The Dominant Brand

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The Dominant Brand

Author : Andrew Smith
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781533504012
Total Pages : 102 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis The Dominant Brand by : Andrew Smith

Download or read book The Dominant Brand written by Andrew Smith and published by Createspace Independent Publishing Platform. This book was released on 2016-05-28 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: People buy on price when they have nothing else to differentiate you from your competitors. The Dominant Brand will give you the power to stand out from your competitors, with a brand to be proud of, that speaks to your ideal customer in a way that emotionally engages them. Becoming the dominant brand in your niche, will give you more time and more profit, so you can spend it on what you enjoy, with the people you love. Have you ever lost business to a competitor on price? Have you ever wondered why your website is not generating business? How would you feel with more time with with your family and loved ones? Would you like a clear easy to follow blueprint for your marketing, allowing you to charge 4-6 times your competitors rates? I have developed and established TWO personal brands in my niche and customers include celebrities, and fortune 500 companies. The Dominant Brand is my personal branding blueprint, with proven, simple, easy, affordable steps that will differentiate your business, so that you dominate your niche and never have to compete on price again. These are the the exact techniques that I used to successfully dominate my market. The Dominant Brand will: *Help you create a unique brand that will separate you from all you competitors in your niche. *Give you a clear understanding of whats needed in your marketing copy and how to utilise it for the best results. *Help you discover the emotional reasons why customers want your services....the Whats In It For Me. *Give you my formula to craft your own unique message so that it speaks to your clients real emotions. *Help you understand how to link your product or service features to these emotions. *Attract a flow of high net worth clients...Clients with money. *Give you simple techniques on how to add value to your proposition. *Show you a clear path for your marketing strategy, My Goal to share with you ALL MY Secrets and Shortcuts, that will save you time and money with Simple, Easy, Affordable Steps needed for you to create The Brand Of You. Now is the time to be recognised as a specialist and go to 'guy' in your niche. It is important to have your own Brand in todays world. Liz Gregory "I'm enthralled by [this] book. The writing is clear, eloquent, concise...I can hear [Andrew's] voice telling me all this stuff loud and clear. It's simply brilliant." Pete Stoffell Director Virtus OD "Andrew has provided a highly nutritious offering on marketing...providing concise, contemporary advice in an easy to comprehend, digestible format." David Lambert Best Selling Co-Author of "Smarter Selling: How to grow sales by building trusted relationships" "I [took] some valuable ideas away...to take our business up a notch or 10. We've been told many times that we should charge more than we do..." Michael Gueulette "The Dominant Brand is a refreshing, quick, and practical book. Andrew Smith explained with simple words a powerful concept which will push your business to the next level. As a balloon performer and with such a common name as "Andrew Smith," the author is a living proof that you do not get a great business thanks to your name, your skill, or a low fee, but by improving your marketing." Trevor Smith PCC qualified Executive Coach and Facilitator www.theorchardpartnership.com "Andrew's book is packed full of wisdom that he's learned the hard way. I wish I had read this early in my career. If you are looking for a shortcut to success then you've found it!" Andrew Ready Australia "The Dominant Brand" What a great roadmap for building a brand and a business! This really is a great book. It concisely summarises the steps to take. It gives enough advice to be helpful without overwhelming - at the end of reading it I thought "Yeah, I could do that."

Differentiate to Dominate

Author : Peter Engelhardt
Publisher : Global Publishing Group
ISBN 13 : 1925282740
Total Pages : 164 pages
Book Rating : 4.9/5 (252 download)

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Book Synopsis Differentiate to Dominate by : Peter Engelhardt

Download or read book Differentiate to Dominate written by Peter Engelhardt and published by Global Publishing Group. This book was released on 2018-11-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think strategically, how to find your point of difference and how to build the brand foundations that will help you to dominate in your market. Learn how to differentiate to dominate so you can:1) Grow your brand rapidly. With solid and strategic foundations in place, your focused efforts will enable you to grow your brand faster than if you take the throw the mud on the wall and see what sticks approach.2) Attract more loyal customers. By understanding the problems your clients are experiencing, and demonstrating that you have the solutions to overcome them, you build loyalty and create advocates for your brand.3) Beat your competitors. By creating a distinct and sustainable competitive advantage your brand will cut through the "noise" and be remembered for its uniqueness.4) Build a great website. Clarity and focus on your point of difference, your target market and your brand personality translates into bulletproof briefs your web developers and copywriters.5) Create great marketing messages. Understanding of what your brand stands for will ensure that everything you write, post and comment on will reinforce your brand's positioning and touch the hearts and minds of your prospects.6) Attract a great team. With a clear purpose, vision and pillars guiding you, you'll attract team members who believe what you believe and who will feel empowered to make decisions autonomously to support you.7) Get a higher ROI on your marketing investment. A clear understanding of your target market will help you focus your resources and messages and get the most out of every dollar and hour you invest in promoting your brand. Discover the keys to differentiating your business and building the brand foundations that successful companies use to dominate the market. "...this guy understands consumers, the science behind what builds great brands, and can systematically help people find their purpose and bring it to the forefront of their business through the medium we call 'brand'." - Jack Delosa, founder of The Entourage and BRW Young Rich List member.

