The Economist Marketing For Growth

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Marketing for Growth

Author : The Economist
Publisher : The Economist
ISBN 13 : 1610393988
Total Pages : 193 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Marketing for Growth by : The Economist

Download or read book Marketing for Growth written by The Economist and published by The Economist. This book was released on 2014-01-28 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and improvement of products, processes and standard of service. The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.

Guide to Management Ideas and Gurus

Author : Tim Hindle
Publisher : John Wiley & Sons
ISBN 13 : 9781846681080
Total Pages : 336 pages
Book Rating : 4.6/5 (81 download)

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Book Synopsis Guide to Management Ideas and Gurus by : Tim Hindle

Download or read book Guide to Management Ideas and Gurus written by Tim Hindle and published by John Wiley & Sons. This book was released on 2008-09-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good management is a precious commodity in the corporate world. Guide to Management Ideas and Gurus is a straight-forward manual on the most innovative management ideas and the management gurus who developed them. The earlier edition, Guide to Management Ideas, presented the most significant ideas that continue to underpin business management. This new book builds on those ideas and adds detailed biographies of the people who came up with them-the most influential business thinkers of the past and present. Topics covered include: Active Inertia, Disruptive Technology, Genchi Genbutsu (Japanese for "Go and See for Yourself"), The Halo Effect, The Long Tail, Skunkworks, Tipping Point, Triple Bottom Line, and more. The management gurus covered include: Dale Carnegie, Jim Collins, Stephen Covey, Peter Drucker, Philip Kotler, Michael Porter, Tom Peters, and many others.

Guide to Financial Markets

Author : Marc Levinson
Publisher : The Economist
ISBN 13 : 1541742516
Total Pages : 250 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Guide to Financial Markets by : Marc Levinson

Download or read book Guide to Financial Markets written by Marc Levinson and published by The Economist. This book was released on 2018-07-24 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated 7th edition of this highly regarded book brings the reader right up to speed with the latest financial market developments, and provides a clear and incisive guide to a complex world that even those who work in it often find hard to understand. In chapters on the markets that deal with money, foreign exchange, equities, bonds, commodities, financial futures, options and other derivatives, the book examines why these markets exist, how they work, and who trades in them, and gives a run-down of the factors that affect prices and rates. Business history is littered with disasters that occurred because people involved their firms with financial instruments they didn't properly understand. If they had had this book they might have avoided their mistakes. For anyone wishing to understand financial markets, there is no better guide.

Fully Grown

Author : Dietrich Vollrath
Publisher : University of Chicago Press
ISBN 13 : 0226820041
Total Pages : 273 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis Fully Grown by : Dietrich Vollrath

Download or read book Fully Grown written by Dietrich Vollrath and published by University of Chicago Press. This book was released on 2022-06-24 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vollrath challenges our long-held assumption that growth is the best indicator of an economy’s health. Most economists would agree that a thriving economy is synonymous with GDP growth. The more we produce and consume, the higher our living standard and the more resources available to the public. This means that our current era, in which growth has slowed substantially from its postwar highs, has raised alarm bells. But should it? Is growth actually the best way to measure economic success—and does our slowdown indicate economic problems? The counterintuitive answer Dietrich Vollrath offers is: No. Looking at the same facts as other economists, he offers a radically different interpretation. Rather than a sign of economic failure, he argues, our current slowdown is, in fact, a sign of our widespread economic success. Our powerful economy has already supplied so much of the necessary stuff of modern life, brought us so much comfort, security, and luxury, that we have turned to new forms of production and consumption that increase our well-being but do not contribute to growth in GDP. In Fully Grown, Vollrath offers a powerful case to support that argument. He explores a number of important trends in the US economy: including a decrease in the number of workers relative to the population, a shift from a goods-driven economy to a services-driven one, and a decline in geographic mobility. In each case, he shows how their economic effects could be read as a sign of success, even though they each act as a brake of GDP growth. He also reveals what growth measurement can and cannot tell us—which factors are rightly correlated with economic success, which tell us nothing about significant changes in the economy, and which fall into a conspicuously gray area. Sure to be controversial, Fully Grown will reset the terms of economic debate and help us think anew about what a successful economy looks like.

