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The Emerald Handbook Of Multi Stakeholder Communication
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Book Synopsis The Emerald Handbook of Multi-Stakeholder Communication by : Pantea Foroudi
Download or read book The Emerald Handbook of Multi-Stakeholder Communication written by Pantea Foroudi and published by Emerald Group Publishing. This book was released on 2022-10-21 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.
Book Synopsis Corporate Branding in Logistics and Transportation by : Nor Aida Abdul Rahman
Download or read book Corporate Branding in Logistics and Transportation written by Nor Aida Abdul Rahman and published by Taylor & Francis. This book was released on 2024-03-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research. Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.
Book Synopsis Community Engagement in the Online Space by : Dennis, Michelle
Download or read book Community Engagement in the Online Space written by Dennis, Michelle and published by IGI Global. This book was released on 2023-02-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the advent of the internet, online communities have emerged as a way for users to share their common interests and connect with others with ease. As the possibilities of the online world grew and the COVID-19 pandemic raged across the world, many organizations recognized the utility in not only providing further services online, but also in transitioning operations typically fulfilled in-person to an online space. As society approaches a reality in which most community practices have moved to online spaces, it is essential that community leaders remain knowledgeable on the best practices in cultivating engagement. Community Engagement in the Online Space evaluates key issues and practices pertaining to community engagement in remote settings. It analyzes various community engagement efforts within remote education, online groups, and remote work. This book further reviews the best practices for community engagement and considerations for the optimization of these practices for effective virtual delivery to support emergency environmental challenges, such as pandemic conditions. Covering topics such as community belonging, global health virtual practicum, and social media engagement, this premier reference source is an excellent resource for program directors, faculty and administrators of both K-12 and higher education, students of higher education, business leaders and executives, IT professionals, online community moderators, librarians, researchers, and academicians.
Book Synopsis The Emerald Handbook of Computer-Mediated Communication and Social Media by : Jeremy Harris Lipschultz
Download or read book The Emerald Handbook of Computer-Mediated Communication and Social Media written by Jeremy Harris Lipschultz and published by Emerald Group Publishing. This book was released on 2022-06-27 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.
Book Synopsis Sustainable and Responsible Business in Africa by : Rose Ogbechie
Download or read book Sustainable and Responsible Business in Africa written by Rose Ogbechie and published by Springer Nature. This book was released on 2024-01-29 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a transnational African perspective on business management concerns and business ethics by examining the concepts of responsible business practices and sustainability across sub-Saharan Africa. Covering topics ranging from ethical advertisement to responsible pricing to waste management for sustainable business, it highlights the importance of consciously and deliberately inculcating responsible practices in the creation and operation of business activities within a corporate context to achieve sustainability in African markets. The book employs a case-by-case method for treating issues in responsible business practice and sustainability, with contributions illustrating responsible and irresponsible business practices across various areas of business management. Relevant to the UN Sustainable Development Goals, it will be of great importance to academics and students of responsible business, sustainability, business ethics and African business more broadly. It will also be a helpful guide for professionals and business owners to understand some salient issues in navigating sustainable business practices in Africa.
Book Synopsis Business Strategies and Ethical Challenges in the Digital Ecosystem by : S. Asieh H. Tabaghdehi
Download or read book Business Strategies and Ethical Challenges in the Digital Ecosystem written by S. Asieh H. Tabaghdehi and published by Emerald Group Publishing. This book was released on 2024-11-18 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Strategies and Ethical Challenges in the Digital Ecosystem acts as a forum for examining current and future trends related to management and technological adoption, from digital business strategy and industry 5.0, changing consumer behaviour and sustainability to marketing, ethics, data security, and much more.
Book Synopsis Business Sustainability Practices in Society 5.0 by : Jermsittiparsert, Kittisak
Download or read book Business Sustainability Practices in Society 5.0 written by Jermsittiparsert, Kittisak and published by IGI Global. This book was released on 2024-10-16 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business sustainability practices have become pivotal due to the growth of digital technology and human-centered innovation in society 5.0. Society 5.0 aims to seamlessly integrate technological advancements with societal needs, promoting a balance between economic growth, environmental sustainability, and social well-being. Embracing sustainable practices is essential for companies to meet regulatory and consumer expectations while driving innovation and securing a competitive advantage. Further research is necessary to ensure businesses embrace society 5.0 for environmentally friendly plans and programs. Business Sustainability Practices in Society 5.0 offers solutions for sustainable development in organizational processes as a part of society 5.0. It explores the positive effects of sustainability on economic growth, social well-being, and environmental preservation. This book covers topics such as artificial intelligence, risk management, and sustainable development, and is a useful resource for business owners, entrepreneurs, human resource managers, data scientists, academicians, and researchers.
