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The Dutch Republic And The Birth Of Modern Advertising
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Book Synopsis The Dutch Republic and the Birth of Modern Advertising by : Arthur der Weduwen
Download or read book The Dutch Republic and the Birth of Modern Advertising written by Arthur der Weduwen and published by BRILL. This book was released on 2019-12-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first six thousand advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods and services, publicise new inventions, or appeal for help in recovering lost and stolen goods, pets or children. In these evocative, colourful and sometimes deeply moving notices, we see the beginnings of marketing strategies that would characterise the advertising world over the following centuries, and into the modern era.
Book Synopsis Anglo-Dutch Connections in the Early Modern World by : Sjoerd Levelt
Download or read book Anglo-Dutch Connections in the Early Modern World written by Sjoerd Levelt and published by Taylor & Francis. This book was released on 2023-02-10 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking collection reveals the networks of interrelation between Early Modern England and the Dutch Republic. As people, ideas and goods moved back and forth across the North Sea – or spread further afield in the vanguard of globalisation and empire – Anglo-Dutch relations shaped all aspects of life, with profound implications still relevant today. A diverse range of expert scholars share new research in their discipline, ranging across technology, trade, politics, religion and the arts. Different aspects of this history of competition, alliance, migration and conflict are taken up by each chapter, providing the reader with detailed case studies as well as the broader background and its historical roots. Anglo-Dutch Connections in the Early Modern World aims to be both accessible and innovative. It will be essential to students and researchers interested in European politics, intellectual history, and shared Anglo-Dutch society, while showcasing current research in multiple facets of the Early Modern World.
Book Synopsis State Communication and Public Politics in the Dutch Golden Age by : Arthur der Weduwen
Download or read book State Communication and Public Politics in the Dutch Golden Age written by Arthur der Weduwen and published by Oxford University Press. This book was released on 2023-12-08 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: State Communication and Public Politics in the Dutch Golden Age describes the political communication practices of the authorities in the early modern Netherlands. Der Weduwen provides an in-depth study of early modern state communication: the manner in which government sought to inform its citizens, publicise its laws, and engage publicly in quarrels with political opponents. These communication strategies, including proclamations, the use of town criers, and the printing and affixing of hundreds of thousands of edicts, underpinned the political stability of the seventeenth-century Dutch Republic. Based on systematic research in thirty-two Dutch archives, this book demonstrates for the first time how the wealthiest, most literate, and most politically participatory state of early modern Europe was shaped by the communication of political information. It makes a decisive case for the importance of communication to the relationship between rulers and ruled, and the extent to which early modern authorities relied on the active consent of their subjects to legitimise their government.
Book Synopsis Book Trade Catalogues in Early Modern Europe by : Arthur der Weduwen
Download or read book Book Trade Catalogues in Early Modern Europe written by Arthur der Weduwen and published by BRILL. This book was released on 2021-07-19 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection offers in seventeen chapters the latest scholarship on book catalogues in early modern Europe. Contributors discuss the role that these catalogues played in bookselling and book auctions, as well as in guiding the tastes of book collectors and inspiring some of the greatest libraries of the era. Catalogues in the Low Countries, Britain, Germany, France and the Baltic region are studied as important products of the early modern book trade, and as reconstructive tools for the history of the book. These catalogues offer a goldmine of information on the business of books, and they allow scholars to examine questions on the distribution and ownership of books that would otherwise be extremely difficult to pursue. Contributors: Helwi Blom, Pierre Delsaerdt, Arthur der Weduwen, Anna E. de Wilde, Shanti Graheli, Ann-Marie Hansen, Rindert Jagersma, Graeme Kemp, Ian Maclean, Alicia C. Montoya, Andrew Pettegree, Philippe Schmid, Forrest C. Strickland, Jasna Tingle, Marieke van Egeraat, and Elise Watson.
Book Synopsis The Book World of Early Modern Europe by : Arthur der Weduwen
Download or read book The Book World of Early Modern Europe written by Arthur der Weduwen and published by BRILL. This book was released on 2022-09-26 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.
Book Synopsis News, Business and Public Information by : Arthur der Weduwen
Download or read book News, Business and Public Information written by Arthur der Weduwen and published by Library of the Written Word. This book was released on 2020 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of newspaper advertising began in the seventeenth-century Low Countries. The newspaper publishers of the Dutch Republic were the first to embrace advertisements, decades before their peers in other news markets in Europe. In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising and its impact on the Dutch book trade, economy and society. In these evocative announcements, ranging from advertisement for library auctions, the publication of new books, pamphlets and maps to notices of crime, postal schedules or missing pets, the seventeenth century is brought to life. This survey offers a unique perspective on daily life, personal relationships and societal change in the Dutch Golden Age.
