The Direct Mail Revolution

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The Direct Mail Revolution

Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 1613083890
Total Pages : 319 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Direct Mail Revolution by : Robert W. Bly

Download or read book The Direct Mail Revolution written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2019-03-19 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

Revolution in the Mailbox

Author :
Publisher :
ISBN 13 : 9789990214918
Total Pages : pages
Book Rating : 4.2/5 (149 download)

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Book Synopsis Revolution in the Mailbox by :

Download or read book Revolution in the Mailbox written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Open Immediately!

Author : Stephen Hitchcock
Publisher : Emerson & Church, Publishers
ISBN 13 : 9781889102122
Total Pages : 268 pages
Book Rating : 4.1/5 (21 download)

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Book Synopsis Open Immediately! by : Stephen Hitchcock

Download or read book Open Immediately! written by Stephen Hitchcock and published by Emerson & Church, Publishers. This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Direct Mail Solution

Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 1599185180
Total Pages : 250 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis The Direct Mail Solution by : Craig Simpson

Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

Being Direct

Author : Lester Wunderman
Publisher :
ISBN 13 : 9781558508347
Total Pages : 0 pages
Book Rating : 4.5/5 (83 download)

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Book Synopsis Being Direct by : Lester Wunderman

Download or read book Being Direct written by Lester Wunderman and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '

The New Email Revolution

Author : Robert W. Bly
Publisher : Simon and Schuster
ISBN 13 : 1510727922
Total Pages : 419 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis The New Email Revolution by : Robert W. Bly

Download or read book The New Email Revolution written by Robert W. Bly and published by Simon and Schuster. This book was released on 2018-06-19 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.

Successful Direct Marketing Methods

Author : Bob Stone
Publisher :
ISBN 13 :
Total Pages : 538 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Successful Direct Marketing Methods by : Bob Stone

Download or read book Successful Direct Marketing Methods written by Bob Stone and published by . This book was released on 1984 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Declaration of Independence

Author : United States
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis The Declaration of Independence by : United States

Download or read book The Declaration of Independence written by United States and published by . This book was released on 1925 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Independence Now

Author : Daniel Rosen
Publisher : National Geographic Kids
ISBN 13 : 9780792269908
Total Pages : 0 pages
Book Rating : 4.2/5 (699 download)

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Book Synopsis Independence Now by : Daniel Rosen

Download or read book Independence Now written by Daniel Rosen and published by National Geographic Kids. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an illustrated history of the main events of the American Revolution.

Direct Marketing

Author : Margaret Allen
Publisher :
ISBN 13 : 9780749420529
Total Pages : 146 pages
Book Rating : 4.4/5 (25 download)

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Book Synopsis Direct Marketing by : Margaret Allen

Download or read book Direct Marketing written by Margaret Allen and published by . This book was released on 1997 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing professionals and those studying for marketing qualifications need to have an overall understanding of the scope and potential of this area. To cater for that need, Direct Marketing offers a practical guide to the subject. Topics covered include campaign planning, database management, mailing lists and telemarketing.

America's Right Turn

Author : Richard A. Viguerie
Publisher : Bonus Books, Inc.
ISBN 13 : 1566252520
Total Pages : 384 pages
Book Rating : 4.5/5 (662 download)

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Book Synopsis America's Right Turn by : Richard A. Viguerie

Download or read book America's Right Turn written by Richard A. Viguerie and published by Bonus Books, Inc.. This book was released on 2004 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Liberal media activists beware! Richard A. Viguerie, venture capitalist of the conservative movement (described as funding father of the right) and David Franke, a founder of the conservative movement, detail how conservatives-shut out by the liberal mass media of the 1950s and '60s-came to power by utilizing new and alternative media, and then created their own mass media.

