The Data Warehouse Toolkit

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118082141
Total Pages : 464 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Data Warehouse Toolkit by : Ralph Kimball

Download or read book The Data Warehouse Toolkit written by Ralph Kimball and published by John Wiley & Sons. This book was released on 2011-08-08 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This old edition was published in 2002. The current and final edition of this book is The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling, 3rd Edition which was published in 2013 under ISBN: 9781118530801. The authors begin with fundamental design recommendations and gradually progress step-by-step through increasingly complex scenarios. Clear-cut guidelines for designing dimensional models are illustrated using real-world data warehouse case studies drawn from a variety of business application areas and industries, including: Retail sales and e-commerce Inventory management Procurement Order management Customer relationship management (CRM) Human resources management Accounting Financial services Telecommunications and utilities Education Transportation Health care and insurance By the end of the book, you will have mastered the full range of powerful techniques for designing dimensional databases that are easy to understand and provide fast query response. You will also learn how to create an architected framework that integrates the distributed data warehouse using standardized dimensions and facts.

The Data Toolkit

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Author :
Publisher : Corwin Press
ISBN 13 : 1412992974
Total Pages : 161 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Data Toolkit by : Robert T. Hess

Download or read book The Data Toolkit written by Robert T. Hess and published by Corwin Press. This book was released on 2012 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors provide ten easy-to-use data analysis tools that facilitate problem-solving at school and district levels. Included are instructions, sample scenarios, and case studies.

The Data Warehouse Toolkit

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118732286
Total Pages : 608 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Data Warehouse Toolkit by : Ralph Kimball

Download or read book The Data Warehouse Toolkit written by Ralph Kimball and published by John Wiley & Sons. This book was released on 2013-07-01 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated new edition of Ralph Kimball's groundbreaking book on dimensional modeling for data warehousing and business intelligence! The first edition of Ralph Kimball's The Data Warehouse Toolkit introduced the industry to dimensional modeling, and now his books are considered the most authoritative guides in this space. This new third edition is a complete library of updated dimensional modeling techniques, the most comprehensive collection ever. It covers new and enhanced star schema dimensional modeling patterns, adds two new chapters on ETL techniques, includes new and expanded business matrices for 12 case studies, and more. Authored by Ralph Kimball and Margy Ross, known worldwide as educators, consultants, and influential thought leaders in data warehousing and business intelligence Begins with fundamental design recommendations and progresses through increasingly complex scenarios Presents unique modeling techniques for business applications such as inventory management, procurement, invoicing, accounting, customer relationship management, big data analytics, and more Draws real-world case studies from a variety of industries, including retail sales, financial services, telecommunications, education, health care, insurance, e-commerce, and more Design dimensional databases that are easy to understand and provide fast query response with The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling, 3rd Edition.

The Data Collection Toolkit

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Author :
Publisher : Brookes Publishing Company
ISBN 13 : 9781598579246
Total Pages : 0 pages
Book Rating : 4.5/5 (792 download)

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Book Synopsis The Data Collection Toolkit by : Cindy Golden

Download or read book The Data Collection Toolkit written by Cindy Golden and published by Brookes Publishing Company. This book was released on 2017-10-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides guidance on why and how to collect data in the classroom--and tools that make the process quick and easy.

The Data Warehouse ETL Toolkit

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111807968X
Total Pages : 530 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Data Warehouse ETL Toolkit by : Ralph Kimball

Download or read book The Data Warehouse ETL Toolkit written by Ralph Kimball and published by John Wiley & Sons. This book was released on 2011-04-27 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cowritten by Ralph Kimball, the world's leading data warehousing authority, whose previous books have sold more than 150,000 copies Delivers real-world solutions for the most time- and labor-intensive portion of data warehousing-data staging, or the extract, transform, load (ETL) process Delineates best practices for extracting data from scattered sources, removing redundant and inaccurate data, transforming the remaining data into correctly formatted data structures, and then loading the end product into the data warehouse Offers proven time-saving ETL techniques, comprehensive guidance on building dimensional structures, and crucial advice on ensuring data quality

The Data Management Toolkit: A Step-By-Step Implementation Guide for the Pioneers of Data Management

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Author :
Publisher : Independently Published
ISBN 13 : 9781793918994
Total Pages : 216 pages
Book Rating : 4.9/5 (189 download)

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Book Synopsis The Data Management Toolkit: A Step-By-Step Implementation Guide for the Pioneers of Data Management by : Irina Steenbeek

Download or read book The Data Management Toolkit: A Step-By-Step Implementation Guide for the Pioneers of Data Management written by Irina Steenbeek and published by Independently Published. This book was released on 2019-03-09 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eight years ago, I joined a new company. My first challenge was to develop an automated management accounting reporting system. A deep analysis of the existing reports showed us the high necessity to implement a singular reporting platform, and we opted to implement a data warehouse. At the time, one of the consultants came to me and said, "I heard that we might need data management. I don't know what it is. Check it out." So I started Googling "Data management..".This book is for professionals who are now in the same position I found myself in eight years ago and for those who want to become a data management pro of a medium sized company.It is a collection of hands-on knowledge, experience and observations on how to implement data management in an effective, feasible and "to-the-point" way.

