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The Efficacy Of Online Purchases In Influencing Buying Habits
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Book Synopsis The Efficacy of Online Purchases in Influencing Buying Habits by : C. Smart
Download or read book The Efficacy of Online Purchases in Influencing Buying Habits written by C. Smart and published by . This book was released on 2019-05-24 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2015 in the subject Sociology - Consumption and Advertising, grade: 69, B, Nnamdi Azikiwe University Awka, course: Mass Communication, language: English, abstract: The world right now obviously cannot do without the internet. With the internet almost a part of human life, even the business life as it concerns buying and selling via the Internet, it is therefore necessary to investigate the efficacy of the products bought online without having physical feel of it as it encourages further decision to want to continue buying.
Book Synopsis Online Impulse Buying and Cognitive Dissonance by : Giovanni Mattia
Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Author :Emerald Group Publishing Limited Publisher :Emerald Group Publishing ISBN 13 :1785608703 Total Pages :190 pages Book Rating :4.7/5 (856 download)
Book Synopsis A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment by : Emerald Group Publishing Limited
Download or read book A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-11-02 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment
Book Synopsis Online Shopping Habits and Consumer Behavior by : Murali Guruswamy
Download or read book Online Shopping Habits and Consumer Behavior written by Murali Guruswamy and published by GRIN Verlag. This book was released on 2014-02-19 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.
Book Synopsis Online Shopping Habits and Consumer Behavior by : Murali Guruswamy
Download or read book Online Shopping Habits and Consumer Behavior written by Murali Guruswamy and published by . This book was released on 2014-02-25 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.
Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt
Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Book Synopsis Online Consumer Behavior by : Angeline Close
Download or read book Online Consumer Behavior written by Angeline Close and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis A Study of Factors Affecting Consumer's Online Shopping Behavior and Their Impact on Behavioral Intention by : Anurag Pandey
Download or read book A Study of Factors Affecting Consumer's Online Shopping Behavior and Their Impact on Behavioral Intention written by Anurag Pandey and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose - To find out the factors affecting consumers' online shopping behavior and their impact on Behavioral Intention.Design/methodology/approach - A Cross-sectional descriptive study using snowball sampling for selecting the samples from online shopping users of 11 districts of Central U.P. The schedule and Web-based structured questionnaire have been used for collecting the data. The factor analysis is performed for identifying the factors, the multiple regression analysis is used for creating a regression line.Findings - The study results recommend that consumers' online shopping behavior is being affected by several factors like social influence, self-efficacy, perceived credibility, performance expectancy, effort expectancy, website design, social media, and delivery of goods.Research limitations/implications - The study results can be generalized to the online shopping users of the selected districts of central U.P. only. In future studies, more statistical techniques might be applied for improving the conclusiveness of the findings reported in the study.Practical Implications - The researcher can use the findings of the study in future studies. The findings can be implemented by online retailers in decision-making while making their marketing program.Originality/value - The paper is based on original work, the questionnaire has been found reliable after checking the Cronbach's Alpha value. The KMO values support the adequacy of sample size and were found significant for applying Exploratory Factor Analysis.
Book Synopsis Drivers and Barriers for Online Consumer Behavior by : Dr. Anita Maheshwari
Download or read book Drivers and Barriers for Online Consumer Behavior written by Dr. Anita Maheshwari and published by Shashwat Publication. This book was released on 2023-02-12 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.
Book Synopsis Modeling Consumer Adoption of the Internet as a Shopping Medium: An Integrated Perspective by : Chuanlan Liu
Download or read book Modeling Consumer Adoption of the Internet as a Shopping Medium: An Integrated Perspective written by Chuanlan Liu and published by Cambria Press. This book was released on 2004 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Factors Affecting Consumer's Online Shopping Buying Behavior by : Anurag Pandey
Download or read book Factors Affecting Consumer's Online Shopping Buying Behavior written by Anurag Pandey and published by . This book was released on 2019 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose - To investigate the factors affecting consumer's online shopping behavior.Design/methodology/approach - A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. The data has been collecting with the help of questionnaire. The factor analysis is performed for identifying the factors, the nonparametric test has been used for hypothesis testing.Findings - The study results suggest that consumers' online shopping behavior is being affected by several factors like demographic factors, social factors, consumer online shopping experience, knowledge of using internet and computer, website design, social media, situational factors, facilitating conditions, product characteristics, sales promotional scheme, payment option, delivery of goods and after sales services plays an important role in online shopping.Research limitations/implications - The study results cannot be generalized to the all online shopping users because of small sample size and geographical location from where data is collected. Future studies may also apply some more statistical techniques to improve the conclusiveness of the findings reported in this study.Practical implications - The results should be of interest to the online retailers in deciding their marketing program.Originality/value - The paper is based on original work, the questionnaire has been found reliable after checking the cronback Alpha value. The KMO values supports the adequacy of sample size. It will help the academicians and scholars in their research work in the form of a literature on online shopping. It will also provide guidelines to online retailers in making their marketing program.
