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Author : Dominique Xardel
Publisher : Wiley-Blackwell
ISBN 13 : 9780631192299
Total Pages : 214 pages
Book Rating : 4.1/5 (922 download)
Download or read book The Direct Selling Revolution written by Dominique Xardel and published by Wiley-Blackwell. This book was released on 1993-01-01 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nahsan Şimşek
Publisher : Cosmo Publishing
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.6/5 (48 download)
Download or read book Shut Up: A Revolution in The Direct Selling Industry written by Nahsan Şimşek and published by Cosmo Publishing. This book was released on 2020-05-08 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject is living in better quality! The 'Direct Selling Industry' provides many people with the opportunity to do their own business and gain their economic independence, socialize and live in better quality. This job that will help you achieve your dreams and goals is not just one based on sales skills. This is a job of personal development, and it is almost impossible to grow your business without developing yourself. Millions of people across the globe have embarked on this direct sales journey, and thousands of new people continue to take this journey every day. Something we all need to admit is that direct selling, such an incredibly powerful and perfect industry, still suffers from branding and image problems in our country. My first purpose in writing this book is to transfer to you one by one the reasons why the direct selling industry suffers from these branding and image problems while providing solutions for them. My second purpose is to share the secrets in achieving the "GREAT MONEY". Unfortunately, very few people in the world have achieved the "GREAT MONEY". Why? It's very simple... Because very few people in the world have unlocked the secrets that I will share with you in this book. If you want to learn the "SECRET", first "SHUT UP", then "LISTEN" and then "APPLY".
Author :
Publisher : The ASG Group
ISBN 13 : 1907725024
Total Pages : 280 pages
Book Rating : 4.9/5 (77 download)
Download or read book The Selling Revolution written by and published by The ASG Group. This book was released on with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.:/5 (911 download)
Download or read book The Retail Revolution written by and published by . This book was released on 1984 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 1613083890
Total Pages : 340 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Direct Mail Revolution written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2019-03-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
Author : Jesse Horwitz
Publisher : Currency
ISBN 13 : 1984826263
Total Pages : 306 pages
Book Rating : 4.9/5 (848 download)
Download or read book Selling Naked written by Jesse Horwitz and published by Currency. This book was released on 2020-02-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.
Author : Steven King
Publisher : Manchester University Press
ISBN 13 : 9780719050220
Total Pages : 420 pages
Book Rating : 4.0/5 (52 download)
Download or read book Making Sense of the Industrial Revolution written by Steven King and published by Manchester University Press. This book was released on 2001-07-06 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and innovative book on the Industrial Revolution uses carefully chosen case studies, illustrated with extracts from contemporary documents, to offer new perspectives on the process and impact of industrialization. The authors look at the development of economic structures, the financing of the Industrial Revolution, technological advances, markets and demand, and agricultural progress. The book also deals with changes in demography, the household, families, and the built environment.
Author : ANIL KUMAR VERMA
Publisher : Notion Press
ISBN 13 :
Total Pages : 133 pages
Book Rating : 4.8/5 (913 download)
Download or read book MANAGEMENT OF DIRECT SELLING BUSINESS written by ANIL KUMAR VERMA and published by Notion Press. This book was released on 2024-01-02 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Management of Direct Selling Business " is the ultimate guide to achieving mastery in the dynamic world of direct selling. Whether you're a novice looking to embark on a profitable journey or a seasoned professional aiming to refine your skills, this book offers a treasure trove of insights, strategies, and practical tips to excel in the direct selling industry. With a blend of theory and real-world examples, you'll learn how to build a thriving business, establish strong connections, and lead your team to success.
Author : Ramershoven Stefan
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.5/5 (547 download)
Download or read book D2C Growth Revolution written by Ramershoven Stefan and published by . This book was released on 2021-02-10 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING! READING THIS BOOK YOU WILL CHANGE YOUR ENTIRE PERSPECTIVE ON THE CONCEPT OF MARKETING. This book reveals the step-by-step formula for building and growing consumer brands in an environment of ever-increasing consumer-centricity. Are you struggling to turn awareness into sales? Are you sick of throwing money down the bottomless pit called mass media? Do you want to create a competitive edge for your brand? Or do you just want to learn what makes modern D2C brands so successful? Then this is the book for you! Stefan Ramershoven, founder of Kjero - a leading provider of D2C Marketing solutions - and Forbes Under 30 Honoree finally reveals the secrets behind the success of D2C marketing and discloses how to avoid the most common pitfalls of traditional marketing methods. Learn from best practice examples of brands like Nivea, Dollarshaveclub, and Volvo and use these timeless principles to create explosive the growth for your consumer brand. This book will help your brand navigate these turbulent times we live in! A way to generate real, lasting brand growth!
