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The Differences In Consumers Behavior Toward Foreign And Domestic Automobiles In The Us Market
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Book Synopsis Analyzing the Cultural Diversity of Consumers in the Global Marketplace by : Alcántara-Pilar, Juan Miguel
Download or read book Analyzing the Cultural Diversity of Consumers in the Global Marketplace written by Alcántara-Pilar, Juan Miguel and published by IGI Global. This book was released on 2015-04-30 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Book Synopsis Market Analysis and Consumer Impacts Source Document: Consumer behavior and attitudes toward fuel efficient vehicles by :
Download or read book Market Analysis and Consumer Impacts Source Document: Consumer behavior and attitudes toward fuel efficient vehicles written by and published by . This book was released on 1980 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research Methods in Consumer Psychology by : Frank Kardes
Download or read book Handbook of Research Methods in Consumer Psychology written by Frank Kardes and published by Routledge. This book was released on 2019-04-15 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.
Book Synopsis Studies in Consumer Demand — Econometric Methods Applied to Market Data by : Jeffrey A. Dubin
Download or read book Studies in Consumer Demand — Econometric Methods Applied to Market Data written by Jeffrey A. Dubin and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies in Consumer Demand - Econometric Methods Applied to Market Data contains eight previously unpublished studies of consumer demand. Each study stands on its own as a complete econometric analysis of demand for a well-defined consumer product. The econometric methods range from simple regression techniques applied in the first four chapters, to the use of logit and multinomial logit models used in chapters 5 and 6, to the use of nested logit models in chapters 6 and 7, and finally to the discrete/continuous modeling methods used in chapter 8. Emphasis is on applications rather than econometric theory. In each case, enough detail is provided for the reader to understand the purpose of the analysis, the availability and suitability of data, and the econometric approach to measuring demand.
Book Synopsis Proceedings of the 1996 Multicultural Marketing Conference by : Pravat K. Choudhury
Download or read book Proceedings of the 1996 Multicultural Marketing Conference written by Pravat K. Choudhury and published by Springer. This book was released on 2015-05-19 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Consumer Behaviour and Branding: Concepts, Readings and Cases – The Indian Context by : S. Ramesh Kumar
Download or read book Consumer Behaviour and Branding: Concepts, Readings and Cases – The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study, and this book focuses on the behavioural principles of marketing and its application to branding in the Indian context.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466698152 Total Pages :2441 pages Book Rating :4.4/5 (666 download)
Book Synopsis International Business: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book International Business: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2016-03-17 with total page 2441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business transactions and partnerships across borders have become easier than ever due to globalization and global digital connectivity. As part of this shift in the business sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business globally. International Business: Concepts, Methodologies, Tools, and Applications presents the latest research innovations focusing on cross-cultural communications and training, international relations, multinational enterprises, outsourcing, international business strategies, and competitive advantage in the global marketplace. This publication is an exhaustive multi-volume work essential to academic and corporate libraries who serve researchers, scholars, business executives and professionals, and graduate-level business students.
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer Publisher : ISBN 13 : Total Pages :68 pages Book Rating :4.:/5 (51 download)
Book Synopsis S. 2232, the American Automobile Labeling Act by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer
Download or read book S. 2232, the American Automobile Labeling Act written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer and published by . This book was released on 1993 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Highway Safety Literature written by and published by . This book was released on 1980 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategy for the Global Market by : Vladimir Kvint
Download or read book Strategy for the Global Market written by Vladimir Kvint and published by Routledge. This book was released on 2015-10-05 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the highest levels of governments and militaries to multilateral institutions, NGOs, and corporations, a strategy for the future of a company, region, country, or even the world is tantamount to success. Yet few understand what strategy actually is and how it can be developed, planned, and implemented. Strategy for the Global Market combines a fundamental study of the theory of strategy with its practical applications to provide a new approach to the global emerging market. Due to the technological transformations in communications and transportation, and the birth and development of both the global community and the global marketplace over the past twenty years, the world’s population and corporations are in much closer contact with their counterparts across the globe than ever before. This has led to increasing competition and even rivalries. Understanding the strategic environment, as well as solving problems either through amicable means or conflict, requires the powerful instrument of strategy to remain efficient and to triumph. Features of this book include: Methodology and practical recommendations for all stages of developing and implementing strategy. A comprehensive guide with explanations and descriptions, for the preparation and orderly compilation of all necessary strategy documents. Real-world examples taken from corporate, government, and military strategizing practices in emerging market countries and the global marketplace. This book should be on the desk of every national, regional, and military leader, corporate executive, manager, and student of strategy.
Book Synopsis Controlling Automobile Air Pollution by : Virginia McConnell
Download or read book Controlling Automobile Air Pollution written by Virginia McConnell and published by Routledge. This book was released on 2018-12-20 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes many of the most influential and interesting academic articles related to the economics of mobile source pollution control. The papers included explore why vehicles and vehicle markets are unique, provide estimates of the type and magnitude of the social costs of driving and examine estimation methods and estimates of the various elasticities of vehicle demand. Analysis of the social costs and policies to reduce both traditional air pollutants and greenhouse gas emissions are included. Selected articles review the range of evaluation of both regulatory and market-based approaches to controlling emissions. The complexity of the effects of different policies are emphasized and the unintended consequences of regulation are explored in the context of vehicle emissions reduction policies.
Download or read book Marketing Information Guide written by and published by . This book was released on 1963 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Japanese Direct Investment in U.S. Manufacturing by : Phyllis Genther Yoshida
Download or read book Japanese Direct Investment in U.S. Manufacturing written by Phyllis Genther Yoshida and published by . This book was released on 1990 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by : Michael Levy
Download or read book Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference written by Michael Levy and published by Springer. This book was released on 2015-01-29 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Hearings, Reports and Prints of the Joint Economic Committee by : United States. Congress. Joint Economic Committee
Download or read book Hearings, Reports and Prints of the Joint Economic Committee written by United States. Congress. Joint Economic Committee and published by . This book was released on 1980 with total page 1728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation Publisher : ISBN 13 : Total Pages :236 pages Book Rating :4.:/5 (51 download)
Book Synopsis Fair Practices in Automotive Products Act by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Download or read book Fair Practices in Automotive Products Act written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 1983 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business America written by and published by . This book was released on 1993 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles on international business opportunities.