Brand Dominance

Author : Aaron Pierson
Publisher :
ISBN 13 : 9781530966325
Total Pages : 148 pages
Book Rating : 4.9/5 (663 download)

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Book Synopsis Brand Dominance by : Aaron Pierson

Download or read book Brand Dominance written by Aaron Pierson and published by . This book was released on 2016-06-20 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remember the company that branded themselves medium-ly? Of course you don't. You remember brands you love, and brands you hate. And that's it. A brand is not predicated on a logo, not on marketing strategy or even advertising placement. True, digital brand strategy begins and ends with an emotional connection. DEFINITION "Brand Dominance" (n.) When such a strong emotional connection is created, that not only does an audience refer their peers, but also rallies behind the brand in pursuit of the brand's own growth. This book was born from a decade of the author's experience running ad agencies, executing revolutionary identity designs for 100's of digital entrepreneurs and Fortune 500 companies, and the trials and tribulations developing and growing his own personal brand and social audience. There were plenty of ups and even more downs...but always a lesson. Those lessons are shared in this book and woven to create a comprehensive guide on the do's and don'ts growing a digital audience and creating a "Disruptive Social Brand".

Flux

Author : David Soberman
Publisher : University of Toronto Press
ISBN 13 : 1442698403
Total Pages : 345 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Flux by : David Soberman

Download or read book Flux written by David Soberman and published by University of Toronto Press. This book was released on 2012-12-05 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, ‘business as usual’ is not an option for marketing managers who want their firms to stay in the game. To help managers adapt to the rapidly changing business environment, Flux offers a collection of the very best thinking on key areas of marketing activity and decision-making. Each chapter is written by a leading expert in a specific ‘new’ marketing subject area, from managing brands to dealing with new media, and addresses substantive challenges in that area while providing steps for taking action. The book’s integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.

Abuse of Dominant Position: New Interpretation, New Enforcement Mechanisms?

Author : Mark-Oliver Mackenrodt
Publisher : Springer Science & Business Media
ISBN 13 : 3540699651
Total Pages : 210 pages
Book Rating : 4.5/5 (46 download)

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Book Synopsis Abuse of Dominant Position: New Interpretation, New Enforcement Mechanisms? by : Mark-Oliver Mackenrodt

Download or read book Abuse of Dominant Position: New Interpretation, New Enforcement Mechanisms? written by Mark-Oliver Mackenrodt and published by Springer Science & Business Media. This book was released on 2008-07-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of its review of competition law that started in the late 1990s, the European Commission proposes to revise its interpretation and application of the Treaty’s prohibition of abuses of dominant positions. Also, it has instigated a debate about the promotion of private enforcement of EC competition law. On the former subject, the Commission published a Discussion Paper in 2005; on the latter, a Green Paper in 2005, followed by a White Paper in 2008. The chapters in this volume critically appraise the Commission’s proposals, including the most recent ones. The authors also highlight the repercussions of the proposed ‘more economic approach’ to abuses of dominant positions on private litigants’ opportunities to bring damages actions in national courts for such abuses.

The Physics of Brand

Author : Aaron Keller
Publisher : Simon and Schuster
ISBN 13 : 1440342695
Total Pages : 192 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis The Physics of Brand by : Aaron Keller

Download or read book The Physics of Brand written by Aaron Keller and published by Simon and Schuster. This book was released on 2016-07-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.

