The Emotional Shopper

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The Emotional Shopper

Author : Leonard Lee
Publisher :
ISBN 13 : 9781601989147
Total Pages : 94 pages
Book Rating : 4.9/5 (891 download)

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Book Synopsis The Emotional Shopper by : Leonard Lee

Download or read book The Emotional Shopper written by Leonard Lee and published by . This book was released on 2015-05-29 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emotional Shopper: Assessing the Effectiveness of Retail Therapy examines the question to what extent retail therapy really works. The monograph reviews the extant literature on shopping behavior and emotions, and adopts a tripartite approach to provide a more systematic and holistic treatment of this subject. The author assesses whether retail therapy works according to three perspectives: (1) motivational, (2) behavioral, and (3) emotional. Shopping is seen as a hedonic experience that triggers a variety of emotions. The incidence (or lack) of these specific emotions when consumers shop is examined. The Emotional Shopper: Assessing the Effectiveness of Retail Therapy first reviews some conceptual foundations of the notion of retail therapy, including its definition and scope as well as the scales that researchers have developed to measure it. Next, it delves into the three aforementioned perspectives, assessing the effectiveness of retail therapy from each perspective by discussing and analyzing relevant work that has adopted the particular perspective. Finally, the author concludes with a general discussion of the main findings as well as some questions and directions for future research.

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Author : Soares, Ana Maria
Publisher : IGI Global
ISBN 13 : 1799822222
Total Pages : 424 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior by : Soares, Ana Maria

Download or read book Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior written by Soares, Ana Maria and published by IGI Global. This book was released on 2020-02-21 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

To Buy or Not to Buy

Author : April Lane Benson, PhD
Publisher : Shambhala Publications
ISBN 13 : 159030599X
Total Pages : 287 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis To Buy or Not to Buy by : April Lane Benson, PhD

Download or read book To Buy or Not to Buy written by April Lane Benson, PhD and published by Shambhala Publications. This book was released on 2008-12-30 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple but effective techniques and strategies for the millions of Americans who suffer from a shopping addiction—from a leading psychologist in the field Are you a shopaholic? • Do you use shopping as a quick fix for the blues? • Do you often buy things that you don’t need or can’t afford? • Do your buying binges leave you feeling anxious or guilty? • Is your shopping behavior hurting your relationships? • Have you tried to stop but been unable to? If so, you are not alone. Nearly 18 million Americans are problem shoppers, unable to break the buying habits that lead them into debt, damaged relationships, and depression. If this describes you, or someone you care about, the help you need is here. Drawing on cognitive behavioral therapy techniques, recent research, and decades of working with overshoppers, Dr. April Benson brings together key insights with practical strategies in a powerful program to help you stop overshopping. As you progress through this book, you’ll take back control of your shopping and spending and create a richer, more meaningful and satisfying life.

Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage

Author : Meral, Yurdagül
Publisher : IGI Global
ISBN 13 : 1799800377
Total Pages : 409 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage by : Meral, Yurdagül

Download or read book Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage written by Meral, Yurdagül and published by IGI Global. This book was released on 2019-09-20 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.

Why Customers Really Buy

Author : Linda Goodman
Publisher : Red Wheel/Weiser
ISBN 13 : 1601637888
Total Pages : 256 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Why Customers Really Buy by : Linda Goodman

Download or read book Why Customers Really Buy written by Linda Goodman and published by Red Wheel/Weiser. This book was released on 2009-01-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers. Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Traditional market research is outmoded and counterproductive because old methods measure rather than inform. They generate predictable answers that confirm preconceived assumptions. Emotional-trigger research is a powerfully different method that gets to the heart of what companies need to know. Based on an indirect approach that features provocative questions, insightful listening, and in-depth conversations, the results are more spontaneous and enlightening. This book equips sales and marketing professionals with: The keys to solving the mystery of how customer decisions are really made Twelve real-world case studies illustrating how emotional-trigger research solved many of the most pressing sales/marketing challenges companies confront Twelve universal sales/marketing lessons revealed through emotional-trigger research and how to apply those lessons to diverse industries Why Customers Really Buy reveals how customers emotionally connect with a product or service, and goes to the very root of how to craft winning solutions to reach them.

Empathetic Marketing

Author : M. Ingwer
Publisher : Springer
ISBN 13 : 1137512008
Total Pages : 233 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Empathetic Marketing by : M. Ingwer

Download or read book Empathetic Marketing written by M. Ingwer and published by Springer. This book was released on 2017-07-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

Money: A User’s Guide

Author : Laura Whateley
Publisher : HarperCollins UK
ISBN 13 : 0008308322
Total Pages : 288 pages
Book Rating : 4.0/5 (83 download)

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Book Synopsis Money: A User’s Guide by : Laura Whateley

Download or read book Money: A User’s Guide written by Laura Whateley and published by HarperCollins UK. This book was released on 2018-10-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take control of your personal finances with this concise, timely and indispensable guide, from acclaimed money expert Laura Whateley.

The Marketing Power of Emotion

Author : John O'Shaughnessy
Publisher :
ISBN 13 : 0195150562
Total Pages : 283 pages
Book Rating : 4.1/5 (951 download)

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Book Synopsis The Marketing Power of Emotion by : John O'Shaughnessy

Download or read book The Marketing Power of Emotion written by John O'Shaughnessy and published by . This book was released on 2003 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.

Online Communities and Social Computing

Author : Douglas Schuler
Publisher : Springer
ISBN 13 : 3540732578
Total Pages : 533 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Online Communities and Social Computing by : Douglas Schuler

Download or read book Online Communities and Social Computing written by Douglas Schuler and published by Springer. This book was released on 2007-08-24 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Second International Conference on Online Communities and Social Computing, OCSC 2007, held in Beijing, China, July 2007 in the framework of the 12th International Conference on Human-Computer Interaction, HCII 2007. It covers designing and developing on-line communities, as well as knowledge, collaboration, learning and local on-line communities.

