Author : Erich Kirchler
Publisher : Cambridge University Press
ISBN 13 : 1108547974
Total Pages : 414 pages
Book Rating : 4.1/5 (85 download)
Book Synopsis Economic Psychology by : Erich Kirchler
Download or read book Economic Psychology written by Erich Kirchler and published by Cambridge University Press. This book was released on 2017-11-23 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic Psychology is the only up-to-date, English-language textbook that provides a comprehensive overview of theoretical topics in economic psychology and their relevance in applied fields. Written by two leading psychologists, the book looks at how people make decisions on the use of scarce resources, in particular money, from a psychological perspective. Starting with decision making and lay theories as basic building blocks of economic behaviour, the authors go on to explore three major markets where economic behaviour occurs as an interaction between individuals and companies or institutions - consumer markets, labour markets and financial markets - before considering the challenges of collective cooperation and economic prosperity. Featuring numerous applied examples throughout, each chapter also includes an overview, a summary, figures, key terms, student questions and suggestions for further reading. This introduction is an essential resource for advanced undergraduate and postgraduate courses on economic psychology, behavioural economics and social psychology.