The Long Tail

Author : Chris Anderson
Publisher : Hachette Books
ISBN 13 : 1401384633
Total Pages : 256 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis The Long Tail by : Chris Anderson

Download or read book The Long Tail written by Chris Anderson and published by Hachette Books. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Guide to Emerging Markets

Author : Aidan Manktelow
Publisher : Economist Books
ISBN 13 : 9781781251171
Total Pages : 243 pages
Book Rating : 4.2/5 (511 download)

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Book Synopsis Guide to Emerging Markets by : Aidan Manktelow

Download or read book Guide to Emerging Markets written by Aidan Manktelow and published by Economist Books. This book was released on 2014 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth that companies can achieve from their operations in home and developed world markets has for many years been modest, with the real opportunities to take a business to a higher level existing in identifying and exploiting emerging market opportunities.The Economist Corporate Network has for many years now been one of the leading authorities advising firms on how to make the most of the opportunities that emerging markets present and avoid the mistakes that so many companies make with disastrous results.This book, written and edited by the Corporate Network team is in two parts:- Part one examines new approaches to business in emerging market: what you need to think about, the various risks and how to get your approach right- Part two is aimed at helping firms prioritise emerging markets by giving a review of the different markets from the BRIC countries (Brazil, Russia, india and China) to the emerging economies of Eastern Europe, Asia and AfricaUsing the expertise built up over the years by The Economist Corporate Network team and the experiences of the hundreds of companies they have worked with, there is no more useful guide to getting to grips with the opportunities that emerging markets offer and how to take advantage of them.

Narrative Economics

Author : Robert J. Shiller
Publisher : Princeton University Press
ISBN 13 : 0691212074
Total Pages : 408 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Narrative Economics by : Robert J. Shiller

Download or read book Narrative Economics written by Robert J. Shiller and published by Princeton University Press. This book was released on 2020-09-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events—and why financial panics can spread like epidemic viruses Stories people tell—about financial confidence or panic, housing booms, or Bitcoin—can go viral and powerfully affect economies, but such narratives have traditionally been ignored in economics and finance because they seem anecdotal and unscientific. In this groundbreaking book, Robert Shiller explains why we ignore these stories at our peril—and how we can begin to take them seriously. Using a rich array of examples and data, Shiller argues that studying popular stories that influence individual and collective economic behavior—what he calls "narrative economics"—may vastly improve our ability to predict, prepare for, and lessen the damage of financial crises and other major economic events. The result is nothing less than a new way to think about the economy, economic change, and economics. In a new preface, Shiller reflects on some of the challenges facing narrative economics, discusses the connection between disease epidemics and economic epidemics, and suggests why epidemiology may hold lessons for fighting economic contagions.

The Little Book of Economics

Author : Greg Ip
Publisher : John Wiley & Sons
ISBN 13 : 1118391578
Total Pages : 297 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Little Book of Economics by : Greg Ip

Download or read book The Little Book of Economics written by Greg Ip and published by John Wiley & Sons. This book was released on 2013-01-14 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible, thoroughly engaging look at how the economy really works and its role in your everyday life Not surprisingly, regular people suddenly are paying a lot closer attention to the economy than ever before. But economics, with its weird technical jargon and knotty concepts and formulas can be a very difficult subject to get to grips with on your own. Enter Greg Ip and his Little Book of Economics. Like a patient, good-natured tutor, Greg, one of today's most respected economics journalists, walks you through everything you need to know about how the economy works. Short on technical jargon and long on clear, concise, plain-English explanations of important terms, concepts, events, historical figures and major players, this revised and updated edition of Greg's bestselling guide clues you in on what's really going on, what it means to you and what we should be demanding our policymakers do about the economy going forward. From inflation to the Federal Reserve, taxes to the budget deficit, you get indispensible insights into everything that really matters about economics and its impact on everyday life Special sections featuring additional resources of every subject discussed and where to find additional information to help you learn more about an issue and keep track of ongoing developments Offers priceless insights into the roots of America's economic crisis and its aftermath, especially the role played by excessive greed and risk-taking, and what can be done to avoid another economic cataclysm Digs into globalization, the roots of the Euro crisis, the sources of China's spectacular growth, and why the gap between the economy's winners and losers keeps widening

Trillion Dollar Economists

Author : Robert Litan
Publisher : John Wiley & Sons
ISBN 13 : 1118781805
Total Pages : 400 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Trillion Dollar Economists by : Robert Litan

