woman’s court.”

YouthNation

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Publisher : John Wiley & Sons
ISBN 13 : 1118981146
Total Pages : 320 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis YouthNation by : Matt Britton

Download or read book YouthNation written by Matt Britton and published by John Wiley & Sons. This book was released on 2015-04-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.

The Opening Playbook: A Professional’s Guide to Building Relationships that Grow Revenue

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071825894
Total Pages : 240 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Opening Playbook: A Professional’s Guide to Building Relationships that Grow Revenue by : Andrew Dietz

Download or read book The Opening Playbook: A Professional’s Guide to Building Relationships that Grow Revenue written by Andrew Dietz and published by McGraw Hill Professional. This book was released on 2014-05-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: YOUR GAME PLAN FOR WINNING BUSINESS RELATIONSHIPS Just like a football game, client building requires a solid strategy executed by a series of well-designed plays. While the ultimate objective of a sports team is to put points on the board, the plays are designed to systematically get the team into scoring position. The score itself--a touchdown, a goal, a home run--is the closing play. But you can't get there without great opening plays. In the world of business development and sales, getting into scoring position means being in the room with decision makers and influencers--and that's what The Opening Playbook helps you to do. Business development guru Andrew Dietz takes you step-by-step through the process of getting yourself into the ideal position to sell your services, whether you're a one-person operation or work for a major firm. Taking on the role of your coach, Dietz shows you "game footage" of Sam Wentworth, a law firm associate on the cusp of becoming a partner. But first he has to prove himself on the field of play by demonstrating his business development abilities. Meanwhile, the play clock is getting close to zero . . . Throughout The Opening Playbook, Dietz stops the film at critical points, showing you where Sam succeeds and where he trips up. He provides the powerful opening-drive plays (best practices for establishing authentic business relationships), analyzes the defense (obstacles in the way of the success), and suggests audibles (on-the-spot tactical modifications to answer unplanned-for challenges). The team with the best plan usually wins the day. Put yourself several steps ahead of the competition and develop winning business relationships with The Opening Playbook. PRAISE FOR THE OPENING PLAYBOOK: "Dietz outlines both the behavioral pitfalls to avoid and the disciplines to embrace on one's path to truly connecting with clients. Truly honest instruction from the Lombardi of business development coaches." -- James H. Gilmore, coauthor, The Experience Economy and Authenticity "Andrew Dietz inspires you to create great conversations with your prospects so that you become a valuable, trusted advisor. If you want long-term relationships with your clients, this is the book for you." -- Shawn Kent Hayashi, author of Conversations that Get Results and Inspire Collaboration "If you want to have your clients for life, you must read The Opening Playbook! A great storyteller, Andrew Dietz provides invaluable insights on how to become a trusted advisor." -- Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Emory University, and author of Clients For Life "Dietz provides a great blend of strategic and tactical advice, wrapped in great stories and examples. It's an enjoyable and VALUABLE read!" -- Bill Cates, author of Get More Referrals Now and Beyond Referrals "Andrew Dietz is a master at building relationships, and his book is filled with insightful ideas and useful strategies." -- Alan Deutschman, author of Walk the Walk and Change or Die

The Devil's Playbook

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Author :
Publisher : Crown
ISBN 13 : 0593237994
Total Pages : 512 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis The Devil's Playbook by : Lauren Etter

Download or read book The Devil's Playbook written by Lauren Etter and published by Crown. This book was released on 2021-05-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.

The Design Thinking Playbook

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119467500
Total Pages : 943 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The Design Thinking Playbook by : Michael Lewrick

Download or read book The Design Thinking Playbook written by Michael Lewrick and published by John Wiley & Sons. This book was released on 2018-05-03 with total page 943 pages. Available in PDF, EPUB and Kindle. Book excerpt: A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.

The Side Business Playbook: Discover How 12 Successful Entrepreneurs Bootstrapped Their Startups While Working Full-time

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Author :
Publisher : Innately Curious Books
ISBN 13 :
Total Pages : 129 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Side Business Playbook: Discover How 12 Successful Entrepreneurs Bootstrapped Their Startups While Working Full-time by : Shane Lee

Download or read book The Side Business Playbook: Discover How 12 Successful Entrepreneurs Bootstrapped Their Startups While Working Full-time written by Shane Lee and published by Innately Curious Books. This book was released on with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Insights from Successful Entrepreneurs who built their Side Projects while working Full-Time ** Have you ever had an idea for a side project? Always wanted to work on a startup but didn’t want to throw your day-job away? Thought about turning your passion into a passive income source? If you’re in any of these situations, you’re in good company. Many of the entrepreneurs in this book were in the exact same position, and they all found a way to build successful side businesses while working demanding full-time jobs. Learn Tips and Tricks from Successful Side Business Owners Shane Lee curated a selection of the world's most successful sideline entrepreneurs to find out how and why they started their side projects. These are the entrepreneurs behind successful startups such as Bidsketch, Appointment Reminder, fflick and Babylist. You’ll Learn: • Why Trevor Page, the founder of How to Program with Java, believes in focusing on your expertise • How Brian Casel of Restaurant Engine slowly transitioned from consulting to his product-based businesses • How Sacha Grief juggles multiple side projects for a living • Why Larry Deane of Side Income Blogging believes in diversifying his income sources • How Kurt Wilms sold his side project to Google for $10 million

Raising Boys to Be Good Men

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Author :
Publisher : Simon and Schuster
ISBN 13 : 151074942X
Total Pages : 181 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Raising Boys to Be Good Men by : Aaron Gouveia

Download or read book Raising Boys to Be Good Men written by Aaron Gouveia and published by Simon and Schuster. This book was released on 2020-06-16 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you are the parent of a boy . . . this is the book you need . . . insightful, enlightened, practical." —Peggy Orenstein, New York Times bestselling author of Boys & Sex From the dad who created the viral tweet supporting his son wearing nail polish, this essential parenting guide shares 36 parenting tips for battling gender norms, bringing down "man up" culture, and helping sons realize their potential. Our boys are in a crisis. Toxic masculinity and tough guy-ism are on display daily from our leaders, and we see anger, dysfunction, violence, and depression in young men who are suffocated by harmful social codes. Our young sons are told to stop throwing like a girl. They hear phrases like “man up” when they cry. They are told “boys will be boys” when they behave badly. The “Girl Power” movement has encouraged women to be whoever and do whatever they want, but that sentiment is not often extended to boys. Just watch the bullying when boys try ballet, paint their fingernails, or play with a doll. But we can treat this problem—and the power lies in the hands of parents. It's not only possible to raise boys who aren't emotionally stifled and shoved into stereotypical gender boxes; it's vital if we want a generation of men who can express their emotions, respect women, and help nurse society back to a halfway healthy place. We can reframe manhood. From Aaron Gouveia, who gained viral fame after tweeting his support for his son’s painted fingernails (and who knows toxic masculinity very well), learn practical and actionable tips such as: Don’t accept different standards for moms and dads Teach boys that “girl” is not an insult and retire phrases like “boys will be boys” Show boys that expressing their emotions and being physical is a good thing Let boys pursue nontraditional interests and hobbies Talk to boys about consent and privilege Model healthy and respectful relationships for boys to emulate Penned with equal parts humor, biting snark, and lived advice, Raising Boys to Be Good Men is the essential parenting guide for raising sons to realize their potential outside the box. ​