The Data Warehouse Lifecycle Toolkit

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470149779
Total Pages : 674 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Data Warehouse Lifecycle Toolkit by : Ralph Kimball

Download or read book The Data Warehouse Lifecycle Toolkit written by Ralph Kimball and published by John Wiley & Sons. This book was released on 2008-01-10 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to the industry standard for designing, developing, and deploying data warehouse and business intelligence systems The world of data warehousing has changed remarkably since the first edition of The Data Warehouse Lifecycle Toolkit was published in 1998. In that time, the data warehouse industry has reached full maturity and acceptance, hardware and software have made staggering advances, and the techniques promoted in the premiere edition of this book have been adopted by nearly all data warehouse vendors and practitioners. In addition, the term "business intelligence" emerged to reflect the mission of the data warehouse: wrangling the data out of source systems, cleaning it, and delivering it to add value to the business. Ralph Kimball and his colleagues have refined the original set of Lifecycle methods and techniques based on their consulting and training experience. The authors understand first-hand that a data warehousing/business intelligence (DW/BI) system needs to change as fast as its surrounding organization evolves. To that end, they walk you through the detailed steps of designing, developing, and deploying a DW/BI system. You'll learn to create adaptable systems that deliver data and analyses to business users so they can make better business decisions.

The Microsoft Data Warehouse Toolkit

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470007362
Total Pages : 795 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis The Microsoft Data Warehouse Toolkit by : Joy Mundy

Download or read book The Microsoft Data Warehouse Toolkit written by Joy Mundy and published by John Wiley & Sons. This book was released on 2007-03-22 with total page 795 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book is the first in the Kimball Toolkit series to be product-specific. Microsoft’s BI toolset has undergone significant changes in the SQL Server 2005 development cycle. SQL Server 2005 is the first viable, full-functioned data warehouse and business intelligence platform to be offered at a price that will make data warehousing and business intelligence available to a broad set of organizations. This book is meant to offer practical techniques to guide those organizations through the myriad of challenges to true success as measured by contribution to business value. Building a data warehousing and business intelligence system is a complex business and engineering effort. While there are significant technical challenges to overcome in successfully deploying a data warehouse, the authors find that the most common reason for data warehouse project failure is insufficient focus on the business users and business problems. In an effort to help people gain success, this book takes the proven Business Dimensional Lifecycle approach first described in best selling The Data Warehouse Lifecycle Toolkit and applies it to the Microsoft SQL Server 2005 tool set. Beginning with a thorough description of how to gather business requirements, the book then works through the details of creating the target dimensional model, setting up the data warehouse infrastructure, creating the relational atomic database, creating the analysis services databases, designing and building the standard report set, implementing security, dealing with metadata, managing ongoing maintenance and growing the DW/BI system. All of these steps tie back to the business requirements. Each chapter describes the practical steps in the context of the SQL Server 2005 platform. Intended Audience The target audience for this book is the IT department or service provider (consultant) who is: Planning a small to mid-range data warehouse project; Evaluating or planning to use Microsoft technologies as the primary or exclusive data warehouse server technology; Familiar with the general concepts of data warehousing and business intelligence. The book will be directed primarily at the project leader and the warehouse developers, although everyone involved with a data warehouse project will find the book useful. Some of the book’s content will be more technical than the typical project leader will need; other chapters and sections will focus on business issues that are interesting to a database administrator or programmer as guiding information. The book is focused on the mass market, where the volume of data in a single application or data mart is less than 500 GB of raw data. While the book does discuss issues around handling larger warehouses in the Microsoft environment, it is not exclusively, or even primarily, concerned with the unusual challenges of extremely large datasets. About the Authors JOY MUNDY has focused on data warehousing and business intelligence since the early 1990s, specializing in business requirements analysis, dimensional modeling, and business intelligence systems architecture. Joy co-founded InfoDynamics LLC, a data warehouse consulting firm, then joined Microsoft WebTV to develop closed-loop analytic applications and a packaged data warehouse. Before returning to consulting with the Kimball Group in 2004, Joy worked in Microsoft SQL Server product development, managing a team that developed the best practices for building business intelligence systems on the Microsoft platform. Joy began her career as a business analyst in banking and finance. She graduated from Tufts University with a BA in Economics, and from Stanford with an MS in Engineering Economic Systems. WARREN THORNTHWAITE has been building data warehousing and business intelligence systems since 1980. Warren worked at Metaphor for eight years, where he managed the consulting organization and implemented many major data warehouse systems. After Metaphor, Warren managed the enterprise-wide data warehouse development at Stanford University. He then co-founded InfoDynamics LLC, a data warehouse consulting firm, with his co-author, Joy Mundy. Warren joined up with WebTV to help build a world class, multi-terabyte customer focused data warehouse before returning to consulting with the Kimball Group. In addition to designing data warehouses for a range of industries, Warren speaks at major industry conferences and for leading vendors, and is a long-time instructor for Kimball University. Warren holds an MBA in Decision Sciences from the University of Pennsylvania's Wharton School, and a BA in Communications Studies from the University of Michigan. RALPH KIMBALL, PH.D., has been a leading visionary in the data warehouse industry since 1982 and is one of today's most internationally well-known authors, speakers, consultants, and teachers on data warehousing. He writes the "Data Warehouse Architect" column for Intelligent Enterprise (formerly DBMS) magazine.

