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Author : Robin Wight
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.4/5 (91 download)
Download or read book The Day the Pigs Refused to be Driven to Market: Advertising and the Consumer Revolution written by Robin Wight and published by . This book was released on 1974 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robin Wight
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (133 download)
Download or read book The Day the Pigs Refused to be Driven to Market : Advertising and Teh Consumer Revolution written by Robin Wight and published by . This book was released on 1974 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : ROBIN WIGHT
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4./5 ( download)
Download or read book THE DAY THE PIGS REFUSED TO BE DRIVEN TO MARKET written by ROBIN WIGHT and published by . This book was released on 1974 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthew Hilton
Publisher : Cambridge University Press
ISBN 13 : 9780521538534
Total Pages : 404 pages
Book Rating : 4.5/5 (385 download)
Download or read book Consumerism in Twentieth-Century Britain written by Matthew Hilton and published by Cambridge University Press. This book was released on 2003-11-13 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first comprehensive history of consumerism as an organised social and political movement. Matthew Hilton offers a groundbreaking account of consumer movements, ideologies and organisations in twentieth-century Britain. He argues that in organisations such as the Co-operative movement and the Consumers' Association individual concern with what and how we spend our wages led to forms of political engagement too often overlooked in existing accounts of twentieth-century history. He explores how the consumer and consumerism came to be regarded by many as a third force in society with the potential to free politics from the perceived stranglehold of the self-interested actions of employers and trade unions. Finally he recovers the visions of countless consumer activists who saw in consumption a genuine force for liberation for women, the working class and new social movements as well as a set of ideas often deliberately excluded from more established political organisations.
Author : Terence H. Qualter
Publisher : Springer
ISBN 13 : 1349216100
Total Pages : 204 pages
Book Rating : 4.3/5 (492 download)
Download or read book Advertising and Democracy in the Mass Age written by Terence H. Qualter and published by Springer. This book was released on 2016-07-27 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
Author : Avner Offer
Publisher : Oxford University Press
ISBN 13 : 0198208537
Total Pages : 473 pages
Book Rating : 4.1/5 (982 download)
Download or read book The Challenge of Affluence written by Avner Offer and published by Oxford University Press. This book was released on 2006-03-09 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1940s Americans and Britons have experienced rising material abundance, but also a range of social and personal disorders, including family breakdown, obesity and addiction. Drawing on the latest cognitive research, Avner Offer presents a detailed and reasoned critique of the modern consumer society.
Author : Winston Fletcher
Publisher : OUP Oxford
ISBN 13 : 0191647594
Total Pages : 313 pages
Book Rating : 4.1/5 (916 download)
Download or read book Powers of Persuasion written by Winston Fletcher and published by OUP Oxford. This book was released on 2008-07-10 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
Author : Lawrence Black
Publisher : Routledge
ISBN 13 : 1351959174
Total Pages : 282 pages
Book Rating : 4.3/5 (519 download)
Download or read book An Affluent Society? written by Lawrence Black and published by Routledge. This book was released on 2017-07-28 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: During an election speech in 1957 the Prime Minister, Harold Macmillan, famously remarked that 'most of our people have never had it so good'. Although taken out of context, this phrase soon came to epitomize the sense of increased affluence and social progress that was prevalent in Britain during the 1950s and 1960s. Yet, despite the recognition that Britain had moved away from an era of rationing and scarcity, to a new age of choice and plenty, there was simultaneously a parallel feeling that the nation was in decline and being economically outstripped by its international competitors. Whilst the study of Britain's postwar history is a well-trodden path, and the paradox of absolute growth versus relative decline much debated, it is here approached in a fresh and rewarding way. Rather than highlighting economic and industrial 'decline', this volume emphasizes the tremendous impact of rising affluence and consumerism on British society. It explores various expressions of affluence: new consumer goods; shifting social and cultural values; changes in popular expectations of policy; shifting popular political behaviour; changing attitudes of politicians towards the electorate; and the representation of affluence in popular culture and advertising. By focusing on the widespread cultural consequences of increasing levels of consumerism, emphasizing growth over decline and recognizing the rising standards of living enjoyed by most Britons, a new and intriguing window is opened on the complexities of this 'golden age'. Contrasting growing consumer expectations and demands against the anxieties of politicians and economists, this book offers all students of the period a new perspective from which to view post-imperial Britain and to question many conventional historical assumptions.
