The Direct Mail Revolution

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Publisher : Entrepreneur Press
ISBN 13 : 1613083890
Total Pages : 340 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Direct Mail Revolution by : Robert W. Bly

Download or read book The Direct Mail Revolution written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2019-03-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

Revolution in the Mailbox

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Author :
Publisher :
ISBN 13 : 9789990214918
Total Pages : pages
Book Rating : 4.2/5 (149 download)

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Book Synopsis Revolution in the Mailbox by :

Download or read book Revolution in the Mailbox written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Email Revolution

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1510727922
Total Pages : 368 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis The New Email Revolution by : Robert W. Bly

Download or read book The New Email Revolution written by Robert W. Bly and published by Simon and Schuster. This book was released on 2018-06-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.

The Direct Mail Solution

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Publisher : Entrepreneur Press
ISBN 13 : 161308255X
Total Pages : 260 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Direct Mail Solution by : Craig Simpson

Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-20 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.

The Ultimate Postcard Marketing Success Manual

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Publisher : Postcard Success Manual
ISBN 13 : 0979963206
Total Pages : 248 pages
Book Rating : 4.9/5 (799 download)

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Book Synopsis The Ultimate Postcard Marketing Success Manual by : Joy Gendusa

Download or read book The Ultimate Postcard Marketing Success Manual written by Joy Gendusa and published by Postcard Success Manual. This book was released on 2011-11-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a business owner, entrepreneur, or marketing manager, and you want to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results... you really should read this book. Postcard Marketing In An Online World was the trusted guidebook of up-and-coming direct mail marketers when it was released, because the author, Joy Gendusa, was the entrepreneur that brought postcard marketing to the masses by cutting out the middle men (ad agencies), and making it affordable for businesses of all sizes. Now in it s third printing, Postcard Marketing In An Online World has evolved into so much more. With the rise of internet marketing technology, Joy took the time to test how these new technologies worked best with traditional mediums like direct mail. The result is a proven method for integrating direct mail with the latest technological marketing advances, and getting the absolute best results. In this book, you ll learn: How to build an effective direct mail postcard campaign that produces consistent returns How to integrate your postcard campaign with other mediums like email and online marketing The only 4 reasons why a prospect will say NO , and how to overcome them How to buy and manage direct mail marketing lists How to grow your email list Why postcard marketing is so effective (and sometimes misunderstood) How postcards worked for other business owners just like you with full case studies and postcard designs On your search to gain marketing knowledge, Postcard Marketing In An Online World is a book you do not want to miss. Joy is the Founder and CEO of PostcardMania, the leader in postcard marketing innovation, and she has tested and tracked all the strategies in this book with her own business. That s how she knows they work! Buy this book and get the insider knowledge you need to succeed with your marketing!

Open Immediately!

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Publisher : Emerson & Church, Publishers
ISBN 13 : 9781889102122
Total Pages : 268 pages
Book Rating : 4.1/5 (21 download)

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Book Synopsis Open Immediately! by : Stephen Hitchcock

Download or read book Open Immediately! written by Stephen Hitchcock and published by Emerson & Church, Publishers. This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Revolution in the Mailbox

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Publisher : John Wiley & Sons
ISBN 13 : 0787972509
Total Pages : 353 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Revolution in the Mailbox by : Mal Warwick

Download or read book Revolution in the Mailbox written by Mal Warwick and published by John Wiley & Sons. This book was released on 2003-12-31 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.

Being Direct

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Publisher :
ISBN 13 : 9781558508347
Total Pages : 0 pages
Book Rating : 4.5/5 (83 download)

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Book Synopsis Being Direct by : Lester Wunderman

Download or read book Being Direct written by Lester Wunderman and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '

Outrageous Advertising That's Outrageously Successful

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Publisher : Morgan James Publishing
ISBN 13 : 0982379390
Total Pages : 269 pages
Book Rating : 4.9/5 (823 download)

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Book Synopsis Outrageous Advertising That's Outrageously Successful by : Bill Glazer

Download or read book Outrageous Advertising That's Outrageously Successful written by Bill Glazer and published by Morgan James Publishing. This book was released on 2009-05-01 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!

Direct Marketing

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Publisher :
ISBN 13 : 9780749420529
Total Pages : 146 pages
Book Rating : 4.4/5 (25 download)

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Book Synopsis Direct Marketing by : Margaret Allen

Download or read book Direct Marketing written by Margaret Allen and published by . This book was released on 1997 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing professionals and those studying for marketing qualifications need to have an overall understanding of the scope and potential of this area. To cater for that need, Direct Marketing offers a practical guide to the subject. Topics covered include campaign planning, database management, mailing lists and telemarketing.