The Mercifully Brief, Real-world Guide To-- Raising $1,000 Gifts by Mail

Author : Mal Warwick
Publisher : Emerson & Church, Publishers
ISBN 13 : 9781889102092
Total Pages : 116 pages
Book Rating : 4.1/5 (2 download)

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Book Synopsis The Mercifully Brief, Real-world Guide To-- Raising $1,000 Gifts by Mail by : Mal Warwick

Download or read book The Mercifully Brief, Real-world Guide To-- Raising $1,000 Gifts by Mail written by Mal Warwick and published by Emerson & Church, Publishers. This book was released on 2005 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right?Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail.And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail.Take just one mailing Warwick cites (he has scores of them to draw from). Nearly $150,000 was raised from just 2,400 people, many of whom had never given more than $100 to the cause.Just as remarkable, the final fundraising cost for this effort was eight cents! per dollar raised.How do you do this? Must you tap a professional firm or be a prizewinning writer?Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of identifying your prospects, crafting the right letter, the right brochure, the right response device, and the right envelope. In this admirably slim book, Warwick convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results.

Remember Little Bighorn

Author : Paul Robert Walker
Publisher : National Geographic Books
ISBN 13 : 9780792255215
Total Pages : 64 pages
Book Rating : 4.2/5 (552 download)

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Book Synopsis Remember Little Bighorn by : Paul Robert Walker

Download or read book Remember Little Bighorn written by Paul Robert Walker and published by National Geographic Books. This book was released on 2006 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of stories told by indians, soldiers, and scouts who were at Little Bighorn.

The Mobile Commerce Revolution

Author : Tim Hayden
Publisher : Pearson Education
ISBN 13 : 0789751542
Total Pages : 201 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis The Mobile Commerce Revolution by : Tim Hayden

Download or read book The Mobile Commerce Revolution written by Tim Hayden and published by Pearson Education. This book was released on 2014 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.

Conscious Marketing

Author : Carolyn Tate
Publisher : John Wiley & Sons
ISBN 13 : 0730309649
Total Pages : 223 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Conscious Marketing by : Carolyn Tate

Download or read book Conscious Marketing written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2015-07-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Author : Joe Pulizzi
Publisher : McGraw Hill Professional
ISBN 13 : 0071819916
Total Pages : 368 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by : Joe Pulizzi

Download or read book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Optimarketing

Author : Robert Rosenthal
Publisher : CreateSpace
ISBN 13 : 9781499272253
Total Pages : 188 pages
Book Rating : 4.2/5 (722 download)

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Book Synopsis Optimarketing by : Robert Rosenthal

Download or read book Optimarketing written by Robert Rosenthal and published by CreateSpace. This book was released on 2014-05-12 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimarketing is about optimizing every major aspect of your marketing. In "Optimarketing: Marketing Optimization to Electrify Your Business," Robert Rosenthal shares lessons learned from thousands of marketing tests, dozens of record-breaking campaigns, and more than a century of marketing history. Readers are treated to more than 75 original essays and 12 case examples on what it genuinely takes to optimize marketing results. Rosenthal, founder of the award-winning Contenteurs marketing agency, reveals:* A characteristic the best marketers have in common* What it took to achieve tenfold response rate improvement for a Fortune 1,000 marketer * The marketing component that matters most when swinging for the fences* How innovators optimize every major marketing element* What great marketing campaigns have in common* Organic ways to grow groundbreaking marketing ideas* The marketing technique that almost always raises response rates* How to easily and quickly run high-impact marketing tests* Tips on rapidly evolving your optimal marketing mix* How to turn your website into a bigger revenue driver* Techniques to beat successful marketing approaches in measurable terms * What it takes to optimize your marketing content across media - including social* Strategies and tactics to optimize lead generation and one-step selling* What every marketer should know about concepts, copy, and graphic design* How to build a reliable "marketing machine" * A special section, "The Mind of the Optimarketer""Optimarketing: Marketing Optimization to Electrify Your Business" is required reading for everyone out to optimize their marketing. Discover how to transform your marketing outcomes, run the most profitable marketing of your career, and make your work more fulfilling.