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Author : Neil Gandal
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.3/5 ( download)
Download or read book The Dynamics of Competition in the Internet Search Engine Market written by Neil Gandal and published by . This book was released on 2000 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : PediaPress
ISBN 13 :
Total Pages : 289 pages
Book Rating : 4./5 ( download)
Download or read book Information Retrieval written by and published by PediaPress. This book was released on with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Armstrong
Publisher : Elsevier
ISBN 13 : 008055184X
Total Pages : 943 pages
Book Rating : 4.0/5 (85 download)
Download or read book Handbook of Industrial Organization written by Mark Armstrong and published by Elsevier. This book was released on 2007-10-05 with total page 943 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Volume 3 of the Handbook of Industrial Organization series (HIO). Volumes 1 & 2 published simultaneously in 1989 and many of the chapters were widely cited and appeared on graduate reading lists. Since the first volumes published, the field of industrial organization has continued to evolve and this volume fills the gaps. While the first two volumes of HIO contain much more discussion of the theoretical literature than of the empirical literature, it was representative of the field at that time. Since then, the empirical literature has flourished, while the theoretical literature has continued to grow, and this new volume reflects that change of emphasis.Thie volume is an excellent reference and teaching supplement for industrial organization or industrial economics, the microeconomics field that focuses on business behavior and its implications for both market structures and processes, and for related public policies.*Part of the renowned Handbooks in Economics series*Chapters are contributed by some of the leading experts in their fields*A source, reference and teaching supplement for industrial organizations or industrial economists
Author : Angela Daly
Publisher : Bloomsbury Publishing
ISBN 13 : 1509900640
Total Pages : 179 pages
Book Rating : 4.5/5 (99 download)
Download or read book Private Power, Online Information Flows and EU Law written by Angela Daly and published by Bloomsbury Publishing. This book was released on 2016-12-01 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph examines how European Union law and regulation address concentrations of private economic power which impede free information flows on the Internet to the detriment of Internet users' autonomy. In particular, competition law, sector specific regulation (if it exists), data protection and human rights law are considered and assessed to the extent they can tackle such concentrations of power for the benefit of users. Using a series of illustrative case studies, of Internet provision, search, mobile devices and app stores, and the cloud, the work demonstrates the gaps that currently exist in EU law and regulation. It is argued that these gaps exist due, in part, to current overarching trends guiding the regulation of economic power, namely neoliberalism, by which only the situation of market failure can invite ex ante rules, buoyed by the lobbying of regulators and legislators by those in possession of such economic power to achieve outcomes which favour their businesses. Given this systemic, and extra-legal, nature of the reasons as to why the gaps exist, solutions from outside the system are proposed at the end of each case study. This study will appeal to EU competition lawyers and media lawyers.
Author : Michael R. Baye
Publisher : Elsevier
ISBN 13 : 0762309717
Total Pages : 280 pages
Book Rating : 4.7/5 (623 download)
Download or read book The Economics of the Internet and E-commerce written by Michael R. Baye and published by Elsevier. This book was released on 2002-10-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first six chapters of the text examine four broad issues: the role of the Internet in fostering competition, its impact on price dispersion and on business-to-business transactions, and the importance of reputation and trust in the new economy. The last four chapters examine the impact of the Internet on the organization of firms, the efficiency of auctions in the Internet age, how consumers choose websites and acquire product information, and the growing problem of congestion on the Internet.
Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
ISBN 13 : 1466681268
Total Pages : 539 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Author : Compiled by the British Library of Political and Economic Science
Publisher : Psychology Press
ISBN 13 : 9780415284011
Total Pages : 708 pages
Book Rating : 4.2/5 (84 download)
Download or read book Ibss: Economics: 2001 written by Compiled by the British Library of Political and Economic Science and published by Psychology Press. This book was released on 2002-12 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: IBSS is the essential tool for librarians, university departments, research institutions and any public or private institution whose work requires access to up-to-date and comprehensive knowledge of the social sciences.
Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 2158 pages
Book Rating : 4./5 ( download)
Download or read book Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Author : Wang, John
Publisher : IGI Global
ISBN 13 : 1466609281
Total Pages : 401 pages
Book Rating : 4.4/5 (666 download)
Download or read book Societal Impacts on Information Systems Development and Applications written by Wang, John and published by IGI Global. This book was released on 2012-04-30 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book has collected research from experts from around the world in a variety of sectors, in the form of case studies, frameworks, architectures, methodologies, and best practices to show the latest societal impacts on information systems development in its various applications"--Provided by publisher.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522551883
Total Pages : 1755 pages
Book Rating : 4.5/5 (225 download)
Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author : Ramachandra, Manjunath
Publisher : IGI Global
ISBN 13 : 1605668893
Total Pages : 315 pages
Book Rating : 4.6/5 (56 download)
Download or read book Web-Based Supply Chain Management and Digital Signal Processing: Methods for Effective Information Administration and Transmission written by Ramachandra, Manjunath and published by IGI Global. This book was released on 2009-10-31 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents trends and techniques for successful intelligent decision-making andtransfer of products through digital signal processing.