The Data Detective's Toolkit

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Author :
Publisher : SAS Institute
ISBN 13 : 1952363020
Total Pages : 125 pages
Book Rating : 4.9/5 (523 download)

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Book Synopsis The Data Detective's Toolkit by : Kim Chantala

Download or read book The Data Detective's Toolkit written by Kim Chantala and published by SAS Institute. This book was released on 2020-12-15 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reduce the cost and time of cleaning, managing, and preparing research data while also improving data quality! Have you ever wished there was an easy way to reduce your workload and improve the quality of your data? The Data Detective’s Toolkit: Cutting-Edge Techniques and SAS Macros to Clean, Prepare, and Manage Data will help you automate many of the labor-intensive tasks needed to turn raw data into high-quality, analysis-ready data. You will find the right tools and techniques in this book to reduce the amount of time needed to clean, edit, validate, and document your data. These tools include SAS macros as well as ingenious ways of using SAS procedures and functions. The innovative logic built into the book’s macro programs enables you to monitor the quality of your data using information from the formats and labels created for the variables in your data set. The book explains how to harmonize data sets that need to be combined and automate data cleaning tasks to detect errors in data including out-of-range values, inconsistent flow through skip paths, missing data, no variation in values for a variable, and duplicates. By the end of this book, you will be able to automatically produce codebooks, crosswalks, and data catalogs.

The Analytics Lifecycle Toolkit

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Publisher : John Wiley & Sons
ISBN 13 : 1119425093
Total Pages : 468 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The Analytics Lifecycle Toolkit by : Gregory S. Nelson

Download or read book The Analytics Lifecycle Toolkit written by Gregory S. Nelson and published by John Wiley & Sons. This book was released on 2018-03-07 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: An evidence-based organizational framework for exceptional analytics team results The Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization. Author Gregory Nelson has encountered hundreds of unique perspectives on analytics optimization from across industries; over the years, successful strategies have proven to share certain practices, skillsets, expertise, and structural traits. In this book, he details the concepts, people and processes that contribute to exemplary results, and shares an organizational framework for analytics team functions and roles. By merging analytic culture with data and technology strategies, this framework creates understanding for analytics leaders and a toolbox for practitioners. Focused on team effectiveness and the design thinking surrounding product creation, the framework is illustrated by real-world case studies to show how effective analytics team leadership works on the ground. Tools and templates include best practices for process improvement, workforce enablement, and leadership support, while guidance includes both conceptual discussion of the analytics life cycle and detailed process descriptions. Readers will be equipped to: Master fundamental concepts and practices of the analytics life cycle Understand the knowledge domains and best practices for each stage Delve into the details of analytical team processes and process optimization Utilize a robust toolkit designed to support analytic team effectiveness The analytics life cycle includes a diverse set of considerations involving the people, processes, culture, data, and technology, and managers needing stellar analytics performance must understand their unique role in the process of winnowing the big picture down to meaningful action. The Analytics Lifecycle Toolkit provides expert perspective and much-needed insight to managers, while providing practitioners with a new set of tools for optimizing results.