Author : Sara L. Cochran
Publisher : Business Expert Press
ISBN 13 : 1637421141
Total Pages : 183 pages
Book Rating : 4.6/5 (374 download)
Download or read book Direct Selling written by Sara L. Cochran and published by Business Expert Press. This book was released on 2021-09-14 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Power of Direct Selling. Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this – direct selling is people. The ability for people with entrepreneurial spirit to build a successful business, whether it be from the ground up or by representing a company’s product, is at the heart of direct selling and it is people who made (and continue to make) direct selling the successful marketplace that it is today. The direct selling marketplace is comprised of mission-driven and socially responsible companies offering a wide variety of product and services, and the list of direct selling companies is abundant with entrepreneurs who built their businesses by utilizing an independent salesforce channel to market and sell their products or services directly to consumers. Possibly one of the most prominent of these entrepreneurs is Mary Kay Ash, a legend as a glass-ceiling breaker and a woman who built a very successful business with a go-to-market strategy of direct selling. Unlike Mary Kay Ash, however, not all aspiring business owners are willing/able to invest their savings and time on a start-up business. These micro-entrepreneurs desire to have the economic and social benefits of managing their own businesses but do not want the startup costs and demands associated with traditional business planning. As such, becoming a direct selling distributor offers a low-risk, low-cost pathway to micro-entrepreneurship. The traditional barriers to small business ownership are removed when a micro-entrepreneur builds a direct selling business that is backed by established brands. These established brands, several of which are featured in this book, offer the micro-entrepreneurs quality products, business training, and technological resources to achieve a self-determined metric of success. Framed within the context of entrepreneurship and an historical overview of the long-term sustainability of this business model, this book is intended for practitioners who want to read about the breadth and depth of direct selling. Importantly, this book provides considerable depth in terms of three particular issues associated with direct selling: Compensation, Ethics & compliance, and Global reach. For scholars, this book is built on a strong foundation of valid and reliable research endeavors. The authors have published research on direct selling in high quality, reputable and peer-reviewed academic and practitioner journals. Thus, this book can add foundationally to the research efforts of academics who are conducting research in a wide variety of topics (such as sales, women empowerment, business strategy, ethics, distribution models, gig economy, and global entry – to name a few), as well as to members of the press who want reliable and valid content upon which to build their stories. The book’s content is also particularly informative for policymakers at the local, state, national, and international levels. For students, reading this book will offer a variety of insights, particularly related to the intricacies of channel selection and design. Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.
Author : Nelson Lichtenstein
Publisher : Metropolitan Books
ISBN 13 : 1429989718
Total Pages : 320 pages
Book Rating : 4.4/5 (299 download)
Download or read book The Retail Revolution written by Nelson Lichtenstein and published by Metropolitan Books. This book was released on 2009-07-21 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive account of how a small Ozarks company upended the world of business and what that change means Wal-Mart, the world's largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Walton's firm became a byword for cheap goods and low-paid workers, famed for the ruthless efficiency of its global network of stores and factories. But the revolution has gone further: Sam's protégés have created a new economic order which puts thousands of manufacturers, indeed whole regions, in thrall to a retail royalty. Like the Pennsylvania Railroad and General Motors in their heyday, Wal-Mart sets the commercial model for a huge swath of the global economy. In this lively, probing investigation, historian Nelson Lichtenstein deepens and expands our knowledge of the merchandising giant. He shows that Wal-Mart's rise was closely linked to the cultural and religious values of Bible Belt America as well as to the imperial politics, deregulatory economics, and laissez-faire globalization of Ronald Reagan and his heirs. He explains how the company's success has transformed American politics, and he anticipates a day of reckoning, when challenges to the Wal-Mart way, at home and abroad, are likely to change the far-flung empire. Insightful, original, and steeped in the culture of retail life, The Retail Revolution draws on first hand reporting from coastal China to rural Arkansas to give a fresh and necessary understanding of the phenomenon that has transformed international commerce.