Emotional Value

Author : Janelle Barlow
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609943414
Total Pages : 305 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis Emotional Value by : Janelle Barlow

Download or read book Emotional Value written by Janelle Barlow and published by Berrett-Koehler Publishers. This book was released on 2000-04-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.

The Paradox of Choice

Author : Barry Schwartz
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis The Paradox of Choice by : Barry Schwartz

Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Crying in H Mart

Author : Michelle Zauner
Publisher : Vintage
ISBN 13 : 0525657754
Total Pages : 257 pages
Book Rating : 4.5/5 (256 download)

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Book Synopsis Crying in H Mart by : Michelle Zauner

Download or read book Crying in H Mart written by Michelle Zauner and published by Vintage. This book was released on 2021-04-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • From the indie rock sensation known as Japanese Breakfast, an unforgettable memoir about family, food, grief, love, and growing up Korean American—“in losing her mother and cooking to bring her back to life, Zauner became herself” (NPR). • CELEBRATING OVER ONE YEAR ON THE NEW YORK TIMES BESTSELLER LIST In this exquisite story of family, food, grief, and endurance, Michelle Zauner proves herself far more than a dazzling singer, songwriter, and guitarist. With humor and heart, she tells of growing up one of the few Asian American kids at her school in Eugene, Oregon; of struggling with her mother's particular, high expectations of her; of a painful adolescence; of treasured months spent in her grandmother's tiny apartment in Seoul, where she and her mother would bond, late at night, over heaping plates of food. As she grew up, moving to the East Coast for college, finding work in the restaurant industry, and performing gigs with her fledgling band--and meeting the man who would become her husband--her Koreanness began to feel ever more distant, even as she found the life she wanted to live. It was her mother's diagnosis of terminal cancer, when Michelle was twenty-five, that forced a reckoning with her identity and brought her to reclaim the gifts of taste, language, and history her mother had given her. Vivacious and plainspoken, lyrical and honest, Zauner's voice is as radiantly alive on the page as it is onstage. Rich with intimate anecdotes that will resonate widely, and complete with family photos, Crying in H Mart is a book to cherish, share, and reread.

Know Your Shoppers (Collection)

Author : Herb Sorensen
Publisher : FT Press
ISBN 13 : 013357766X
Total Pages : 612 pages
Book Rating : 4.1/5 (335 download)

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Book Synopsis Know Your Shoppers (Collection) by : Herb Sorensen

Download or read book Know Your Shoppers (Collection) written by Herb Sorensen and published by FT Press. This book was released on 2013-08-14 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper, make the most of all three "moments of truth," understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. ¿ The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams." Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

A Cross-Cultural Study of Consumer Attitudes and Emotional Responses of Apparel Purchase Behavior

Author : 王韻
Publisher : 秀威出版
ISBN 13 : 9866909603
Total Pages : 172 pages
Book Rating : 4.8/5 (669 download)

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Book Synopsis A Cross-Cultural Study of Consumer Attitudes and Emotional Responses of Apparel Purchase Behavior by : 王韻

Download or read book A Cross-Cultural Study of Consumer Attitudes and Emotional Responses of Apparel Purchase Behavior written by 王韻 and published by 秀威出版. This book was released on 2007-04-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book was to examine the emotional responses while consumers are shopping, consumer attitudes toward apparel shopping, subjective norms, individual differences, and demographic factors for U.S. and Taiwan consumers’ apparel purchase intentions and purchase behavior. (此書的目的是為探討台灣與美國消費者購買服飾時之情緒反應、消費者對服飾的態度、社會主觀規範、個人特徵，以及人口統計變數對其購買服飾意願與行為之影響。)【秀威資訊科技股份有限公司製作】

Emotional Schema Therapy

Author : Robert L. Leahy
Publisher : Guilford Publications
ISBN 13 : 1462540791
Total Pages : 401 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Emotional Schema Therapy by : Robert L. Leahy

Download or read book Emotional Schema Therapy written by Robert L. Leahy and published by Guilford Publications. This book was released on 2019-04-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents innovative tools for helping patients to understand their emotional schemas--such as the conviction that painful feelings are unbearable, shameful, or will last indefinitely--and develop new ways of accepting and coping with affective experience. Therapists can integrate emotional schema therapy into the treatment approaches they already use to add a vital new dimension to their work. Rich case material illustrates applications for a wide range of clinical problems; assessment guidelines and sample worksheets and forms further enhance the book's utility.

Emotional Understanding

Author : Donna M. Orange
Publisher : Guilford Press
ISBN 13 : 9781572300101
Total Pages : 244 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Emotional Understanding by : Donna M. Orange

Download or read book Emotional Understanding written by Donna M. Orange and published by Guilford Press. This book was released on 1995-10-13 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a unique blend of clinical compassion and philosophical reflection, Donna M. Orange illuminates the nature and process of psychoanalytic understanding within the intimate and healing human context of treatment. Moving away from objectivist empiricism and its polar opposite, constructivist relativism, her work details a paradigm shift to a perspectival realism that does justice to the concerns of both. Laying the groundwork for a fuller, more encompassing view of psychoanalytic practice, Emotional Understanding is enlightening reading for all mental health professionals interested in psychodynamic theory and treatment.

Decoding the New Consumer Mind

Author : Kit Yarrow
Publisher : John Wiley & Sons
ISBN 13 : 1118647688
Total Pages : 224 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Decoding the New Consumer Mind by : Kit Yarrow

Download or read book Decoding the New Consumer Mind written by Kit Yarrow and published by John Wiley & Sons. This book was released on 2014-03-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.