Transforming Teaching and Learning Through Data-Driven Decision Making

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Author :
Publisher : Corwin Press
ISBN 13 : 1412982049
Total Pages : 281 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Transforming Teaching and Learning Through Data-Driven Decision Making by : Ellen B. Mandinach

Download or read book Transforming Teaching and Learning Through Data-Driven Decision Making written by Ellen B. Mandinach and published by Corwin Press. This book was released on 2012-04-10 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Gathering data and using it to inform instruction is a requirement for many schools, yet educators are not necessarily formally trained in how to do it. This book helps bridge the gap between classroom practice and the principles of educational psychology. Teachers will find cutting-edge advances in research and theory on human learning and teaching in an easily understood and transferable format. The text's integrated model shows teachers, school leaders, and district administrators how to establish a data culture and transform quantitative and qualitative data into actionable knowledge based on: assessment; statistics; instructional and differentiated psychology; classroom management."--Publisher's description.

A Python Data Analyst’s Toolkit

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Author :
Publisher : Apress
ISBN 13 : 9781484263983
Total Pages : 240 pages
Book Rating : 4.2/5 (639 download)

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Book Synopsis A Python Data Analyst’s Toolkit by : Gayathri Rajagopalan

Download or read book A Python Data Analyst’s Toolkit written by Gayathri Rajagopalan and published by Apress. This book was released on 2021-02-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the fundamentals of data analysis, and statistics with case studies using Python. This book will show you how to confidently write code in Python, and use various Python libraries and functions for analyzing any dataset. The code is presented in Jupyter notebooks that can further be adapted and extended. This book is divided into three parts – programming with Python, data analysis and visualization, and statistics. You'll start with an introduction to Python – the syntax, functions, conditional statements, data types, and different types of containers. You'll then review more advanced concepts like regular expressions, handling of files, and solving mathematical problems with Python. The second part of the book, will cover Python libraries used for data analysis. There will be an introductory chapter covering basic concepts and terminology, and one chapter each on NumPy(the scientific computation library), Pandas (the data wrangling library) and visualization libraries like Matplotlib and Seaborn. Case studies will be included as examples to help readers understand some real-world applications of data analysis. The final chapters of book focus on statistics, elucidating important principles in statistics that are relevant to data science. These topics include probability, Bayes theorem, permutations and combinations, and hypothesis testing (ANOVA, Chi-squared test, z-test, and t-test), and how the Scipy library enables simplification of tedious calculations involved in statistics. What You'll Learn Further your programming and analytical skills with Python Solve mathematical problems in calculus, and set theory and algebra with Python Work with various libraries in Python to structure, analyze, and visualize data Tackle real-life case studies using Python Review essential statistical concepts and use the Scipy library to solve problems in statistics Who This Book Is For Professionals working in the field of data science interested in enhancing skills in Python, data analysis and statistics.

Kimball's Data Warehouse Toolkit Classics, 3 Volume Set

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Author :
Publisher : Wiley
ISBN 13 : 9781118875186
Total Pages : 0 pages
Book Rating : 4.8/5 (751 download)

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Book Synopsis Kimball's Data Warehouse Toolkit Classics, 3 Volume Set by : Ralph Kimball

Download or read book Kimball's Data Warehouse Toolkit Classics, 3 Volume Set written by Ralph Kimball and published by Wiley. This book was released on 2014-02-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three books by the bestselling authors on Data Warehousing! The most authoritative guides from the inventor of the technique all for a value price. The Data Warehouse Toolkit, 3rd Edition (9781118530801) Ralph Kimball invented a data warehousing technique called "dimensional modeling" and popularized it in his first Wiley book, The Data Warehouse Toolkit. Since this book was first published in 1996, dimensional modeling has become the most widely accepted technique for data warehouse design. Over the past 10 years, Kimball has improved on his earlier techniques and created many new ones. In this 3rd edition, he will provide a comprehensive collection of all of these techniques, from basic to advanced. The Data Warehouse Lifecycle Toolkit, 2nd Edition (9780470149775) Complete coverage of best practices from data warehouse project inception through on-going program management. Updates industry best practices to be in sync with current recommendations of Kimball Group. Streamlines the lifecycle methodology to be more efficient and user-friendly The Data Warehouse ETL Toolkit (9780764567575) shows data warehouse developers how to effectively manage the ETL (Extract, Transform, Load) phase of the data warehouse development lifecycle. The authors show developers the best methods for extracting data from scattered sources throughout the enterprise, removing obsolete, redundant, and inaccurate data, transforming the remaining data into correctly formatted data structures, and then physically loading them into the data warehouse. This book provides complete coverage of proven, time-saving ETL techniques. It begins with a quick overview of ETL fundamentals and the role of the ETL development team. It then quickly moves into an overview of the ETL data structures, both relational and dimensional. The authors show how to build useful dimensional structures, providing practical examples of beginning through advanced techniques.