The Service-Dominant Logic of Marketing

Author : Robert F. Lusch
Publisher : Routledge
ISBN 13 : 1317454642
Total Pages : 468 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch

Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence

Author : David E. Lemley
Publisher :
ISBN 13 : 9781734019209
Total Pages : 156 pages
Book Rating : 4.0/5 (192 download)

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Book Synopsis Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence by : David E. Lemley

Download or read book Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence written by David E. Lemley and published by . This book was released on 2019-09-06 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beloved and Dominant: The Brand Ecosystem that drives better-for-you brands from one of many to category prominence is a tactical marketing guide to use your brand as a competitive differentiator to move from one-of-many to category prominence. Each chapter dives into strategies and tactics to move your marketing from merely executional thinking to brand ecosystem thinking. Each chapter included tactics to demonstrate the strategy in action, case studies, and ends with a series of questions designed to force introspection - that will take you, your marketing, and your brand to category prominence.The first step is to form a strong educational platform that informs and inspires both fans and newcomers to your brand way beyond mere features and benefits, with a goal of creating stark raving fans. Once people are educated the next step is to navigate the everchanging landscape of public relations and public opinion. This goes way beyond getting respected, influential people to talk about your brands and products. Your brand needs to become unmistakably transparent and reliable, but benefits, value, and appeal aren't enough. The next chapter discusses the importance of sharing your message in a way that broadcasts your brand's bat signal to your tribe. People need to adore not just your product but what it stands for. Next, you need to be found. Packaging plays a big part beyond its Instagram-ability as it is often the first and only salesperson your product has. There is a science to standing out on shelf and delivering the right information to make a consumer pick it up. Once all these parts are in place you can communicate with your audience and enroll them at every turn. The conclusion covers how you can tap an engaged market through email, The beloved and dominant brand ecosystem will teach better-for-you consumers to crave your brand with their mind, body, and soul.

Franchise Business

Author : Ade Asefeso MCIPS MBA
Publisher : AA Global Sourcing Ltd
ISBN 13 : 1511652985
Total Pages : 177 pages
Book Rating : 4.5/5 (116 download)

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Book Synopsis Franchise Business by : Ade Asefeso MCIPS MBA

Download or read book Franchise Business written by Ade Asefeso MCIPS MBA and published by AA Global Sourcing Ltd. This book was released on 2015-04-12 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In general, companies decide to begin franchising for one of three reasons; lack of money, people or time. Opening your own franchise business is a BIG step for those who choose the venture and it can be somewhat intimidating. The franchise marketplace is filled with innumerable franchise systems over a vast range of industries. This book looks at giving anyone taking on the challenge and adventure that comes with opening a franchise business a step-by-step overview of the major stages along the way.

Strategic Market Management

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470689757
Total Pages : 369 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Strategic Market Management by : David A. Aaker

Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

The Dominant Influence of Marketing in the 21st Century

Author : P. Kitchen
Publisher : Springer
ISBN 13 : 1137322632
Total Pages : 187 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis The Dominant Influence of Marketing in the 21st Century by : P. Kitchen

Download or read book The Dominant Influence of Marketing in the 21st Century written by P. Kitchen and published by Springer. This book was released on 2013-04-16 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

Branding Post-Communist Nations

Author : Nadia Kaneva
Publisher : Routledge
ISBN 13 : 1136658009
Total Pages : 260 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Branding Post-Communist Nations by : Nadia Kaneva

Download or read book Branding Post-Communist Nations written by Nadia Kaneva and published by Routledge. This book was released on 2011-08-26 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

Special Report

Author : National Research Council (U.S.). Highway Research Board
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Special Report by : National Research Council (U.S.). Highway Research Board

Download or read book Special Report written by National Research Council (U.S.). Highway Research Board and published by . This book was released on 1958 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Atlantic Reporter

Author :
Publisher :
ISBN 13 :
Total Pages : 1134 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Atlantic Reporter by :

Download or read book Atlantic Reporter written by and published by . This book was released on 1914 with total page 1134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in Japan

Author : Ian Melville
Publisher : Routledge
ISBN 13 : 1136379878
Total Pages : 270 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing in Japan by : Ian Melville

Download or read book Marketing in Japan written by Ian Melville and published by Routledge. This book was released on 2012-05-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.

Exclusionary Practices

Author : Chiara Fumagalli
Publisher : Cambridge University Press
ISBN 13 : 1107017386
Total Pages : 651 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Exclusionary Practices by : Chiara Fumagalli

Download or read book Exclusionary Practices written by Chiara Fumagalli and published by Cambridge University Press. This book was released on 2018-01-11 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: With discussions on economic theory, cases, law, and policy, this book gives a well-rounded view of exclusionary practices and monopolization.

How Cool Brands Stay Hot

Author : Joeri Van Den Bergh
Publisher : Kogan Page Publishers
ISBN 13 : 074946805X
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis How Cool Brands Stay Hot by : Joeri Van Den Bergh

Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2013-03-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.