The Quiet Revolution in Email Marketing

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Publisher : iUniverse
ISBN 13 : 0595330606
Total Pages : 361 pages
Book Rating : 4.5/5 (953 download)

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Book Synopsis The Quiet Revolution in Email Marketing by : Bill Nussey

Download or read book The Quiet Revolution in Email Marketing written by Bill Nussey and published by iUniverse. This book was released on 2004-09 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. "Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build." -Matt Leonard, IBM, manages customer privacy and policy worldwide "Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success." -Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives "Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of Customer Communication Management." -David Daniels, JupiterResearch, Senior Analyst "The definitive reference guide for email communications-a must have addition to your marketing library." -Adam M. Naide, EarthLink, Inc., Director of Customer Experience & Loyalty Visit the Official Web Site: www.quietrevolutioninemail.com

Marketing by Mailbox

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Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing by Mailbox by :

Download or read book Marketing by Mailbox written by and published by . This book was released on 1986 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

America's Right Turn

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Publisher : Bonus Books, Inc.
ISBN 13 : 1566252520
Total Pages : 384 pages
Book Rating : 4.5/5 (662 download)

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Book Synopsis America's Right Turn by : Richard A. Viguerie

Download or read book America's Right Turn written by Richard A. Viguerie and published by Bonus Books, Inc.. This book was released on 2004 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Liberal media activists beware! Richard A. Viguerie, venture capitalist of the conservative movement (described as funding father of the right) and David Franke, a founder of the conservative movement, detail how conservatives-shut out by the liberal mass media of the 1950s and '60s-came to power by utilizing new and alternative media, and then created their own mass media.

"This Business Has Legs"

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis "This Business Has Legs" by : Peter Bieler

Download or read book "This Business Has Legs" written by Peter Bieler and published by John Wiley & Sons. This book was released on 1996-05-28 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an inside look at direct response television.

The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking

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Publisher : McGraw Hill Professional
ISBN 13 : 0071774556
Total Pages : 257 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking by : Landy Chase

Download or read book The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking written by Landy Chase and published by McGraw Hill Professional. This book was released on 2011-07-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Media Sales Revolution reveals the enormous opportunities now available for developing relationships and gaining new customers by leveraging the power of social media marketing. It provides a groundbreaking method for dominating markets by using the Internet to reverse the client acquisition process: instead of outbound marketing to generate leads, the entire process will “flip” to one of inbound attraction. You'll Learn how to: Present yourself to the business community online Build a significant online footprint Approach “e-prospects” Generate qualified leads through e-referrals Close more sales in the new world of social networking Providing you with an early edge on the competition The Social Media Sales Revolution offers the techniques you need today to dominate the marketplace tomorrow.

Revolution in the Mailbox

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Author :
Publisher : Aspen Publishers
ISBN 13 : 9780962489105
Total Pages : 314 pages
Book Rating : 4.4/5 (891 download)

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Book Synopsis Revolution in the Mailbox by : Mal Warwick

Download or read book Revolution in the Mailbox written by Mal Warwick and published by Aspen Publishers. This book was released on 1990-01-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Herbal Revolution

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Publisher : Page Street Publishing
ISBN 13 : 1645670511
Total Pages : 512 pages
Book Rating : 4.6/5 (456 download)

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Book Synopsis Herbal Revolution by : Kathi Langelier

Download or read book Herbal Revolution written by Kathi Langelier and published by Page Street Publishing. This book was released on 2021-01-19 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Modern Guide to Holistic Health + Wellness with Plants Discover the healing power of plants with Kathi Langelier, the award-winning herbalist behind Herbal Revolution Farm + Apothecary. In this beautiful and inspiring collection, Kathi shares her most popular and effective formulas to support your daily health and wellness. Renew each system of the body with uniquely crafted teas, tinctures, syrups, foods, body products and everything in between. Featured recipes include Elderberry Syrup with Reishi + Roots to strengthen the immune system, Gut-Soothing Tea to nourish your digestive system and Hang in There Elixir to help with anxiety. There is a magic to infusing plants in such simple solutions as water, oil or alcohol, and Kathi guides readers on their herbal journey with the kind of wisdom and care one can only acquire from many years of devoting their life completely to their art. Knowledge is power. Read these recipes, practice, get to know the plants living around you and listen to your body. By joining Kathi and gaining knowledge in this way, you create your own power to heal what troubles you, restore your vitality for life and maintain wellness throughout your body, mind and spirit.