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Author : Mats Lindqvist
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.3/5 (91 download)
Download or read book Growth Dynamics of Information Search Services written by Mats Lindqvist and published by . This book was released on 1976 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (3 download)
Download or read book Resources in Education written by and published by . This book was released on 1994-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alina Vickery
Publisher : Walter de Gruyter
ISBN 13 : 3598440081
Total Pages : 413 pages
Book Rating : 4.5/5 (984 download)
Download or read book Information Science in Theory and Practice written by Alina Vickery and published by Walter de Gruyter. This book was released on 2005-04-25 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Information Science in Theory and Practice".
Author : Erik Brynjolfsson
Publisher : MIT Press
ISBN 13 : 9780262523301
Total Pages : 412 pages
Book Rating : 4.5/5 (233 download)
Download or read book Understanding the Digital Economy written by Erik Brynjolfsson and published by MIT Press. This book was released on 2002-01-25 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of electronic commerce, along with changes in information, computing, and communications, is having a profound effect on the United States economy. President Clinton recently directed the National Economic Council, in consultation with executive branch agencies, to analyze the economic implications of the Internet and electronic commerce domestically and internationally, and to consider new types of data collection and research that could be undertaken by public and private organizations. This book contains work presented at a conference held by executive branch agencies in May 1999 at the Department of Commerce. The goals of the conference were to assess current research on the digital economy, to engage the private sector in developing the research that informs investment and policy decisions, and to promote better understanding of the growth and socioeconomic implications of information technology and electronic commerce. Aspects of the digital economy addressed include macroeconomic assessment, organizational change, small business, access, market structure and competition, and employment and the workforce.
Author : Dr Leslie Haddon
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409491366
Total Pages : 372 pages
Book Rating : 4.4/5 (94 download)
Download or read book The Social Dynamics of Information and Communication Technology written by Dr Leslie Haddon and published by Ashgate Publishing, Ltd.. This book was released on 2012-12-28 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: What shapes the role of Information and Communication Technologies in our everyday life? Despite the speed with which information and communication technologies such as the PC, mobile telephone and internet have found their way into society, there remains a good deal of debate surrounding their adoption and use. Through empirical studies covering a broad range of everyday life and work settings, this volume provides grounded insights into the social dynamics influencing how ICTs are both shaped and experienced. Specifically, the book examines the contributions of diverse disciplines to our understanding of these processes, the symbolic nature of technologies, the influence of design on the experience of ICTs, the role of users in influencing that design, the social constraints affecting the use of those technologies, and strategies for evaluating the social consequences of ICT innovations.
Author : Jonathan V. Beaverstock
Publisher : Routledge
ISBN 13 : 1317675347
Total Pages : 279 pages
Book Rating : 4.3/5 (176 download)
Download or read book The Globalization of Executive Search written by Jonathan V. Beaverstock and published by Routledge. This book was released on 2014-09-19 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executive search, headhunting, is now one of the archetypal new knowledge intensive professional services, as well as a labor market intermediary bound up with globalization. In this book, the authors examine the key actors in the process of executive search globalization – leading global firms – and offer an interpretation of the forces producing the contemporary organizational strategies of global executive search. The Globalization of Executive Search documents the forms of institutional work that have legitimated the role of executive in elite labor markets and created demand for the services of global firms; this exposes not only the changing geographies of executive search, but also how executive search has established itself as a new knowledge intensive professional service. The authors reveal how the globalization of executive search is exemplary of the processes by which a range of new knowledge intensive professional services have come to be globally recognized, approaching the heart of contemporary capitalism.
Author :
Publisher :
ISBN 13 :
Total Pages : 908 pages
Book Rating : 4.3/5 (91 download)
Download or read book Online Review written by and published by . This book was released on 1979 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gottschalk, Petter
Publisher : IGI Global
ISBN 13 : 1599044315
Total Pages : 382 pages
Book Rating : 4.5/5 (99 download)
Download or read book Business Dynamics in Information Technology written by Gottschalk, Petter and published by IGI Global. This book was released on 2007-03-31 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging business models, value configurations, and information technologies interact over time to create competitive advantage. Modern information technology has to be studied, understood, and applied along the time dimension of months and years, where changes are the rule. Such changes created by interactions between business elements and resources are very well suited for system dynamics modeling. Business Dynamics in Information Technology presents business-technology alignment processes, business-technology interaction processes, and business-technology decision processes, serving the purpose of helping the reader study information technology from a dynamic, rather than a static, perspective. By introducing two simple tools from system dynamic modeling - causal loops and reference modes - the dynamic perspective will become important to both students and practitioners in the future.
Author : Allen Kent
Publisher : CRC Press
ISBN 13 : 9780824720414
Total Pages : 380 pages
Book Rating : 4.7/5 (24 download)
Download or read book Encyclopedia of Library and Information Science written by Allen Kent and published by CRC Press. This book was released on 1986-09-23 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Encyclopedia of Library and Information Science provides an outstanding resource in 33 published volumes with 2 helpful indexes. This thorough reference set--written by 1300 eminent, international experts--offers librarians, information/computer scientists, bibliographers, documentalists, systems analysts, and students, convenient access to the techniques and tools of both library and information science. Impeccably researched, cross referenced, alphabetized by subject, and generously illustrated, the Encyclopedia of Library and Information Science integrates the essential theoretical and practical information accumulating in this rapidly growing field."