Download or read book Trillion Dollar Economists written by Robert Litan and published by John Wiley & Sons. This book was released on 2014-09-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed look at how economists shaped the world, and how the legacy continues Trillion Dollar Economists explores the prize-winning ideas that have shaped business decisions, business models, and government policies, expanding the popular idea of the economist's role from one of forecaster to one of innovator. Written by the former Director of Economic Research at Bloomberg Government, the Kauffman Foundation and the Brookings Institution, this book describes the ways in which economists have helped shape the world – in some cases, dramatically enough to be recognized with a Nobel Prize or Clark Medal. Detailed discussion of how economists think about the world and the pace of future innovation leads to an examination of the role, importance, and limits of the market, and economists' contributions to business and policy in the past, present, and future. Few economists actually forecast the economy's performance. Instead, the bulk of the profession is concerned with how markets work, and how they can be made more efficient and productive to generate the things people want to buy for a better life. Full of interviews with leading economists and industry leaders, Trillion Dollar Economists showcases the innovations that have built modern business and policy. Readers will: Review the basics of economics and the innovation of economists, including market failures and the macro-micro distinction Discover the true power of economic ideas when used directly in business, as exemplified by Priceline and Google Learn how economists contributed to policy platforms in transportation, energy, telecommunication, and more Explore the future of economics in business applications, and the policy ideas, challenges, and implications Economists have helped firms launch new businesses, established new ways of making money, and shaped government policy to create new opportunities and a new landscape on which businesses compete. Trillion Dollar Economists provides a comprehensive exploration of these contributions, and a detailed look at innovation to come.

The Economist Guide to Emerging Markets

Author : Aidan Manktelow
Publisher : The Economist
ISBN 13 : 1610393880
Total Pages : 319 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Economist Guide to Emerging Markets by : Aidan Manktelow

Download or read book The Economist Guide to Emerging Markets written by Aidan Manktelow and published by The Economist. This book was released on 2014-04-01 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth that companies can achieve from their operations in home and developed world markets has for many years been modest. Real opportunities to take a business to a higher level exist in identifying and cultivating emerging markets. For many years, The Economist Corporate Network has been a leading authority in advising firms on how to make the most of the opportunities that emerging markets present, and how to avoid the mistakes so many companies make with disastrous results. In this book, the Corporate Network team shares their expertise with readers. They examine new approaches to business in emerging markets, identifying what you need to think about, the various risks, and how to get your approach right. They also review various markets, from the BRIC countries (Brazil, Russia, India, and China) to the emerging economies of Eastern Europe, Asia and Africa. Based on the unrivalled expertise of The Economist Corporate Network team and their experiences working with hundreds of companies, there is no more useful guide than The Economist: Emerging Markets to explore the opportunities these markets offer and how to take advantage of them.

Marketing for Growth

Author : I. I. Ellwood
Publisher : Wiley
ISBN 13 : 9781118450505
Total Pages : 240 pages
Book Rating : 4.4/5 (55 download)

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Book Synopsis Marketing for Growth by : I. I. Ellwood

Download or read book Marketing for Growth written by I. I. Ellwood and published by Wiley. This book was released on 2013-09-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to transform any company's marketing function into a non-stop engine of business growth The one unbreakable rule of today's global business jungle is "Grow or Die". In Marketing for Growth, an internationally recognized marketing strategist clearly explains how to turbo-charge your company's marketing function so that it delivers the kind of high-energy, non-stop business growth you need to survive and thrive. You'll discover how to gauge the impact of your current marketing function and how to transform it into a powerful driver of all the major elements of sustainable growth, including product development and improvement, more efficient processes, and superb customer service. Examines each part of the growth lifecycle and provides you with analytic tools for measuring marketing's impact on your company and for setting achievable growth targets Shows you how to identify your most valuable customers and cultivate strong bonds of loyalty with them Draws upon a wealth of hard data and anecdotal evidence gleaned from a wide range of businesses in Britain, America, Europe, and Asia Features examples from top firms, including Amazon.com, China Mobile, Dove, Goldman Sachs, Haier, ING, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin, Zara, and others Shares the insights of a leading international marketing strategist with more than two decades' experience in Japan, Hong Kong, the Netherlands, and the United States

Markets, Morals and Development

Author : Wahiduddin Mahmud
Publisher : Taylor & Francis
ISBN 13 : 1000485080
Total Pages : 118 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Markets, Morals and Development by : Wahiduddin Mahmud

Download or read book Markets, Morals and Development written by Wahiduddin Mahmud and published by Taylor & Francis. This book was released on 2021-10-12 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents, or rather “re-presents”, the intricacies of a developing economy in the light of recent theoretical developments in economics while also providing a fresh perspective on the perceived inadequacies of the discipline in addressing the discontents of the contemporary global economic order. The book argues that there is scope for economics to be a more humane discipline and more relevant to contemporary economic problems by embracing new ideas, including those from other disciplines. It attempts to show how economic concepts and theories can be contextualised to help better understand real-life economic phenomena; how to rethink the ways in which the market economy can address the moral issues of human wellbeing and social justice; and, overall, how the study of economics and public discourses on economic issues can be made more engaging as well as more relevant to the problems of developing countries. Based on public lectures given by the author in Dhaka, and using illustrations from Bangladesh, India and other countries, the book offers an authoritative understanding of diverse economic realities by taking a fresh look at the familiar. Comprehensive and accessible, the book will be of interest to students and researchers of economics, development economics and policy, sociology and business studies as well as to journalists, public intellectuals and policymakers in developing countries.