Author : N. Craig Smith
Publisher : Routledge
ISBN 13 : 1317590058
Total Pages : 364 pages
Book Rating : 4.3/5 (175 download)
Download or read book Morality and the Market (Routledge Revivals) written by N. Craig Smith and published by Routledge. This book was released on 2014-11-13 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of ‘good’ and ‘bad’ business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title, first published in 1990, is ideal for both business students and those who have a business of their own.
Author : Sean Brierley
Publisher : Routledge
ISBN 13 : 1317192273
Total Pages : 331 pages
Book Rating : 4.3/5 (171 download)
Download or read book The Advertising Handbook written by Sean Brierley and published by Routledge. This book was released on 2018-02-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.
Author : Phyllis A. Katz
Publisher : Springer
ISBN 13 : 1489960309
Total Pages : 442 pages
Book Rating : 4.4/5 (899 download)
Download or read book The Feminist Dollar written by Phyllis A. Katz and published by Springer. This book was released on 2013-11-11 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the almost 400 companies covered here that make and market the products you buy and use every day, you will discover which promote women, have generous childcare or family leave policies, or contribute to organizations that benefit women, so that you can apply economic pressure where it can make a difference. Also, you will find the FEM - feminist evaluation measure - ratings of some of the states and countries to which you might travel.
Author : Iain MacRury
Publisher : Routledge
ISBN 13 : 1134530501
Total Pages : 337 pages
Book Rating : 4.1/5 (345 download)
Download or read book Advertising written by Iain MacRury and published by Routledge. This book was released on 2008-12-19 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
Author : M. Bevir
Publisher : Springer
ISBN 13 : 0230505724
Total Pages : 235 pages
Book Rating : 4.2/5 (35 download)
Download or read book Critiques of Capital in Modern Britain and America written by M. Bevir and published by Springer. This book was released on 2002-10-28 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an innovative collection of essays by a new generation of British and American historians and political theorists. Moving beyond a conventional action/reaction view of capitalism and its critics, the volume explores how critical traditions and beliefs have helped to shape capitalism. Chapters follow diverse critiques in Britain and America and explore their Atlantic and imperial exchanges. The volume includes chapters on questions of law and property in the Victorian empire; traditions of land reform in nineteenth century America and Britain; the influence of American romanticism on British socialism; the role of Britain in American progressivism; American and British consumer protection; the evolution of trusteeship and ideas of cosmopolitan democracy; the 'third way' and narratives of globalization. The editors' introduction offers a critical historiographical survey and, by stepping beyond the dogmatic opposition between post-modernists and empiricists, provides a new research agenda for an integrated study of capitalism and its critics.
Author : Matthew Hancock
Publisher : Biteback Publishing
ISBN 13 : 1849542082
Total Pages : 172 pages
Book Rating : 4.8/5 (495 download)
Download or read book Masters of Nothing written by Matthew Hancock and published by Biteback Publishing. This book was released on 2011-09-09 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behaviour is important. Whether this be the behaviour of those who saw it coming, or of those who constantly berated them. The behaviour of those who rode the boom and switched at the tipping point to ride the bust, or the behaviour of those who held on to their principled as the system collapsed around them. It was human behaviour after all, that led us to construct a bubble nobody suspected was dangerous, yet nonetheless would burst with disastrous consequences. Contrary to the views of many before the crash the cycle is inevitable - you cannot eliminate boom and bust. In a boom the bullish are promoted whilst the cautious are overlooked, reinforcing the cycle. This factor is generally ignored by the beautiful but flawed models of economic analysts. Since we cannot abolish the cycle, we must ensure that busts are not so dangerous in the future. The policy solutions are there if we're brave enough, from changing incentives, and creating fiscal and financial regulators with clout and discretion, through to changing corporate governance and shifting the power of executives.
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1480 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1977 with total page 1480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.3/5 (91 download)
Download or read book Library of Congress Catalogs written by Library of Congress and published by . This book was released on 1976 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert L. Buckwalter
Publisher :
ISBN 13 :
Total Pages : 382 pages
Book Rating : 4.A/5 ( download)
Download or read book Law Books in Print: Subjects written by Robert L. Buckwalter and published by . This book was released on 1982 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
