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The Effect Of Changes In Womens Social Status On Images Of Women In Magazine Advertising
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Book Synopsis The Effect of Changes in Women's Social Status on Images of Women in Magazine Advertising by : Linda Lazier-Smith
Download or read book The Effect of Changes in Women's Social Status on Images of Women in Magazine Advertising written by Linda Lazier-Smith and published by . This book was released on 1988 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Can't Buy My Love by : Jean Kilbourne
Download or read book Can't Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
Book Synopsis Measuring Up by : Vickie Rutledge Shields
Download or read book Measuring Up written by Vickie Rutledge Shields and published by University of Pennsylvania Press. This book was released on 2013-03-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are technoenhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
Book Synopsis Gender Advertisements by : Erving Goffman
Download or read book Gender Advertisements written by Erving Goffman and published by Palgrave. This book was released on 1979 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Communicating Unreality by : Gabriel Weimann
Download or read book Communicating Unreality written by Gabriel Weimann and published by SAGE Publications. This book was released on 1999-10-14 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: From interactive, real-time Internet broadcasts to video game-like images of smart bombs on television, our perception of reality is shaped by the mass media. Willing or not, we are a mass mediated society, and the electronic media, especially television and computer-mediated-communication, plays a vital role in our daily lives. Communicating Unreality reviews the images and meanings of our mass-mediated world. With careful attention to the integration of news and entertainment, fact and fiction, and event and story, author Gabriel Weimann examines our symbolic environment, where reality and fiction are almost inseparable. Through discussion of mass-mediated images of people, cultures, war, love, sex, death, community, and identity, we learn that there often exists a large gap between reality and reconstruction of "realities" as communicated by the mass media. This comprehensive and entertaining textbook can breathe life into the standard mass communication course. Students, professors, and everyone interested in the influence of the media will enjoy this book.
Book Synopsis The Elgar Companion to Consumer Research and Economic Psychology by : Peter E. Earl
Download or read book The Elgar Companion to Consumer Research and Economic Psychology written by Peter E. Earl and published by Edward Elgar Publishing. This book was released on 2002-01-01 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.
Book Synopsis Communication Yearbook 20 by : Brant R. Burleson
Download or read book Communication Yearbook 20 written by Brant R. Burleson and published by Routledge. This book was released on 2012-03-22 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1997.
Book Synopsis Manipulating Images by : Tawnya J. Adkins Covert
Download or read book Manipulating Images written by Tawnya J. Adkins Covert and published by Lexington Books. This book was released on 2011-03-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Book Synopsis The Handbook of International Advertising Research by : Hong Cheng
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Book Synopsis Unequal Opportunities by : Margaret Gallagher
Download or read book Unequal Opportunities written by Margaret Gallagher and published by . This book was released on 1981 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNESCO pub. Monograph on unequal opportunities for women regarding their portrayal and participation in mass media - examines image, employment, working conditions, vocational training, etc. Of women in such media as radio, television, film and newspapers, the use of media in female development projects, widening of opportunities for women, etc., and includes a format (questionnaire) for media analysis. Bibliography pp. 207 to 221.
Book Synopsis Putting On Appearances by : Diane Barthel
Download or read book Putting On Appearances written by Diane Barthel and published by Temple University Press. This book was released on 2010-03-29 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively critical analysis that reveals the overlooked and underestimated depth of cultural meaning behind contemporary American advertising.
Download or read book Mass Media written by Mieke Ceulemans and published by . This book was released on 1979 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Back to Reality? by : Angela McRobbie
Download or read book Back to Reality? written by Angela McRobbie and published by Manchester University Press. This book was released on 1997 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: From rap to rave, from designer menswear to Marie Claire, from rock to sex tourism, each essay in this collection tackles issues of ideology, bodies, power and gender in contemporary popular culture.
Book Synopsis Women in Mass Communication by : Pamela J. Creedon
Download or read book Women in Mass Communication written by Pamela J. Creedon and published by SAGE Publications, Incorporated. This book was released on 1989-08 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women in Mass Communication focuses on what may be the single most important issue for professionals in the area of mass communication in the next few decades -- the increasing feminist presence and proliferating feminist perspectives within the field. The volume begins with a look at the study and teaching of mass communication, including such topics as a feminist perspective on media law, gender in a global context, women of colour in communication, and the effect of women communication teachers on their students. Contributors call for significant changes in the way we think of mass communication and represent pioneering efforts to extend feminist theory in the area. The second section examines the status of women in television, ad
Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan
Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Book Synopsis Resources in Women's Educational Equity: Special Issue by :
Download or read book Resources in Women's Educational Equity: Special Issue written by and published by . This book was released on 1979 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Resources in Women's Educational Equity by :
Download or read book Resources in Women's Educational Equity written by and published by . This book was released on 1980 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