Book Synopsis Reformation, Religious Culture and Print in Early Modern Europe by : Arthur der Weduwen
Download or read book Reformation, Religious Culture and Print in Early Modern Europe written by Arthur der Weduwen and published by BRILL. This book was released on 2022-09-26 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.
Book Synopsis The Oxford Handbook of the History of the Book in Early Modern England by : Adam Smyth
Download or read book The Oxford Handbook of the History of the Book in Early Modern England written by Adam Smyth and published by Oxford University Press. This book was released on 2023-09-05 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of the History of the Book in Early Modern England provides a rich, imaginative and also accessible guide to the latest research in one of the most exciting areas of early modern studies. Written by scholars working at the cutting-edge of the subject, from the UK and North America, the volume considers the production, reception, circulation, consumption, destruction, loss, modification, recycling, and conservation of books from different disciplinary perspectives. Each chapter discusses in a lively manner the nature and role of the book in early modern England, as well as offering critical insights on how we talk about the history of the book. On finishing the Handbook, the reader will not only know much more about the early modern book, but will also have a strong sense of how and why the book as an object has been studied, and the scope for the development of the field.
Download or read book The Library written by Arthur der Weduwen and published by Profile Books. This book was released on 2021-10-14 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: LONGLISTED FOR THE HISTORICAL WRITERS' ASSOCIATION NON-FICTION CROWN A SUNDAY TIMES BOOK OF THE YEAR 'A sweeping, absorbing history, deeply researched, of that extraordinary and enduring phenomenon: the library' Richard Ovenden, author of Burning the Books: A History of Knowledge under Attack Famed across the known world, jealously guarded by private collectors, built up over centuries, destroyed in a single day, ornamented with gold leaf and frescoes or filled with bean bags and children's drawings - the history of the library is rich, varied and stuffed full of incident. In this, the first major history of its kind, Andrew Pettegree and Arthur der Weduwen explore the contested and dramatic history of the library, from the famous collections of the ancient world to the embattled public resources we cherish today. Along the way, they introduce us to the antiquarians and philanthropists who shaped the world's great collections, trace the rise and fall of fashions and tastes, and reveal the high crimes and misdemeanours committed in pursuit of rare and valuable manuscripts.
Download or read book Exciting News! written by Brendan Dooley and published by BRILL. This book was released on 2024-03-11 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: International tragedies, national disgraces, and local dangers: reporting can magnify trauma. But how can we gain a deeper analytical understanding of episodes seemingly too immediate for detached observation by our sources or even, perhaps, by ourselves? This volume brings together a broad range of current research in Europe and abroad, regarding an issue of crucial importance for understanding past cultures and our own. Papers discuss the ramifications of media-induced anxiety and anxiety-induced mediality, engaging the humanities, including history, film studies, literature, folklore, creative writing and adjacent fields intersected by sociology, politology, psychology, & anthropology. News media here include all means of mass communication impinging on daily experience, from books to music, from the social web to films, on multiple platforms and in multiple languages across municipal, state, and regional boundaries.
Book Synopsis Political Engagement and Popular Print in Spanish Naples (1503-1707) by : Laura Incollingo
Download or read book Political Engagement and Popular Print in Spanish Naples (1503-1707) written by Laura Incollingo and published by BRILL. This book was released on 2024-10-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: What was published in Naples during the Spanish Vicerealm? How did books, pamphlets, broadsheets and newspapers contribute to the political awareness of the Neapolitan people? To what extent did the authorities engage with this politically-charged literary world? This book aims to answer these questions by discussing an untapped body of sources, in manuscript and printed form. What emerges is a vivid picture of a vibrant printing industry and a rich cultural landscape. Three moments of crisis of the seventeenth century – the eruption of Vesuvius, Masaniello’s revolt and a major plague epidemic – are used as a test of the capability of the Spanish authorities in regards to political and propagandistic communication.
Book Synopsis Publishers, Censors and Collectors in the European Book Trade, 1650–1750 by : Ann-Marie Hansen
Download or read book Publishers, Censors and Collectors in the European Book Trade, 1650–1750 written by Ann-Marie Hansen and published by BRILL. This book was released on 2024-03-18 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores the development of the European book world between 1650 and 1750, concentrating on changes in publishing strategies, practices of censorship, the circulation of second-hand books and the building of libraries. Its essays discuss this critical, but much neglected period of print history through case studies from Spain, Italy, France, the Holy Roman Empire, Britain and the Netherlands. Ranging from the posthumous publication of Galileo to the regulation of the book auction market, this volume demonstrates that the century between 1650 and 1750 was a transformative period for the history of the printed book.