Book Synopsis Time Factor Influences Consumer Behavior by : Johnny Ch Lok
Download or read book Time Factor Influences Consumer Behavior written by Johnny Ch Lok and published by . This book was released on 2019-11-20 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consequently, promoting online shopping is as a time-saver is likely to be effective for these experiencing situational time pressure. Those with situational pressure would almost certainly welcome anything that would reduce their activity level and the demands on their time. In fact, there is really no adult learning method for store shopping because it is something everyone learns to do from early childhood. But for many adult consumers, they feel have interest to learn how to use internet and web to shopping. Some adult will feel interest and it is value to learn how to use internet channel to anticipate the complexity of shopping online. For example, Super Walmart cheap frocery store that carries many thousands of products and brands to let online shoppers won't feel confused when viewing its online merchant's home page with only a few menu items and links from its website. So, Super Walmart website can let online shoppers to feel difficult that they can save much time to enter any merchants' home page . They only need to view the Super Walmart's website, then they can find any preference cheap grocercies to compare and evaluate which one(s) is (are) value to buy. So, Super Walmart's website can let global cheap grocery online shoppers feel it can help them to save time to find any merchant's products from internet conveniently. Consequently, online shopping will be one popular time saving consumption channel to reduce time pressure to some consumers nowadays. Secondly, I shall explain that what determines purchase decisions for airline tickets when the traveller fees time stress. When a travelling planner has no enough time to prepare whose travelling journey, whether the time stress will influence he/she feels decision difficulties and frustration, when it will cause he/she needs to gather significant amounts of information to lead to make to choose which airline ticket is the most right choice? How and number of airline options and time pressure influence the airline ticket buyer's purchase decision?
Book Synopsis Digital Influence on Consumer Habits by : Nripendra Singh
Download or read book Digital Influence on Consumer Habits written by Nripendra Singh and published by Emerald Group Publishing. This book was released on 2024-04-23 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
Book Synopsis The Influence of Privacy Awareness and Privacy Self-efficacy in E-commerce by : Rui Liu
Download or read book The Influence of Privacy Awareness and Privacy Self-efficacy in E-commerce written by Rui Liu and published by . This book was released on 2015 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: "During the past decade, the Internet has become an essential tool for, among other things, communication, entertainment, and business. Especially notable is how it has changed the way business is conducted. Online information technology has profoundly affected markets and transactions. In line with the increasing use of online shopping, users have continued to expand their knowledge of the Internet. They have become more confident in this knowledge, and their self-initiated efforts at online privacy also appear to have matured. Users have expressed their unease about privacy when making online purchases, and it has been found that more than three-quarters of users basically agree they will not use services, products, or retailers if they feel their privacy is in danger of being violated. The present study helps to better understand the perceived benefits and concerns surrounding online purchasing. It applies self-efficacy theory to identify online privacy-related self-efficacy, and evaluate its influence on online purchasing intent. The study results show that awareness of online privacy influences the intent to use online shopping services. It was also found that experience using online services decreases users' tendencies to use such services in the future. This study will help to better understand the perceived benefits and concerns surrounding online purchasing."--Abstract from author supplied metadata.
Book Synopsis Comparison-Shopping Services and Agent Designs by : Wan, Yun
Download or read book Comparison-Shopping Services and Agent Designs written by Wan, Yun and published by IGI Global. This book was released on 2009-04-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book investigates the effects of the evolution of comparison-shopping techniques and processes with the ready availability of online resources over the past few years"--Provided by publisher.
Book Synopsis Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities by : Al-A'ali, Ebtihaj Ahmed
Download or read book Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities written by Al-A'ali, Ebtihaj Ahmed and published by IGI Global. This book was released on 2019-08-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science, engineering, and technology and examines the impact Arab and global cultures have on consumerism. Featuring coverage on a broad range of topics such as business ethics, data management, and global business, this book is ideally designed for managers, executives, advertisers, marketers, sales directors, practitioners, researchers, academicians, and students.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