Author : Paul R. Gamble
Publisher : Kogan Page Publishers
ISBN 13 : 9780749449803
Total Pages : 328 pages
Book Rating : 4.4/5 (498 download)
Download or read book Marketing Revolution! written by Paul R. Gamble and published by Kogan Page Publishers. This book was released on 2007 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.
Author : Al Lieberman
Publisher : FT Press
ISBN 13 : 9780130293503
Total Pages : 388 pages
Book Rating : 4.2/5 (935 download)
Download or read book The Entertainment Marketing Revolution written by Al Lieberman and published by FT Press. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.
Author : Dick Bartlett
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.4/5 (91 download)
Download or read book The Direct Option written by Dick Bartlett and published by . This book was released on 1994 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Party plans, individual calls, customer lists--this hands-on guide to a career in direct selling introduces readers to one of the fastest-growing sectors of the American economy. Companies such as Avon, Mary Kay, Shaklee, Amway, and Discovery Toys offer careers--part- or full-time--to millions of Americans, nine out of ten of whom are women. The beauty of direct selling is the ease of entry: low cost, no educational requirements, no age, ethnic, disability, or other barrier to achieving success. This book, written by a professional with forty years' experience in different aspects of direct sales, tells the stories of real people from various companies currently making excellent incomes in the field. It also presents the basics of deciding whether this is the right career move, choosing a direct sales organization, setting up a business, and following through to success. The role of direct sales in the larger economy, the ethics of direct selling, and the prospects for international expansion are all explained.
Author : Bert Rosenbloom
Publisher : Routledge
ISBN 13 : 1136586067
Total Pages : 129 pages
Book Rating : 4.1/5 (365 download)
Download or read book Direct Selling Channels written by Bert Rosenbloom and published by Routledge. This book was released on 2013-04-03 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies around the world. In the U.S. alone, by the start of the present decade, direct selling accounted for $12 billion in sales volume produced by almost five million independent direct salespeople. In this fundamental resource, leading authorities who have spent years studying direct selling channels provide in-depth insights, analyses, and research findings on such key topics as customer response patterns, sales motivation, personal selling methods, minority participation, multinational direct selling, and directions for future research in direct selling.This marketing channel continues to thrive and grow and Direct Selling Channels prepares readers for the challenges of the twenty-first century by providing the latest and most in-depth thought, analysis, and research on direct selling that is not available from any other source. The breadth and depth of coverage of direct selling found in this volume will help readers gain knowledge, insight, and practical wisdom about an area of marketing where superficial, stereotypical myths have so often been passed off as truth. The material presented is directly relevant to both long-range strategic planning and day-to-day management issues so it can be put to immediate use for managing direct selling channels more effectively.Direct Selling Channels represents the state-of-the-art thought and research in this area. Reader’s understanding of direct selling channels will be enriched by chapters that explore: the salient issues facing direct selling today research findings on consumers’attitudes toward direct selling methods the reasons why people become direct salespeople innovative concepts such as trust-based relationship selling the relationship between sex-role self concept and sales performance how to identify international markets for new products sold through direct selling channels
Author :
Publisher : The ASG Group
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4./5 ( download)
Download or read book The Selling Revolution written by and published by The ASG Group. This book was released on with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen Linder
Publisher : John Wiley & Sons
ISBN 13 : 1118182626
Total Pages : 320 pages
Book Rating : 4.1/5 (181 download)
Download or read book The Women of Berkshire Hathaway written by Karen Linder and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating look at the top women at Berkshire Hathaway and how they got there Although proportionally women continue to lag far behind men as CEOs and board members at major institutions, there has been a marked uptick in the number of female business leaders in recent years. Looking at the changes that have happened at Berkshire Hathaway—Warren Buffett's holding company, The Women of Berkshire Hathaway: Lessons from Warren Buffett's Female CEOs and Directors provides a unique look at the gradual shattering of the glass ceiling at one of America's top firms. An influx of female leadership over the past few years—today there are four female CEOs, up from just one a decade ago—has invigorated Berkshire Hathaway with energy and unique female insight. Profiling these remarkable women, the book provides motivational and management information for a wide range of readers, from business students to Buffett fans. Looks closely at the female board members of Berkshire Hathaway and the female managers who run Berkshire Hathaway companies Follows the paths that brought these women to their current positions Explores their working relationship with their employees and Warren Buffett, and how they balance work and their private lives The only book focusing on eight of the most powerful women at Berkshire Hathaway, The Women of Berkshire Hathaway is an inspirational read about the triumph of a group of remarkable women within a company once dominated by men.