Author : Dagobert Soergel
Publisher : Elsevier
ISBN 13 : 0080513387
Total Pages : 465 pages
Book Rating : 4.0/5 (85 download)
Download or read book Organizing Information written by Dagobert Soergel and published by Elsevier. This book was released on 1985-09-26 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives a theoretical base and a perspective for the analysis, design, and operation of information systems, particularly their information storage and retrieval (ISAR) component, whether mechanized or manual. Information systems deal with many types of entities: events, persons, documents, business transactions, museum objects, research projects, and technical parts, to name a few. Among the purposes the serve are to inform the public, to support managers, researchers, and engineers, and to provide a knowledge base for an artificial intelligence program. The principles discussed in this book apply to all these contexts. The book achieves this generality by drawing on ideas from two conceptually overlapping areas—data base management and the organization and use of knowledge in libraries—and by integrating these ideas into a coherent framework. The principles discussed apply to the design of new systems and, more importantly, to the analysis of existing systems in order to exploit their capabilities better, to circumvent their shortcomings, and to introduce modifications where feasible.
Author : Frank Rose
Publisher : Springer Science & Business Media
ISBN 13 : 3642998054
Total Pages : 280 pages
Book Rating : 4.6/5 (429 download)
Download or read book The Economics, Concept, and Design of Information Intermediaries written by Frank Rose and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet provides an infrastructure that makes the steadily increasing amount of information accessible efficiently, quickly, and inexpensively. Closely connec ted with this opportunity is the danger that the available information will over charge the individual information seeker's capability to process the information and to judge its quality. In this situation, information intermediaries can take upon the role of an expert and a guarantor of quality similar to intermediaries in markets for physical goods or finances. Thus, information intermediaries can be a trust worthy, information processing third party, mediating between information seekers and information sources. The current technological development has created information technologies that are capable to efficiently process large amounts of information. However, the pro vision of intermediation services necessitates a thorough examination of the basic principles underlying the economics of information intermediaries as well as a sound foundation on information technologies. The present work by Frank Rose addresses the fundamental question concerning the economics of information intermediaries by means of an abstract model. The model focuses on services that concentrate on the search and mediation of information, and identifies the essential influencing factors of the intermediary's environment. The model is then employed to investigate the impact of environmental conditions on the information intermediary on the one hand, and the optimal strategy of the information intermediary as a reaction to environmental conditions on the other hand.
Author : Stefano Ceri
Publisher : Springer
ISBN 13 : 3642123104
Total Pages : 322 pages
Book Rating : 4.6/5 (421 download)
Download or read book Search Computing written by Stefano Ceri and published by Springer. This book was released on 2010-03-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search computing, which has evolved from service computing, focuses on building the answers to complex search queries by interacting with a constellation of cooperating search services, using ranking and joining of results as the dominant factors for service composition. The field is multi-disciplinary in nature, and takes advantage of contributions from other research areas such as knowledge representation, human-computer interfaces, psychology, sociology, economics and legal sciences. The book is divided into three parts. The first part includes some visionary contributions on the latest trends in search, which is becoming increasingly task-oriented and is starting to use ontological knowledge in order to manage complex queries. The second part explores background and related technologies, which can be considered as parallel fields of research, useful both for setting the theoretical premises for search computing and for providing a technological framework for building search computing systems and applications. The third part delves into the conceptual and technological problems and issues arising when dealing with search computing as a new search paradigm. It provides a unified view of the results of the Search Computing project as achieved exactly one year after its starting date.
Author :
Publisher : ScholarlyEditions
ISBN 13 : 1464990956
Total Pages : 1061 pages
Book Rating : 4.4/5 (649 download)
Download or read book Advances in Bioengineering Research and Application: 2012 Edition written by and published by ScholarlyEditions. This book was released on 2012-12-26 with total page 1061 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Bioengineering Research and Application / 2012 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Bioengineering. The editors have built Advances in Bioengineering Research and Application / 2012 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Bioengineering in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Advances in Bioengineering Research and Application / 2012 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Author : Dr. Jens Krause
Publisher : Oxford University Press, USA
ISBN 13 : 0199679053
Total Pages : 279 pages
Book Rating : 4.1/5 (996 download)
Download or read book Animal Social Networks written by Dr. Jens Krause and published by Oxford University Press, USA. This book was released on 2015 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the application of network theory to the social organization of animals.
Author : Jan Hendrik Schumann
Publisher : Springer Science & Business Media
ISBN 13 : 3834983799
Total Pages : 291 pages
Book Rating : 4.8/5 (349 download)
Download or read book The Impact of Culture on Relationship Marketing in International Services written by Jan Hendrik Schumann and published by Springer Science & Business Media. This book was released on 2009-11-16 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.
Author : Leslie De Chernatony
Publisher : Routledge
ISBN 13 : 0750659807
Total Pages : 489 pages
Book Rating : 4.7/5 (56 download)
Download or read book Creating Powerful Brands in Consumer, Service and Industrial Markets written by Leslie De Chernatony and published by Routledge. This book was released on 2003 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.
