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Author : Burke Marketing Research, Inc
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (14 download)
Download or read book The Effectiveness of Color Vs Black-and-white Television Advertising written by Burke Marketing Research, Inc and published by . This book was released on 1960 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Burke Marketing Research, Inc
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (982 download)
Download or read book Three Studies of the Effectiveness of Color Vs. Black-and-white Television Advertising written by Burke Marketing Research, Inc and published by . This book was released on 1960 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gallup & Robinson, Inc
Publisher :
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4.:/5 (853 download)
Download or read book Are Color TV Commercials Worth the Extra Cost? written by Gallup & Robinson, Inc and published by . This book was released on 1965 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gallup & Robinson, inc
Publisher :
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4.:/5 (14 download)
Download or read book Are Color TV Commercials Worth the Cost? written by Gallup & Robinson, inc and published by . This book was released on 1965 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arnold M. Barban
Publisher : Homewood, Ill. : R. D. Irwin
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.:/5 (321 download)
Download or read book Readings in Advertising and Promotion Strategy written by Arnold M. Barban and published by Homewood, Ill. : R. D. Irwin. This book was released on 1968 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.3/5 (97 download)
Download or read book Harvard Business Review Library: Marketing. 8 v written by and published by . This book was released on 1968 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matt Ridley
Publisher : Harper Collins
ISBN 13 : 0061452068
Total Pages : 482 pages
Book Rating : 4.0/5 (614 download)
Download or read book The Rational Optimist written by Matt Ridley and published by Harper Collins. This book was released on 2011-06-07 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: For two hundred years the pessimists have dominated public discourse, insisting that things will soon be getting much worse. But in fact, life is getting better—and at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down all across the globe. Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people's lives as never before. In his bold and bracing exploration into how human culture evolves positively through exchange and specialization, bestselling author Matt Ridley does more than describe how things are getting better. He explains why. An astute, refreshing, and revelatory work that covers the entire sweep of human history—from the Stone Age to the Internet—The Rational Optimist will change your way of thinking about the world for the better.
Author : Bob Foreman
Publisher : Wildside Press LLC
ISBN 13 : 143447173X
Total Pages : 194 pages
Book Rating : 4.4/5 (344 download)
Download or read book An Ad Man Ad-Libs on TV written by Bob Foreman and published by Wildside Press LLC. This book was released on 2008-05-30 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bob Foreman came into radio and television from an advertising agency. He days developing and sponsoring such shows as The $64,000 Question, Groucho Marx, Your Hit Parade, and dozens of others provide source material for his humorous looks at the media.
Author :
Publisher :
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1965 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.F/5 ( download)
Download or read book Journal of Advertising Research written by and published by . This book was released on 1967 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John P. Murray
Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.:/5 (3 download)
Download or read book Television and Social Behavior: Television's effects: further explorations written by John P. Murray and published by . This book was released on 1972 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steuart Henderson Britt
Publisher :
ISBN 13 :
Total Pages : 806 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Management & Administrative Action written by Steuart Henderson Britt and published by . This book was released on 1968 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1010 pages
Book Rating : 4.:/5 (31 download)
Download or read book Scientific and Technical Aerospace Reports written by and published by . This book was released on 1975 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (3 download)
Download or read book Resources in Education written by and published by . This book was released on 1980 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rune Pettersson
Publisher : Educational Technology
ISBN 13 : 9780877782186
Total Pages : 344 pages
Book Rating : 4.7/5 (821 download)
Download or read book Visuals for Information written by Rune Pettersson and published by Educational Technology. This book was released on 1989 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rune Pettersson
Publisher : Educational Technology
ISBN 13 : 9780877782629
Total Pages : 408 pages
Book Rating : 4.7/5 (826 download)
Download or read book Visual Information written by Rune Pettersson and published by Educational Technology. This book was released on 1993 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Mullen
Publisher : Psychology Press
ISBN 13 : 1134932820
Total Pages : 231 pages
Book Rating : 4.1/5 (349 download)
Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