Book Synopsis Negotiating Conflict and Controversy in the Early Modern Book World by : Alexander Samuel Wilkinson
Download or read book Negotiating Conflict and Controversy in the Early Modern Book World written by Alexander Samuel Wilkinson and published by BRILL. This book was released on 2019-06-24 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early modern European book world was confronted with many crises and controversies. Some conflicts were of such monumental scale that they wrought significant reconfigurations of the trade. Others were more quotidian in nature – evidence of the intensely competitive and at times predatory nature of the industry. How publishing negotiated and responded to the various crises, conflicts and disputes of the age is explored by the rich and varied interdisciplinary contributions in this volume. To succeed in the business of books, printers and publishers needed to seize the advantage in the often complex environments in which they operated. What was required was determination, resilience, and inventiveness, even in the most challenging of times.
Book Synopsis The Bookshop of the World by : Andrew Pettegree
Download or read book The Bookshop of the World written by Andrew Pettegree and published by Yale University Press. This book was released on 2019-01-01 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: The untold story of how the Dutch conquered the European book market and became the world's greatest bibliophiles--"an instant classic on Dutch book history" (BMGN - Low Countries Historical Review) "[An] excellent contribution to book history."--Robert Darnton, New York Review of Books The Dutch Golden Age has long been seen as the age of Rembrandt and Vermeer, whose paintings captured the public imagination and came to represent the marvel that was the Dutch Republic. Yet there is another, largely overlooked marvel in the Dutch world of the seventeenth century: books. In this fascinating account, Andrew Pettegree and Arthur der Weduwen show how the Dutch produced many more books than pictures and bought and owned more books per capita than any other part of Europe. Key innovations in marketing, book auctions, and newspaper advertising brought stability to a market where elsewhere publishers faced bankruptcy, and created a population uniquely well-informed and politically engaged. This book tells for the first time the remarkable story of the Dutch conquest of the European book world and shows the true extent to which these pious, prosperous, quarrelsome, and generous people were shaped by what they read.
Book Synopsis Dutch and Flemish Newspapers of the Seventeenth Century, 1618-1700 (2 Vols.) by : Arthur der Weduwen
Download or read book Dutch and Flemish Newspapers of the Seventeenth Century, 1618-1700 (2 Vols.) written by Arthur der Weduwen and published by BRILL. This book was released on 2017-11-06 with total page 1570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Menno Hertzberger Encouragement Prize for Book History and Bibliography In Dutch and Flemish Newspapers of the Seventeenth Century Arthur der Weduwen presents the first comprehensive account of the early newspaper in the Low Countries. Composed of two volumes, this survey provides detailed introductions and bibliographical descriptions of 49 newspapers, surviving in over 16,000 issues in 84 archives and libraries. This work presents a crucial overview of the first fledgling century of newspaper publishing and reading in one of the most advanced political cultures of early modern Europe. Seventy years after Folke Dahl’s Dutch Corantos first documented early Dutch newspapers, Der Weduwen offers a brand-new approach to the bibliography of the early modern periodical press. This includes, amongst others, a description of places of correspondence listed in each surviving newspaper. The bibliography is accompanied by an extensive introduction of the Dutch and Flemish press in the seventeenth century. What emerges is a picture of a highly competitive and dynamic market for news, in which innovative publishers constantly adapt to the changing tastes of customers and pressures from authorities at home and abroad.
Book Synopsis Challenging Economic Journalism by : Henrik Müller
Download or read book Challenging Economic Journalism written by Henrik Müller and published by Springer Nature. This book was released on 2023-06-21 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, inspired partly by journalism's failure to raise early warning flags in the run up to financial crises and by the rise of (economic) populism in recent years, puts forward a framework for economic journalism. It argues that that independent quality economic journalism is essential to the functioning of both the market and democracy but is under threat, and explores questions raised by the decline of media trust: what is the value of economic journalism? And how can journalists change their practices to counter this decline? The book takes a global approach with one chapter focusing on European integration and concludes with an outlook on the future of economic journalism, and the financing of journalism more widely.
Book Synopsis Buying and Selling by : Shanti Graheli
Download or read book Buying and Selling written by Shanti Graheli and published by BRILL. This book was released on 2019-02-11 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying and Selling explores the many facets of the business of books across and beyond Europe, adopting the viewpoints of printers, publishers, booksellers, and readers. Essays by twenty-five scholars from a range of disciplines seek to reconstruct the dynamics of the trade through a variety of sources. Through the combined investigation of printed output, documentary evidence, provenance research, and epistolary networks, this volume trails the evolving relationship between readers and the book trade. In the resulting picture of failure and success, balanced precariously between debt-economies, sale strategies and uncertain profit, customers stand out as the real winners.