Ice to the Eskimos

Author : Jon Spoelstra
Publisher : Harper Collins
ISBN 13 : 0061745839
Total Pages : 298 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Ice to the Eskimos by : Jon Spoelstra

Download or read book Ice to the Eskimos written by Jon Spoelstra and published by Harper Collins. This book was released on 2009-10-13 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

Economic Growth

Author : Edward A. Hudson
Publisher : Vernon Press
ISBN 13 : 1622739728
Total Pages : 611 pages
Book Rating : 4.6/5 (227 download)

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Book Synopsis Economic Growth by : Edward A. Hudson

Download or read book Economic Growth written by Edward A. Hudson and published by Vernon Press. This book was released on 2020-10-06 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does economic growth work? Beginning with the history of leading countries over the past 2000 years, Economic Growth finds which countries have achieved sustained growth and how they did it. The effects of growth are examined on a human scale. The benefits of growth are enormous in terms of life, health, education, leisure and opportunity, while the downsides can be managed by appropriate policies. Economic Growth develops a new theory of growth. This new theory is based on careful analysis of actual growth; it covers the causes and mechanisms as well as the results of growth. This new theory extends conventional theory by operating at the industry level and by placing demand considerations at the forefront of growth. Demand growth – based on product innovation, marketing, credit and the consumer society – drives the economy forward while supply growth – based on investment and process innovation – sustains the growth in spending and incomes. Growth is not automatic but, in the right conditions, demand and supply expansion work together to generate sustained growth. Economic Growth offers a new view of growth, unique in its combination of historical depth, intellectual clarity and practical relevance. Its original insights will interest academic and professional economists, while its comprehensive treatment and lucid explanations make it an excellent guidebook for anyone interested in economic growth.

The Experience Economy

Author : B. Joseph Pine
Publisher : Harvard Business Press
ISBN 13 : 9780875848198
Total Pages : 276 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis The Experience Economy by : B. Joseph Pine

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

The Economist Guide to Investment Strategy (3rd Ed)

Author : The Economist
Publisher : The Economist
ISBN 13 : 1610393910
Total Pages : 386 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Economist Guide to Investment Strategy (3rd Ed) by : The Economist

Download or read book The Economist Guide to Investment Strategy (3rd Ed) written by The Economist and published by The Economist. This book was released on 2014-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supported by numerous charts and detailed analysis, The Economist Guide to Investment Strategy outlines how to construct investment strategies appropriate for individual investors. It looks at the risks and opportunities of uncomplicated strategies and it comes with wealth-warnings for those who wish to explore more sophisticated and fashionable investment approaches. It emphasizes the importance of taking into account insights from behavioral analysis as well as the principles of traditional finance. It highlights how habitual patterns of decision-making can lead any of us into costly mistakes, and it stresses how markets are most dangerous when they appear to be most rewarding.

Turnaround

Author : Peter Blair Henry
Publisher : Basic Books
ISBN 13 : 0465031919
Total Pages : 242 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Turnaround by : Peter Blair Henry

Download or read book Turnaround written by Peter Blair Henry and published by Basic Books. This book was released on 2013-03-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirty years ago, China seemed hopelessly mired in poverty, Mexico triggered the Third World Debt Crisis, and Brazil suffered under hyperinflation. Since then, these and other developing countries have turned themselves around, while First World nations, battered by crises, depend more than ever on sustained growth in emerging markets. In Turnaround, economist Peter Blair Henry argues that the secret to emerging countries' success (and ours) is discipline -- sustained commitment to a pragmatic growth strategy. With the global economy teetering on the brink, the stakes are higher than ever. And because stakes are so high for all nations, we need less polarization and more focus on facts to answer the fundamental question: which policy reforms, implemented under what circumstances, actually increase economic efficiency? Pushing past the tired debates, Henry shows that the stock market's forecasts of policy impact provide an important complement to traditional measures. Through examples ranging from the drastic income disparity between Barbados and his native Jamaica to the "catch up" economics of China and the taming of inflation in Latin America, Henry shows that in much of the emerging world the policy pendulum now swings toward prudence and self-control. With similar discipline and a dash of humility, he concludes, the First World may yet recover and create long-term prosperity for all its citizens. Bold, rational, and forward-looking, Turnaround offers vital lessons for developed and developing nations in search of stability and growth.