Data Science at the Command Line

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491947802
Total Pages : 207 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Data Science at the Command Line by : Jeroen Janssens

Download or read book Data Science at the Command Line written by Jeroen Janssens and published by "O'Reilly Media, Inc.". This book was released on 2014-09-25 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hands-on guide demonstrates how the flexibility of the command line can help you become a more efficient and productive data scientist. You’ll learn how to combine small, yet powerful, command-line tools to quickly obtain, scrub, explore, and model your data. To get you started—whether you’re on Windows, OS X, or Linux—author Jeroen Janssens introduces the Data Science Toolbox, an easy-to-install virtual environment packed with over 80 command-line tools. Discover why the command line is an agile, scalable, and extensible technology. Even if you’re already comfortable processing data with, say, Python or R, you’ll greatly improve your data science workflow by also leveraging the power of the command line. Obtain data from websites, APIs, databases, and spreadsheets Perform scrub operations on plain text, CSV, HTML/XML, and JSON Explore data, compute descriptive statistics, and create visualizations Manage your data science workflow using Drake Create reusable tools from one-liners and existing Python or R code Parallelize and distribute data-intensive pipelines using GNU Parallel Model data with dimensionality reduction, clustering, regression, and classification algorithms

Persuading with Data

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Author :
Publisher : MIT Press
ISBN 13 : 0262368188
Total Pages : 263 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Persuading with Data by : Miro Kazakoff

Download or read book Persuading with Data written by Miro Kazakoff and published by MIT Press. This book was released on 2022-03-29 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated introduction to data visualization, strategic communication, and delivery best practices. Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience. Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers—from undergraduates to mid-career and executive-level professionals—and has been tested in settings that include academic classes and workplace training sessions.

Information Security Risk Assessment Toolkit

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Author :
Publisher : Newnes
ISBN 13 : 1597497355
Total Pages : 282 pages
Book Rating : 4.5/5 (974 download)

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Book Synopsis Information Security Risk Assessment Toolkit by : Mark Talabis

Download or read book Information Security Risk Assessment Toolkit written by Mark Talabis and published by Newnes. This book was released on 2012-10-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to protect company's information assets such as sensitive customer records, health care records, etc., the security practitioner first needs to find out: what needs protected, what risks those assets are exposed to, what controls are in place to offset those risks, and where to focus attention for risk treatment. This is the true value and purpose of information security risk assessments. Effective risk assessments are meant to provide a defendable analysis of residual risk associated with your key assets so that risk treatment options can be explored. Information Security Risk Assessment Toolkit gives you the tools and skills to get a quick, reliable, and thorough risk assessment for key stakeholders. Based on authors' experiences of real-world assessments, reports, and presentations Focuses on implementing a process, rather than theory, that allows you to derive a quick and valuable assessment Includes a companion web site with spreadsheets you can utilize to create and maintain the risk assessment

The Data Webhouse Toolkit

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Author :
Publisher : Wiley
ISBN 13 : 9780471376804
Total Pages : 420 pages
Book Rating : 4.3/5 (768 download)

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Book Synopsis The Data Webhouse Toolkit by : Ralph Kimball

Download or read book The Data Webhouse Toolkit written by Ralph Kimball and published by Wiley. This book was released on 2000-02-03 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ralph's latest book ushers in the second wave of the Internet. . . . Bottom line, this book provides the insight to help companies combine Internet-based business intelligence with the bounty of customer data generated from the internet."--William Schmarzo, Director World Wide Solutions, Sales, and Marketing,IBM NUMA-Q. Receiving over 100 million hits a day, the most popular commercial Websites have an excellent opportunity to collect valuable customer data that can help create better service and improve sales. Companies can use this information to determine buying habits, provide customers with recommendations on new products, and much more. Unfortunately, many companies fail to take full advantage of this deluge of information because they lack the necessary resources to effectively analyze it. In this groundbreaking guide, data warehousing's bestselling author, Ralph Kimball, introduces readers to the Data Webhouse--the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive. In this book, you'll learn methods for: - Tracking Website user actions - Determining whether a customer is about to switch to a competitor - Determining whether a particular Web ad is working - Capturing data points about customer behavior - Designing the Website to support Webhousing - Building clickstream datamarts - Designing the Webhouse user interface - Managing and scaling the Webhouse The companion Website at www.wiley.com/compbooks/kimball provides updates on Webhouse technologies and techniques, as well as links to related sites and resources.