Author : Julia Puaschunder
Publisher : Springer Nature
ISBN 13 : 3031157109
Total Pages : 241 pages
Book Rating : 4.0/5 (311 download)
Download or read book Advances in Behavioral Economics and Finance Leadership written by Julia Puaschunder and published by Springer Nature. This book was released on 2022-11-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores human decision-making heuristics. The monograph studies how nudging and winking can help citizens to make rational choices and governments to create choice architectures that aid in stabilizing markets and flourishing society. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for personal benefits but also foster the greater societal good. A review of the current literature on human decision-making advantages and failures in Europe and North America opens the book. A wide range of nudges and winks is presented that aid to curb the harmful consequences of human decision-making fallibility. Awareness of mental heuristics and biases in the finance domain is strengthened in order to understand how to nudge people to benefit from economic markets but also help governments to stabilize economies in providing strategic market communication. The author also proposes concrete leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making. The behavioral perspective features the strategic use of nudging and winking in the digital age. The second revised and expanded edition offers the newest insights on behavioral e-Economics and the latest developments regarding the COVID-19 pandemic. It covers topics such as the role of social media in finance and discrimination in searchplace competition. It also offers new insights on strategic leadership and smart followership directives to successfully navigate through complex and fast-paced e-architectures.
Author :
Publisher :
ISBN 13 :
Total Pages : 816 pages
Book Rating : 4.:/5 (49 download)
Download or read book International Journal of Industrial Organization written by and published by . This book was released on 2002 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elad Segev
Publisher : Elsevier
ISBN 13 : 1780631782
Total Pages : 257 pages
Book Rating : 4.7/5 (86 download)
Download or read book Google and the Digital Divide written by Elad Segev and published by Elsevier. This book was released on 2010-01-21 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beneficial to scholars and students in the fields of media and communication, politics and technology, this book outlines the significant role of search engines in general and Google in particular in widening the digital divide between individuals, organisations and states. It uses innovative methods and research approaches to assess and illustrate the digital divide by comparing the popular search queries in Google and Yahoo in different countries as well as analysing the various biases in Google News and Google Earth. The different studies developed and presented in this book provide various indications of the increasing customisation and popularisation mechanisms employed by popular search engines, which together with "organising the world's information inevitably also intensify information inequalities and reinforce commercial and US-centric priorities and agendas. - Develops an extensive historical investigation of information, power and the digital divide - Provides new social and political perspectives to understand search engines in general and Google in particular - Suggests original methods to study and assess the digital divide as well as the extent of commercialisation and Americanisation worldwide
Author : Benjamin M. Compaine
Publisher : MIT Press
ISBN 13 : 9780262032926
Total Pages : 454 pages
Book Rating : 4.0/5 (329 download)
Download or read book Communications Policy in Transition written by Benjamin M. Compaine and published by MIT Press. This book was released on 2001 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of research reports on policy issues involving telecommunications, particularly the Internet. Until the 1980s, it was presumed that technical change in most communications services could easily be monitored from centralized state and federal agencies. This presumption was long outdated prior to the commercialization of the Internet. With the Internet, the long-forecast convergence of voice, video, and text bits became a reality. Legislation, capped by the Telecommunications Act of 1996, created new quasi-standards such as "fair" and "reasonable" for the FCC and courts to apply, leading to nonstop litigation and occasional gridlock. This book addresses some of the many telecommunications areas on which public policy makers, corporate strategists, and social activists must reach agreement. Topics include the regulation of access, Internet architecture in a commercial era, communications infrastructure development, the Digital Divide, and information policy issues such as intellectual property and the retransmission of TV programming via the Internet.
Author : Miguel Gómez-Uranga
Publisher : Springer
ISBN 13 : 3319311476
Total Pages : 272 pages
Book Rating : 4.3/5 (193 download)
Download or read book Dynamics of Big Internet Industry Groups and Future Trends written by Miguel Gómez-Uranga and published by Springer. This book was released on 2016-03-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book applies a new analytical framework to the study of the evolution of large Internet companies such as Apple, Google, Microsoft, Facebook, Amazon and Samsung. It sheds light on the dynamics of business groups, which are approached as ‘business ecosystems,’ and introduces the concept of Epigenetic Economic Dynamics (EED), which is defined as the study of the epigenetic dynamics generated as a result of the adaptation of organizations to major changes in their respective environments. The book augments the existing literature on evolutionary economic thinking with findings from epigenetics, which are proving increasingly useful in analyzing the workings of large organizations. It also details the theoretical and conceptual nature of recent work based on evolutionary economics, mainly from the perspective of generalized Darwinism, resilience and related variety, and complements the work conducted on evolutionary economics by applying the analytical framework of EED. It makes it easier to forecast future dynamics on the Internet by proving that a sizable number of big business groups are veering from their initial paths to take unprecedented new directions as a result of competition pressure, and as such is a valuable resource for postgraduates and researchers as well as those involved in economics and innovation studies.
Author : Zhiqi Chen
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773585885
Total Pages : 596 pages
Book Rating : 4.7/5 (735 download)
Download or read book Industrial Organization in Canada written by Zhiqi Chen and published by McGill-Queen's Press - MQUP. This book was released on 2011-02-08 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial policy is a vital and important field that contributes to decisions about public policy and business and is directly responsible for promoting growth and increasing competitiveness in local and global economies. Examining the most significant industrial policy issues in Canada, Industrial Organization in Canada presents contributions from the top Canadian researchers in this field, who survey both new directions in the field and areas that have been neglected but remain important. Using state-of-the-art empirical techniques, contributors address the policy challenges raised by globalization, the internet and other technological advances, innovation, and the rise of security measures in response to the 9/11 terrorist attacks. Chapters are organized around five themes: recent developments and policy challenges, Canadian firms in the information age, research and development and innovation, regulation and industrial performance, and securing trade and investment opportunities. The only substantive research volume on this subject in two decades, Industrial Organization in Canada is a welcome resource for policy makers, researchers, and academics concerned with industrial policy issues in contemporary Canada.