Book Synopsis Emerging Trends in Consumer Behaviour in the Service Sector by : Saloomeh Tabari
Download or read book Emerging Trends in Consumer Behaviour in the Service Sector written by Saloomeh Tabari and published by Goodfellow Publishers Ltd. This book was released on 2024-07-31 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.
Book Synopsis The Role of Brands in an Era of Over-Information by : Correia, Ricardo Fontes
Download or read book The Role of Brands in an Era of Over-Information written by Correia, Ricardo Fontes and published by IGI Global. This book was released on 2023-08-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes along with this trend, and there are multiple categories of the same core product available for the consumers in the market. What is the role of the brands in this context? In a way, they serve as a mental shortcut that consumers use to help “rationalize” decisions that would be impossible to make by analyzing all the options available. Brands also try to find more distinctive signals to stand out and differentiate from others. Signals like more green, ecologic, or inclusive brands are now part of the claims of the brands. Do they really help consumers to make better decisions? Or are they ignored by the customers as they become the rule instead of the exception? The Role of Brands in an Era of Over-Information provides knowledge to better understand the digital branding process and its implications in choosing products, services, or organizations. The book also contributes to the development and consolidation of recent concepts linked with branding and over-information, providing practical cases where these concepts show their relevance. Covering key topics such as marketing, new media, sustainability, and internet branding, this premier reference source is ideal for marketers, influencers, business owners, policymakers, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Book Synopsis Air Travel Industry by : Azizul Hassan
Download or read book Air Travel Industry written by Azizul Hassan and published by Taylor & Francis. This book was released on 2023-06-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork. The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory, and the theory of planned behavior. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on airfreight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed. This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behavior.
Book Synopsis The Emerald Handbook of Evidence-Informed Practice in Education by : Chris Brown
Download or read book The Emerald Handbook of Evidence-Informed Practice in Education written by Chris Brown and published by Emerald Group Publishing. This book was released on 2022-01-31 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generating understanding into how to more routinely foster evidence-informed teaching practice globally, this ground-breaking handbook is vital reading for educational researchers, and especially those working close to practice, in all settings.
Book Synopsis The Emerald Handbook of Modern Information Management by : James M. Matarazzo
Download or read book The Emerald Handbook of Modern Information Management written by James M. Matarazzo and published by Emerald Group Publishing. This book was released on 2017-12-19 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook aims to be an integral text for students of library and information science and a ready-reference for information professional practitioners. The chapters provide a construct through which any information professional may learn abut the major challenges facing them in the early part of the 21st century.
Book Synopsis The Handbook of Public Sector Communication by : Vilma Luoma-aho
Download or read book The Handbook of Public Sector Communication written by Vilma Luoma-aho and published by John Wiley & Sons. This book was released on 2020-03-24 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.
Book Synopsis The Handbook of Managing and Marketing Tourism Experiences by : Marios Sotiriadis
Download or read book The Handbook of Managing and Marketing Tourism Experiences written by Marios Sotiriadis and published by Emerald Group Publishing. This book was released on 2016-11-09 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Book Synopsis Implementing Key Account Management by : Javier Marcos
Download or read book Implementing Key Account Management written by Javier Marcos and published by Kogan Page Publishers. This book was released on 2018-08-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.
Book Synopsis Partnerships for the Sustainable Development Goals (SDGs) by : David F Murphy
Download or read book Partnerships for the Sustainable Development Goals (SDGs) written by David F Murphy and published by . This book was released on 2021-06-28 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Special Issue of Sustainability on "Partnerships for the Sustainable Development Goals (SDGs)" brings together a collection of articles that explore a diverse range of issues and challenges faced by partnership arrangements that seek to support the achievement of the SDGs and the United Nations 2030 Agenda for Sustainable Development. As well as encompassing a diverse range of collaborative forms and themes, and involving a variety of stakeholders, these collaborative initiatives are all notably shaped by the dynamics of the particular contexts in which they operate. These contexts include individual, organizational, sectoral, spatial, and geographical settings. The impact of the COVID-19 pandemic on partnering for the SDGs is also apparent. The interplay between these elements offers a useful global-local context for further inquiry and reflection on how deeper and more meaningful collaborative relationships might be developed to achieve the SDG targets and beyond
Book Synopsis The Cambridge Handbook of Stakeholder Theory by : Jeffrey S. Harrison
Download or read book The Cambridge Handbook of Stakeholder Theory written by Jeffrey S. Harrison and published by Cambridge University Press. This book was released on 2019-05-09 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive foundation for stakeholder theory, written by many of the most respected and highly cited experts in the field.
